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LOGO
Design Trends
WOW Design
2013
 	
  
WOW Design
Design	
  is	
  an	
  evolving	
  process	
  and	
  the	
  evolu3on	
  reflects	
  in	
  all	
  the	
  spheres	
  of	
  design.	
  This	
  is	
  an	
  Evolu3on	
  
Report	
  on	
  the	
  branding	
  iden3ty	
  industry.	
  Here	
  we	
  are	
  highligh3ng	
  the	
  best	
  of	
  logo	
  design	
  trends	
  following	
  in	
  
2013.	
  They	
  have	
  been	
  listed	
  according	
  to	
  their	
  style,	
  simplicity	
  and	
  their	
  crea3vity	
  post	
  researching	
  logos	
  
across	
  countries.	
  	
  
The	
  inten3on	
  of	
  this	
  report	
  is	
  to	
  share	
  an	
  ongoing	
  view	
  of	
  where	
  logo	
  design	
  is	
  headed	
  and	
  not	
  crea3ng	
  	
  
style	
  guide.	
  It	
  is	
  always	
  easier	
  to	
  navigate	
  to	
  the	
  future	
  if	
  you	
  know	
  where	
  you	
  have	
  been.	
  Seeing	
  your	
  
trajectory	
  allows	
  you	
  to	
  predict	
  where	
  you	
  will	
  end	
  up	
  and	
  what	
  you	
  should	
  avoid	
  while	
  crea3ng	
  a	
  	
  
successful	
  branding	
  iden3ty.	
  
	
  
	
  	
  
EVOLUTION REPORT
 	
  
WOW Design
Object based Logos are designed
and inspired by the things we see
around our self every day and night.
These Logos gives a recreational
architecture and a new soul to the
non-animate bits and pieces and
give them a new look. 
Object based logos can be seen in
various organizations that are known
for their creativity and art. Some of
the honorable mentions are Apple
and Twitter logos.

	
  	
  
OBJECT INSPIRED
	
  	
  
	
  	
  
01
 	
  
WOW Design
In these days twist effect is the
famous logo design effect added to
the Logos to show the elasticity and
friendliness. Twist effect also shows
the impression of a complete
domain in which the organization is
setting up its work. It starts and end
facing each other vertically or
horizontally reflects that the
organization never forget its past
and by no means leave its loyal
customer when they are in peak of
success.

	
  	
  
TWIST EFFECT
	
  	
  
	
  	
  
02
 	
  
WOW Design
Unlike any other logo design, the
bracket logo design expresses the
relation of trust and equality. It
always shows the combination of
two equal things and combined
them graphically to make them
considered as one. Bracketing logo
design is the latest logo trend of
2013 and has been used to show the
meaning of equality and strength. 
	
  	
  
BRACKETING
	
  	
  
	
  	
  
03
 	
  
WOW Design
Crossed is the design used by
designer for ages. It trend become
more in in 2013 due to its energetic
and striking design. Crossed logo
has been used by professional to
indicate the initials, a name or a
letter to give it more importance
than the rest of the graphics. Apart
from IT sector the logo represent
different meanings in Utensil, tools
and equipment and has been used
frequently on other fields.
	
  	
  
CROSSED
	
  	
  
	
  	
  
04
 	
  
WOW Design
Slash logo design has deep history
in computer networking and graphic
design. Slash character has been
using in URL’s and web addresses
and it literal meaning is to give a
choice and variety. Slash logo
design has been frequently using
due to its ubiquitous meaning and
style. The designer often used it
when they want to express the
flexibility and show the importance
of preferences.
	
  	
  
SLASHED
	
  	
  
	
  	
  
05
WOW Design
This is the solution for the client who
wants to see his logo include everything
on the Earth. Literally. Stylistically, this
could certainly be broken into two
categories: worlds with a perimeter
populated by topical detail or worlds
built out of topical detail. The challenge
here is to crack an amount of detail in a
limited space. Minutia on a logo is
generally avoided as it can vanish when
scaled down, but this group seems to
transcend this tenet by inviting the
viewer to enter, into the vast brand
world.
	
