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W2O Group Healthy Insights - Physicians + Media in Social Media

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W2O Group Healthy Insights - Physicians + Media in Social Media

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W2O Group Healthy Insights - Physicians + Media in Social Media

  1. 1. Healthcare. Leadership. Insights. www.w2ogroup.com/healthyinsights #HealthyInsights
  2. 2. 01 of 20 More than 50% of physician tweets occur during normal office hours. Pediatricians tweet twice as much as other doctors. PHYSICIANS ARE TWEETING AT WORK HEALTHY INSIGHTS
  3. 3. 02of 20 Afternoon On-call: The best time to find physicians online is between Noon and 4 pm in their local timezone. WHEN PHYSICIANS ARE ONLINE HEALTHY INSIGHTS
  4. 4. 03 of 20 American physicians have mentioned Angelina Jolie 361 times in the last three months. Half of those mentions occurred in the 48 hours after her New York Times Op Ed. MENTIONS OF ANGELINA JOLIE 361 HEALTHY INSIGHTS
  5. 5. 04 of 20 Doctors almost never mention branded pharmaceuticals online. Only 6% of conversations in a recent study on ADHD mentioned a specific drug. DOCTORS RARELY MENTION A SPECIFIC DRUG ONLINE GEN ERIC HEALTHY INSIGHTS
  6. 6. 05 of 20 European physicians tweet 3x a day on average, compared to American physicians who typically tweet only once a day. EUROPEAN PHYSICIANS TWEET MORE THAN THEIR AMERICAN COUNTERPARTS HEALTHY INSIGHTS 1x 3x
  7. 7. 06 of 20 According to a recent global study, 59% Of Journalists Worldwide Use Twitter, Up From 47% In 2012. TWITTER USE AMONG JOURNALISTS INCREASED 12% FROM LAST YEAR HEALTHY INSIGHTS
  8. 8. 07of 20 44% of Journalists disagree that their publication earns more money online. Only 20% agree. JOURNALISTS GENERALLY DON’T BELIEVE THAT THEIR PUBLICATION MAKES MORE MONEY ONLINE HEALTHY INSIGHTS
  9. 9. 08 of 20 Merck & Co was first established in 1891 — the same year that Thomas Edison patented the motion picture camera. THE MOTION PICTURE CAMERA WAS PATENTED IN 1891 HEALTHY INSIGHTS
  10. 10. 09 of 20 IBM received almost 6,500 patents last year, more than Sony and Canon combined. They've been the global leader in patents for years. RECEIVED MORE PATENTS THAN SONY AND CANON COMBINED LAST YEAR HEALTHY INSIGHTS
  11. 11. 10 of 20 Philips has more likes on Facebook than snowboard legend and multi-gold medalist Shaun White. SHAUN WHITE TRAILS PHILIPS IN FACEBOOK LIKES HEALTHY INSIGHTS
  12. 12. 11 of 20 Johnson & Johnson’s channel has more total views than U2’s first ever music video on YouTube. U2 HAS SOME CATCHING UP TO DO. J&J HAS A SIGNIFICANT LEAD IN VIEWERSHIP. HEALTHY INSIGHTS
  13. 13. 12 of 20 55,000 medical professionals attended The National Kidney Foundation’s annual Spring Clinic, more than the entire live audience of the 2012 World Series Final in Comerica Park. MORE PEOPLE ATTENDED THE NKF’S SPRING CLINIC THAN THE 2012 WORLD SERIES FINAL HEALTHY INSIGHTS
  14. 14. 13 of 20 GlaxoSmithKline and Pfizer have almost 200,000 employees combined—more than the population of Salt Lake City, UT. GLAXOSMITHKLINE AND PFIZER HAVE MORE EMPLOYEES THAN THE POPULATION OF SALT LAKE CITY, UT HEALTHY INSIGHTS
  15. 15. 14 of 20 The Jed Foundation’s Peabody Award-winning ‘Half of Us’ campaign raised awareness about mental health issues in college by reaching over 10 million students; nearly half of the estimated 21.6 million college students in the US. OVER 10 MILLION COLLEGE STUDENTS HEALTHY INSIGHTS
  16. 16. 15 of 20 The top ranked hospitals in terms of patient satisfaction are 2x as likely to have a twitter account than less satisfying hospitals. THERE IS A CORRELATION BETWEEN HOSPITALS THAT HAVE A TWITTER ACCOUNT AND PATIENT SATISFACTION HEALTHY INSIGHTS
  17. 17. 16of 20 25% of sampled hospitals tweet at least once a day. They enjoy 12x more followers on average than those who don’t. HOSPITALS THAT TWEET REGULARLY HAVE MORE FOLLOWERS 12x HEALTHY INSIGHTS
  18. 18. 17 of 20 Peter D. Loftus and Stephen Colbert are tied for the most twitter follows by members of the group here tonight. 20 PEOPLE HERE FOLLOW PETER D. LOFTUS AND STEPHEN COLBERT ON TWITTER HEALTHY INSIGHTS
  19. 19. 18of 20 Mainstream News like Time and the NYTimes, along with social media such as Instagram, lead for link shares by this audience. (On Twitter) INSTAGRAM IS POPULAR AMONG THOSE IN ATTENDANCE HEALTHY INSIGHTS
  20. 20. 19of 20 Jim Weiss follows more people at this party than anyone else. (On Twitter) JIM WEISS IS FOLLOWING 12 PEOPLE AT THIS PARTY ON TWITTER HEALTHY INSIGHTS
  21. 21. 20of 20 50% of the top 10 shared links on twitter by attendees of this party come from Dr. Howard Luks. DR. HOWARD LUKS IS GREAT AT GETTING HIS CONTENT OUT TO PEOPLE AT THIS PARTY. HEALTHY INSIGHTS

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