The document is the 2010 annual report of the Downtown West Orange Alliance. It summarizes the Alliance's work in promoting the downtown area through events, improving the business environment, and beautifying the public spaces. Key events included a street fair, blues festival, and farmers market. The Alliance also worked on a business directory, facade grants, and recruiting new businesses. Streetscape improvements and new signage were installed to enhance the downtown area.

1. 2010 DOWNTOWN WEST ORANGE ALLIANCE ANNUAL REPORT

2. EAGLE ROCK

3. TORY CORNER

4. ST. MARK’S

5. THE VALLEY

6. National Main Street 4 Point Approach to Downtown Revitalization PROMOTION ORGANIZATION DESIGN BUSINESS RETENTION/RECRUITMENT

7. PROMOTIONS Promotional events run by the Alliance bring people to Downtown West Orange. Events are geared toward families of West Orange and are meant to familiarize them with the downtown businesses and to foster a sense of comfort and pride in their downtown.

8. PROMOTIONS 6th Annual Downtown West Orange Street Fair Sunday, May 30 th 11pm-5pm Main Street in front of Town Hall

9. PROMOTIONS 1st Annual Downtown Blues Festival Saturday, July 3rd 6:30-9:45pm Colgate Park

10. PROMOTIONS 20th Annual Downtown Classic 5K Run “ Mayor’s Run/Walk to Break the Silence” www.walkforovariancancer.com Sunday, October 3rd 10am Over 500 walkers/runners registered Over $70,000 raised for Ovarian Cancer

11. PROMOTIONS Farmers Market Friday, July 2nd- Friday October 29 th 12-6pm Parking lot in back of Town Hall

12. PROMOTIONS Downtown Holiday Open House December 4th, 2010 Breakfast with Santa at Our Lady of Lourdes Reading in a Winter Wonderland at the WO Library Crafts with Kids at the Police Sub-Station Llewellyn Park Tours with Council Members as Tour Guides Pictures with Santa at Supreme Bakery Old-Fashioned Dickens Carolers in the Valley

13. BUSINESS DIRECTORY A business directory was created for downtown West Orange and was disseminated at all of our major events throughout the year. In 2011, a new, improved business directory will be re-designed and published.

14. BUSINESS RETENTION WO vip Discount Program The number of participating downtown businesses is 32. We receive at least a dozen calls from residents asking us to send them a discount card after the Outlook comes out. This program has been very successful in keeping the downtown and its businesses in the forefront of the residents minds. In 2011 a mailing will go out to all non-participating businesses to get more downtown involvement.

15. DESIGN COMMITTEE The Design Committee’s purpose is to create an attractive, coordinated and quality image of the downtown by capitalizing on its unique assets and heritage.

16. Downtown Maintenance Strong Partnership with the Department of Public Works

17. District Banners throughout the Year

18. HOLIDAY DECORATIONS The Alliance renegotiated their contract with Rileighs Decor and leased new holiday decorations for the downtown district that include banners and lighted snowflakes. This renegotiated contract will save the Alliance $5,000 a year.

19. STREETSCAPE IMPROVEMENTS $2.24 million in Federal Funding Eagle Rock & St. Mark’s sections of Downtown West Orange in Spring of 2011 New Crosswalks & Traffic Signals Pedestrian Lighting New Sidewalks, Benches, Trash Receptacles & Planters

20. Improvements to Parking Lot #4 on Valley Road

21. New Downtown Wayfinding Parking Signs

22. FAÇADE IMPROVEMENTS Through the Alliance’s own expanded façade grant program, we were able to initiate improvements to 11 downtown businesses in 2010. Businesses and property owners invested $52,000 of their own money in these improvements with the Downtown Alliance giving out $16,000 in matching grants

23. BUSINESS RETENTION/RECRUITMENT COMMITTEE This committee works to strengthen existing downtown businesses and, eventually, to recruit additional businesses resulting in an improved retail mix, a stronger tax base and a stable role for the downtown as a major contributor to the community’s economy.

24. BUSINESS RETENTION New Businesses Ribbon Cuttings Northfield Bagels Goodfellas Pizza

25. New Investment in Downtown West Orange! Egan’s-104 Harrison $98,000 Dunkin Donuts-382-390 Main $263,000

26. New Investment in Downtown West Orange! 296-298 Main $14,254 Don’s Liquor- 53 Washington St. $6,000

27. Business Assistance Business Owner Meet & Greets How Your Business Can Save Energy and Money Using New Jersey’s Clean Energy Program Wednesday, March 10, 2010 5:30pm-7:00pm Due Amici, 450 Main Street

28. ORGANIZATION The Organization Committee worked hard to promote the Downtown West Orange Alliance Main Street Program throughout the community.

29. New E-mail Newsletter A new bi-monthly E-mail newsletter was launched in March, 2009. In an effort to communicate regularly to businesses, property owners and shoppers in Downtown West Orange, the Downtown West Orange Alliance launched a monthly e-mail newsletter in March of 2009. This electronic newsletter provides information on downtown events, new store openings, construction updates, proposals etc.

30. Page 3 in the Outlook

31. Expanded Use of Social Networking Tools and On-Line News Outlets

32. WEBSITE www.downtownwestorange.org Redesigned and continually updated Linked to the township’s official website as well as other related sites and Downtown businesses like Supreme Bakery and Cecil’s Jazz Club & Restaurant. The site explains the Alliance’s work and goals and serves to advertise our events and our projects. A new interactive mapping service has been added to help shoppers find their favorite downtown businesses.