SlideShare a Scribd company logo
2014
© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail
© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail
© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail
Smart phones have
changed the way that your
customers share their in-
store experiences. 
WHERE IS 
MY MOBILE
CUSTOMER?
YOUR
STORE
LOCAL CHANNELS
They’re local, social, mobile.
© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail
HOW DO
MOBILE
CUSTOMERS
ENGAGE?
© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail
WHAT DO MOBILE
CUSTOMERS 
SHARE?
67%
33%
Negative
Experiences
Positive
Experiences
67%
18%
71%
23%
48%
47%
46%
45%
© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail
99%
95%
94%
 91%
86%
Brand
 Percentage of Local Feedback Missed
Best Buy
 91%
Costco
 78%
J.C. Penny
 94%
Macy’s
 83%
Rite Aide
 95%
Sears
 76%
SuperValu
 99%
Target
 82%
Walgreens
 91%
Walmart
 83%
Retailers have not employed the
tools & technology to “tune in” to
their mobile customers. 
HOW MUCH IS BEING 
MISSED?
THE
AVERAGE
RETAILER
IS MISSING
PERCENTAGE OF MOBILE CONSUMER FEEDBACK
BEING MISSED – BY BRAND

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2014 Annual Retail Benchmark Venuelabs LBMA

  • 1. 2014 © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail
  • 2. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail
  • 3. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail Smart phones have changed the way that your customers share their in- store experiences. WHERE IS MY MOBILE CUSTOMER? YOUR STORE LOCAL CHANNELS They’re local, social, mobile.
  • 4. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail HOW DO MOBILE CUSTOMERS ENGAGE?
  • 5. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail WHAT DO MOBILE CUSTOMERS SHARE? 67% 33% Negative Experiences Positive Experiences 67% 18% 71% 23% 48% 47% 46% 45%
  • 6. © 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail 99% 95% 94% 91% 86% Brand Percentage of Local Feedback Missed Best Buy 91% Costco 78% J.C. Penny 94% Macy’s 83% Rite Aide 95% Sears 76% SuperValu 99% Target 82% Walgreens 91% Walmart 83% Retailers have not employed the tools & technology to “tune in” to their mobile customers. HOW MUCH IS BEING MISSED? THE AVERAGE RETAILER IS MISSING PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND