This document outlines best practices for building a world-class conversion rate optimization (CRO) program based on Humana's experience. It discusses why CRO is important, defining world-class CRO using a maturity model, steps to achieve a world-class program including testing, analytics, and resources. Examples of successful CRO tests run by Humana on pages for Medicare and other products are provided to illustrate test designs and impact on key metrics like click-through rates.
"Agile Project Management": Is it an Oxymoron?NUS-ISS
Presented by Mr Jagadeesh Balakrishnan, Associate, Software Engineering of NUS-ISS at ISS Seminar - Agile Software Development: Swift and the Shift on 18 July 2014.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
"Agile Project Management": Is it an Oxymoron?NUS-ISS
Presented by Mr Jagadeesh Balakrishnan, Associate, Software Engineering of NUS-ISS at ISS Seminar - Agile Software Development: Swift and the Shift on 18 July 2014.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
The presentation is about the kafka 9 features and the bug fixes.
The presentation also talks about the new consumer. Explains the state diagram of consumer and co-ordinator
Presentation Job Search Circle. New from LinkedIn 2016BRUCE Bixler
Presentation Job Search Circle. New from LinkedIn 2016. How to adjust your privacy settings, join groups, and skills section features behind the skill.
The LinkedIn Guide to the Perfect #WorkSelfieLinkedIn
Your LinkedIn profile is 14x more likely to be viewed simply by adding a profile photo. Follow these tips to take the perfect #WorkSelfie for your LinkedIn profile.
On the 23rd of March, LinkedIn held a High Tea event that discussed sales strategies in the digital age. During this time, our LinkedIn experts showed attendees how to adopt Social Selling and enhance sales effectiveness through targeted social media engagement. This specifically looked at how to best leverage the LinkedIn platform to find the right buyers, make profitable connections and gain a competitive edge.
Presentation LinkedIn New Advanced features for 2016BRUCE Bixler
Presentation LinkedIn New Advanced features for 2016 for CareerPlace. New LinkedIn features for profiles, headlines, summary, groups, and skills. Plus alumni feature for skills assessment and using Jobscan to match skills for jobs to your LinkedIn profile.
Completing Your LinkedIn Profile: 17 Key ElementsDerek Edmond
Completing Your LinkedIn Profile: 17 Key Elements. My supporting slide deck in association with this blog post: http://ow.ly/A2V7L
Additional recommendations I've written for LinkedIn can be found here
http://ow.ly/A2Vb8
http://ow.ly/A2Vdj
http://ow.ly/A2Veq
Do you know how to fill out your LinkedIn profile?
Our presentation shows top 10 LinkedIn profiles 2016, that will help you to create perfect company or individual LinkedIn profile
Dear Students/Parents
We at 'Apex Institute' are committed to provide our students best quality education with ethics. Moving in this direction, we have decided that unlike other expensive and 5star facility type institutes who are huge investors and advertisers, we shall not invest huge amount of money in advertisements. It shall rather be invested on the betterment, enhancement of quality and resources at our center.
We are just looking forward to have 'word-of-mouth' publicity instead. Because, there is only a satisfied student and his/her parents can judge an institute's quality and it's faculty members coaching.
Those coaching institutes, who are investing highly on advertisements, are actually, wasting their money on it, in a sense. Rather, the money should be invested on highly experienced faculty members and on teaching gears.
We all at 'Apex' are taking this initiative to improve the quality of education along-with each student's development and growth.
Committed to excellence...
With best wishes.
S . Iqbal
( Motivator & Mentor)
Take the next step with mobile testing accelerate your mobile testing draft 3Michael Deady
This Discover 2014 DF-3176 session This Session will help you bridge the gap from setting up your mobile testing environment to the creation of a mobile testing Center of Excellence. Those few companies that get a jumpstart on their mobile development and testing, will define next year market leaders. We will discuss how to build a mobile testing framework that is cost effective, flexible and provides the highest level of quality that can be achieved in a lean development environment. This session will demo the new Mobile Testing Accelerator 2.8
Statistics and Key Trends from World Quality Report 2014-15
[2015-09-23 HP Software Virtualization Suite Seminar in Bangkok]
World Quality Report 2015-16 can be downloaded from the link below:
https://www.capgemini.com/thought-leadership/world-quality-report-2015-16
Humanizing the Talent Acquisition Lifestyle: HP Case StudyGlassdoor
Hear from Celinda Appleby, HP's Global Digital Media Program Manager, about humanizing the talent acquisition lifestyle during our Glassdoor Talent Warriors Roadshow!
