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10 Key Reasons HIRO will
  Fuel TNI’s 2nd Wave of
    Business Expansion




        © 2007 Tahitian Noni International
1. Urgent Need
• Wellness and functional beverage sales are on
  the rise, while soda sales are on the decline
  • Functional beverage sales in the USA
     • 2005: $40 billion
     • 2006: $46.3 billion
     • 2010: $53.9 billion
     *Source: Euromonitor International, Chicago



     Global sales of all healthy beverages in
      2005 amounted to $135 billion
                              © 2007 Tahitian Noni International
2. Key Benefit Driven
• 2006 market research survey conducted by
  Insight Express, Stamford, Connecticut
   • Sample evenly split between male
     and female
   • What attribute will make you the most likely
     to try a new beverage?




                  © 2007 Tahitian Noni International
2. Key Benefit Driven
#1 Response: Sugar-free/no sugar added
#2 Response: Low calorie/low carb




              © 2007 Tahitian Noni International
2. Key Benefit Driven
• Other key benefit responses
  • Vitamin fortified
  • Antioxidants




                  © 2007 Tahitian Noni International
2. Key Benefit Driven
Energy, immune system strength,
 and joint health rank at the top of
 key benefits desired from
 functional beverages



              © 2007 Tahitian Noni International
HIRO Energy:
 Fastest-growing
 segment in the beverage
 industry
 Void in the market for
 healthy alternative to
 super-caffeinated energy
 drinks

                 © 2007 Tahitian Noni International
HIRO Vitality
 Antioxidant supplementation
 is one of the most urgent
 needs expressed by
 consumer test groups
 Building a strong immune
 system is a universal need
 across all demographic strata


                    © 2007 Tahitian Noni International
HIRO Vitality
   High antioxidant products
   accounted for the largest
   percentage increase in new
   product offerings in 2006 as
   compared to 2005*

*Source: www.productscan.com and www.bevindustry.com




                                © 2007 Tahitian Noni International
HIRO Mobility
 Joint support products account
 for over 50% of the US non-
 herbal supplement market
 Market activity levels is cited as
 a key beneficial lifestyle need
 by consumer test groups




                     © 2007 Tahitian Noni International
3. Exclusive
HIRO formulas are proprietary and based on
 TNI’s exclusive noni research and process.
No other product in any market can deliver
 the same benefits as HIRO.




                 © 2007 Tahitian Noni International
3. Exclusive
The single greatest success component in new
 functional beverage products is the “ability to
 differentiate brands” and “create products that
 are innovative.”
 “The hot ingredients [for new product
 development include]…the use of more exotic
 juices and extracts such as noni…”*
*Source: Beverage Industry




                              © 2007 Tahitian Noni International
4. Brand Enlarging
Name: HIRO
HIRO was an historical figure with legendary strength and
  accomplishments. His story is woven in the history and culture
  of Polynesia. His exploits and contributions were larger than
  life. He is the inspiration behind our product offering.




                        © 2007 Tahitian Noni International
Positioning: Tahitian Noni —
      The One Good Thing
HIRO Energy
• Powered by Tahitian Noni®†– helps support immune system,
  increases energy*, provides superior antioxidants
• High levels of B-vitamins for overall health
• 1000 mg of taurine, a powerful antioxidant
• Guarana, which helps with mental clarity
• No added sugar; just 10 calories
• Great taste


     †The trademark Tahitian Noni® refers    *When consumed consistently
     to Tahitian Noni® brand products        over time


                                            © 2007 Tahitian Noni International
Positioning: Tahitian Noni —
      The One Good Thing
HIRO Vitality
• Powered by Tahitian Noni®†– helps support immune system,
  increases energy*, provides superior antioxidants
• Promotes vitality and wellbeing
• No added sugar; just 10 calories
• Great taste




     †The trademark Tahitian Noni® refers    *When consumed consistently
     to Tahitian Noni® brand products        over time


                                            © 2007 Tahitian Noni International
Positioning: Tahitian Noni —
      The One Good Thing
HIRO Mobility
• Powered by Tahitian Noni®†– helps support immune system,
  increases energy*, provides superior antioxidants
• 1500 mg of glucosamine, helping maintain
  healthy cartilage
• 1000 mg of proven joint-supporting MSM
• 500 mg. of chondroitin sulfate, helping
  lubricate & hydrate joints
• No added sugar; just 10 calories
• Great taste
     †The trademark Tahitian Noni® refers    *When consumed consistently
     to Tahitian Noni® brand products        over time


                                            © 2007 Tahitian Noni International
5. Best in Category
HIRO Energy




              © 2007 Tahitian Noni International
5. Best in Category
HIRO Vitality




                © 2007 Tahitian Noni International
5. Best in Category
HIRO Mobility




                © 2007 Tahitian Noni International
6. Consumable
•   Convenience
•   Great taste
•   Key benefits
•   Refreshment
•   Replace all sodas



              © 2007 Tahitian Noni International
7. Retailing Opportunity
• Up to $1.62/can retail profit
• Average in convenience stores is $.40 to
  $.50/can
• New business
• Expands our reach
• We are not just shuffling the same cards



                  © 2007 Tahitian Noni International
8. Simple
…to explain.
Key benefits attract everyone




                  © 2007 Tahitian Noni International
8. Simple
            …to enjoy.
            Great taste,
             refreshing
8. Simple
…to share and sell.
• Dynamic market
• Huge demand
• No resistance




                  © 2007 Tahitian Noni International
8. Simple
…to build an income.
• Retailing combined with our marketing plan
• Truly enhances the 5th dynamic of our
  compensation plan
    Retail Profit
  •   Personal rebate
  •   Fast start bonus
  •   Unilevel commissions
  •   Bonus pools

                 © 2007 Tahitian Noni International
How to purchase HIRO
24 pack     Retail profit: $1.18/can                     Total: $28.32
72 pack     Retail profit: $1.34/can                     Total: $96.48
144 pack    Retail profit: $1.54/can                     Total: $221.76
Adv. Pack   Retail profit: $1.62/can                     Total: $466.56




                    © 2007 Tahitian Noni International
9. HIRO Opens Up New
      Retailing Opportunities
• Approved and registered retail locations
  •   Spas
  •   Health clubs
  •   Specialty stores
  •   Pro shops
  •   Clubs
  •   Salons
      HIRO may be displayed and sold on the retail floor.
      Special rules and policies apply.
                      © 2007 Tahitian Noni International
Develop Your Own HIRO Vending Business




              © 2007 Tahitian Noni International
10. Increased Availability
• Our goal: to get HIRO and TNJ closer and closer to where our IPCs
  do business




                           © 2007 Tahitian Noni International
10. Increased Availability
• Our goal: to get HIRO and TNJ closer and closer to where our IPCs
  do business
Conquer Your World




      © 2007 Tahitian Noni International

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2007 Convention Session2 Kelly Olsen Hiro

  • 1. ™ 10 Key Reasons HIRO will Fuel TNI’s 2nd Wave of Business Expansion © 2007 Tahitian Noni International
  • 2. 1. Urgent Need • Wellness and functional beverage sales are on the rise, while soda sales are on the decline • Functional beverage sales in the USA • 2005: $40 billion • 2006: $46.3 billion • 2010: $53.9 billion *Source: Euromonitor International, Chicago Global sales of all healthy beverages in 2005 amounted to $135 billion © 2007 Tahitian Noni International
  • 3. 2. Key Benefit Driven • 2006 market research survey conducted by Insight Express, Stamford, Connecticut • Sample evenly split between male and female • What attribute will make you the most likely to try a new beverage? © 2007 Tahitian Noni International
  • 4. 2. Key Benefit Driven #1 Response: Sugar-free/no sugar added #2 Response: Low calorie/low carb © 2007 Tahitian Noni International
  • 5. 2. Key Benefit Driven • Other key benefit responses • Vitamin fortified • Antioxidants © 2007 Tahitian Noni International
  • 6. 2. Key Benefit Driven Energy, immune system strength, and joint health rank at the top of key benefits desired from functional beverages © 2007 Tahitian Noni International
  • 7. HIRO Energy: Fastest-growing segment in the beverage industry Void in the market for healthy alternative to super-caffeinated energy drinks © 2007 Tahitian Noni International
  • 8. HIRO Vitality Antioxidant supplementation is one of the most urgent needs expressed by consumer test groups Building a strong immune system is a universal need across all demographic strata © 2007 Tahitian Noni International
  • 9. HIRO Vitality High antioxidant products accounted for the largest percentage increase in new product offerings in 2006 as compared to 2005* *Source: www.productscan.com and www.bevindustry.com © 2007 Tahitian Noni International
  • 10. HIRO Mobility Joint support products account for over 50% of the US non- herbal supplement market Market activity levels is cited as a key beneficial lifestyle need by consumer test groups © 2007 Tahitian Noni International
  • 11. 3. Exclusive HIRO formulas are proprietary and based on TNI’s exclusive noni research and process. No other product in any market can deliver the same benefits as HIRO. © 2007 Tahitian Noni International
  • 12. 3. Exclusive The single greatest success component in new functional beverage products is the “ability to differentiate brands” and “create products that are innovative.” “The hot ingredients [for new product development include]…the use of more exotic juices and extracts such as noni…”* *Source: Beverage Industry © 2007 Tahitian Noni International
  • 13. 4. Brand Enlarging Name: HIRO HIRO was an historical figure with legendary strength and accomplishments. His story is woven in the history and culture of Polynesia. His exploits and contributions were larger than life. He is the inspiration behind our product offering. © 2007 Tahitian Noni International
  • 14. Positioning: Tahitian Noni — The One Good Thing HIRO Energy • Powered by Tahitian Noni®†– helps support immune system, increases energy*, provides superior antioxidants • High levels of B-vitamins for overall health • 1000 mg of taurine, a powerful antioxidant • Guarana, which helps with mental clarity • No added sugar; just 10 calories • Great taste †The trademark Tahitian Noni® refers *When consumed consistently to Tahitian Noni® brand products over time © 2007 Tahitian Noni International
  • 15. Positioning: Tahitian Noni — The One Good Thing HIRO Vitality • Powered by Tahitian Noni®†– helps support immune system, increases energy*, provides superior antioxidants • Promotes vitality and wellbeing • No added sugar; just 10 calories • Great taste †The trademark Tahitian Noni® refers *When consumed consistently to Tahitian Noni® brand products over time © 2007 Tahitian Noni International
  • 16. Positioning: Tahitian Noni — The One Good Thing HIRO Mobility • Powered by Tahitian Noni®†– helps support immune system, increases energy*, provides superior antioxidants • 1500 mg of glucosamine, helping maintain healthy cartilage • 1000 mg of proven joint-supporting MSM • 500 mg. of chondroitin sulfate, helping lubricate & hydrate joints • No added sugar; just 10 calories • Great taste †The trademark Tahitian Noni® refers *When consumed consistently to Tahitian Noni® brand products over time © 2007 Tahitian Noni International
  • 17. 5. Best in Category HIRO Energy © 2007 Tahitian Noni International
  • 18. 5. Best in Category HIRO Vitality © 2007 Tahitian Noni International
  • 19. 5. Best in Category HIRO Mobility © 2007 Tahitian Noni International
  • 20. 6. Consumable • Convenience • Great taste • Key benefits • Refreshment • Replace all sodas © 2007 Tahitian Noni International
  • 21. 7. Retailing Opportunity • Up to $1.62/can retail profit • Average in convenience stores is $.40 to $.50/can • New business • Expands our reach • We are not just shuffling the same cards © 2007 Tahitian Noni International
  • 22. 8. Simple …to explain. Key benefits attract everyone © 2007 Tahitian Noni International
  • 23. 8. Simple …to enjoy. Great taste, refreshing
  • 24. 8. Simple …to share and sell. • Dynamic market • Huge demand • No resistance © 2007 Tahitian Noni International
  • 25. 8. Simple …to build an income. • Retailing combined with our marketing plan • Truly enhances the 5th dynamic of our compensation plan Retail Profit • Personal rebate • Fast start bonus • Unilevel commissions • Bonus pools © 2007 Tahitian Noni International
  • 26. How to purchase HIRO 24 pack Retail profit: $1.18/can Total: $28.32 72 pack Retail profit: $1.34/can Total: $96.48 144 pack Retail profit: $1.54/can Total: $221.76 Adv. Pack Retail profit: $1.62/can Total: $466.56 © 2007 Tahitian Noni International
  • 27. 9. HIRO Opens Up New Retailing Opportunities • Approved and registered retail locations • Spas • Health clubs • Specialty stores • Pro shops • Clubs • Salons HIRO may be displayed and sold on the retail floor. Special rules and policies apply. © 2007 Tahitian Noni International
  • 28. Develop Your Own HIRO Vending Business © 2007 Tahitian Noni International
  • 29. 10. Increased Availability • Our goal: to get HIRO and TNJ closer and closer to where our IPCs do business © 2007 Tahitian Noni International
  • 30. 10. Increased Availability • Our goal: to get HIRO and TNJ closer and closer to where our IPCs do business
  • 31. Conquer Your World © 2007 Tahitian Noni International