  	
  
ENCYCLOPEDIC
	
  	
  
06
 	
  
WOW Design
Tangrams be damned. As Buckminster
Fuller (father of the geodesic dome)
suggested, the triangle is the only flex-
cornered polygon that holds its shape.
Ergo, it alone accounts for all structural
shaping in the universe. Like those
building blocks of the universe,
designers are embracing the use of a
field of these modules to carve out
space, dimension, and shape. The
clustering of many triangles to form a
greater whole tells the story of
strength in numbers, and it can also
create a mosaic of diversity.
	
  	
  
BUCKYS
	
  	
  
	
  	
  
07
 	
  
WOW Design
Lets set new trends for
	
  	
  
2014

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2013 Logo Design Trends - audit by WOW Design

  • 2.     WOW Design Design  is  an  evolving  process  and  the  evolu3on  reflects  in  all  the  spheres  of  design.  This  is  an  Evolu3on   Report  on  the  branding  iden3ty  industry.  Here  we  are  highligh3ng  the  best  of  logo  design  trends  following  in   2013.  They  have  been  listed  according  to  their  style,  simplicity  and  their  crea3vity  post  researching  logos   across  countries.     The  inten3on  of  this  report  is  to  share  an  ongoing  view  of  where  logo  design  is  headed  and  not  crea3ng     style  guide.  It  is  always  easier  to  navigate  to  the  future  if  you  know  where  you  have  been.  Seeing  your   trajectory  allows  you  to  predict  where  you  will  end  up  and  what  you  should  avoid  while  crea3ng  a     successful  branding  iden3ty.         EVOLUTION REPORT
  • 3.     WOW Design Object based Logos are designed and inspired by the things we see around our self every day and night. These Logos gives a recreational architecture and a new soul to the non-animate bits and pieces and give them a new look. Object based logos can be seen in various organizations that are known for their creativity and art. Some of the honorable mentions are Apple and Twitter logos.     OBJECT INSPIRED         01
  • 4.     WOW Design In these days twist effect is the famous logo design effect added to the Logos to show the elasticity and friendliness. Twist effect also shows the impression of a complete domain in which the organization is setting up its work. It starts and end facing each other vertically or horizontally reflects that the organization never forget its past and by no means leave its loyal customer when they are in peak of success.     TWIST EFFECT         02
  • 5.     WOW Design Unlike any other logo design, the bracket logo design expresses the relation of trust and equality. It always shows the combination of two equal things and combined them graphically to make them considered as one. Bracketing logo design is the latest logo trend of 2013 and has been used to show the meaning of equality and strength.     BRACKETING         03
  • 6.     WOW Design Crossed is the design used by designer for ages. It trend become more in in 2013 due to its energetic and striking design. Crossed logo has been used by professional to indicate the initials, a name or a letter to give it more importance than the rest of the graphics. Apart from IT sector the logo represent different meanings in Utensil, tools and equipment and has been used frequently on other fields.     CROSSED         04
  • 7.     WOW Design Slash logo design has deep history in computer networking and graphic design. Slash character has been using in URL’s and web addresses and it literal meaning is to give a choice and variety. Slash logo design has been frequently using due to its ubiquitous meaning and style. The designer often used it when they want to express the flexibility and show the importance of preferences.     SLASHED         05
  • 8. WOW Design This is the solution for the client who wants to see his logo include everything on the Earth. Literally. Stylistically, this could certainly be broken into two categories: worlds with a perimeter populated by topical detail or worlds built out of topical detail. The challenge here is to crack an amount of detail in a limited space. Minutia on a logo is generally avoided as it can vanish when scaled down, but this group seems to transcend this tenet by inviting the viewer to enter, into the vast brand world.     ENCYCLOPEDIC     06
  • 9.     WOW Design Tangrams be damned. As Buckminster Fuller (father of the geodesic dome) suggested, the triangle is the only flex- cornered polygon that holds its shape. Ergo, it alone accounts for all structural shaping in the universe. Like those building blocks of the universe, designers are embracing the use of a field of these modules to carve out space, dimension, and shape. The clustering of many triangles to form a greater whole tells the story of strength in numbers, and it can also create a mosaic of diversity.     BUCKYS         07
  • 10.     WOW Design Lets set new trends for     2014