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
Add rocket fuel to your digital marketing (Innotech Austin 2014)Ed Hewett
Devices have changed, marketing has evolved, and customers are speaking out; but are we listening? Marketers faced with accelerating complexity and competitive forces may find it difficult to tune in. Luckily, we can close the gap—digital marketing technologies ignite opportunities presented by the evolving digital world.
In this session we review how to:
·improve connectedness with customers
·integrate customer touch points
·simplify the message
Hewlett-Packard: Growing HP's advocate economy, presented by Zealous WileySocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Hewlett-Packard’s Digital Marketing Manager, Zealous Wiley, talks about how their enterprise software group is leveraging employee advocacy at HP.
Zealous explains how they're empowering and activating employees to increase awareness, gain share of voice, and generate preference for its enterprise software products and services.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
Webinar - 'How to Double Commitment to Change Changefirst
In this webinar, Audra will share useful insights from our significant database, of almost 400,000 individual data points from over 26,000 respondents.
The presentation is about the kafka 9 features and the bug fixes.
The presentation also talks about the new consumer. Explains the state diagram of consumer and co-ordinator
Presentation Job Search Circle. New from LinkedIn 2016BRUCE Bixler
Presentation Job Search Circle. New from LinkedIn 2016. How to adjust your privacy settings, join groups, and skills section features behind the skill.
The LinkedIn Guide to the Perfect #WorkSelfieLinkedIn
Your LinkedIn profile is 14x more likely to be viewed simply by adding a profile photo. Follow these tips to take the perfect #WorkSelfie for your LinkedIn profile.
On the 23rd of March, LinkedIn held a High Tea event that discussed sales strategies in the digital age. During this time, our LinkedIn experts showed attendees how to adopt Social Selling and enhance sales effectiveness through targeted social media engagement. This specifically looked at how to best leverage the LinkedIn platform to find the right buyers, make profitable connections and gain a competitive edge.
Presentation LinkedIn New Advanced features for 2016BRUCE Bixler
Presentation LinkedIn New Advanced features for 2016 for CareerPlace. New LinkedIn features for profiles, headlines, summary, groups, and skills. Plus alumni feature for skills assessment and using Jobscan to match skills for jobs to your LinkedIn profile.
Completing Your LinkedIn Profile: 17 Key ElementsDerek Edmond
Completing Your LinkedIn Profile: 17 Key Elements. My supporting slide deck in association with this blog post: http://ow.ly/A2V7L
Additional recommendations I've written for LinkedIn can be found here
http://ow.ly/A2Vb8
http://ow.ly/A2Vdj
http://ow.ly/A2Veq
Do you know how to fill out your LinkedIn profile?
Our presentation shows top 10 LinkedIn profiles 2016, that will help you to create perfect company or individual LinkedIn profile
Dear Students/Parents
We at 'Apex Institute' are committed to provide our students best quality education with ethics. Moving in this direction, we have decided that unlike other expensive and 5star facility type institutes who are huge investors and advertisers, we shall not invest huge amount of money in advertisements. It shall rather be invested on the betterment, enhancement of quality and resources at our center.
We are just looking forward to have 'word-of-mouth' publicity instead. Because, there is only a satisfied student and his/her parents can judge an institute's quality and it's faculty members coaching.
Those coaching institutes, who are investing highly on advertisements, are actually, wasting their money on it, in a sense. Rather, the money should be invested on highly experienced faculty members and on teaching gears.
We all at 'Apex' are taking this initiative to improve the quality of education along-with each student's development and growth.
Committed to excellence...
With best wishes.
