How to truly eco-innovate in Lighting - 11/02/2015 - Interactive session: ‘Eco-innovation barriers and how to overcome them (Thomas Vandenhaute - Sirris)

1. Barriers & Solutions
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9
Thomas Vandenhaute
Sirris
Cédric GOSSART
Institut Mines-Télécom / Telecom Business School

2. Outline
1. Major barriers
2. Policy related solutions
3. Company related solutions
4. Discussion
1
Image: Recycleled - Ona

3. 14 major barriers to ecoinnovation
2

4. Policy level actions
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Lack of certification mechanisms to check out the
technical specifications of products put on the market.
– Network with EU and national policy makers;
– Call for support from industry associations and European Commission
– Use European standard organisations; Government authorities should exert market
control on CE marking; the professional association Lighting Europe should promote the
ENEC labels.

5. Policy level actions
Increasing & unfair competition from non-European
firms
– Should be addressed at EU level, e.g. mandatory and well
enforced specifications could be required for any LED
product put on the EU market.
Existence of litigations between firms
– The European Parliament should pass laws to avoid
abusing of IP by big consortia. The FRAND (fair,
reasonable, and non-discriminatory) licensing scheme
could be promoted.
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6. Company level actions
Finance sources are limited
What budget is needed to eco-innovate?
• Reviewing ambition
• Exploring opportunities
• Integrating eco-requirements in design process
• Starting with iterative learning practices
• …
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7. Finance sources are limited
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uncertainty
Threshold putting
company at risk
Resources
invested
time
spending
Controlling the risk
by reducing the
uncertainty
Fail cheap

8. Finance sources are limited
Explore how your iterative learning can lead to :
• develop commercial and strategic partnerships (open
innovation),
• apply to funding programs,
• capture value from additional product functionality,
• find and reach new customer segments
• …
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Create environment in which experiments do not put company at risk

9. How did companies proceed ?
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LED drivers are barriers to eco-innovation.
– Solution1: technician should recommend
only reliable drivers => train this
technician to detect them.
– Solution 2: Use custom made drivers,
change supplier.

10. How did companies proceed ?
The gross intrinsic value of the
recycled product is too low,
which discourages innovation in
recycling technologies.
Solution: Prioritize reuse over
recycling.
Search for customer value
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Mining
Use
Product
manufacturing
Part
manufacturing
Reuse
Remanufacturing
Recycling
Maintain
Collection
Service
providing
Waste

11. How did companies proceed ?
1. Staff lacks information on
technologies & markets
Solution: Explore technologies &
markets, discuss with colleagues
inside and outside company
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12. Barriers & Solutions
12.02.2015 11
10
Thomas Vandenhaute
Sirris
Cédric GOSSART
Institut Mines-Télécom / Telecom Business School

13. • Scoring major barriers for eco-
innovation.
• What solutions do you suggest for
the most important barriers
identified during this workshop?
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