This document discusses customer relationship management (CRM) and its application in higher education institutions. It provides an overview of key CRM concepts including analytics, contacts, sales, campaigns, and service design. CRM aims to increase understanding of customers, enhance customer relationships, and drive business changes. CRM is implemented through policies, service/product design, processes, and staff development with technology assistance. Key challenges include understanding customers, having a customer-oriented organization, and coherent communications. The document also discusses identifying high-value customers, building customer loyalty, reducing costs through micro-marketing, and creating a customer-focused organization.
The document discusses how the rise of the internet and social media has impacted politics and democracy. It notes that with more products and candidates available online, politics is seeing "the long tail effect" with fewer blockbuster candidates and more niche candidates gaining support. This aligns with two conditions needed for a long tail. It also suggests increased online participation could lead to higher voter turnout and more involvement in politics, strengthening democracy.
This document discusses customer relationship management (CRM) and its application in higher education institutions. It provides an overview of key CRM concepts including analytics, contacts, sales, campaigns, and service design. CRM aims to increase understanding of customers, enhance customer relationships, and drive business changes. CRM is implemented through policies, service/product design, processes, and staff development with technology assistance. Key challenges include understanding customers, having a customer-oriented organization, and coherent communications. The document also discusses identifying high-value customers, building customer loyalty, reducing costs through micro-marketing, and creating a customer-focused organization.
The document discusses how the rise of the internet and social media has impacted politics and democracy. It notes that with more products and candidates available online, politics is seeing "the long tail effect" with fewer blockbuster candidates and more niche candidates gaining support. This aligns with two conditions needed for a long tail. It also suggests increased online participation could lead to higher voter turnout and more involvement in politics, strengthening democracy.
Health Toolkit - Managing Medical Information in Low Resource Settingscibervoluntarios
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document advertises a social media event with speakers @charleneli, @jowyang, and @peterkim discussing common social media failures around getting company culture onboard, making campaigns effective, measuring results, and determining social media's importance. Attendees are invited to tweet questions and comments with the hashtag #smfail.
This document discusses creating digital content across multiple channels. It begins by outlining the key elements of content and various digital channels. It emphasizes using paid, owned, and earned media, with search engines as an important owned channel. The document provides tips for search engine optimization and paid search advertising. It stresses aligning keywords, ads, and landing pages. Finally, it discusses measuring the effectiveness of content distribution and iterating based on results.
This document discusses creating virtual exhibits on a small budget. It recommends starting with a focused collection and selecting free and easy to use platforms like Flickr, Blogger, or WordPress.com that require little technical skills or staffing. Free software options exist but may require more ongoing costs and technical expertise to maintain than hosted sites. Even with limited resources, small organizations can digitize select items, add basic metadata, and share their collections online to bring history to broader audiences while protecting physical materials.
The document discusses how social media sites like Twitter, Facebook, and YouTube are popular among students and how instructors can use these tools in the online classroom. It provides an overview of Twitter and how to get started, common Twitter terminology, tips for using Twitter, and examples of how Twitter can be used for professional growth and in the classroom. The presentation aims to give both a big-picture perspective and specific steps for instructors to engage with students using these social media tools.
learning in a networked world: the role of social media and augmented learning.
Keynote presentation to the New Educator Program Hedley Beare Centre for Teaching and Learning 23-25 August 2011
Presentation from Inbound Marketing Summit in Boston in October, 2009. How have markets evolved over the past 2,000 years from the Agora to the Mobile Web?
FDR delivered a speech in 1941 outlining four essential human freedoms that people everywhere should enjoy: freedom of speech, freedom of worship, freedom from want, and freedom from fear. These freedoms are under threat globally from foreign powers and the U.S. will help any people who join in resisting acts of aggression by nations seeking to dominate other lands.
TEDx talk: How digital ecosystem changes learningKai Pata
The document discusses the concept of a personal learning environment where the learner autonomously directs their own learning through challenges, competencies, and flowing experiences. It describes how the learner accumulates experiences through their personal network and various community niches. The learner decides how to learn, with what resources, what topics, and their reasons for learning while being connected to other personal networks through a facilitator and community evaluator.
