10. Rapid Growth in the
Smoothie Industry
• “Two major trends are driving the spike in
smoothie popularity: the push to eat more
fruit and the overall desire for health and
wellness.”
• Smoothies are part of the juice and beverage
industry, which generates $52 billion in
annual revenues globally; over $20 billion is
generated in the U.S. alone.
• Standard fruit smoothies make up the core of
the smoothie market, accounting for 80% -
85% share value of total smoothie volume
sales. Sales of smoothies, with added boosts,
enhancers or ingredients such as ginseng or
other natural products have achieved the
greatest growth within the past 5 years.
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