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2015 Spring Seller Updates
• What you need to know.
• How they affect you as a drop shipper.
• When you need to be ready for the changes.
Copyright © 2015 Lorraine McNulty
Lorraine McNulty
DMC Certified Trainer
& Ecommerce Coach for Ann Sieg Consulting
Copyright © 2015 Lorraine McNulty
2015 Spring Seller Updates
Ebay has recently announced some changes.
These include:
1. Fee updates
2. Greater item visibility with product identifiers
3. Updates to categories and item specifics
Exactly how do these changes affect us?
Copyright © 2015 Lorraine McNulty
1. Fee & Feature Updates
WHEN: Starts May 1st, 2015
WHAT: Part 1 - Unlimited insertion fee credits for
auction-style listings that end in a sale!
• You still get your FREE 20 listings per month.
• Any auction-style listings above your free allocation will be charged an
insertion fee that will be credited back to you if that item sells.
• This is an unlimited number of credits
How Does This Affect Us?
Great if you are selling items from home as you’ll save money.
Auctions aren’t recommended for drop shipping so should be no change.
OVERALL CHANGE: MINIMAL
Copyright © 2015 Lorraine McNulty
1. Fee & Feature Updates
WHEN: Starts May 1st, 2015
WHAT: Part 2 - Listing duration and feature fee
update
• 1 or 3 day auctions will have a $1 feature fee added per listing.
• 10 day auction feature fee will be dropped.
• Reserve Price fee will be increased to $3 or 2% of reserve price (capped at
$100)
How Does This Affect Us?
If you are selling items from home use the 10 day auction & you will save $$.
Auctions aren’t recommended for drop shipping so should be no change.
OVERALL CHANGE: MINIMAL
Copyright © 2015 Lorraine McNulty
1. Fee & Feature Updates
WHEN: Starts May 1st, 2015
WHAT: Part 3- Adjustments to monthly allotment &
insertion fees
• Ebay basic store owners now get 150 free fixed price listings and 100 free auction-style
listings
• Non-store owners get 20 free listings for either fixed price or auction-style
• Sellers will also receive an additional 20 free auction-style listings for Collectibles*
category.
*Antiques, Art, Coins & Paper Money, Collectibles, Dolls & Bears, Entertainment Memorabilia, Pottery & Glass, Sports
memorabilia, Stamps, Toys & Hobbies
How Does This Affect Us?
If you are selling items from home you may take advantage of extra free listings in the
Collectibles categories.
Drop Shipping – no change
OVERALL CHANGE: MINIMAL
Copyright © 2015 Lorraine McNulty
Fee & Feature Updates
Summary:
• If using auction-style listings you should use longer duration
• Take full advantage of all your free listing allocations = list more!
• Be aware these changes by ebay seem to be geared towards encouraging
people to sign up for a store.
• Be aware of the best format for your item:
– Fixed price when you know the value i.e. drop shipping new items
– Auction-style when you are unsure of value or just want to sell for
what you can get – i.e. selling used items from home
Next change: Greater item visibility with product identifiers
Copyright © 2015 Lorraine McNulty
2. Product Identifiers
WHEN: Starts June, 2015
WHAT: All new listings of branded items in new
condition will be required to include the item’s
brand, MPN and GTIN in select* categories
• MPN = Manufacturer’s part number
• GTIN = Global trade item number
*Baby, Books, Business & Industrial, Cameras & Photo, Cell Phones & Accessories, Clothing, Shoes &
Accessories (Shoes Only), Computers/Tablets & Networking, Consumer Electronics, DVDs & Movies,
eBay Motors, Health & Beauty, Home & Garden (Tools & Appliances only), Music, Musical Instruments &
Gear, Pet Supplies, Sporting Goods, Toys & Hobbies, Video Games & Consoles
How Does This Affect Us?
When listing in the above categories we will need to find the extra
information required (MPN, UPC, etc) from the source website.
Copyright © 2015 Lorraine McNulty
How do we find the information from Amazon?
Scroll Down
The Page
To ‘Product
Details’
Brand: PetFusion
Copyright © 2015 Lorraine McNulty
How do we find the information from Amazon?
