1. The document discusses Coca-Cola's evolving consumer engagement model across TV, outdoor media, mobile, blogs, social media, and in-store experiences. 2. Details are provided on growth of Coca-Cola's Facebook fan page from 30,000 fans in 2007 to 950,000 fans in 2010. 3. The document also outlines Coca-Cola's plans to launch a new social media platform called Coca-Cola Park in Japan that will integrate with mixi, Facebook, and Yahoo! Bookmark.

1. 7 Web
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iMarketing Vice President

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6. AN EVOLVED CONSUMER ENGAGEMENT MODEL
TV | Outdoor | Mobile
Blogs | Social | Brand PR
Equip | Websites | Pack | Trucks
In-store | Shopper | POS
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2.
FIFA
J-
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3.
2006
2007
2008
2009
2010
( ) 30
350
630
770
950
2
13
31
42
79
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9. 2008 12
9
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10. 2009 –
2010-
CCJC
Community
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11. PC
[PR] !!
▼
http://www.kenkoucorp.com/doro2/buy2/
[PR] !!
▼
http://www.jadm.jp/cp/ad.php?sid=065842&cid=70&ac=0638
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12.  2007 x
 2008
 2008 x

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14. Coca-Cola x Cube
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 2009 11
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17. 3000
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18. BP
(2010 7 )
50 (2011 2 )
1.
CCJC
2.
Panasonic
3.
Sony
4.
Softbank
5. GH
AVEX Group Holdings
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19. CGM
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20. ?
1.
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– Happy
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– facebook>Google+>mixi
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21. 1/30
4/25
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22. (mixi + facebook + CC Park)
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23. 8/24
648,511
648,511 (8/24)
68,519,027
430,856
CC
50,928,567
Mixi
14,910,341
59%
Facebook
2,680,119
(20,061)
(4,241)
68,519,027
(1,577)
35%
6%
(852)
• (2 ) 23,527
• (5 )
139,089
• (6 )
• Coke Music 8
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24.
“ ”
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25. (5/30
For PC, Mobile
and Smartphone
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26. Global
Facebook
CM
280
CM
30,000,000
2011 6 14
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28. 
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31.  PC = =
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32. 2.0
(Html 5 No Flash)
PC
twitter, mixi, facebook, Yahoo! bookmark,
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33. Echofon/Twidroid
2011 3
:
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• @CocaColaPark
40,000
25,000
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34. Smart Selection
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