1. The document discusses an ecological approach to learning design that models learning designs as learning ecosystems. It provides examples from connectivist MOOCs to illustrate key concepts.
2. A learning ecosystem is composed of various components that provide learning and teaching services, including learning objectives, activities, resources, support, monitoring, and assessment. These services are provided by teachers, learners, and the socio-technical system.
3. Principles that govern learning ecosystems include feedback loops between components that allow the ecosystem to adapt over time, and the flow of learning through networks of interconnected teaching and learning services that engage users in productive learning.
The document discusses predictions for user engagement for the 2015 World Series, including television viewership and stadium attendance statistics from past World Series. It predicts that the Los Angeles Angels vs. Washington Nationals series would have the highest TV viewership around 21.5 million per game based on Vegas odds, while the Los Angeles Dodgers vs. New York Yankees series would have the highest stadium attendance of approximately 55,000 per game.
Health Toolkit - Managing Medical Information in Low Resource Settingscibervoluntarios
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document advertises a social media event with speakers @charleneli, @jowyang, and @peterkim discussing common social media failures around getting company culture onboard, making campaigns effective, measuring results, and determining social media's importance. Attendees are invited to tweet questions and comments with the hashtag #smfail.
This document discusses creating digital content across multiple channels. It begins by outlining the key elements of content and various digital channels. It emphasizes using paid, owned, and earned media, with search engines as an important owned channel. The document provides tips for search engine optimization and paid search advertising. It stresses aligning keywords, ads, and landing pages. Finally, it discusses measuring the effectiveness of content distribution and iterating based on results.
This document discusses creating virtual exhibits on a small budget. It recommends starting with a focused collection and selecting free and easy to use platforms like Flickr, Blogger, or WordPress.com that require little technical skills or staffing. Free software options exist but may require more ongoing costs and technical expertise to maintain than hosted sites. Even with limited resources, small organizations can digitize select items, add basic metadata, and share their collections online to bring history to broader audiences while protecting physical materials.
The document discusses how social media sites like Twitter, Facebook, and YouTube are popular among students and how instructors can use these tools in the online classroom. It provides an overview of Twitter and how to get started, common Twitter terminology, tips for using Twitter, and examples of how Twitter can be used for professional growth and in the classroom. The presentation aims to give both a big-picture perspective and specific steps for instructors to engage with students using these social media tools.
learning in a networked world: the role of social media and augmented learning.
Keynote presentation to the New Educator Program Hedley Beare Centre for Teaching and Learning 23-25 August 2011
Presentation from Inbound Marketing Summit in Boston in October, 2009. How have markets evolved over the past 2,000 years from the Agora to the Mobile Web?
FDR delivered a speech in 1941 outlining four essential human freedoms that people everywhere should enjoy: freedom of speech, freedom of worship, freedom from want, and freedom from fear. These freedoms are under threat globally from foreign powers and the U.S. will help any people who join in resisting acts of aggression by nations seeking to dominate other lands.
TEDx talk: How digital ecosystem changes learningKai Pata
The document discusses the concept of a personal learning environment where the learner autonomously directs their own learning through challenges, competencies, and flowing experiences. It describes how the learner accumulates experiences through their personal network and various community niches. The learner decides how to learn, with what resources, what topics, and their reasons for learning while being connected to other personal networks through a facilitator and community evaluator.
1. The document discusses an ecological approach to learning design that models learning designs as learning ecosystems. It provides examples from connectivist MOOCs to illustrate key concepts.
2. A learning ecosystem is composed of various components that provide learning and teaching services, including learning objectives, activities, resources, support, monitoring, and assessment. These services are provided by teachers, learners, and the socio-technical system.
3. Principles that govern learning ecosystems include feedback loops between components that allow the ecosystem to adapt over time, and the flow of learning through networks of interconnected teaching and learning services that engage users in productive learning.
The document discusses predictions for user engagement for the 2015 World Series, including television viewership and stadium attendance statistics from past World Series. It predicts that the Los Angeles Angels vs. Washington Nationals series would have the highest TV viewership around 21.5 million per game based on Vegas odds, while the Los Angeles Dodgers vs. New York Yankees series would have the highest stadium attendance of approximately 55,000 per game.