This document discusses Atlas roofing products and how contractors can win in the commodity roofing market. It highlights Atlas' strip shingle with a 30-year warranty compared to competitors' 25-year warranties. It also describes Atlas' laminate, slate, and SBS laminate product lines which have lifetime limited warranties and enhanced wind resistance. The document promotes Atlas' use of Scotchgard protector to provide lifetime algae resistance. It argues that Atlas' underlayments, accessories, warranties, and marketing tools allow distributors and contractors to excel in products, warranty coverage, aesthetics, and quality.