Edward Bernays was a pioneering American public relations expert in the early 20th century. He helped popularize bacon and eggs for breakfast and convinced women that smoking cigarettes was liberating. However, his PR campaigns on behalf of tobacco companies contributed to millions of deaths from smoking-related illnesses. Bernays believed the public needed to be guided by an educated elite and advocated the manipulation of public opinion through propaganda. His techniques revolutionized political campaigning and commercial advertising, but have also been criticized for undermining democratic decision-making and prioritizing commercial interests over public health.

1. Edward Bernays
L’Histoire d’un homme qui
engendra la mort de milliers
d’autres
Zoe E. Masongsong, M.S.

2. Qui était Edward Bernays?
 1891-1995 (104 ans)
 Oncle = Sigmund Freud

6. Le théoricien

8. Le publicitaire le plus influent
des États-Unis
 1920:
– Les oeufs et le bacon
– Les femmes se libèrent par la cigarette
 1950:
– Destitution du président du Guatémala:
Arbenz

9. Le déjeuner américain
 1924: les premiers paquets de bacon
tranché

10.  Client: Les compagnies de tabac

11. Torches of Freedom

12.  Progrès!

13.  Bon pour vous!

14.  Libérérez-vous!

15. Des millions de femmes
décédées
 Plus de femmes que d’hommes meurent du cancer
du poumon
 Les fumeuses meurent plus jeunes que les
hommes
– Elles perdent 14,5 années de leur vie
– Les hommes, 13,2 (Cancer.org)
 13% ont fumé au cours des trois derniers mois de
grossesse (CDC)

17. Les gardiens
 “les diffuseurs de l’information”: les
agences de presse

18. Ministre de la défence, 1944-
1951
Président, 1951-1954

19. Des milliers de Maya tués

20. Guatemala  Cuba  Vietnam

21. Bernays et la démocratie:
 Lejugement du public américain est
inadéquat:
“Ils peuvent aisément voter pour la
mauvaise personne ou désirer un produit
inadéquat, aussi ont-ils besoin d’être
guidé en ce sens par une élite instruite”.
~Anne Bernays, interviewée par Adam Curtis

22. Bernays et la démocratie:
“L'ingénierie du consentement est
l'essence même du processus
démocratique, la liberté de persuader
et de suggérer »..
~Edward Bernays
The Engineering of Consent (1955)

23. Un despotisme éclairé
 Lesouverain connaît
mieux l’intérêt de ses
sujets qu’eux-mêmes.
 Sa responsabilité envers
eux consiste à empêcher
leur participation active à
la politique.

24. Le legs de Barney :
l’indifférence américaine
Notice Of St. Johns River Water
NOTICE OF ST. JOHNS RIVER WATER MANAGEMENT DISTRICT INTENDED DECISION(S) The District intends to approve of the
Compliance Report(s) of the following permittee(s) and to modify the terms and/or conditions of the existing Consumptive Water Use Permit(s)
described below at the District's Governing Board meeting on April 10, 2012. Bass-Carlton Sod Inc, PO Box 420067, Kissimmee, FL 34742,
application #3429. This is a 10-year compliance report of a permit issued on May 8, 2001. The District proposes a reduction from the previously
permitted allocation of 2157.4 million gallons per year (mgy) to 977.4 mgy for irrigation of 1989 acres of sod, hay, cornand vegetable crops. The
withdrawals used by this project will consist of groundwater from FAS - Upper Floridan Aquifer via 3 active wells and 3 proposed wells in Osceola
County, located in Sections: 25, 26, 27, 34, 35 and 36, Township: 31 South, Range: 33 East; Sections: 5 and 6, Township: 32 South, Range: 34
East; Sections: 29, 30, 31 and 32, Township: 31 South, Range: 34 East; Sections: 1, 2 and3, Township: 32 South, Range: 33 East, known as Bass-
Carlton Sod. If you wish to receive a copy of a Technical Staff Report (TSR) that provides the St. Johns River Water Management District (District)
staffs' analysis on the above-listed compliance report(s) and associated permit(s), please submit your request to: Director, Bureau of Regulatory
Support, P.O. Box 1429, Palatka, FL 32178-1429. Once a TSR becomes available, you may also review it by going to the Permitting section of the
District's website at floridas water.com/permitting/index.html. To obtain information on how to find and view a TSR, visit
https://permitting.sjrwmd.com/epermitting/html/EP_FAQs.html, and then follow the directions provided under "How to find a Technical Staff
Report (TSR) or other application file documents." A person whose substantial interests are or may be affected has the right to request an
administrative hearing by filing a written petition with the District. Pursuant to Chapter 28-106 and Rule 40C-1.1007, Florida Administrative Code
(F.A.C.), the petition must be filed (received) either by delivery at the office of the District Clerk at District Headquarters, P. O. Box 1429, Palatka
Florida 32178-1429 (4049 Reid St., Palatka, FL 32177) or by e-mail with the District Clerk at Clerk@sjrwmd.com, within twenty-one (21) days of
newspaper publication of the notice of intended District decision (for those persons to whom the District does not mail or email actual notice). A
petition for an administrative hearing is deemed filed upon receipt of the complete petition by the District Clerk at the District Headquarters in
Palatka, Florida during the District's regular business hours. The District's regular business hours are 8 a.m. - 5 p.m., excluding weekends and
District holidays. Petitions received by the District Clerk after the District's regular business hours shall be deemed filed as of 8 a.m. on the next
regular District business day. A petition must comply with Sections 120.54(5)(b)4. and 120.569(2)(c), Florida Statutes (F.S.), and Chapter 28-106,
F.A.C. The District's acceptance of petitions filed by e-mail is subject to certain conditions set forth in the District's Statement of Agency
Organization and Operation (issued pursuant to Rule 28-101.001, F.A.C.), which is available for viewing at floridaswater.com. The District will not
accept a petition sent by facsimile (fax). Mediation may be available if you meet the conditions stated in the full Notice of Rights (see last
paragraph). The right to an administrative hearing and the relevant procedures to be followed are governed by Chapter 120, F.S., Chapter 28-106,
F.A.C., and Rule 40C-1.1007, F.A.C. Because the administrative hearing process is designed to formulate final agency action, the filing of a petition
means the District's final action may be different from the position taken by it in this notice. Failure to file a petition for an administrative hearing
within the requisite time frame shall constitute a waiver of the right to an administrative hearing. (Rule 28-106.111, F.A.C.). If you wish to do so,
please visit http://floridaswater.com/nor_intdec/ to read the complete Notice of Rights to determine any legal rights you may have concerning the
District's intended decision(s) on the compliance report(s) described above. You can also request the Notice of Rights by contacting the Director,
Bureau of Regulatory Support, P. O. Box 1429, Palatka, FL 32178, tele. no. (386)329-4268. OSC1178998 3/17/2012
~Apathy, TEDx lecture by Dave Meslin

25. Une publicité de Nike
~Apathy, TEDx lecture by Dave Meslin

26. Invitation à la partipation
publique
~Apathy, TEDx lecture by Dave Meslin

28. Sources
– 7 PR Campaigns That Changed The World,
blog: “PR, Films & Fantasies” (1/2/11)
– Apathy, Dave Meslin (TEDx on YouTube)
– Books That Shook the World, PBS.org
– Century of the Self, Adam Curtis (2002)
– Edward Bernays, Wikipedia (3/14/12)
– Google Images