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ELIS – Multimedia Lab
Tom De Nies
Ghent University – iMinds – MMLab
http://users.ugent.be/~tdenies
@TomDeNies
Towards Automatic Assessment of the Social
Media Impact of News Content
Presentation at SNOW2013, First Workshop on Social News on the Web
@ WWW '13, Rio de Janeiro, Brazil
2
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Digital Information Overflow
?
?
?
?
?
3
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Journalists need recommendations
4
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Social readers provide recommendations
5
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
…and our job is to link them!
!


+
!
?
6
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Find related microposts on social media for input news
article
Find related microposts on social media for input news
article
Assessing Social Impact
endorsement influence
7
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Social Media Impact
8
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Architecture Overview
9
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
• Twitter Streaming API
• 1% of ALL tweets
• Cached for one week
in Solr
• Indexed on text
+ followers count
• REST API
POC: Twitter
10
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
POC setup
Article
Keywords
Our twitterstore
REST API
tweets
# followers
# retweets
11
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
POC
12
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Next Steps
13
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Needs more social…
Social Media Toolkit
14
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Bad news is also news!
Oscar Wilde (1854-1900)
15
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
• Union of keywords
• Intersection of keywords
• TF-IDF
• Common Named Entities
• …
Metrics, Means & Measures
16
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Take it to the real journalists!
→ Compare
human assessment vs. automatic assessment
How do we evaluate this?
17
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Join forces
MICT Multimedia Lab
• Social Sciences Lab
• Focus on Newsworthiness
• Computer Science Lab
• Focus on Semantic/Social
Web technologies
18
ELIS – Multimedia Lab
Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013
Tom De Nies (iMinds-MMLab)
13/05/2013
Questions/Feedback

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2013.05.13 tom de nies - snow 2013

  • 1. ELIS – Multimedia Lab Tom De Nies Ghent University – iMinds – MMLab http://users.ugent.be/~tdenies @TomDeNies Towards Automatic Assessment of the Social Media Impact of News Content Presentation at SNOW2013, First Workshop on Social News on the Web @ WWW '13, Rio de Janeiro, Brazil
  • 2. 2 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Digital Information Overflow ? ? ? ? ?
  • 3. 3 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Journalists need recommendations
  • 4. 4 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Social readers provide recommendations
  • 5. 5 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 …and our job is to link them! !   + ! ?
  • 6. 6 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Find related microposts on social media for input news article Find related microposts on social media for input news article Assessing Social Impact endorsement influence
  • 7. 7 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Social Media Impact
  • 8. 8 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Architecture Overview
  • 9. 9 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 • Twitter Streaming API • 1% of ALL tweets • Cached for one week in Solr • Indexed on text + followers count • REST API POC: Twitter
  • 10. 10 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 POC setup Article Keywords Our twitterstore REST API tweets # followers # retweets
  • 11. 11 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 POC
  • 12. 12 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Next Steps
  • 13. 13 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Needs more social… Social Media Toolkit
  • 14. 14 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Bad news is also news! Oscar Wilde (1854-1900)
  • 15. 15 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 • Union of keywords • Intersection of keywords • TF-IDF • Common Named Entities • … Metrics, Means & Measures
  • 16. 16 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Take it to the real journalists! → Compare human assessment vs. automatic assessment How do we evaluate this?
  • 17. 17 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Join forces MICT Multimedia Lab • Social Sciences Lab • Focus on Newsworthiness • Computer Science Lab • Focus on Semantic/Social Web technologies
  • 18. 18 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Questions/Feedback