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2012 Ncbf may13 final
- 4. Spring is… a time of revitalization, optimism and appreciation
- 6. Hold ourselves to the highest standards set by peer festivals Make Washington, D.C. synonymous with the best of spring Draw national and global visitors Our Mission: To produce the nation’s greatest springtime celebration in Washington, D.C. Produce high-quality events to promote Washington, D.C. Develop strong community roots in DC and Greater Washington area
- 8. We’re dedicated to three powerful ideas… Protecting our Environment through events which promote “greening our world” and appreciation of nature Promoting international friendship by presenting inspiring art from diverse cultures Building community by beautifying and showcasing the best of our city and its neighborhoods
- 10. EnergizinRevitalizing, stimulating, focused on positive growth Celebrating nature, creativity, renewal Fres hOur promise is to create delight-filled celebrations that are… Memorable, visceral, engaging the senses Vivi d
- 11. Community-Welcoming, supportive, enabling possibilities Our core values underpin everything we do… Experiences based on trust, honesty, heritage Authenti c Creativ e Celebrating art, ingenuity and originality
- 12. But the best is yet to come!
- 15. And the launch of Washington as the ‘must- see’ springtime destinationfor the world.
- 17. The Gift of Trees Centennial Our Vision: Make the Festival and the Nation’s Capital synonymous with Spring around the world •Raise brand awareness for Washington as the nation’s top destination for springtime • Re-establish the Festival as the country’s premiere springtime event • Foster mass engagement… nationally, internationally • Create a permanent legacy for the Festival and the city
- 18. A powerful and symbolic milestone with national and international impact. It’s an unprecedented opportunity to showcase Washington as an inspiring powerhouse of environmental, cultural, and community innovation. The Centennial is:
- 20. Locally: • Launch of new species as the official Centennial tree • Historic re-enactment of the original tree planting, picnic parks, unique community and school events Celebrating Nature Nationally: • Create a nation-wide tree planting initiative in conjunction with Earth Day 2012 • Support the National Parks Service Cherry Tree Endowment Fund
- 22. Locally: • World-premier performances and one-of-a-kind arts presentations Showcasing Arts & Culture Nationally: • Televised one-hour special “Celebrating Spring in the Nation’s Capital” • International, multi-disciplinary artistic collaborations
- 24. Locally: • City-wide collaborative events involving community, business, school and residential groups Building Our CommunitiesNationally: • Creative international collaborations and global exchange
- 27. Join us in creating this once-in-a-lifetime celebration of arts, community and environment for the world.
Editor's Notes
- Intro & welcome
- Part of the vision Part of the vision of the NCBF is to make DC synonymous with the best of spring – a time of revitalization, optimism, and renewed appreciation of nature, art, our communities and relationships. We want to “own” Spring the way NY “owns” the holiday seasons from Thanksgiving through New Years.
- To do that, we’ve gone through a process of renewal ourselves. Our mission is to produce the nation’s greatest springtime celebration here in DC that will: (speak to each point) HOLD OURSELVES TO THE HIGHEST STANDARDS The Festival is transforming; continuing to develop and strengthen through our partnerships and our funding, taking our existing events to a new level as well as the marketing and communications. DRAW NATIONAL AND GLOBAL VISITORS People from all over the world plan to be in DC during the Festival MAKE WASHINGTON DC SYNONYMOUS WITH THE BEST OF SPRING PRODUCE HIGH QUALITY EVENTS Our goal is to present a premier, new and innovative programming line up with events of world class caliber… We want to get there by 2012 and that standard becomes the new norm for future years DEVELOP STRONG COMMUNITY ROOTS IN DC AND THE GREATER WASHINGTON AREA Although The National Cherry Blossom Festival has national and international interest…it is still a home town event, unique only to Wasington
- At the core of the Festival’s mission are three powerful ideas… PROTECTING AND CELEBRATING NATURE AND THE ENVIRONMENT PROMOTING INTERNATIONAL PEACE AND FRIENDSHIP BY PRESENTING INSPIRING ARTS FROM DIVERSE CULTURES, THERE IS A FOCUS ON JAPAN BUILDING COMMUNITY BY BEAUTIFYING AND SHOWCASING THE BEST OF OUR CITY AND ITS NEIGHBORHOODS
- What kind of celebrations do we mean? We want our brand to be synonymous with these attributes… FRESH: Celebrating nature, creativity, that sense of renewal. VIVID: experiences that engage all the senses… the sights, the sounds, the tastes of Spring. And ENERGIZING! Stimulating! Focusing on growth and revitalization.