MPN: PF-CL1
Copyright © 2015 Lorraine McNulty
How do we find the UPC from Amazon?
B004X6UEH6
Grab the ASIN number from the Amazon listing
http://www.asintoupc.com/
Copyright © 2015 Lorraine McNulty
Copyright © 2015 Lorraine McNulty
http://www.asintoupc.com/
How do we find the UPC from Amazon?
Copyright © 2015 Lorraine McNulty
http://www.asintoupc.com/
How do we find the UPC from Amazon?
UPC
Copyright © 2015 Lorraine McNulty
http://www.asintoupc.com/
Where do we enter this information on ebay?
PetFusion
PF-CL1
Copyright © 2015 Lorraine McNulty
An alternative – Using eBay’s own catalog!
• When creating a new listing you can use predefined item specifics if the item
exists in eBay’s catalog.
• Simply enter a MPN or UPC code into the search box when you first create a
new listing
Copyright © 2015 Lorraine McNulty
An alternative – Using eBay’s own catalog!
If the item exists the catalog will find it and prefill any item specifics for you.
N.B. Make sure the item is IDENTICAL to the one you are listing e.g. same model,
same size, same color
Copyright © 2015 Lorraine McNulty
Summary: Product Identifiers
• Listings that include the product identifiers will get greater visibility in eBay’s
search results.
• In June sellers will be notified of any listings that require this information to be
added – you can start adding it now to benefit from greater visibility.
• Later this year ALL new branded listings must have this information before
being able to complete the listing.
• Used, collectible, vintage or one of a kind items are not required to add this
information.
Copyright © 2015 Lorraine McNulty
Summary: Product Identifiers
How Does This Affect Us As Drop Shippers?
• All drop shippers have to add this information so it is a level playing field.
• Most of the categories that require this are categories that we don’t
recommend you list in e.g. electronics, cell phones, etc.
• Listings may take a little longer as we have to research a little more to find
the required information.
• It will be easier to find where a seller has sourced his items from (Elite
training & above)
• Great titles will still outsell other listings = SALES!
Next change: Category & Item Specifics Updates
Copyright © 2015 Lorraine McNulty
3.Category & Item Specifics Updates
WHEN: Starts June, 2015
WHAT: Some category names are changing – new
categories are being added – new item specifics for
each category
• Notable category and item specific updates in the following
categories:
*Books, Business & Industrial, Clothing, Shoes & Accessories, Crafts,
Health & Beauty, Jewelry & Watches, Musical Instruments & Gear, Toys
& Hobbies, Everything Else, Motors
• Over 800 ‘Other’ categories have now been renamed
• 234 new categories added
For a full list you can visit:
http://pages.ebay.com/sellerinformation/news/itemspecific.html
Copyright © 2015 Lorraine McNulty
3.Category & Item Specifics Updates
How Does This Affect Us?
• Check your listings are in the most appropriate
category – there may be a more relevant new
category! If you don’t change them they will change
automatically and you may lose some relevant item
specific information.
• New categories may have different final value fees – be
aware!
• Add required item specifics to increase visibility of your
listing
Copyright © 2015 Lorraine McNulty
3.Category & Item Specifics Updates
How Does This Affect Us?
• Try and use existing item specifics in preference to
custom item specifics for better visibility.
• For existing listings check to see if new item specific
information is required.
• Use eBay’s own catalog to speed up listing time for
items that have required information – N.B. make sure
the item is an identical match to the one you are
listing!
Copyright © 2015 Lorraine McNulty
Can I start to add these changes now?
• eBay’s search engine is already geared up to see these changes.
• Using them now will likely result in increased visibility for your listings.
• Don’t be afraid of other people being able to ‘steal’ your listings.
• Concentrate on the training – great images & great titles will still outsell
other listings!
