2007 Convention Session2 Kelly Olsen Hiro

™
10 Key Reasons HIRO will
Fuel TNI’s 2nd Wave of
Business Expansion

© 2007 Tahitian Noni International

1. Urgent Need
• Wellness and functional beverage sales are on
the rise, while soda sales are on the decline
• Functional beverage sales in the USA
• 2005: $40 billion
• 2006: $46.3 billion
• 2010: $53.9 billion
*Source: Euromonitor International, Chicago

Global sales of all healthy beverages in
2005 amounted to $135 billion

2. Key Benefit Driven
• 2006 market research survey conducted by
Insight Express, Stamford, Connecticut
• Sample evenly split between male
and female
• What attribute will make you the most likely
to try a new beverage?


#1 Response: Sugar-free/no sugar added
#2 Response: Low calorie/low carb


• Other key benefit responses
• Vitamin fortified
• Antioxidants


Energy, immune system strength,
and joint health rank at the top of
key benefits desired from
functional beverages


HIRO Energy:
Fastest-growing
segment in the beverage
industry
Void in the market for
healthy alternative to
super-caffeinated energy
drinks


HIRO Vitality
Antioxidant supplementation
is one of the most urgent
needs expressed by
consumer test groups
Building a strong immune
system is a universal need
across all demographic strata


HIRO Vitality
High antioxidant products
accounted for the largest
percentage increase in new
product offerings in 2006 as
compared to 2005*

*Source: www.productscan.com and www.bevindustry.com


HIRO Mobility
Joint support products account
for over 50% of the US non-
herbal supplement market
Market activity levels is cited as
a key beneficial lifestyle need
by consumer test groups


3. Exclusive
HIRO formulas are proprietary and based on
TNI’s exclusive noni research and process.
No other product in any market can deliver
the same benefits as HIRO.


3. Exclusive
The single greatest success component in new
functional beverage products is the “ability to
differentiate brands” and “create products that
are innovative.”
“The hot ingredients [for new product
development include]…the use of more exotic
juices and extracts such as noni…”*
*Source: Beverage Industry


4. Brand Enlarging
Name: HIRO
HIRO was an historical figure with legendary strength and
accomplishments. His story is woven in the history and culture
of Polynesia. His exploits and contributions were larger than
life. He is the inspiration behind our product offering.


Positioning: Tahitian Noni —
The One Good Thing
HIRO Energy
• Powered by Tahitian Noni®†– helps support immune system,
increases energy*, provides superior antioxidants
• High levels of B-vitamins for overall health
• 1000 mg of taurine, a powerful antioxidant
• Guarana, which helps with mental clarity
• No added sugar; just 10 calories
• Great taste

†The trademark Tahitian Noni® refers *When consumed consistently
to Tahitian Noni® brand products over time


The One Good Thing
HIRO Vitality
• Promotes vitality and wellbeing
• Great taste



The One Good Thing
HIRO Mobility
• 1500 mg of glucosamine, helping maintain
healthy cartilage
• 1000 mg of proven joint-supporting MSM
• 500 mg. of chondroitin sulfate, helping
lubricate & hydrate joints
• Great taste


5. Best in Category
HIRO Energy


5. Best in Category
HIRO Vitality


5. Best in Category
HIRO Mobility


6. Consumable
• Convenience
• Great taste
• Key benefits
• Refreshment
• Replace all sodas


7. Retailing Opportunity
• Up to $1.62/can retail profit
• Average in convenience stores is $.40 to
$.50/can
• New business
• Expands our reach
• We are not just shuffling the same cards


8. Simple
…to explain.
Key benefits attract everyone


8. Simple
…to enjoy.
Great taste,
refreshing

8. Simple
…to share and sell.
• Dynamic market
• Huge demand
• No resistance


8. Simple
…to build an income.
• Retailing combined with our marketing plan
• Truly enhances the 5th dynamic of our
compensation plan
Retail Profit
• Personal rebate
• Fast start bonus
• Unilevel commissions
• Bonus pools


How to purchase HIRO
24 pack Retail profit: $1.18/can Total: $28.32
Adv. Pack Retail profit: $1.62/can Total: $466.56


9. HIRO Opens Up New
Retailing Opportunities
• Approved and registered retail locations
• Spas
• Health clubs
• Specialty stores
• Pro shops
• Clubs
• Salons
HIRO may be displayed and sold on the retail floor.
Special rules and policies apply.

Develop Your Own HIRO Vending Business


10. Increased Availability
• Our goal: to get HIRO and TNJ closer and closer to where our IPCs
do business


Conquer Your World


2007 Convention Session2 Kelly Olsen Hiro

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