The document outlines business strategies for realtors in 2011, emphasizing the importance of a well-planned approach to enhance success and profitability in real estate. Key topics include self-assessment, budgeting, setting SMART goals, effective prospecting, social media marketing, and time management techniques. It encourages a proactive mindset and personal development in the face of current market challenges.

1. 2011 Business Strategies
for REALTORS ®
by Anthony Ebright, Sales Manager
We!s Fargo Home Mortgage
Copyright © 2010 Anthony Ebright

2. By developing a well thought out business strategy for 2011,
you will have more success with your real estate business which
is purposeful and controlled. In other words, you will make
more money!

3. Agenda
Dealing with Obstacles
Self Assessment
Budgeting Basics
Planning for Success with Smart Goals
Prospecting
Social Media Marketing
Time Blocking
Making Real Estate Fun

4. Dealing with Obstacles

5. Dealing with Obstacles
Obstacles

6. Dealing with Obstacles
Obstacles
The market is not the
same as before
Its harder to close escrows
Rules are more restrictive
More government
intervention
People don’t want to sell
low

7. Dealing with Obstacles
Obstacles Opportunities
The market is not the
same as before
Its harder to close escrows
Rules are more restrictive
More government
intervention
People don’t want to sell
low

8. Dealing with Obstacles
Obstacles Opportunities
The market is not the That’s what make this
same as before job interesting!
Its harder to close escrows There’s less competition
Rules are more restrictive We get real buyers
More government Rates are lower and
intervention prices are affordable
People don’t want to sell People can sell low and
low buy low

9. What would you attempt to do if you
knew you would not fail?
-Robert Schuller

10. Self Assessment
Let’s get real honest
Where did you get your business?
What did you do to get the business?
When did you get your business?
Who did you get your business from?
Did you do the right things to get business?
How much money did you really make?

11. Budgeting Basics
Forecast your income for the year
List every business expense
Separate your business and personal expenses
Plan out your costs for each month
Review your budget
Know what you have for reserves

12. Planning for Success
with Smart Goals
S - Specific
M - Measurable
A - Achievable
R - Realistic
T - Trackable or Time Based

13. Prospecting
Get back to the basics
Know your database
Identify you strongest sources of referrals
Leverage your connections
Get personal - face to face or on the phone
Make prospecting a daily habit
Sell by numbers

14. Social Media Marketing Basics
Have a plan
Know your networks
Know your tools
Interact
Be transparent
Be patient
Commit to consistency

15. Time Block
Review your current usage of
time for one week
Plan out your year, month,
week, day, hour
Work/life balance
Focus on prospecting
Never have lunch alone
Be diligent and consistent

16. Making Real Estate Fun
Take on The Attitude of
Gratitude!
Invest in yourself!
This is Your Business!
Recognize Your Unlimited
Potential
Get a Real Estate Coach or
Mentor

17. Success and happiness are not matters of
chance but choice.
- Zig Ziglar

18. Q&A

19. Thank You!

20. More Questions?
You can connect with me:
Anthony Ebright, Sales Manager
Wells Fargo Home Mortgage
Office: 707-521-4033
Mobile: 707-548-0752
Work: www.anthonyebright.com
Facebook: facebook.com/anthonyebright
Linkedin: linkedin.com/anthonyebright
Blog: activerain.com/anthonyebright
Twitter: twitter.com/anthonyebright
Email: anthony.d.ebright@wellsfargo.com
Copyright © 2010 Anthony Ebright