8. How Do We Do Something Together When We’re
All So Incredibly Different?
Hint: Traditions Build Communities
“Sail locally. Celebrate globally.”
9. How do you create a tradition?
Thanksgiving – 400 years
“Sail locally. Celebrate globally.”
10. How do you create a tradition?
Christmas – 2000 Years
“Sail locally. Celebrate globally.”
11. How do you create a tradition?
Celebrating Sailing - 14 years
“Sail locally. Celebrate globally.”
12. Uniting behind a brand:
A global partnership of competing banks
“Sail locally. Celebrate globally.”
13. About Summer Sailstice…
The global sailing celebration held annually on the
weekend closest to the summer solstice.
Launched in June 2001 with consistent growth over
13 years.
Summer Sailstice encompasses a worldwide
community of sailors from racers to cruisers,
locally and worldwide.
All 50 states, 40+ countries, 4900 boats
30,000 sailors (on e-list)
100,000 site visits
14. So What and How Do I Use Summer Sailstice?
“Sail locally. Celebrate globally.”
15. You Are Macy’s! (Or McDonalds)
“Sail locally. Celebrate globally.”
16. Sample Summer Sailstice Events
Mark Twain Sailing Club, Missouri
Clipper Cove, San Francisco Bay
Branched Oak YC, Nebraska
Shanghai B & YC
Shanghai, China
Torresen Marine, Muskegon, MI
Deep Creek YC, Long Island, NY
Spring Point YC,
Virginia
Lake Delta YC, Rome NY
17. So What, Specifically, Should I do?
Sell Sailstice ads in your June issue - Events Sell!
“Sail locally. Celebrate globally.”
18. What Else?
-
-
Run a Summer Sailstice story
Create a Summer Sailstice event on the website
Offer a Summer Sailstice prize (readers or advertisers)
Organize - encourage Participation from:
Dealers
Community Sailing
Yacht Clubs
Class Associations
Send press release to non-sailing media
Use the tools on the Summer Sailstice Site
Sign up and go sailing!
Only all of us together can do it.
“Sail locally. Celebrate globally.”
19. Post an event on the Summer Sailstice Site
“Sail locally. Celebrate globally.”
20. Connect! Sailstice is Social
- Connect with sailors, the oceans, the public
“Sail locally. Celebrate globally.”
21. Offer a Prize To Summer Sailstice Participants
“Sail locally. Celebrate globally.”
22. Use The Summer Sailstice Tools to Create An Event:
“Sail locally. Celebrate globally.”
24. Sailing Network Support
• Tagging of ads
• Event tie-ins
• Press mentions
• E-letter mentions
• Social media mentions
• In kind donations of prizes
25.
26. Sailing Takes Time and Money
People need to want to sail.
(Come on aboard – it’s fun!)
29. Invite to a ‘Happening’
What event do you want to attend?
30. Summer Sailstice and You :
GOAL: Unite your diverse readership to get the
“whole world” sailing on the summer solstice –
June 21 & 22, 2014.
31. Picture Success – these are your owners sailing, your
readers, your club members – it’s the whole world sailing.
Traditions don’t start themselves
“Sail locally. Celebrate globally.”
32. What’s Next?
Just Do It! Add to calendar, post
to website, contribute prize, etc.
Sponsor – Contact:
john@summersailstice.com
415-412-6961
Editor's Notes
Question – how do you grow your customer’s business in a declining market?Since 1997:Fishing down 32%Hunting Down 43%Camping Down 12%June is great outdoor month.
There are hundreds of great sailing education programs. What’s going on?It’s a changing world – internet, two-income families, reduced access, declining middle class, aging population, demographic shifts.We can’t change any of those things – all we an do is make sailing fantastic1% for the planet – what if everyone contributed to sailing?
What can we change? It’s a changing world – internet, two-income families, reduced access, declining middle class, aging population, demographic shifts.We can’t change any of those things – all we an do is make sailing fantastic1% for the planet – what if everyone contributed to sailing?
What can we change? It’s a changing world – internet, two-income families, reduced access, declining middle class, aging population, demographic shifts.We can’t change any of those things – all we an do is make sailing fantastic1% for the planet – what if everyone contributed to sailing?
To get non-sailing media interested we need critical mass.
America’s Cup compare to World CupCreate - you are Macy’s, have your parade!MacGregor 26. Melges 24 Summer Sailstice regattaCan’t fix everyone’s personal issues – time and money. We can attempt to make it easier, less time-consuming, less expensive but in the end we need people who are going to love sailing so much – as much as you and I that they want to spend their time and money doing it. They need to want to make sailing a priority – we can only make it fun and desirable. Attract people who want to sail around the world, race, relax, charter but make real time and money commitments. – don’t think we can make the money and time commitment that people might squeeze it into life – they need to want to do it w/their friends and familynot about safety or ease of sailing it’s going to have to be really fun.
Compare sailing to skiing – when you get to a ski area it’s busy, fun, active. Often marinas are quiet w/one lonely sailor.
