The Advertising Standards Authority regulates advertising across all media in the UK. They apply the Advertising Codes which are written by the Committees of Advertising Practice. Their work involves handling complaints and actively monitoring media to take action against advertisements that are misleading, harmful, or offensive.

1. The role of the Asa
• The Advertising Standards Authority is the
UK’s independent regulator of advertising
across all media. We apply the Advertising
Codes, which are written by the
Committees of Advertising Practice. Our
work includes acting on complaints and
proactively checking the media to take
action against misleading, harmful or
offensive advertisements