- CREATIVE! AUTHENTIC! COMMUNITY-MINDED! These are our core values… We want to ensure everything we do celebrates creativity – art, ingenuity, originality. Authenticity is key. We have a proud heritage to represent. And community-mindedness is an essential trait for us, as I have mentioned.
- SPRIING 2012
- A once-in-a-lifetime opportunity for the District and the Greater Washington Area. 2012 is the Centennial of the historic gift of cherry trees from Japan to the United States in honor of international peace and friendship. To mark this powerfully symbolic milestone The National Cherry Blossom Festival and its partners will stage a celebration that will be unprecedented. It will tough the highest levels of government, it will involve our greatest cultural institutions, it will include world class celebrities and performers, it will create new public spaces and installations.
- It will EMBRACE, ENGAGE, ENTERTAIN AND EDUCATE our community, the nation and the world.
- The Centennial of the Gift of the Trees will be the opportunity to fuel the next generation of springtime celebrations for the city. In 2012 the Festival will expand its celebration to several weeks beginning on the first day of spring and ending on Earth Day. And further, the Festival can be the springboard to announce and promote the extended and diverse programming presented by the organizations in this room during the spring season.
- The Festival programming will be propelled by the three Festival themes.
- Extensive tree plantings are being planned locally, nationally and internationally. We are exploring the possibility of developing “picnic parks”, planting hundreds of cherry trees welcoming residents and visitors to celebrate the Festival with picnics under the trees, much like they celebrate the cherry blossoms in Japan. Perhaps plant a different species of cherry trees that flower later to extend the blooming period throughout the city.
- In collaboration with cultural institutions in this room, our goal is to present world premier performances and one-of-a-kind presentations. The government of Japan has expressed interest in hosting an event in Japan. We envision a one hour televised special “Celebrating Spring in the National’s Capital” We will present arts that commemorate tradition but also looking forward with cutting edge contemporary art. We will invite artists and photographers from all over the world to submit cherry blossom art for exhibitions.
- Work with DC Public and Charter Schools to further expand the Festival’s youth education and art programs, teaching the importance of the cherry trees in their community as well as the history and meaning of the gift from Japan as well as knowledge of Japanese culture. We are working with the National Park Service to create permanent educational wayside exhibits highlighting the significance of the gift of trees at the Tidal Basin.
- Momentum is building. A Host Committee is being established to help raise funds for the Festival and the Centennial Celebration. We are excited to announce that Daiichi Sankyo, a global pharmasutical leader has agreed to serve as one of the co-chairs, making a substantial contribution to the Festival. Daiichi’s first President Jokee chee Takamine had an historical tie to the first gift of trees.
- We invite you to be a part of this Centennial Celebration as well as come aboard for the 2011 Festival if you are not yet a participating. Help us stage one of the greatest historic and public celebrations in Washington DC. Or goal is for the entire city as well as the region to be in concert for the 2012 celebration. If you are interested in setting up a meeting to discuss the world of possibilities or would like to be actively involved in the strategic planning or the programming committee for the Centennial, please fill out the card that we placed on your seat. We plan to build on this momentum for the next 100 years 2013 and beyond
- There are key city leaders her today that we would like to hear from today regarding the impact that they feel the 2012 Centennial Celebration could have on their organization and the city. The Washington Convention and Sports Authority is an important partner of the Festival. At this time I would like to hand the microphone over to Greg O’Dell. President and CEO of Washington Convention and Sports Authority for his remarks. Elliot, as the marketing arm for this city, what opportunities do you see for 2012? Elliot Ferguson, Presdient and CEO of Destination DC. I would like to invite long time supporter and partner of the Festival, Rich Bradley to give us his For the past two years, the Festival has worked with the Washington Ballet. We are Excited to have Septime Webre here to hear about their plans for the Centennial. Susan Norton is wearing two hats today…in addition to being the Chairman of the Festival she also has a day job as, Director of the National Geographic Museum. Who I know wanted to add her comments. The Festival has partnered with the National Building Museum for the past 6 years presenting Family Day and the Opening Ceremony. Chase, what do yo We welcome any other comments or questions at this time. --------------------- In closing I would like to thank the Washington Convention and Sports Authority for having us here today and a big thank you to Roxanne Rudiwicz from Behind the Scenes For her assistance in handing the logistics of this meeting. Please remember to fill out your card and give it to one of our staff members at the door when you exct if you would like to set up a meeting, get more information, etc. feel free to pick up our business cards if you would like to contact