Animal Lifeline had a productive year in 2012 with various accomplishments:
- Volunteers helped rebuild an Oklahoma shelter destroyed by a tornado and assisted with a Kentucky puppy mill bust.
- The organization continued its efforts to combat overpopulation through low-cost spay/neuter programs and partnerships in Bucks County.
- In the aftermath of Hurricane Sandy, volunteers worked in animal shelters, transported supplies, and fostered pets for evacuating owners, including a kitten found during the storm.
- Fundraising events like the Dog Day 5K were successful, helping Animal Lifeline continue its mission of animal welfare.
Environmental Design Project: Modular Walkway for the London Fashion WeekAnirudh Udayashankar
ENVIRONMENTAL DESIGN: Inside/Outside public environment that will provide a focal point in an
urban retail district (For the D&AD Student Awards 2009)
EXHIBITION WALKWAY
Tarry; Pause; Step; Pause; Turn around, wait some more & finally proceed.
The atmosphere is that of glitz and glamour - the London Fashion Week. While you wait to enter the splendid shows, this walkway provides shelter and expands the
canvas for branding. All queues translate into visual retail opportunities.
HIGHLIGHTS
Curved Form; Layering; Colours; Panels; Repetition.
KEY FEATURES
Modular - Configurations many, units few.
Flexible - Panels of many materials and colours.
Movable - Dissemble to transport.
Utilization - Various uses, one product.
Opportunity - Potentially unlimited canvas for branding.
The project was an endeavour to learn the real-time practices of the retail industry and contribute towards the design, development, and execution of a retail identity for a brand. The client being serviced during the tenure of approximately 10 weeks was AYAMIK, a unit of Kimaya Fashions Limited.
The objective of the project was to understand space planning requirements for the brand and the designing of the same, keeping in mind the aesthetic appeal of the flagship store and its ability to serve as a canvas to merchandise the garments of different designers, all under one roof.
In order to keep the consumer of the new times feeling interested in store based shopping, retailers have to make ‘functional service spaces into places that feed the popular spirit’. By creating a store environment that delights and enthuses a customer, retailers are able to transcend the pulling power of manufacturers’ brands and the store spaces provide them with an enormous advantage over the non-store channels. Consumers play out rituals while they shop, such as making lists, searching out and trying on, making choices and carrying the bag. Store based retailers need to continue to raise the enjoyment of store based shopping, so that consumers do not desert them for other forms of shopping or other leisure pursuits. The shopping trip must be worthy of recall and repetition.
Retail environments have to satisfy the operational objectives of minimizing costs, allowing flexibility and providing the right kind of space for merchandise. In this respect the practical aspects of store design, such as materials used, the lighting, and the signage, as well as the size and location of the store, all have to be blended into spatial totality. However, retail design is also very much concerned about communicating the right messages to the target customers, reinforcing the retail brand values and encouraging consumers to experience the retail outlet and the products within. A store atmosphere adds emotional feelings, heightening the shopping experience, to create enthusiasm and loyalty. Retail design is becoming increasingly concerned with supporting a multi-channel approach to retailing, and so design elements should be integrated across retail formats and regularly updated to remain relevant to the increasingly design conscious shopper.
It is acknowledged world over that the concept of shopping is an integral part of any tourist venture in more ways than one. The success of shopping festivals is overwhelming in Asian countries. The research paper aims to understand if an India Shopping Festival is possible and test it against the secure background of existing Retail Tourism models and suggest steps to be adopted if proven possible. The research project approachs both the tourism and retail industries with a new and fresh perspective and views the two to be complimenting halves of an integrated retail tourism business.
Environmental Design Project: Modular Walkway for the London Fashion WeekAnirudh Udayashankar
ENVIRONMENTAL DESIGN: Inside/Outside public environment that will provide a focal point in an
urban retail district (For the D&AD Student Awards 2009)
EXHIBITION WALKWAY
Tarry; Pause; Step; Pause; Turn around, wait some more & finally proceed.
The atmosphere is that of glitz and glamour - the London Fashion Week. While you wait to enter the splendid shows, this walkway provides shelter and expands the
canvas for branding. All queues translate into visual retail opportunities.
HIGHLIGHTS
Curved Form; Layering; Colours; Panels; Repetition.
KEY FEATURES
Modular - Configurations many, units few.
Flexible - Panels of many materials and colours.
Movable - Dissemble to transport.
Utilization - Various uses, one product.
Opportunity - Potentially unlimited canvas for branding.
The project was an endeavour to learn the real-time practices of the retail industry and contribute towards the design, development, and execution of a retail identity for a brand. The client being serviced during the tenure of approximately 10 weeks was AYAMIK, a unit of Kimaya Fashions Limited.
The objective of the project was to understand space planning requirements for the brand and the designing of the same, keeping in mind the aesthetic appeal of the flagship store and its ability to serve as a canvas to merchandise the garments of different designers, all under one roof.
In order to keep the consumer of the new times feeling interested in store based shopping, retailers have to make ‘functional service spaces into places that feed the popular spirit’. By creating a store environment that delights and enthuses a customer, retailers are able to transcend the pulling power of manufacturers’ brands and the store spaces provide them with an enormous advantage over the non-store channels. Consumers play out rituals while they shop, such as making lists, searching out and trying on, making choices and carrying the bag. Store based retailers need to continue to raise the enjoyment of store based shopping, so that consumers do not desert them for other forms of shopping or other leisure pursuits. The shopping trip must be worthy of recall and repetition.