S . Iqbal
( Motivator & Mentor)
Take the next step with mobile testing accelerate your mobile testing draft 3Michael Deady
This Discover 2014 DF-3176 session This Session will help you bridge the gap from setting up your mobile testing environment to the creation of a mobile testing Center of Excellence. Those few companies that get a jumpstart on their mobile development and testing, will define next year market leaders. We will discuss how to build a mobile testing framework that is cost effective, flexible and provides the highest level of quality that can be achieved in a lean development environment. This session will demo the new Mobile Testing Accelerator 2.8
Statistics and Key Trends from World Quality Report 2014-15
[2015-09-23 HP Software Virtualization Suite Seminar in Bangkok]
World Quality Report 2015-16 can be downloaded from the link below:
https://www.capgemini.com/thought-leadership/world-quality-report-2015-16
Humanizing the Talent Acquisition Lifestyle: HP Case StudyGlassdoor
Hear from Celinda Appleby, HP's Global Digital Media Program Manager, about humanizing the talent acquisition lifestyle during our Glassdoor Talent Warriors Roadshow!
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
Add rocket fuel to your digital marketing (Innotech Austin 2014)Ed Hewett
Devices have changed, marketing has evolved, and customers are speaking out; but are we listening? Marketers faced with accelerating complexity and competitive forces may find it difficult to tune in. Luckily, we can close the gap—digital marketing technologies ignite opportunities presented by the evolving digital world.
In this session we review how to:
·improve connectedness with customers
·integrate customer touch points
·simplify the message
Hewlett-Packard: Growing HP's advocate economy, presented by Zealous WileySocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Hewlett-Packard’s Digital Marketing Manager, Zealous Wiley, talks about how their enterprise software group is leveraging employee advocacy at HP.
Zealous explains how they're empowering and activating employees to increase awareness, gain share of voice, and generate preference for its enterprise software products and services.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
Webinar - 'How to Double Commitment to Change Changefirst
In this webinar, Audra will share useful insights from our significant database, of almost 400,000 individual data points from over 26,000 respondents.
Steve Player, Program Director of the Beyond Budgeting Round Table (BBRTA) North America, Details five financial budgeting mistakes that all business financial professionals should avoid while explaining how modern business intelligence (BI) and corporate performance management (CPM) technology can help Finance teams maintain focus on the metrics that matter most to the business' success.
5 ways successful CFOs will drive planning and performance in 2015Anaplan
Think you don’t have control of data and its effect on financial performance? Think again. Data volume is growing, data sources are multiplying, and the business environment is more volatile than ever. Leading edge CFOs are leveraging this new information to improve their planning, forecasting, and modeling efforts. They are breaking free from traditional processes and silos in favor of integrated and continuous planning. Could 2015 be the year your organization starts using FP&A to more positively impact your company’s business performance? View the slides from our webinar with Steve Player, managing partner, the Player Group.
Website Optimization Without a Committee: Using Testing to Make DecisionsEarthbound Media Group
Hospital marketers today are spending more of their advertising budgets to drive traffic to their websites. However, research shows they are converting only 2 percent to 3 percent of visitors into actual patients. Learn how to use online automated testing, instead of a committee, to make informed changes to your website that will improve performance, engage users, and boost ROI for your online marketing initiatives.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Planning and Designing Mobile Apps for EnterprisePronq by HP
Planning & designing mobile apps - presented by Paul Evans, WW Lead Application Transformation at HP on February 24, 2014 at the 2014 Mobile World Congress in Barcelona.
http://ow.ly/BFAHr #PMInfluence
In this hour-long webinar, Global Knowledge instructor and PMP-certified project management expert Daniel Stober will look beyond the triple constraint model and focus on the true essence of project success: stakeholder satisfaction.
Many project managers (PMs) fall into the familiar habit of managing based on the constraints of time, cost and scope. While all of these are important, managing them effectively doesn't guarantee project success if the PM fails to conduct proper stakeholder management.
To manage stakeholders effectively, the PM has to set expectations. Once expectations are set, the PM must influence the perception of project performance with the stakeholder. Tune in as Dan explores methods you can use to accomplish that goal.
ABOUT THE AUTHOR
Dan Stober is a PMP-certified project manager with more than ten years of experience managing projects. His experience includes managing projects for the U.S. government in the United States, Middle East and Europe.