The Gartner IT Financial, Procurement & Asset Management Summit 2014 was held on 17 – 18 September at the Lancaster London Hyde Park. This report ummarizes and provides highlights from the event.

1. 1
Gartner IT Financial,
Procurement & Asset
Management Summit 2014
17 – 18 September | London, UK | gartner.com/eu/itam
Trip Report
Driving Business Outcomes: Control Costs,
Mitigate Risks and Sustain Innovation
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The Gartner IT Financial, Procurement & Asset Management Summit 2014 was held
on 17 – 18 September at the Lancaster London Hyde Park. This report summarizes
and provides highlights from the event.
Overview
At Gartner IT Financial, Procurement & Asset Management Summit 2014, more than 300
professionals gained essential tools and strategies to analyze licensing options and negotiate
contracts to mitigate risks and control costs in an expanding digital world.
During the summit, attendees heard insights from the most recently published Gartner research,
exchanged ideas with their peers during networking sessions and interacted with Gartner
analysts in one-on-one sessions and analyst-user roundtables.
In addition, attendees learned from their fellow practitioners during end-user case studies and
best-practice sessions with DHL, Eurocontrol and OHIM.
Summit highlights included an inspiring and rousing keynote from Kevin Gaskell. Delegates
walked away with new management tips and skills as well as how to make better decisions,
faster.
Through analyst sessions, problem-solving contract negotiation clinics and peer
interaction, delegates gained insight to:
• Understand how to better optimize IT costs
• Better negotiate with software vendors
• Master IT and business leadership skills
• Enhance the state of IT asset management and increase program success
• Better prepare for and manage software audits
• Improve procurement processes
• Get advice on procuring software with a focus on negotiating with the megavendors
• Gain insight on licensing BYOD, cloud, mobile, big data and other investments on the horizon
Save the date
Table of contents
The Gartner IT Financial,
Procurement & Asset
Management Summit 2015 will
be held 21 – 22 September, at
the Lancaster London Hyde
Park in London, UK. Be sure to
bookmark gartner.com/eu/itam
and check back often for 2015
updates
2 Key take-aways
3 Keynote sessions
4 Top of mind concerns
4 Top 5 best-rated sessions
4 Attendee Snapshot
5 Top 10 most-attended
sessions
6 Sponsors
6 Post-event resources

2. 2
Gartner IT Financial, Procurement Asset Management Summit 2014
17 – 18 September | London, UK | gartner.com/eu/itam
Key take-aways
Assess your current reality and identify transformation opportunities to better collaborate,
communicate, optimize and strategize.
IT asset management take-aways
• ITAM assessment requires planning and managing of all IT asset costs through their life
cycle: engage regularly with stakeholders to communicate risk and opportunities.
• Managing license entitlements is key to software asset management (SAM): investigate
third-party ITAM/SAM service providers.
IT financial management take-aways
• Regularly engage with stakeholders to align metrics with business wants and needs, and
deliver financial transparency.
• Ensure that tool selection and customization is a collaborative effort, delivers robust
analytics and reporting, and integrates with ITAM tools.
IT procurement and sourcing take-aways (NA)
• Discussions about transformation should start with opportunities: develop a plan for
streamlining decision making in your organization.
• Business stakeholders need to see the value in IT procurement’s suggestions: make
changes to lead the shift in thinking, planning and execution of these activities.
IT procurement and sourcing take-aways (EMEA)
• Discussions about transformation should start with opportunities: develop a plan for
streamlining decision making in your organization.
• Simplify to mitigate risk: create customized checklists by vendor, contract and license/
service model.
IT vendor management take-aways
• Implement a vendor management discipline that integrates performance, risk and strategic
principles.
• Understand the gaps and overlaps across the organization: collaborate to ensure that
all stakeholders’ roles and responsibilities are addressed within a vendor management
discipline.

3. 3
Keynote sessions
Guest keynote
Driving Your Business to a New Level
Kevin Gaskell, Serial Entrepreneur, Chief Executive Fairline Boats Limited
• To achieve a new level of performance, you must apply leaderships, skills and processes to
focus effort whilst enabling creativity
• Successful leaders of tomorrow will be those most able to encourage commitment, define
and implement an inclusive strategy and enjoy the benefits of an aligned team
• Lead teams or ordinary people to do extraordinary things
Gartner keynotes
Summit Chair Welcome and Keynote: Driving Business Outcomes
JoAnn Rosenberger
• Future uncertainties and challenges surrounding the digital universe will require
transformation of IT procurement, financial, vendor and ITAM processes, programs and
disciplines
• Explore ways to view and use these digital changes and challenges as a new set of
opportunities
• Prove the impact and value of you and your departments’ roles and responsibilities to
control costs and mitigate risks in support of IT and business initiatives
Gartner Closing Keynote: What To Do Monday Morning
Chris Ambrose, Research Vice President
Victoria Barber, Research Director
Stewart Buchanan, Research Vice President
Frank Ridder, Managing Vice President
JoAnn Rosenberger, Research Vice President
Sanil Solanki, Research Director
• ITAM process resiliency is a must: drive business success through effective and mature
ITAM.
• Use dashboards and predictive analytics to prove better, cheaper and faster IT
• Know what’s important to vendors and how to capitalize on it.
Kevin Gaskell
Serial Entrepreneur, Chief Executive
Fairline Boats Limited
JoAnn Rosenberger
Vice President
Chris Ambrose
Vice President
Stewart Buchanan
Vice President
JoAnn Rosenberger
Vice President
Victoria Barber
Director
Frank Ridder
Managing Vice President
Sanil Solanki
Director

4. 4
Gartner IT Financial, Procurement Asset Management Summit 2014
17 – 18 September | London, UK | gartner.com/eu/itam
Top-of-mind concerns (what attendees asked about)
• Optimize IT asset management to drive business success
• Innovate to enable cost control
• Strategize to control costs and mitigate risk
• Communicate to enable digital business growth
• One size does not fit all when it comes to vendor deals and negotiations
• Drive collaboration through a team approach
• Demand financial transparency from vendors and create IT metrics that align with business
outcomes
Top 5 best-rated sessions
Who participated in the 2014
conference?
Top 5 job titles
Top 5 job roles
Top 5 industry sectors
Snapshot of attendees

5. 5
Top 10 most-attended sessions
The digital universe
is expanding.
View the infographic
here
Connect
Connect with Gartner IT
Financial, Procurement Asset
Management Summit on Twitter
and LinkedIn
#GartnerITAM
Gartner IT Financial,
Procurement Asset
Management (Xchange)

6. 6
Gartner IT Financial, Procurement Asset Management Summit 2014
17 – 18 September | London, UK | gartner.com/eu/itam
With thanks to our sponsors
Throughout the summit, the show floor buzzed with activity as attendees met with solution
providers to discuss the latest innovations, services and product offerings. Many thanks to our
sponsors for helping make the 2014 summit a lively, informative and rewarding experience.
Premier Sponsors
Platinum Sponsors
Silver Sponsors
Post-event resources
Customizable post-event worksheet
Take a moment to complete your own post-event trip report, a valuable resource for
future reference and a great way to share with colleagues what you learned. Click here
to access the trip report worksheet.
Learn more with relevant research
Want to learn more about the topics that interest you most? Turn to the end of each
session presentation for a list of related Gartner research notes. Select Gartner
research is available on demand at gartner.com.
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