1. A buying guide to eBay
The eBay Website
Getting Started
Logging on : Username and Password
My eBay
Buying on eBay
Logging off the eBay Website
2. A Learners guide to eBay
Table of Contents
What is eBay? 4
How does it Work 6
What do I need in order to use eBay? 7
The eBay Website 8
Logging into eBay 12
Logging in: Username and Password 13
My eBay 14
What is My eBay? 15
Track what you buy and sell 15
Customize what you see in My eBay 16
View or update your account information 16
View or respond to messages 17
Use applications to help you manage your selling activities 17
Buying on eBay 17
How to Bid (What You MUST Know) 18
How to place a Bid on an Auction 19
How to contact a seller 23
Placing a bid 23
How to pay for your item 26
eBay’s Safety Centre 28
Know your Rights 29
General Advice 29
What information must a business seller give you? 29
What have you agreed to? 30
What if the seller's terms of sale are unfair? 30
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What if you change your mind? 31
What if the goods or services you receive are not up to scratch? 32
How can I tell whether I am buying from a business seller? 33
What if things go wrong? 34
Logging Off eBay 35
How to sign out of eBay 35
Business Strategy 36
Personal Experience 36
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Introduction to Ebay - a learners guide
What is eBay?
eBay is an online auction and shopping website in which people and businesses buy and sell a
broad variety of goods and services worldwide.
The eBay Homepage
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Simply, eBay is:
A place to buy. Get nearly anything you need or want at prices better than you can find
in traditional shops or even online stores. There are good deals and bad deals.
A place to sell. Whether you're a retailer or just an average Joe (or Jane) cleaning out
your garage, nearly anything you list on eBay will sell if you're flexible enough about the
price. eBay's global reach can even move unusual items that aren't in demand in your
own neighborhood.
A place to shop. Because of the immense variety of things that can be found for sale on
eBay, many members have discovered that eBay is one of the best places in the world to
window or comparison shop. Item listings often include photos, detailed descriptions,
and owner experiences. Because you can see lots of the same item side-by-side in
various conditions and know what each one sold or is selling for, eBay gives you insight
into the real market value or "street value" of most types of goods around the world.
A place to collect. eBay is the world's largest marketplace for rare, discontinued,
collectible, or hard-to-find items, no matter what the type or price. Whether you're
looking for turn-of-the-century box cameras, hand-made Victorian doilies, Soviet army
service medals, or 1980s vintage arcade games, eBay will give you a better selection
than just about anyone else anywhere.
A website. There is no physical eBay store. Founded in San Jose but now operated from
several cities, eBay's service exists entirely online, and all aspects of business other than
the delivery of bought and sold items themselves are typically handled through the eBay
website.
Free for buyers and inexpensive for sellers. It costs nothing to become an eBay
member, to shop for goods, or to purchase goods from eBay sellers. Sellers pay a
minimal amount to list items for sale and another small percentage of the value when
an item is sold. There are no monthly fees or other hidden costs.
Green. eBay is has proven to be a boon to the environment. Millions of tons of goods
that would otherwise go into landfills or more resource-intensive recycling programs
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instead find new homes every year thanks to eBay. Some of these goods include
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consumer electronics items like computer parts and mobile phones that release toxic
substances once they're discarded and exposed to the environment.
How does it Work
You don't have to register to take a look at what's available on eBay, but you do need to
register if you want to buy or sell.
For Example:
Step by step process on how ebay works
1 - Ann recieves a new watch for Christmas
and decides to sell the old one. She creates an
Auction Listing for the watch on eBay.
2 - Dring the course of the Auction, hundreds of
potential buyers searching for a used watch, at Anns
listing and Bid on it.
3 - At the end of the Auction the person with the
highest bid is Ben. Ben gets an email from ebay telling
him he is the winner and explains how he can pay Ann.
4 - Ben pays Ann and provided her with his address.
5 - Ann posts the watch to Ben who is very pleased
with the great deal.
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What do I need in order to use eBay?