Retail environments have to satisfy the operational objectives of minimizing costs, allowing flexibility and providing the right kind of space for merchandise. In this respect the practical aspects of store design, such as materials used, the lighting, and the signage, as well as the size and location of the store, all have to be blended into spatial totality. However, retail design is also very much concerned about communicating the right messages to the target customers, reinforcing the retail brand values and encouraging consumers to experience the retail outlet and the products within. A store atmosphere adds emotional feelings, heightening the shopping experience, to create enthusiasm and loyalty. Retail design is becoming increasingly concerned with supporting a multi-channel approach to retailing, and so design elements should be integrated across retail formats and regularly updated to remain relevant to the increasingly design conscious shopper.
It is acknowledged world over that the concept of shopping is an integral part of any tourist venture in more ways than one. The success of shopping festivals is overwhelming in Asian countries. The research paper aims to understand if an India Shopping Festival is possible and test it against the secure background of existing Retail Tourism models and suggest steps to be adopted if proven possible. The research project approachs both the tourism and retail industries with a new and fresh perspective and views the two to be complimenting halves of an integrated retail tourism business.
Second Acts is a non-profit fundraising organization that distributes 100% of all donations received to small, volunteer-run animal rescue groups nationwide which adopt a no-kill policy.
Slideshow from the 2011 Friends Fur-Ever Feast "Coco-Mutts and Island Tails" Benefit Dinner for DuPage County Animal Care & Control's Homeless Pets
www.friendsfureverfeast.org
Second Acts is a non-profit fundraising organization that distributes 100% of all donations received to small, volunteer-run animal rescue groups nationwide which adopt a no-kill policy.
Slideshow from the 2011 Friends Fur-Ever Feast "Coco-Mutts and Island Tails" Benefit Dinner for DuPage County Animal Care & Control's Homeless Pets
www.friendsfureverfeast.org
Every year Whistler Animals Galore, WAG, has an elegant dinner at the Hilton Whistler Resort & Spa where dogs eat with their owners. Servings of Yappatizers, Meatloaf, Pupcakes and Pinot Growlio is served. Owners are served a wonderful buffet selection and everyone is entertained with a silent and a live auction where all proceeds benefit the Whistler Animal Shelter.
A pet care magazine publish by rutaksha rawatRutaksha Rawat
Rutaksha Rawat has been a prominent member of the Indian Publishing Industry for more than a decade. She undertakes publishing of print & e-magazines, brochures, info booklets, newsletters, and coffee table books for businesses, international & domestic government bodies, and individuals.
1. 2012 A year gone by and so many
accomplishments to celebrate…a
few highlights to enjoy
2. January 2012
Animal Lifeline volunteers travel to Guthrie Oklahoma with Rescue U
to help rebuild a shelter destroyed by a tornado
3. February 2012
Laurie Frederick and Denise Bash travel to Kentucky to volunteer on our behalf at a
Puppy Mill bust with the ASPCA.
The Case
In October 2011, the ASPCA Field Investigations and Response
(FIR) Team headed to Rowan County, Kentucky, to help care
for 118 small-breed dogs including
Chihuahuas, Dachshunds, Papillions, Min Pins and Poodles—
several pregnant and some just a few weeks old—who were
removed from filthy, cramped cages on October 6.
The dogs were discovered after the Rowan County Attorney’s
Office received complaints about the facility.
The dogs finally received the care they desperately needed;
many of them were found covered in mold and matted
fur, suffering from infection, dental disease and various other
ailments.
An ASPCA emergency sheltering team and other veterinary
experts helped care for and assess the dogs at the Rowan
County Animal Shelter. ASPCA responders also completed
thorough evaluations of the rescued animals and helped local
authorities collect evidence to support criminal charges
against the mill’s owner.
Quote from ASPCA
- Pat Blevins pleaded guilty in March of 2012. The dogs were
sent to partner shelters for adoption in March 2012 after the
case finally came to a close. Thank you ASPCA !!!!
8. July 2012
It’s always spay and neuter season
Animal Lifeline continues to
fight the tide of
overpopulation in Bucks
County. Our partnerships with
The Bucks County SPCA, No
Nonsense Neutering, Animal
Alliance, the Doylestown
Animal Medical Clinic, and
Moms Veterinary Clinic are
preventing the births and
suffering of thousands of cats
here at home! Special thanks
also to Stray Cat Blues and Cat
Tales for taking part as well.
11. October 2012
Hurricane Sandy Blows In….Animal Lifeline volunteers work at shelters, transport
supplies to NJ and WV animal storm victims and foster for people that need to
evacuate
A letter from one of the storm victim in Long Beach NJ. Once the family made it to
PA, Animal Lifeline stepped in to foster their cats and vet and adopt a kitten they
found during the storm…
The water continued to rise & suddenly appearing at our south slider
door was a drenched little “Brave One.” Carl & I looked at one another &
off he went to grab the larger cat carrier. Quickly I stuffed in a thick fluffy
towel. Opening the slider a few inches, the brave little kitty jumped into
that carrier. In no time he had dried himself. A fresh new towel was
provided along with a small litter tray & some food & water. He was
exhausted but happy to be inside & dry.
The next morning, we held our breaths as we let him out of the carrier.
Smokey Joe didn’t make a nasty move toward him & Tweedle just minded
her own Tweedle business. Quickly, Survivor learned about the litter
basket & the few other “rules of the house.” The very first night out of
the carrier, he was insistent that he was going to sleep under our covers!
Survivor did not understand the meaning of “NO.” There he
was, snuggled in for the long night & purring away & every now &
then, adding a “love nip” to me.