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The Future of Shingle Roofing
  How To Win In A Commodity Roofing Landscape
Win In Every Category




Si g n a t u r e
 Underlayments
The Strip Shingle




 • 30 Year Warranty vs. Competitors 25
 • Up To 10 Year Premium Protection
   w/ Atlas Signature Select
Contractor Laminate



• Lifetime Limited Warranty
• Up To 130 mph Wind Warranty
• Up to 15 Years Premium Protection
  w/ Atlas Signature Select
• Now Featuring Scotchgard Protector
  and Lifetime Warranty Against Algae
The Last True Upgrade
 TWO GREAT
 LOOKS,SAME SBS
 PROTECTION.




 Classic Slate Style   Wood Shake Style
SBS Laminates



• Class 4 Impact Resistance
• Up to 130 MPH Wind Limited Warranty
• Up to 20 year Premium Protection
  w/ Atlas Signature Select
• Now Featuring Scotchgard Protector
  and Lifetime Warranty Against Algae
Designer Slate



• The Estate Look That Anyone Can Afford
• Class 4 Impact & up to 130 mph wind
• Up to 20 year Premium Protection
  w/ Atlas Signature Select
• Now Featuring Scotchgard Protector
  and Lifetime Warranty Against Algae
Where is the Problem?




Algae exists in 80% of the United States, causing roofs to look
            old and ugly in as little as a few years.
SCOTCHGARD™ PROTECTOR:
THE SCIENCE OF COPPER WORKS




   This roof was installed with half Scotchgard™ Protector
   shingles and half standard AR shingles.
   This is how the roof looked 10 years after installation.
Copper Must Be Uniform and Consistent
Across Shingle
     With 2-4% Copper                With 10% Copper




    Gaps in copper coverage allows algae to start growing.

    Lack of coverage across the whole shingle allows algae
    to start growing.

    Lack of copper at the Hip & Ridge allows algae to start
    growing.
REAL PROTECTION FOR
 YOUR ROOF INVESTMENT




As long as the homeowner is in the home, Atlas will
make sure it looks good...

...the color you choose is the color you’ll keep.
          *See Atlas Shingle Limited Warranty For All Coverage And Installation Requirements.
Atlas Gives Distributors & Contractors
            The 1-2 Punch

      1                      2
Underlayments
Underlayments




• Gorilla Guard Glass Reinforced
  Underlayment
• 4 Sq. Roll - Same Cost as #30 Felt
• Lays Flatter, Safer, Stronger
Underlayments
   20 Rolls              Typical             10 Rolls
                     40 Square House




                                       4-Square Roll

              2-Square Roll
Synthetic




High tear strength6-month min. UV
resistanceInorganic constructionHigh coefficient of
friction and High burst strength

Printed lay-up lines and Available in 10 sq. roll size
Peel & Stick



 Provides secondary water barrierExtra roofing
 protection for use in valleys, eaves, flashings,
 hips, ridges and rakes, and around dormers and
 skylights.Used in new construction and re-
 roofing.Provides extra protection under any type
 of roofing: tile, wood shake, asphalt, slate or
 metal.
19
Accessories




•   No need to cut tabs or invert shingles saving time
    and labor costs. Seal down strip prevents wind
    uplift. A qualifying Atlas Signature Select Roofing
    System componentAvailable for 6”, 8.5” & 10”
    Shingle Exposures
Atlas Warranty
Warranty
System Upgrade
System Upgrade
MARKETING TOOLS
MARKETING TOOLS
Marketing Tools
Marketing Tools
SAMPLES




          28
Marketing Tools




                  29
Marketing Tools




                  30
Marketing Tools




                  31
Marketing Tools




                  32
Atlas Will Help You
Win In Every Category

        Products
        Warranty
     Marketing Tools
       Aesthetics
         Quality

Let’s Grow Together!
For More Information:

www.AtlasRoofing.com

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2012 Power Point

  • 1. The Future of Shingle Roofing How To Win In A Commodity Roofing Landscape
  • 2. Win In Every Category Si g n a t u r e Underlayments
  • 3. The Strip Shingle • 30 Year Warranty vs. Competitors 25 • Up To 10 Year Premium Protection w/ Atlas Signature Select
  • 4. Contractor Laminate • Lifetime Limited Warranty • Up To 130 mph Wind Warranty • Up to 15 Years Premium Protection w/ Atlas Signature Select • Now Featuring Scotchgard Protector and Lifetime Warranty Against Algae
  • 5. The Last True Upgrade TWO GREAT LOOKS,SAME SBS PROTECTION. Classic Slate Style Wood Shake Style
  • 6. SBS Laminates • Class 4 Impact Resistance • Up to 130 MPH Wind Limited Warranty • Up to 20 year Premium Protection w/ Atlas Signature Select • Now Featuring Scotchgard Protector and Lifetime Warranty Against Algae
  • 7. Designer Slate • The Estate Look That Anyone Can Afford • Class 4 Impact & up to 130 mph wind • Up to 20 year Premium Protection w/ Atlas Signature Select • Now Featuring Scotchgard Protector and Lifetime Warranty Against Algae
  • 8.
  • 9. Where is the Problem? Algae exists in 80% of the United States, causing roofs to look old and ugly in as little as a few years.
  • 10. SCOTCHGARD™ PROTECTOR: THE SCIENCE OF COPPER WORKS This roof was installed with half Scotchgard™ Protector shingles and half standard AR shingles. This is how the roof looked 10 years after installation.
  • 11. Copper Must Be Uniform and Consistent Across Shingle With 2-4% Copper With 10% Copper Gaps in copper coverage allows algae to start growing. Lack of coverage across the whole shingle allows algae to start growing. Lack of copper at the Hip & Ridge allows algae to start growing.
  • 12. REAL PROTECTION FOR YOUR ROOF INVESTMENT As long as the homeowner is in the home, Atlas will make sure it looks good... ...the color you choose is the color you’ll keep. *See Atlas Shingle Limited Warranty For All Coverage And Installation Requirements.
  • 13. Atlas Gives Distributors & Contractors The 1-2 Punch 1 2
  • 15. Underlayments • Gorilla Guard Glass Reinforced Underlayment • 4 Sq. Roll - Same Cost as #30 Felt • Lays Flatter, Safer, Stronger
  • 16. Underlayments 20 Rolls Typical 10 Rolls 40 Square House 4-Square Roll 2-Square Roll
  • 17. Synthetic High tear strength6-month min. UV resistanceInorganic constructionHigh coefficient of friction and High burst strength Printed lay-up lines and Available in 10 sq. roll size
  • 18. Peel & Stick Provides secondary water barrierExtra roofing protection for use in valleys, eaves, flashings, hips, ridges and rakes, and around dormers and skylights.Used in new construction and re- roofing.Provides extra protection under any type of roofing: tile, wood shake, asphalt, slate or metal.
  • 19. 19
  • 20. Accessories • No need to cut tabs or invert shingles saving time and labor costs. Seal down strip prevents wind uplift. A qualifying Atlas Signature Select Roofing System componentAvailable for 6”, 8.5” & 10” Shingle Exposures
  • 28. SAMPLES 28
  • 33. Atlas Will Help You Win In Every Category Products Warranty Marketing Tools Aesthetics Quality Let’s Grow Together!