Copyright © 2015 Lorraine McNulty
Copyright © 2015 Lorraine McNulty

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2015 eBay Spring Seller Updates - www.theworkfromhomebiz.com

  • 1. 2015 Spring Seller Updates • What you need to know. • How they affect you as a drop shipper. • When you need to be ready for the changes. Copyright © 2015 Lorraine McNulty
  • 2. Lorraine McNulty DMC Certified Trainer & Ecommerce Coach for Ann Sieg Consulting Copyright © 2015 Lorraine McNulty
  • 3. 2015 Spring Seller Updates Ebay has recently announced some changes. These include: 1. Fee updates 2. Greater item visibility with product identifiers 3. Updates to categories and item specifics Exactly how do these changes affect us? Copyright © 2015 Lorraine McNulty
  • 4. 1. Fee & Feature Updates WHEN: Starts May 1st, 2015 WHAT: Part 1 - Unlimited insertion fee credits for auction-style listings that end in a sale! • You still get your FREE 20 listings per month. • Any auction-style listings above your free allocation will be charged an insertion fee that will be credited back to you if that item sells. • This is an unlimited number of credits How Does This Affect Us? Great if you are selling items from home as you’ll save money. Auctions aren’t recommended for drop shipping so should be no change. OVERALL CHANGE: MINIMAL Copyright © 2015 Lorraine McNulty
  • 5. 1. Fee & Feature Updates WHEN: Starts May 1st, 2015 WHAT: Part 2 - Listing duration and feature fee update • 1 or 3 day auctions will have a $1 feature fee added per listing. • 10 day auction feature fee will be dropped. • Reserve Price fee will be increased to $3 or 2% of reserve price (capped at $100) How Does This Affect Us? If you are selling items from home use the 10 day auction & you will save $$. Auctions aren’t recommended for drop shipping so should be no change. OVERALL CHANGE: MINIMAL Copyright © 2015 Lorraine McNulty
  • 6. 1. Fee & Feature Updates WHEN: Starts May 1st, 2015 WHAT: Part 3- Adjustments to monthly allotment & insertion fees • Ebay basic store owners now get 150 free fixed price listings and 100 free auction-style listings • Non-store owners get 20 free listings for either fixed price or auction-style • Sellers will also receive an additional 20 free auction-style listings for Collectibles* category. *Antiques, Art, Coins & Paper Money, Collectibles, Dolls & Bears, Entertainment Memorabilia, Pottery & Glass, Sports memorabilia, Stamps, Toys & Hobbies How Does This Affect Us? If you are selling items from home you may take advantage of extra free listings in the Collectibles categories. Drop Shipping – no change OVERALL CHANGE: MINIMAL Copyright © 2015 Lorraine McNulty
  • 7. Fee & Feature Updates Summary: • If using auction-style listings you should use longer duration • Take full advantage of all your free listing allocations = list more! • Be aware these changes by ebay seem to be geared towards encouraging people to sign up for a store. • Be aware of the best format for your item: – Fixed price when you know the value i.e. drop shipping new items – Auction-style when you are unsure of value or just want to sell for what you can get – i.e. selling used items from home Next change: Greater item visibility with product identifiers Copyright © 2015 Lorraine McNulty
  • 8. 2. Product Identifiers WHEN: Starts June, 2015 WHAT: All new listings of branded items in new condition will be required to include the item’s brand, MPN and GTIN in select* categories • MPN = Manufacturer’s part number • GTIN = Global trade item number *Baby, Books, Business & Industrial, Cameras & Photo, Cell Phones & Accessories, Clothing, Shoes & Accessories (Shoes Only), Computers/Tablets & Networking, Consumer Electronics, DVDs & Movies, eBay Motors, Health & Beauty, Home & Garden (Tools & Appliances only), Music, Musical Instruments & Gear, Pet Supplies, Sporting Goods, Toys & Hobbies, Video Games & Consoles How Does This Affect Us? When listing in the above categories we will need to find the extra information required (MPN, UPC, etc) from the source website. Copyright © 2015 Lorraine McNulty
  • 9. How do we find the information from Amazon? Scroll Down The Page To ‘Product Details’ Brand: PetFusion Copyright © 2015 Lorraine McNulty
  • 10. How do we find the information from Amazon? MPN: PF-CL1 Copyright © 2015 Lorraine McNulty
  • 11. How do we find the UPC from Amazon? B004X6UEH6 Grab the ASIN number from the Amazon listing http://www.asintoupc.com/ Copyright © 2015 Lorraine McNulty
  • 12. Copyright © 2015 Lorraine McNulty http://www.asintoupc.com/
