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Uploaded byBernie Maloney
2012svpcamp
This slide deck discusses how to create influence through effective communication. It notes that only 7% of communication is based on words, while 38% is based on tonality and 55% on physiological factors like body language. It teaches how to build rapport by mirroring another's tonality, pace, and other verbal behaviors. This technique lowers unconscious barriers and can increase communication effectiveness up to 5-10x. The approach is based on principles of neuro-linguistic programming, which holds that mirroring builds rapport by signaling understanding on unconscious levels.
