تواصل_تطوير
المحاضرة رقم 193
المهندس / أكرم النجار
استشاري إدارة المشاريع
عنوان المحاضرة
" إدارة التغيير.. دراسة حالة"
Change Management.. Case Study
يوم السبت 21 يناير 2023
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Similar to تواصل_تطوير المحاضرة رقم 193 المهندس / أكرم النجار استشاري إدارة المشاريع عنوان المحاضرة " إدارة التغيير.. دراسة حالة" Change Management.. Case Study
Similar to تواصل_تطوير المحاضرة رقم 193 المهندس / أكرم النجار استشاري إدارة المشاريع عنوان المحاضرة " إدارة التغيير.. دراسة حالة" Change Management.. Case Study (20)
5. Current Situation
How can we stop
doing wrong things?
Or in wrong way?
pmhouse.org 4
2023
Vision Statements
We will provide competitive and
cost-effective Construction services
whilst respecting the needs and
desires of society
Change
6. The Change Programme
• Standards
• Templates
2.Process and
Systems Review
3.Property and
Office Review
4.Management Structure
and Performance Review
pmhouse.org 6
2023
1.Cultural Change Project
4
7. Case Study Steps
Change Management Plan
Stakeholders
Communications
Change the
Individual
Change the
Organization
Practice change
pmhouse.org 7
2023
8. Step – 1
pmhouse.org 8
2023
Change Management Plan
Stakeholders
Communications
Change the
Individual
Change the
Organization
Practice change
9. Principles of Stakeholders Engagement
pmhouse.org 9
Identifying & Segmenting
Stakeholders
Managing relationships &
mobilizing stakeholders
1. You can forget important stakeholders, but
they won't forget you.
2. Identification is a continuous practice - new
stakeholders emerge during a change, old
ones can fade away.
3. Prioritizing and segmenting stakeholders is
in a moment in time. Regularly re-prioritize
4. Some stakeholders are best engaged by others.
5. Seek first to understand, and then be
understood .
6. Emotion trumps Reason.
7. Demonstration trumps argument
2023
10. Share Information
pmhouse.org 10
Larger Group
Gatherings
Social Media &
Community Building
Face-to-Face
Interpersonal
Communication
● Create a relaxed
atmosphere
● Break Out
Sessions
2023
11. Step – 2
pmhouse.org 11
2023
Change Management Plan
Stakeholders
Communications
Change the
Individual
Change the
Organization
Practice change
12. Defining the Learning
12
Skills
Knowledge
What must we know, the subject
How to apply this knowledge
Attitudes
How we behave whilst applying
the knowledge
Skills (How)
pmhouse.org
2023
13. Kolb Learning Cycle
13
Concrete
Experience
(Something happens)
Reflective
Observation
(Think About It)
Abstract
Conceptualization
( Identify a pattern)
Practical
Experimentation
( Test your theory)
Honey & Mumford’s Learning cycle
Activist Reflector
Theorist
Pragmatist
pmhouse.org
David Kolb Theory
2023
14. pmhouse.org 14
Endings Neutral Zone New Beginning
• Shocked
• Angry
• Denial
• Fearful
• Sad
• Excited
• Energized
• Committed
• Confused
• Disoriented
• Frustrated
• Skeptical
• Apathetic
●Need to Change
●Prepare for Change
●Uncertainty
●Change itself
●Purpose
●Plan
Time
Productivity
During
Transition
Bridges Transition
2023
15. Maslow's Hierarchy of Needs
pmhouse.org 15
• Don't need recognition
• Need for something different
• Be the best you can be & more creative
• Feel part of a group
• Work harder & perform better
. Don’t like job much,
but get on with it
• Food
• Water
• Shelter
• Praise
• Recognition
• Status
• Feeling of self-
worth
Social
Needs
Basic
Needs
Self-
Actualization
Motivators
De-motivators
Realizing your full potential
Highly
EngConstructio
n
Respect for yourself and others
EngConstructi
on
Sense of Belonging and Love
Almost
EngConstruction
The Basics
DisengConst
ruction
Security and Stability
Not
EngConstruc
tion
2023
16. Step – 3
pmhouse.org 16
2023
Change Management Plan
Change the
Organization
Stakeholders
Communications
Practice change
Change the
Individual
17. Organizational Images / Metaphors
pmhouse.org 17
Organizational Metaphors
• Describing an organization and
its attributes
• Allows Change Managers to
decide on the most effective
approach in introducing change
Architecture
Machines
Brains
Political Systems
Flux and
Transformation
Instruments of
Domination
Psychic Prisons
Cultures
Organisms
Gareth Morgan
2023
18. Idea-Generator
Key Roles in Organizational Change
pmhouse.org 18
Sponsor
Line Managers
Targets/Implementers
Advocate
Implement change in away
that does not stop Business as
usual
Executive Leadership
Change Proposal
2023
19. pmhouse.org 19
Deeper
Surface
Deepest
• Norms & Values
• Basic Assumptions
• Artifacts & Products
• How they behave
• Commonly experienced at
office level
Trompenaars and Hampden-Turner
Visible
Organizational
Culture
• Norms & Values
• Dress codes,
• Punctuality and
• Security rules
• Use of first names
Formal
Informal
Organizational Culture
2023
20. pmhouse.org 20
Deeper
Surface
Deepest
• Norms & Values
• Basic Assumptions
• Artifacts & Products
Trompenaars and Hampden-Turner
'We are here for public
health, but in order to
invest in public health
we need to make a
profit'
'We need to
be profitable
• All staff are equal
• Greed is good
• We value individuals
Organizational Culture
2023
22. Step – 4
pmhouse.org 22
2023
Change Management Plan
Stakeholders
Communications
Change the
Individual
Change the
Organization
Practice change
23. Stakeholder Impact Assessment
pmhouse.org 23
Stakeholder Impact Assessment
● Determine the level of complexity
for Stakeholders
● Early insight into required level of
investment
High Level
Impact
Assessment
01
Determine
Stakeholder
Impacts
02
Analyze
Impacts
03
Validation of
Stakeholder
Impacts
04
Assesses
Impacts
Severity
05
● Complexity
● Coverage
● Overall impact for
each stakeholder
group
● Identify any unintended
consequences of change
2023