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Startup 
KPIs 
& 
Investor 
Repor2ng 
for 
Oxygen 
Accelerator 
seederboard.com 
2m@seederboard.com 
@seederboard
Introduc2on 
• Se@ng 
KPIs 
and 
Milestones 
• How 
Do 
I 
Maintain 
Growth? 
• Managing 
Repor2ng 
• Using 
Mentors, 
Advisors 
& 
Investors 
• Let’s 
Simplify 
Repor2ng…
Why 
are 
KPIs 
Important? 
• Perspec2ve, 
Goals 
& 
Ac2ons 
• Communica2on 
• Management 
• Strategy 
Next: 
Se@ng 
KPIs 
and 
Milestones
Se@ng 
KPIs 
& 
Milestones 
• Define 
your 
perspec2ve 
• What 
do 
we 
need 
to 
measure 
• Create 
an 
ac2onable 
KPI 
• Understand 
how 
to 
measure 
it 
• Set 
your 
targets 
Next: 
Example 
KPIs
Example 
KPIs 
SaaS 
& 
Subscrip2on 
• Monthly 
Recurring 
Revenue 
(MRR) 
• Churn 
• Customer 
Acquisi2on 
Cost 
(CAC) 
• Average 
Revenue 
Per 
Customer 
(ARPC) 
• Life2me 
Value 
Next: 
Maintaining 
Growth
How 
Do 
I 
Maintain 
Growth? 
Make 
Sure: 
• Everyone 
understands! 
• Every 
metric 
monitors 
a 
goal. 
• Every 
ac2on 
should 
be 
a 
step 
towards 
a 
goal. 
• Decisions 
are 
followed 
by 
ac2on. 
• KPIs 
and 
Goals 
are 
regularly 
reviewed. 
Next: 
Managing 
Startup 
Repor2ng
Managing 
Repor2ng 
in 
a 
Startup 
• Financials 
• KPIs 
• Communica2on 
& 
Updates 
• Frequency 
Next: 
Measure 
Your 
Success
How 
to 
Use 
Mentors 
& 
Investors 
• Get 
Your 
Return 
on 
Investment 
– Advice 
– Feedback 
– Guidance 
– Professional 
Services 
• Evangelism 
& 
Early 
Adopters 
• Investment 
Next: 
Make 
More 
Progress
Let’s 
Simplify 
Repor2ng 
Financial 
Repor2ng 
• Accoun2ng 
Reports 
& 
Integra2on 
• Key 
Financial 
Metrics 
• Forecasts 
• Company 
Filing 
Data
Let’s 
Simplify 
Repor2ng 
KPIs 
• Simple, 
Flexible 
Metrics 
• Highly 
Visual 
• Track 
Performance 
• Import 
from 
Other 
Source
Let’s 
Simplify 
Repor2ng 
Communica2on 
& 
Updates 
• Manage 
Announcements 
& 
Communica2ons 
• Prove 
Transparency 
• Track 
Conversa2ons 
• Keep 
Updated
Let’s 
Simplify 
Repor2ng 
Company, 
User 
& 
Contact 
Management 
• Manage 
Users 
• Control 
Permissions 
& 
Access 
• Invite 
New 
Mentors, 
Investors 
& 
Team 
Members 
• Manage 
Company 
Informa2on
Conclusion 
• Set 
KPIs 
and 
Milestones 
• Measure 
& 
Maintain 
Growth 
• Report 
& 
Communicate 
• Use 
Mentors, 
Advisors 
& 
Investors 
• SeederBoard 
Simplifies 
Repor2ng
Ques2ons? 
How 
Can 
We 
Help 
You? 
seederboard.com 
2m@seederboard.com 
@seederboard

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Startup KPIs and Investor Reporting for Oxygen Startups

  • 1. Startup KPIs & Investor Repor2ng for Oxygen Accelerator seederboard.com 2m@seederboard.com @seederboard
  • 2. Introduc2on • Se@ng KPIs and Milestones • How Do I Maintain Growth? • Managing Repor2ng • Using Mentors, Advisors & Investors • Let’s Simplify Repor2ng…
  • 3. Why are KPIs Important? • Perspec2ve, Goals & Ac2ons • Communica2on • Management • Strategy Next: Se@ng KPIs and Milestones
  • 4. Se@ng KPIs & Milestones • Define your perspec2ve • What do we need to measure • Create an ac2onable KPI • Understand how to measure it • Set your targets Next: Example KPIs
  • 5. Example KPIs SaaS & Subscrip2on • Monthly Recurring Revenue (MRR) • Churn • Customer Acquisi2on Cost (CAC) • Average Revenue Per Customer (ARPC) • Life2me Value Next: Maintaining Growth
  • 6. How Do I Maintain Growth? Make Sure: • Everyone understands! • Every metric monitors a goal. • Every ac2on should be a step towards a goal. • Decisions are followed by ac2on. • KPIs and Goals are regularly reviewed. Next: Managing Startup Repor2ng
  • 7. Managing Repor2ng in a Startup • Financials • KPIs • Communica2on & Updates • Frequency Next: Measure Your Success
  • 8. How to Use Mentors & Investors • Get Your Return on Investment – Advice – Feedback – Guidance – Professional Services • Evangelism & Early Adopters • Investment Next: Make More Progress
  • 9. Let’s Simplify Repor2ng Financial Repor2ng • Accoun2ng Reports & Integra2on • Key Financial Metrics • Forecasts • Company Filing Data
  • 10. Let’s Simplify Repor2ng KPIs • Simple, Flexible Metrics • Highly Visual • Track Performance • Import from Other Source
  • 11. Let’s Simplify Repor2ng Communica2on & Updates • Manage Announcements & Communica2ons • Prove Transparency • Track Conversa2ons • Keep Updated
  • 12. Let’s Simplify Repor2ng Company, User & Contact Management • Manage Users • Control Permissions & Access • Invite New Mentors, Investors & Team Members • Manage Company Informa2on
  • 13. Conclusion • Set KPIs and Milestones • Measure & Maintain Growth • Report & Communicate • Use Mentors, Advisors & Investors • SeederBoard Simplifies Repor2ng
  • 14. Ques2ons? How Can We Help You? seederboard.com 2m@seederboard.com @seederboard