The document summarizes the development of a new adjustable brake master cylinder by Brembo. It describes the market analysis that identified a need for further customization and adjustability. It then outlines the design process, including concept designs, testing, and refinements to the adjustment system. The new master cylinder allows adjustment of the idle stroke according to the rider's needs and preferences for race, sport, and normal settings.

1. NEW RCS
BRAKE MASTER CYLINDER

2. HISTORY OF RADIAL
MASTER CYLINDER
New RCS brake master cylinder
1985
BREMBO
PATENT
brembo / March 12, 2018
1986
INTRODUCTION IN GRAND PRIX
MOTORCYCLE RACING AND
FIRST WORLD TITLE WON
1988
FIRST EVOLUTION STEP
2002
FIRST OE
EQUIPMENT
2007
RCS WORLDWIDE PREMIERE
FIRST MASTER CYLINDER
WITH ADJUSTABLE PIVOT DISTANCE
2017
NEW RCS WORLDWIDE
PREMIERE FIRST MASTER
CYLINDER WITH ADJUSTABLE
IDLE STROKE

3. New RCS brake master cylinder
PROJECT PHASES
PROCESS
MARKET
NEEDS
ANALYSIS
FUNCTIONAL
NEEDS
PRODUCT
DEVELOPMENT:
FEASIBILITY STUDY
AESTETHIC
NEEDS
COMPETITORS
SUPERBIKES AND
RACING MARKET
ANALYSIS
IDLE
STROKE
ADJUSTMENT
NEW PRODUCT
brembo / March 12, 2018

4. MARKET NEEDS
SURVEY RESULT
New RCS brake master cylinder
ADJUSTABLE
BRAKING
FURTHER
CUSTOMIZATION
COMPARED TO RCS
MASTER CYLINDER
1 2 3
DESIGN
RESTYLING
MODERN AESTHETICS,
KEEP ITALIAN FLAG
GUARANTEE
MORE SAFETY
EVEN FOR ROAD USE
brembo / March 12, 2018

5. FEASIBILITY STUDY
NEW ADJUSTMENT
New RCS brake master cylinder
ADJUSTMENT
ALLOWS
STROKE
CUSTOMIZATION
ACCORDING TO
BIKER’S RIDING
STYLE
BRAKING
IDLE STROKE
brembo / March 12, 2018

6. FEASIBILITY STUDY
ADJUSTMENT SYSTEM
New RCS brake master cylinder
ADJUSTMENT ECCENTRIC SYSTEM
DESIGN PLUS
ECCENTRIC
AESTHETICALLY VALUABLE
EASE OF USE
ADJUSTMENT POSITION
3 STEPS
COMPACT
FAMILIAR FEELING
REFERS TO THE RCS
ADJUSTMENT
+
+
+
+
+
brembo / March 12, 2018

7. MARKET ANALYSIS
Target DESIGN
New RCS brake master cylinder
VISUAL MESSAGE
WHAT IS COMMUNICATED?
FEATURES
DYNAMISM
EXCELLENCE
TECHNOLOGY
RACING
DESIGN VISUAL ELEMENTS
HOW IS IT COMMUNICATED?
STYLE
EXTREME
AGGRESSIVE
STRAIGHT LINES
RESOLVED
METALLIC
COLOURS FINISHINGMATERIALS
CARBON FIBER
NOBLE METALS
STEEL
ACCURATE
DETAILED
CLEAR
brembo / March 12, 2018

8. STYLE IS FUNCTION
PRODUCT SHAPE STUDY
New RCS brake master cylinder
brembo / March 12, 2018

9. CONCEPT DESIGN
ADJUSTMENT SHAPE STUDY
New RCS brake master cylinder
brembo / March 12, 2018

11. brembo / March 12, 2018

12. brembo / March 12, 2018
18/20 LEVER RATIO
ADJUSTMENT
NEW ADJUSTMENT
PISTON IDLE STROKE
LEVER
ADJUSTMENT

13. PROJECT
IN LINE WITH MARKET NEEDS
NEW DESIGN
REVISITED
ITALIAN FLAG
FURTHER
CUSTOMIZATION
NORMAL SETTING
SPECIFIC FOR
ROAD USE
NEW DESIGN
IN LINE WITH MARKET TRENDS
STYLE
EXTREME
AGRESSIVE
STRAIGHT LINES
1
3B
2
3A
brembo / March 12, 2018

14. brembo / March 12, 2018
BRAKING ACTION
DATA LAB ANALYSIS
P1
BS
BP
PRESSURE
LEVER STROKE
S1
REFERENCE
PRESSURE
REFERENCE
STROKE
BITE POINT

15. SETTING R
RACE
SETTING S
SPORT
SETTING N
NORMAL
SETTING R
RACE
SETTING S
SPORT
SETTING N
NORMAL
BRAKING
IDLE
STROKE
BRAKING
IDLE
STROKE
BRAKING
IDLE
STROKE
brembo / March 12, 2018

16. brembo / March 12, 2018
PRESSURE
LEVER STROKER
SETTINGS
MAP POSITION
SETTING R
RACE

17. brembo / March 12, 2018
S
PRESSURE
LEVER STROKE
SETTINGS
MAP POSITION
SETTING S
SPORT

18. brembo / March 12, 2018
N
PRESSURE
LEVER STROKE
SETTINGS
MAP POSITION
SETTING N
NORMAL

19. brembo / March 12, 2018
N
SETTING N
NORMAL
SETTING S
SPORT
SETTING R
RACE
+ 15%
SR
N
S
R
+ 15%
PRESSURE
LEVER STROKE
SETTINGS
MAP POSITION

20. brembo / March 12, 2018