In order to register and use eBay, you will require;
An email address, this can be acquired at www.gmail.com and follow the step by
step guide
A credit card, a prepay credit card can be acquired at www.3v.ie and follow the
step by step guide
In order to ensure safe and secure payment through eBay, it is recommend to set up
a PayPal account; this can be acquired at www.paypal.com/ie.
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The eBay Website
Type in www.ebay.ie in to your internet browser address bar to open the eBay website
The eBay Homepage Click here to register My eBay and other
quick links
Already a
member, Click
here to sign in
Navigating around the eBay website
My eBay takes you to your personal my eBay page where you keep track of all you’re buying
and selling activities, account information and favorite activities.
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Community takes you to the page where you can find the latest news and announcements,
chat with fellow traders in the eBay community, find charity auctions and find out more about
eBay.
Help takes you to the help area which can answer many of your questions as well as keep you
informed of eBay rules and regulations.
eBay Logo click the eBay logo and it will take you back to the homepage.
Contact us Click here but you will have to sign in (which isn’t helpful if your account has been
hijacked)
Registered Click here to join the eBay Community.
Sitemap Provides you with a bird’s eye view of the eBay World.
Search Text Box Enter in you search criteria here for the item you are looking for.
E.G. Happy Feet DVD
Search Criteria
First search result of the
Search Results DVD. Shoes 0 bids and
starting bid of €3.46, it
shows it will post to
Ireland and there is only
7minutes remaining until
end of auction
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Getting Started - How to register on eBay
You must be a registered user to buy on eBay. It’s fast, free and easy!
Follow the steps below:
1. Open your internet browser i.e. Internet Explorer or Firefox
2. Type the eBay website address into the address bar; www.ebay.ie
3. The eBay webpage opens displaying the homepage
4. Click on to set up a new account, the next screen to appear is
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5. Fill in all information required
6. Click and the
next
webpage instructs you to “Check your email” to activate your account
Click here to check you
Gmail account
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7. Activate you account by clicking the link in your email , A new window opens eBay
welcoming you as a new eBay member
Congratulations!
You are now a member of the eBay
Community........Lets start shopping!
A buyers guide to eBay
Logging into eBay
Open your internet browser i.e. Internet Explorer or Firefox
Type the eBay website address into the address bar; www.ebay.ie
The eBay webpage opens displaying the homepage
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The eBay Homepage
Click here
to sign in
Logging in: Username and Password
Click “Sign In”
You are prompted for you username and password
Click in the Username box and type in your username
Click in the Password box and type in your username
Press the Sign in button
Username &
password Boxes Sign in
Button
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You are now logged into eBay.
NOTE: Keep your username and password safe. However if you do lose it, you
can click on the Having Problems Signing in? Get Help Button and follow
further instruction on retrieving your username and password.
My eBay
When you log in you immediately arrive your homepage. At the top of the screen you will see a
button called My eBay, Click on it
It will then bring you to My eBay webpage
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homepage,
(See note 1)
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Check your
messages
Note 1: This is also known as the Cookie Trail – The cookie trail is like stepping stones
of where you have just come from. Therefore if you click Home it will bring you back
to the homepage
What is My eBay?
My eBay lets you track your buying and selling activity, send and receive secure emails, and
update your account information. If you buy or sell on eBay regularly, you'll want to go to My
eBay when you sign in.
To go to my eBay, click My eBay at the top of most pages.
Track what you buy and sell
On the Activity page, use the links on the left to track your buying and selling activity.
• Buy tracks items you've purchased or bid on, as well as items you're watching.
• Sell tracks items you're selling or previously listed for sale.
• Organize tracks your saved searches and favorite sellers.
Tip: The Shortcuts list, which appears on the bottom left side of the page, lets you go to other
eBay pages quickly. You can edit the Shortcuts list to include the pages you use most by clicking
the Edit Shortcuts button.
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Customize what you see in My eBay
Want to add or move sections around? Change the header color? Delete items in your watching
list? Learn how to customize My eBay to fit your needs.
View or update your account information
To see or change your account information, click the Account tab in My eBay. You'll see your
financial and billing information.