  • 13. How do we find the UPC from Amazon? Copyright © 2015 Lorraine McNulty http://www.asintoupc.com/
  • 14. How do we find the UPC from Amazon? UPC Copyright © 2015 Lorraine McNulty http://www.asintoupc.com/
  • 15. Where do we enter this information on ebay? PetFusion PF-CL1 Copyright © 2015 Lorraine McNulty
  • 16. An alternative – Using eBay’s own catalog! • When creating a new listing you can use predefined item specifics if the item exists in eBay’s catalog. • Simply enter a MPN or UPC code into the search box when you first create a new listing Copyright © 2015 Lorraine McNulty
  • 17. An alternative – Using eBay’s own catalog! If the item exists the catalog will find it and prefill any item specifics for you. N.B. Make sure the item is IDENTICAL to the one you are listing e.g. same model, same size, same color Copyright © 2015 Lorraine McNulty
  • 18. Summary: Product Identifiers • Listings that include the product identifiers will get greater visibility in eBay’s search results. • In June sellers will be notified of any listings that require this information to be added – you can start adding it now to benefit from greater visibility. • Later this year ALL new branded listings must have this information before being able to complete the listing. • Used, collectible, vintage or one of a kind items are not required to add this information. Copyright © 2015 Lorraine McNulty
  • 19. Summary: Product Identifiers How Does This Affect Us As Drop Shippers? • All drop shippers have to add this information so it is a level playing field. • Most of the categories that require this are categories that we don’t recommend you list in e.g. electronics, cell phones, etc. • Listings may take a little longer as we have to research a little more to find the required information. • It will be easier to find where a seller has sourced his items from (Elite training & above) • Great titles will still outsell other listings = SALES! Next change: Category & Item Specifics Updates Copyright © 2015 Lorraine McNulty
  • 20. 3.Category & Item Specifics Updates WHEN: Starts June, 2015 WHAT: Some category names are changing – new categories are being added – new item specifics for each category • Notable category and item specific updates in the following categories: *Books, Business & Industrial, Clothing, Shoes & Accessories, Crafts, Health & Beauty, Jewelry & Watches, Musical Instruments & Gear, Toys & Hobbies, Everything Else, Motors • Over 800 ‘Other’ categories have now been renamed • 234 new categories added For a full list you can visit: http://pages.ebay.com/sellerinformation/news/itemspecific.html Copyright © 2015 Lorraine McNulty
  • 21. 3.Category & Item Specifics Updates How Does This Affect Us? • Check your listings are in the most appropriate category – there may be a more relevant new category! If you don’t change them they will change automatically and you may lose some relevant item specific information. • New categories may have different final value fees – be aware! • Add required item specifics to increase visibility of your listing Copyright © 2015 Lorraine McNulty
  • 22. 3.Category & Item Specifics Updates How Does This Affect Us? • Try and use existing item specifics in preference to custom item specifics for better visibility. • For existing listings check to see if new item specific information is required. • Use eBay’s own catalog to speed up listing time for items that have required information – N.B. make sure the item is an identical match to the one you are listing! Copyright © 2015 Lorraine McNulty
  • 23. Can I start to add these changes now? • eBay’s search engine is already geared up to see these changes. • Using them now will likely result in increased visibility for your listings. • Don’t be afraid of other people being able to ‘steal’ your listings. • Concentrate on the training – great images & great titles will still outsell other listings! Copyright © 2015 Lorraine McNulty
  • 24. Copyright © 2015 Lorraine McNulty

Editor's Notes

  1. Not all Amazon items have the MPN listed or the UPC. So how do we find the information then?
  2. EAN – International Article Number (formerly European Article Number) Site gives 10 free conversions a day or register for more http://www.upcbarcodes.com/dashboard/asin-gtin-converter/
  3. Depending on what category will see different item specifics
  4. Depending on what category will see different item specifics
  5. Depending on what category will see different item specifics
  6. http://pages.ebay.com/sellerinformation/news/itemspecific.html