One of our favorite cartoonists Hugh Macleod says, "If you talked to people the way advertising talked to people, they'd punch you in the face". We agree, and we spin it in a different way. Every talk is an opportunity to connect her to something she may love or become curious about. We believe there is more than enough novelty floating in this world to interest her. How we do it has 3 parts essentially, SHE as a person what she likes, what interests her APP as a unobtrusive, natural, impression enabler ADS as a large pool of what is out there, and what she needs to see It will be unusual selection for both advertisers and users, and she may even get her next phone free? And why not everyone wants to impress her. Do you have an idea that she needs to see? Call us 1-800 - DIAL - DIME

1. Deal in Every Call
Commercial created for Assignment 2
Technology Entrepreneurship Venture Lab 2012
Bangalore April 2012

2. Are you running high mobile bills?
Are you tired of ever rising call
rates?

3. How much discount would you like
on your mobile bill?

4. Any Mobile Bill, One Solution

5. 3 Steps to Freedom
Works on Android, iPhone, Skype, Google Voice,
Facebook calls

9. Sample Calculation for a Month
Scheme Phone Bill Talktime Number of Ad Clicks
+ Referrals*
Regular $60 6 hours 100 + 100
Dial a Dime 20 $48 12 hours 500 + 100
Dial a Dime 50 $30 18 hours 750 + 500
Dial a Dime FREE $0 Unlimited 1000 + 1000
*Referrals are in the form of Facebook, Linkedin, Twitter shares

10. Technology Entrepreneurship Venture Lab 2012
Murali Loganathan & Bala Ramadurai