It also allows you to update other information:
Personal Information Update your user ID, password, telephone PIN, About Me
page, email address, mailing address, and automatic payment
method.
Addresses Update your registration, payment, and shipping addresses.
Communication Choose how and when you receive notifications from eBay
Preferences about your buying and selling activities. Also, choose how
members communicate with you.
Site Preferences Update your selling and general preferences.
Seller Dashboard Keep track of how you're doing as an eBay seller.
Feedback Keep track of Feedback you’ve received and Feedback you
need to leave for others.
PayPal account View your PayPal account information.
Half.com Account Access and manage your Half.com account information.
Seller Account View billing information for your seller fees, along with links to
payment methods. Also, view statements for any applications
for eBay you're subscribed to.
Donation Account Go to eBay Giving Works, where you can make donations,
request tax receipts, and more.
Subscriptions Subscribe to tools for selling and buying on eBay.
Resolution Center Resolve problems with other members.
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View or respond to messages
The Messages tab displays messages you've received from eBay or other eBay members.
If you receive a message from eBay at your registered email address, you'll also find a copy of it
in your messages in My eBay. This duplicate message in My eBay verifies that the email is
authentic and not a spoof (fake) email.
Use applications to help you manage your selling activities
If you sell on eBay, you'll have access to third-party applications that help you with your selling
activities.
To see which applications you're subscribed to, click the Applications tab in My eBay. To see a
list of all the applications available, click the Go to Apps Center link.
Buying on eBay
There are two types of shopping for items on eBay;
Fixed price, buy it now
Auction
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• Fixed price items are easy to identify because they have a "Buy It Now" button with a
price listed next to it. You can buy this kind of item simply by clicking the "Buy It Now"
button. You will pay the price listed next to the button.
• Auction items have a "Place Bid" button next to a box for entering bids and show a
"current bid" price. Auction items are open to bids for a predetermined amount of time.
When time is up, the item is declared "sold" to the highest bidder.
• A few items have both kinds of buttons and show two prices at once. Items like this are
for sale both ways. If nobody uses the "Buy It Now" button, the item goes to the highest
bidder when time is up.
How to Bid (What You MUST Know)
If an item you're interested in has a "Place Bid" button (meaning that it's an auction item), you'll
have to bid on and "win" it in order to buy it. To do so, enter a money value into the box (your
bid) and click "Place Bid."
Before you decide to bid, however, but there are some things you
should know:
• eBay auctions accept bids only for a specific amount of time. In a traditional non-eBay
auction, bidders frantically place competing bids. When bidding slows to nothing, the
auctioneer pounds the gavel and the item is sold. On eBay, auctions are open to bids for
exactly 1, 3, 5, 7, or 10 days. When time is up, the high bidder wins, even if people are
still frantically bidding.
• You must place a bid that is higher than the current bid. Below the bidding box, you'll
see the text "Enter (some amount) or more." This amount is the current minimum bid;
you must enter at least this amount if you want to bid.
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• You may pay less than your bid if you win. When you win an auction you always
actually pay only a small amount more than the next highest bid-even if your bid was
thousands of Euro more.
• If your bid wins, you must buy. Your bid on an auction is a legally binding contract. If
when time runs out your bid is the highest, you have purchased the item and must pay
the seller for it.
• Use 1-Click Bid to place small bids. In the last 15 minutes of an auction you've bid on in
the past, you can instantly bid one increment higher than the current bid by clicking the
"1-Click Bid" button.
• Other bidders may be using the automatic bidding system. Because many shoppers use
eBay's automatic bidding system, eBay auctions may not behave in ways that make
sense to you. The good news is that you can use the automatic bidding system, too.
Technically, this is all you need to know to bid on eBay auction items. Learning about eBay's
automatic bidding system, however, can reduce your frustration and improve your bidding
success.
