The document summarizes downtown Nashville's growth in residential and commercial development from 2009-2012. Some key points include: rental occupancy reached 98% with over 1,500 existing rental units and more under construction; strong growth in residential and commercial property sales; major employers expanding downtown presence and bringing hundreds of new jobs; growing retail, restaurant and nightlife options; and investments in parks, events and infrastructure to enhance the urban experience.

2. LIVE Downtown
In 2012, 6,056 people do!

3. Rental Demand Soars!
Highest ever rental
occupancy–98%
1,534 rental units
now; 658 under
construction and
754 more planned

4. Rolling
Mill Hill
Rental
Options

5. Downtown Residential Sales
• Average of 190 sales per year
in 2009, 2010 and 2011
• 172 closings, January-
September 15, 2012
• As of September 15, only
two developer-owned units
remain on the market and
53 re-sales

6. Appeal of Urban Living
Urban Experience 51%
Central
Location, Convenience
44%
Nightlife 34%
Close to Work 28%
Downtown Residential Survey
July, 2012

7. The Gulch-
879 residential units;
296 more under
construction

8. Living
Downtown
and Loving It!

9. LIVE IT UP! 2012 Tour
Since 2004, over
10,000 people
have come to
these annual
tours; total
economic impact
of $50 million in
sales and leases.

10. Growth in Key Retail Areas
• The Gulch: 22,000 SF new
retail has opened YTD
• SoBro adds two new Etch
locally owned restaurants
• Major arts district on 5th
Avenue North – 20 galleries

11. • 2011 retail openings: 36
• 33 new retail businesses
opened or announced
between January 1 and
September 15, 2012
• 16 food establishments
• 12 shopping options
• 5 music and nightlife

12. New Retail in The Gulch
BAR LOUIE
Bar Louie
King Baby
Lucchese

13. 79 Downtown Nightlife Venues

14. New Retail 2012
• Savannah’s Candy Kitchen of Nashville
• Modern Trousseau
• Goorin Bros. Hats

15. Downtown Amenities
14 coffee shops
14 barbers, hair salons, nails
9 massage therapy
9 fitness centers/dance studios
7 bakeries
5 ice cream/yogurt shops
4 post offices
3 florists
2 urban grocery stores
1 urgent care center

16. 182 Downtown Dining Options

17. Shop, Dine and
Play at Nashville
Farmers’ Market

20. 7.5 million square feet
commercial office
inventory downtown

22. Dynamic downtown
presence since 2009;
continuing to add
hundreds of jobs

23. In 2012, Asurion brings 500+ new
downtown jobs to SoBro’s Gold
LEED certified Ragland Building

24. 333 Commerce:
New Long-term Tenant Leases

25. h3gm at 333 Commerce

26. Creative Artists Agency
Moves Downtown

27. Historic Trolley Barns at Rolling Mill Hill
New Work Spaces for Nonprofits, Entrepreneurs

28. Downtown Employee Appreciation Week
90% of employees say
working downtown is
FUN! Celebrate again
with us October 1-5!

29. Downtown has a
“walker’s paradise”
rating on
walkscore.com

30. 10 Years
LP Field
Park and Ride
Option for
Employees
• 14,700 monthly shuttle
passes ($25 each) were sold
in 2011
• Over 1,200 monthly riders
on 3 downtown routes

31. Best Ever Event Parking (BEEP)
• Free parking at LP Field Lot R for
Bridgestone Arena events, optional $3
per person round trip shuttle service
• Over 255 events since March 15, 2010,
with free parking for 37,000 vehicles
• 66% of the passengers choose the
shuttle option
• New BEEP route beginning September,
2012, for Nashville Symphony patrons

32. Getting Around with
Bike Share, Car Share
and Free Downtown
Circulator, MTA’s
Music City Circuit

34. Downtown Clean Team
January-August, 2012
• Removed over 60,000 pounds of trash and 4,791
square feet of graffiti
• Power washed 560 block faces and 827 alleys

35. 2,300 miles
logged on
Segways
January-
August

36. Hospitality Ambassadors
offer visitors
guidebooks, maps and
printouts of
directions, maps, coupons.

37. In 2012, 447 Hanging Flower Baskets
on Eight Downtown Streets

39. Bridgestone Arena:
2nd consecutive year in
Pollstar’s Top 10 for U.S.
Concert Attendance
Since 2010, Bridgestone
Arena hosted 15 of the 25
highest grossing North
American tours.

40. Ryman Auditorium
Pollstar Theatre of
the Year for both
2012 and 2011

41. Makeover of
Historic
Ryman Alley
Completed in April, 2012

42. Named one of the Top 100 Hotels in the World and
4th Best Large City Hotel by Travel + Leisure

45. Live on the Green at Public Square Park
Free Weekly Concerts on Six Thursdays Each Fall

46. Over 1,000 People At Each First Saturday Art Crawl

47. Cumberland Park

48. INVEST

52. 2012 Board of Directors

53. “To make downtown Nashville the compelling urban center
in the Southeast in which to LIVE, WORK,
PLAY and INVEST.”