This document provides guidelines for social media communications on Facebook. It discusses best practices for Facebook posts, including using compelling headlines and images, publishing multiple shorter posts per day, and engaging with users by responding to comments and questions. Contact information is also provided for the social media manager.

1.
A Guide Social Facebook Communications
2011.02.14
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2.
, PR
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:http://twitter.com/junycap
:http://twitter.com/social_link
:http://facebook.com/sociallink.kr
:juny.lee@sociallink.kr
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4. 1
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5.
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Page
URL
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6.
* :Socialbakers.com
Facebook Best Case 2 200
B2C .
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7.
* : Syncapse * :4,000
68% ( 41% )
2. 28%
3. $71.84
4. , $508.16
, .
7

8. 10
1. (40%)
2. (39%)
3. , (36%)
4. (34%)
5. (33%)
6. (30%)
7. (29%)
8. (25%)
9. (22%)
10. (21%)
11. (13%)
12. , (13%)
* :CotweetExactTarget
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9. 5
1. (32%)
2. (27%)
3. (22%)
4. (12%)
5. (7%)
* :DDB
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10.
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400
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14. 2
4
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15. 4
1 2 3 4
- - -
-
-
-QA - -
- -
-
- -
- - (CRM, Marketing, RD,
-
- Product Sales, Commerce,
-Vanity URL - Social Good )
15

16. 1 :
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,
,
16

17. 1 :
/
QA ,
17

18. 1 :
(Persona Marketing)
.
,
,
.
.
AXE Jennie
,
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,
.
* : AXE
18

19. 1 :
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200X600
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)
200X600
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20. 1 :
+ +
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21. 1 :
* : Red Bull * : BMW Korea
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22. 1 :
,
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,
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)
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* :
22

23. 1 :
Vanity URL
-
,
25 ,
URL
23

24. 2 :
[ ]
[ ]
24

25. 2 :
4
URL URL

26. 2 :
.
OOO
320
, 200~320
26

27. 2 :
+27%
+22%
* :Virtue
27

28. 2 :
8
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.
[ ]
.
.
2.
.
,
.
[ Korea ]
28

29. 2 :
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[BMWKorea DIYMovie]
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31

32. 2 :
75% .
!
32

33. 3 :
,
* :Skittles.com
* :
33

34. 3 :
,
* :SKTelecom TSocialParty
34

35. 3 :
35

36. 3 :
Social CRM
, , ,
,
* : support
36

37. 3 :
,
PR
* :
37

38. 3 :
CSR
$500,000 500,000 VOTE ,
1 1 $250,000 / 2 ~5 $100,000 / 6 ~ 200 $20,000
1 2 3
* :ChaseBank CSR
38

39. 3 :
(place)
.
* :Westfield ValleyFair
39

40. 3 :
,
,
* : Delta
40

41. 4 :
1. , !
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42

43. 4 :
/
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43

44. Thank You!
Your Social Media Communication Designer
Juny Lee, Founder Chief Consultant
Juny.lee@sociallink.kr / Junycap@gmail.com
Twitter: www.twitter.com/junycap / Linkedin: www.linkedin.com/in/junycap
Slideshare: www.slideshare.net/junycap / Facebook page: www.facebook.com/socialdialog
Corporate blog: www.sociallink.kr / Personal blog: www.junycap.com
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