How to place a Bid on an Auction
Log in to eBay, www.ebay.ie, using your username and password
Search for an item you are looking for using the search box , For example, “Roxy
Wallet” and click search
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The next screen to appear will show the search results
The search results will display
o a picture of the item,
o a brief description,
o information on the seller (only if top rated),
o weather the item is for auction or Buy it now ,
o the price of the postage and
o finally the time left to the end of the auction or listing
Select the item you want to buy or find out more information about
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It will display more information and images about product and the seller
On the left of the page there more information about the seller, This particular seller is
Top Rated and has 99.8% positive feedback
Top rated seller Logo
Username and Feedback
Feedback is an important part of the eBay community. When you understand what the
numbers and stars mean, you’ll find it easier to evaluate a member’s reputation.
Feedback is calculated into scores and stars, to read more on this go to;
www.ebay.ie/help/feedback/scores-reputation.html
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By clicking on the seller “dazchaplin” you are getting to see a better breakdown of his
feedback history, which determines if he is an honest seller
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You can also choose to contact the seller if you have any questions about the item
How to contact a seller
Click on the button contact member, this will open a new screen in which a list of
possible questions are listed, If these don’t relate to your question you can also click
the contact seller button at the bottom of the screen.
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Placing a bid
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If you are happy with the results and want to place a bid, type in the amount you wish
to bid on the item and click “Place bid”
The next screen will ask you to review and confirm your bid
Click Confirm Bid
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Next you will see the following screen Congratulating you that you are the highest
bidder
You will also receive and email confirming you are the highest bidder
If another bidder , bids on the item you will receive and email informing you and it gives
you the chance to bid again if you still want the product
Option to
increase your
bid if you think
someone will
out bid you
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After the time on the time runs out, If you are still the highest bidder you will receive an
email congratulating you that you won the auction and the item and asking for
payment, you will also receive an email with an invoice for the item also requesting
payment
How to pay for your item
Next you must arrange payment for the item, There is a link in the email you are sent
saying “pay for it”
Click on the link and it will bring you the step by step payment process
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Select the type of payment you wish to use, For example “PayPal” , where you log into
your secure PayPal account and pay the seller for the item
Once you have paid for the item you will receive an invoice from PayPal
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Shop with Confidence
eBay’s Safety Centre
On the eBay homepage there is a link to their safety centre.
Scroll down to the end of the homepage and clink on Safety Centre
Click on the safety centre link and it will bring you to the safety centre page
The main topics covered are
o eBay Top rated Seller
o Counterfeit items
o Law enforcement
o Know your rights
o The Industry Touch
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o Know your rights
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o Buying with confidence
Know your Rights
Shopping on the internet and on eBay is great fun, but it's important to learn how to shop
safely and to know your rights if things go wrong.
General Advice
Introduction
What information must a business seller give you?
What have you agreed to?
What if the seller's terms of sale are unfair?
What if you change your mind?
What if the goods or services are not up to scratch?
How can I tell whether I am buying from a business seller?
What if things go wrong?
Useful Contacts
General Advice
For advice on general precautions to take when shopping online, have a look at the Safe
Internet Shopping guide produced by Consumer Direct.
The Citizens Advice Bureau (CAB) has also produced an advice guide specifically aimed at online
consumers. Which? also have some advice on their website which may be useful.
What information must a business seller give you?
The Consumer Protection (Distance Selling) Regulations 2000
The Distance Selling Regulations - which we discuss in more detail below - require business
sellers to give consumers clear information about themselves and their items when they offer
them for sale.
The Electronic Commerce (EC Directive) Regulations 2002
Under the eCommerce Directive business sellers must provide the following information, either
in their listing or in their About Me page or Shop pages:
• full contact details for their business;
• details of any relevant trade organisations to which they belong;
• details of any authorisation scheme relevant to their online business;
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• clear indications of price, if relevant, including any delivery or tax charges and
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• their VAT number, if their online activities are subject to VAT.
For further information we recommend that you browse the Department for Business,
Innovation and Skills (BIS) website, particularly the Beginners Guide to the E-Commerce
Regulations 2002.
Consumer Protection from Unfair Trading Regulations 2008
The Consumer Protection from Unfair Trading Regulations 2008 came into force on 26th May
2008. The Regulations introduce a general duty not to trade unfairly and seek to ensure that
traders act honestly and fairly towards their customers (we discuss the Regulations again
below). It applies also to price indications that become misleading after they have been given,
and to any indications given about the way in which a price will be calculated.
