This document outlines John Louie C. Ruben's 20-year marketing plan to acquire and share wealth as "Brother Louie". His goals are to use his strengths in marketing and leadership to become wealthy, and share that wealth with family, friends, and those in need. He plans to monitor his progress like a product lifecycle, exerting most effort in the introduction and growth periods. In 20 years, he expects to have a business, wealth grown to $2 million, an executive role, and use his acquired wealth to help fund family and travel the world, all while continuing to acquire and share more wealth.