This document summarizes a student engagement platform called Noticed. It notes that universities currently lack effective communication platforms, leading to scattered information and a lack of student engagement. Noticed aims to aggregate, categorize, and recommend information to students and universities via a centralized app dashboard. It highlights the large market size of smart education services and notes initial customer validation and partnerships with universities in Finland. The business model involves yearly licensing fees from universities and monthly subscriptions from enterprises, with students able to use the platform for free.