The document provides guidance for high school students to generate advertising revenue for their school newspaper by securing advertisers in the local community. It instructs students to make a list of local businesses they and their peers patronize, as well as current campus sponsors. With this target list, students are advised to conduct in-person interviews and phone calls to set up meetings to pitch advertising opportunities. The document outlines questions students should ask advertisers to learn their needs and customize advertising proposals. It emphasizes following up with advertisers on the success of their ads and securing future contracts to maintain the revenue stream.