Pricing
It is an offence under the Regulations for business sellers to give consumers a misleading
indication about the price of goods or services, or the manner in which the price is calculated.
Business sellers
Under the Regulations, business sellers are legally required not to falsely represent themselves
as consumers.
What have you agreed to?
When a buyer places the successful bid on an item or clicks “Buy It Now”, the two parties will
have entered into a legally binding contract (with very few exceptions as detailed in our Non-
Binding Bid Policy).The terms of the contract are set out in the seller’s listing and in agreeing to
buy the goods or services the buyer is accepting those terms.
What if the seller's terms of sale are unfair?
Unfair Contract Terms
In general, companies are free to use whatever contractual terms and conditions they consider
reasonable. If prospective customers are unhappy with these they can attempt to re-negotiate
the terms in question or go elsewhere. There are, however, some legal safeguards for
consumers in relation to unfair contract terms.
The Unfair Terms in Consumer Contracts Regulations 1999 (UTCCRs) provide protection for
consumers when entering into contracts. Companies who deal with consumers and use
standard form contracts must ensure they do not use unfair terms. Under the UTCCRs, an
‘unfair term’ is defined as one which, contrary to the requirements of good faith, causes a
significant imbalance in the parties’ rights and obligations under the contract to the detriment
of the consumer. If a term is unfair, it will not bind the consumer.
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The Office of Fair Trading (OFT) has a duty under the Regulations to consider complaints made
to it about unfair terms. Although the OFT cannot intervene to resolve individual disputes, it
can act to stop the terms it considers unfair, if necessary by seeking an injunction through the
courts.
Both the OFT and Consumer Direct have provided helpful guidance on the protection afforded
by this legislation.
Types of statements that are prohibited by law
Any statement which could have the effect of causing the average person to believe that they
have less or no consumer rights to pursue a justified claim against a trader is void and may
amount to a criminal offence under the Consumer Protection from Unfair Trading Regulations
2008. Below, you will find a list of the typical restrictive statements which may not be used:
1. No refunds.
2. No sale goods exchanged or money refunded.
3. Sold as seen and inspected.
4. No refunds or exchanges without a receipt.
5. Time limits for reporting defects e.g. defects not notified within 14 days of receipt
cannot be accepted.
6. If the delivery note is signed then no claims for damages/faulty goods can be made
thereafter.
7. We are not liable for any consequential losses, even if we were made aware of your
circumstances.
Notices of this type are not acceptable and cannot be made compliant by including the
statement 'your statutory rights are not affected'. Most consumers are not fully aware of their
consumer rights therefore this disclaimer is ineffective.
What if you change your mind?
Distance Selling Regulations
The Consumer Protection (Distance Selling) Regulations 2000 generally apply to sales to
consumers made by sellers acting in the course of a business, which have been made at a
distance. In other words, where there's no face-to-face contact between the seller and the
consumer before the contract is made. The Distance Selling Regulations apply to items
purchased via Buy It Now listings and Second Chance Offers on eBay.co.uk. However, they don't
apply to auction format listings on eBay.co.uk.
The Regulations also provide a period of seven working days after the date of receipt within
which the consumer can cancel the contract (often referred to as the "cooling off" period) and
get their money back, including the original postage and packing charges. The consumer can be
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asked to return the goods at their own expense, but only if the seller informed them of this
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requirement before the contract was made (otherwise, the seller is responsible for collecting
the goods). If a business seller has not provided the information required under the Distance
Selling Regulations (as discussed above), the buyer will have up to 3 months to cancel the
contract and get their money back.
The cancellation rights do not apply to certain items including software, audio or video
recordings that have been unsealed, perishable goods such as food or flowers, or items that
have been made to order.
To get a general idea of the laws governing distance sales, we recommend that you review BIS’s
summary of the Regulations.
The Citizen's Advice Bureau also provides advice on your rights when shopping online.
What if the goods or services you receive are not up to scratch ?
