The document summarizes the results of a survey of 850 residents and 150 commuters in Luxembourg about their use of mobile devices, social media, and the internet. It finds that over 70% of residents own smartphones, with iPhones being the most popular brand. Facebook is the dominant social media platform, used by 63% of residents, though its popularity decreases with age. Nearly all residents access the internet, mostly on a daily basis, with multiple devices being commonly used. Online banking, shopping, and booking travel are very popular internet activities.

1. survey with a sample of
850 residents (representative)
and 150 commuters (random)
market research
Survey with 850 residents in Luxembourg and 150 commuters
Connectivity facts & figures 2014
Mobile devices, social networks and Internet usage in Luxembourg

2. survey with a sample of
850 residents (representative)
and 150 commuters (random)
•The survey data was generated between 12th August and 2nd September 2014 through two separate mechanisms :
–the survey was submitted to 600 residents and 150 commuters via our online panel questions.lu
–the answers of 250 further residents were collected by phone interviews
•The sample of residents is representative of the population of Luxembourg according to gender, age groups and nationality categories.
•This report focuses on the results of the resident population only.
survey method & sample
N
Total Residents
850
Gender
Male
423
Female
427
Age
16-29 years old
186
30-49 years old
325
50-64 years old
193
65+ years old
146
Nationality
Luxembourgish
465
Other nationality
385
Profession
Not professionally active
357
Public sector employee
161
Private sector employee
276
Self-employed or liberal professional
56
Total commuters
150

3. survey with a sample of
850 residents (representative)
and 150 commuters (random)
market research
a. mobile devices

4. survey with a sample of
850 residents (representative)
and 150 commuters (random)
More than 7 out of 10 residents own a Smartphone.
Smartphones hold 71% of market shares

5. survey with a sample of
850 residents (representative)
and 150 commuters (random)
Market penetration is almost complete among the 16-29 year olds
90%
10%
16-29 years old
81%
19%
30-49 years old
67%
33%
50-64 years old
35%
65%
65+ years old

6. survey with a sample of
850 residents (representative)
and 150 commuters (random)
iPhone is the leading brand on the mobile market
2 out of 5 residents possess an iPhone
16%
37%
48%
52%
44%
37%
41%
65+ years old
50-64 years old
30-49 years old
16-29 years old
Female
Male
I have an iPhone

7. survey with a sample of
850 residents (representative)
and 150 commuters (random)
market research
b. social networks

8. survey with a sample of
850 residents (representative)
and 150 commuters (random)
The leader of social media in Luxembourg is Facebook followed by Google+ and Twitter.
7 in 10 residents have a social network account
29%
2%
3%
5%
14%
17%
35%
63%
I don't have a social network account
I am on Myspace
I am on Flickr
I am on Pinterest
I am on Instagram
I am on Twitter
I am on Google +
I am on Facebook

9. survey with a sample of
850 residents (representative)
and 150 commuters (random)
Facebook is still by far the leading social network for the 16-29 year olds
Facebook holds twice as many accounts as Google+ among the younger generation.
90%
10%
16-29 years old
74%
26%
30-49 years old
47%
53%
50-64 years old
23%
77%
65+ years old
2 thirds of youngsters have profiles on several social media platforms.

10. survey with a sample of
850 residents (representative)
and 150 commuters (random)
37% of the work force use online professional networks.
LinkedIn is by far the most popular in Luxembourg.
LinkedIn is the major player for professional networking
2%
3%
3%
34%
I am on another platform
I am on Xing
I am on Viadeo
I am on LinkedIn

11. survey with a sample of
850 residents (representative)
and 150 commuters (random)
market research
c. internet usage

12. survey with a sample of
850 residents (representative)
and 150 commuters (random)
Almost the entire population goes on the Internet.
Luxembourg is definitely online!
95%

13. survey with a sample of
850 residents (representative)
and 150 commuters (random)
The Internet is now part of everybody’s daily life
Even 3 out of 4 of our elders (65+) browse the Web.
100%
16-29 years old
99%
1%
30-49 years old
95%
5%
50-64 years old
77%
23%
65+ years old

14. survey with a sample of
850 residents (representative)
and 150 commuters (random)
3 out of 4 professionals go on the Internet for work-related purposes.
Professionals also connect at work

15. survey with a sample of
850 residents (representative)
and 150 commuters (random)
Accessing the Internet with a range of devices is now the norm
7 out of 10 residents go online with multiple devices.
78%
22%
16-29 years old
80%
20%
30-49 years old
67%
33%
50-64 years old
38%
62%
65+ years old

16. survey with a sample of
850 residents (representative)
and 150 commuters (random)
3 out of 4 residents no longer go to the bank for routine transactions.
Everyday banking is mainly handled online
75%

17. survey with a sample of
850 residents (representative)
and 150 commuters (random)
The principal device used for online banking remains the desktop computer
*17% of 16-29 year olds use their mobile phones for online banking
Meanwhile, 1/7 of the population uses multiple devices for their online banking.
10%
12%
70%
I bank online with a mobile phone*
I bank online with a tablet
I bank online with a computer

18. survey with a sample of
850 residents (representative)
and 150 commuters (random)
Shopping online is mainstream
Over the last 12 months,
87% of the population made online purchases.

19. survey with a sample of
850 residents (representative)
and 150 commuters (random)
Booking a hotel is the most common online transaction*
Other popular transactions are buying books, booking plane tickets and buying entertainment products.
38%
40%
45%
52%
55%
67%
I bought computer/electronic goods
I bought clothes
I bought entertainment products
I booked a plane ticket
I bought books
I booked a hotel
*respondents were asked about their online transactions over the last 12 months

20. survey with a sample of
850 residents (representative)
and 150 commuters (random)
market research
For further information
Quest market research
31, rue du Puits
L-2355 Luxembourg
www.quest.lu
www.questions.lu
tel: int352-26482088
e-mail: jonathan.zinger@quest.lu
* * *

21. survey with a sample of
850 residents (representative)
and 150 commuters (random)
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22. survey with a sample of
850 residents (representative)
and 150 commuters (random)
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23. survey with a sample of
850 residents (representative)
and 150 commuters (random)
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