Jackson Associates Research is the leader in marketing research project recruitment and hosting. Take a look at what makes us a cut above the rest.

2. Diamond Service is Yours
Expansive respondent database and market expertise
• Over 100,000 in Atlanta database
• Over 30,000 in Boston database
We understand the cultures and communities in our markets
We specialize in niche audiences (patients, physicians, ethnic groups)
Web capability streamlines operations
• Algorithms in advance
• National database growth

3. Our Culture
Focus is on people, not profit
Four rules that govern
• Loyalty to company and clients
• Teamwork ties us together
• Perspective is positive
• Expectations are kept high
Management staff is enthusiastic and involved in growth
Quality is to be expected
Education is key
What we do… matters

4. Our Advantage
We innovate
We simplify the process
We guarantee our work
We work proactively
We do whatever it takes
We understand partnerships.

5. Our Commitment
We adhere to the strict ethical standards established by industry organizations,
such as MRA, CASRO, PMRG and ESOMAR.
We comply with federal and state laws regarding the recruitment of children
Client sample is used and returned according to client instructions
The privacy of our respondents is important:
• Unless necessary for pre-study assignments or post-study validation,
respondent last names, phone numbers and addresses remain confidential
• Employees must sign non-disclosure agreements regarding the protection of
client and respondent data

6. Our Services
Qualitative Quantitative
Focus Groups Sensory Tests
Quali-quant (CLT) Home Use Tests
Ethnographies Intercepts
Interviewing (on- and off-site) Online Surveys
Usability Testing Programming and Hosting
National Field Management Telephone
Ideation Sessions

7. Jackson Midtown
Easy access, just 12 miles from airport at 14th and
Peachtree Streets
Three trendy, sophisticated studios
Includes “Instant Update” technology
(clients are automatically updated on a monitor in their
viewing room when respondents check in)
Surrounded by 4- and 5-star restaurants and hotels,
as well as the Atlanta art scene
Midtown Atlanta

8. Private 2nd Floor Access
Elevator lobby Respondent Reception
Midtown Atlanta

9. Warm and Intimate – The Peachtree
Featuring seating for 10 in the
viewing room, this studio suits
anyone’s taste.
Midtown Atlanta

10. Jackson Perimeter
Four focus suites with luxurious lounges
Sensory lab with adjacent prep kitchen
Commercial kitchen with heavy electrical support
1200 sq. ft. foot auditorium
• Direct access from parking lot
• Circuitry for large appliances
• Seating for up to 100
• Viewing for 24
North Atlanta

11. Commercial Kitchen
North Atlanta

12. Sensory Lab, Adjacent Prep Kitchen
North Atlanta

13. Boston
4,000 square feet
Ground floor access and loading dock
Conference room seats 6
Client viewing room
Local recruiting and quality assurance
Sensory lab with seating for 30
20 minutes from Logan airport
Boston, MA

14. Sensory Lab and Prep Kitchen
Plenty of storage and countertop space
Sensory Lab seats 30 per session
Boston, MA

15. Conference Room and Viewing
Boston, MA

16. Our Research Team
Melisa Gipson, PRC - Executive Vice President 19 years
Bids and books projects, oversees Business Development
Kelly Gray - Vice President 8 years
Bids and books projects, oversees Midtown facility and projects
Project Directors
BobbieJoSalyers 7 years
Rachel Knobloch 1 year
Candice Pratt - Call Center Director 6 years
Moderates as necessary
Ron Kirby - Resource Manager 14 years
Oversees quality assurance and database management
Lillie Haley - Client Services Manager, Perimeter 11 years
Robert Richie - Client Services Manager, Midtown 6 years

17. About Marisa, President and Owner
Marisa Pope has been in the marketing research profession for over 20 years and has experience in both qualitative and quantitative
research methodologies. She has a strong background in advertising, promotion and operational efficiencies and has been an active member
of the Atlanta/Southeast Chapter and National Marketing Research Associations for most of her career.
Marisa is a member of the National AMA and serves as a Director-At-Large on the Board of Directors for the National MRA. She is an
accomplished public speaker who has been instrumental in the development of several educational seminars for both the chapter and
national associations. Marisa is a Past President for the Atlanta / Southeast Chapter of the MRA and served for four years on the Education
Marisa Pope Work Group, two years as Chairperson, for the National MRA.
President
The recipient of the National MRA's prestigious Shining Star Award in 2006, Marisa was also awarded the Distinguished Service Award in
2010 and has achieved and maintained her Professional Researcher Certification (PRC) status. She also serves on the Program Committee
for the Pharmaceutical Marketing Research Group and belongs to the AMA, ESOMAR, PBIRG, CASRO and many other industry
associations and groups.
A Chicago native, Marisa moved to Atlanta with her family when in her teens. She attended the University of Georgia with a concentration in
Advertising. After successfully managing Jackson Associates for more than 17 years, Marisa purchased the company in 2006. She is active
in the daily business operations while spearheading sales and business development. Her passion for the industry and drive for success
keeps her looking for ways to stay ahead of the competition, and these attributes are reflected in the company’s technology, facility design
and client relationships.
When she isn't working, Marisa enjoys hiking, making jewelry and traveling (most especially to Sedona, AZ.) But her true passion is
spending time with her nephew, Nicholas and her niece, Sydney, who keep her focused on the most important things in life.

18. Client Feedback
We are always excited when we have an assignment in Atlanta Life on the road is hard enough. I have to say, of all the facilities
because we get to work with Jackson Associates! we use, I think you realize that the most. You should offer training
courses on how to run facilities and customer service.
Jill Arthur
R.F. Caffrey & Associates, Inc. Beth Carey
Integrated Marketing Associates
People here are FABULOUS! This is absolutely my preferred We have found that the service, quality and commitment to
facility in Atlanta. It's high tech, clean, comfortable with plenty of customer satisfaction are always excellent at Jackson Associates.
space, food, and drink. They are always our first choice of focus group facilities when we
conduct groups in the Atlanta market.
Jennifer Tallarigo
MarketVision Research Chris Curtright
UPS
Really enjoyed working with you guys. You did a great job with a Jackson Associates has raised the bar for me for excellence in a
difficult recruit and lots of changes! research facility. The words “No, we can’t” don’t seem to be in
their collective vocabulary. They try and usually succeed
Jess Wehner beautifully – and always with a smile. Their warmth is always so
Ipsos Understanding Unlimited welcoming to a weary traveler. I consider it to be one of the very
top stops world-wide!
Ellen Karp
Anerca International Inc.

19. We Give Back
Jackson Associates proudly supports the following organizations:
American Heart Association
Autism Society
Boy Scouts of America
Make-a-Wish Foundation of Georgia & Alabama
Susan G. Komen for the Cure
TOMS Shoes

20. mpope@jacksonassociates.com mgipson@jacksonassociates.com
770-394-8700 770-394-8700
Contact us today to learn more about our diamond service.