Sale of Goods Legislation
The most important piece of legislation relating to the sale of goods through eBay.co.uk is the
Sale of Goods Act 1979 (as amended).
The Act provides that wherever goods are bought they must “conform to contract”. This means
that items sold through eBay by business sellers must be:
• of "satisfactory quality";
• "as described"; and
• "fit for purpose".
Therefore goods sold by business sellers must not be inherently faulty at the time of sale, must
match any description given to them and, allowing for factors like price, they must be fit for
their purpose, defect free, safe and durable.
Where the seller is a private individual, the goods must be “as described”. The goods are not
legally required to be of “satisfactory quality” or “fit for purpose”.
The Sale of Goods Act applies to both new and used items. It's worth bearing in mind that
second-hand goods are likely to be judged less rigorously new goods. For example, it's not
reasonable to expect that used goods will be of the same quality as new goods. In any event,
sellers of second hand goods remain under an obligation to ensure that the goods are as
described.
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When a business seller is selling an item to a consumer, any loss and damage to the goods that
occur in transit are at the seller’s risk. Therefore, in these cases, a buyer should not have to pay
for postal insurance.
Supply of Services Legislation
Consumers are also protected in relation to their purchase of services. The most important law
covering the supply of services is the Supply of Goods and Services Act 1982.
When it comes to the supply of services, tradesmen and professionals are required to carry out
that service with reasonable care and skill and within a reasonable time. Similarly, any goods
and materials supplied must be of satisfactory quality and at a reasonable cost.
Consumer Protection Act
The Consumer Protection Act 1987 gives people gives people the right to sue the producer,
importer or own-brander of a defective product for damages in respect of death, injury, or
damage to property caused by the product. The seller of the product will also be liable if they
fail to identify the producer when asked to do so by the person suffering damage.
The Consumer Protection from Unfair Trading Regulations 2008
The Consumer Protection from Unfair Trading Regulations 2008 implements the EU's Unfair
Commercial Practices Directive and introduces a general prohibition on businesses not to treat
consumers unfairly and obliges businesses not to use:
• aggressive practices (such as pressure selling); nor
• misleading practices (includes both acts and omissions).
One of the key tests in the Regulations is whether the commercial practice in question
materially distorts the consumer’s economic behaviour (e.g. was the consumer persuaded to
make a purchase they would not otherwise have made because of the commercial practice?).
These rules apply to business sellers who list goods or services on eBay.co.uk.
A breach of the Regulations is, in most cases, a criminal offence.
How can I tell whether I am buying from a business seller?
If you're buying from a registered business seller, it will say so in the section in the top right
hand corner of the listing.
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What if things go wrong?
If you believe you've suffered a breach of contract or consumer legislation, free advice on your
consumer rights and assistance with any individual consumer problems or complaints is
available through the Government funded Consumer Direct, your local Citizens Advice Bureau
or your legal practitioner.
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Logging Off eBay
How to sign out of eBay
On the top of the screen where your username is listed beside it there is a sign out
button
Click it and you are now signed out
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Business Strategy
I found ebay to be a very interesting sight , where you could actually type anything into the
search box and 99% of the time your item would show up in the results.
I went in search of a Roxy Label wallet as to buy in the shop they are very expensive and much
cheaper on ebay. The wallet I bought came from an ebay shop, it is brand new and still has the
labels on it. The overall cost of the item was €11.25 and the postage €6.77 which is quite high
but overall in total €17.02 is considerably cheaper than buying in the a shop outright.
As they are costly to buy outright, I figure that this item will resell very quickly and easily and
make a profit. I will sell the item for a minumin starting of price of €20.00 and I will market the
product as the perfect Christmas Gift.
Personal Experience
My personal experience with ebay I found to be overall very interesting, safe and secure
Shopping website. I am looking forward to selling my item when it arrives and also shopping in
the future using the buy it now feature on ebay for quick easy shopping. I personally would not
pay for items unless I was using paypal but found that ebay have a a great section in theere
safety centre if you are experiencing any problems. Also most sellers are good in answering any
questions you have and respond promptly.
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