Innohaukka™-selvityksessä kartoitettiin syksyllä 2010 maaseudulla toimivia innovatiivisia ihmisiä, yrityksiä ja yhteisöjä, jotka voivat olla esikuvina sekä jo olemassa oleville toimijoille että innovaatio- ja yritystoiminnasta maaseutuympäristössä kiinnostuneille.
Maamerkit-barometri 2011: Mitä tehdä maaseudulleSitra Maamerkit
Sitran Maamerkit-barometri seuraa suomalaisten suhdetta maaseutuun. MTT:n taloustutkimuksen laatimaan ja Taloustutkimus Oy:n toteuttamaan kyselyyn vastasi runsaat 1600 suomalaista helmikuussa 2011. Oheinen esitys kattaa barometrin tulokset aiheesta "mitä tehdä maaseudulle?".
Xiaomi smartphones seeks to enter the Thailand market by first directly exporting its Mi-1 and Mi-2 phones to test the market. It plans to sell online and through local telecom partners. In the mid-term, it aims to expand with a self-owned app store and content. Long-term, it hopes to establish manufacturing factories in Thailand to serve as a regional hub for Southeast Asia. The large untapped smartphone market and Xiaomi's competitive pricing strategy are seen as opportunities for success.
Xiaomi is poised to enter the Indian smartphone market as it represents a major growth opportunity. India is projected to become the second largest smartphone market globally by 2017 despite current low penetration rates. Xiaomi plans to target the affordable and mid-range price segments between Rs. 5,000-25,000 that are seeing the strongest growth through an initial partnership with Flipkart for online sales and a controlled retail strategy in major cities. Localizing content, customizing software and services, and providing superior after-sales support will be critical for Xiaomi to succeed against entrenched competitors in India like Samsung and Micromax.
The marketing plan introduces SCROLL, a new futuristic cell phone with a detachable 9.5" screen. Key features include a dual-layer touch screen, solar-charging battery, high-definition cameras, large internal memory, and wireless charging rug. The plan outlines market research showing demand for mobility and large screens. Target markets are urban professionals and youth. Pricing and promotional strategies aim to establish market share against competitors like Samsung and Apple, with a contingency plan for future product lines.
Xiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone MarketCaio Porciuncula
Xiaomi is a Chinese technology company that has grown rapidly since 2010 to become the third largest smartphone maker globally. The document outlines Xiaomi's mission, values, and strategic focus of producing high-quality premium products at low prices. It also summarizes Xiaomi's objectives of expanding further into developing markets like India, Brazil, and Russia, as well as its long term goals of entering Western markets and expanding into new product categories like smart home devices. Key to Xiaomi's success is its online sales model using flash sales and its practice of incorporating weekly software and occasional hardware updates based on user feedback.
Innohaukka™-selvityksessä kartoitettiin syksyllä 2010 maaseudulla toimivia innovatiivisia ihmisiä, yrityksiä ja yhteisöjä, jotka voivat olla esikuvina sekä jo olemassa oleville toimijoille että innovaatio- ja yritystoiminnasta maaseutuympäristössä kiinnostuneille.
Maamerkit-barometri 2011: Mitä tehdä maaseudulleSitra Maamerkit
Sitran Maamerkit-barometri seuraa suomalaisten suhdetta maaseutuun. MTT:n taloustutkimuksen laatimaan ja Taloustutkimus Oy:n toteuttamaan kyselyyn vastasi runsaat 1600 suomalaista helmikuussa 2011. Oheinen esitys kattaa barometrin tulokset aiheesta "mitä tehdä maaseudulle?".
Xiaomi smartphones seeks to enter the Thailand market by first directly exporting its Mi-1 and Mi-2 phones to test the market. It plans to sell online and through local telecom partners. In the mid-term, it aims to expand with a self-owned app store and content. Long-term, it hopes to establish manufacturing factories in Thailand to serve as a regional hub for Southeast Asia. The large untapped smartphone market and Xiaomi's competitive pricing strategy are seen as opportunities for success.
Xiaomi is poised to enter the Indian smartphone market as it represents a major growth opportunity. India is projected to become the second largest smartphone market globally by 2017 despite current low penetration rates. Xiaomi plans to target the affordable and mid-range price segments between Rs. 5,000-25,000 that are seeing the strongest growth through an initial partnership with Flipkart for online sales and a controlled retail strategy in major cities. Localizing content, customizing software and services, and providing superior after-sales support will be critical for Xiaomi to succeed against entrenched competitors in India like Samsung and Micromax.
The marketing plan introduces SCROLL, a new futuristic cell phone with a detachable 9.5" screen. Key features include a dual-layer touch screen, solar-charging battery, high-definition cameras, large internal memory, and wireless charging rug. The plan outlines market research showing demand for mobility and large screens. Target markets are urban professionals and youth. Pricing and promotional strategies aim to establish market share against competitors like Samsung and Apple, with a contingency plan for future product lines.
Xiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone MarketCaio Porciuncula
Xiaomi is a Chinese technology company that has grown rapidly since 2010 to become the third largest smartphone maker globally. The document outlines Xiaomi's mission, values, and strategic focus of producing high-quality premium products at low prices. It also summarizes Xiaomi's objectives of expanding further into developing markets like India, Brazil, and Russia, as well as its long term goals of entering Western markets and expanding into new product categories like smart home devices. Key to Xiaomi's success is its online sales model using flash sales and its practice of incorporating weekly software and occasional hardware updates based on user feedback.
Varaslähtö tulevaan -tapahtuman online-työskentelyn tulokset Sitra Maamerkit
Helsingissä, kulttuuritehdas Korjaamolla 19.9.2012 järjestetyssä Varaslähtö tulevaan –tapahtumassa vauhditettiin maaseudun merkityksistä kumpuavaa osallistavaa, kestävää ja älykästä kasvua rakentamalla ideoista toimintaa kokeilukulttuurin keinoin. tapahtumaa oli mahdollista seurata myös etänä live-lähetyksenä omalta työkoneelta käsin sekä osallistua samojen teemojen työstämiseen online-työpajassa.
3. TÄRKEIMMÄT ASIAT
Suomalaiset ovat 1. Terveys
2. Hyvä arki
tyytyväisiä 3. Oikeudenmukaisuus
fyysiseen 4. Turvallisuus
ympäristöönsä, 5. Mielekäs työ
mutta eivät
elämänsä sisältöön PARHAIMMIN
TOTEUTUVAT ASIAT
1. Mahdollisuus nauttia
luonnosta
2. Palvelujen saatavuus
3. Harrastusmahdollisuudet
4. Infran toimivuus
5. Turvallisuus
HUONOIMMIN
TOTEUTUVAT ASIAT
1. Hyvä arki
2. Kestävä elämäntapa
3. Taloudellinen toimeentulo
4. Elämän syvempi tarkoitus
5. Oikeudenmukaisuus
5. Maaseutu hyvässä elämässä
Koettu toteutuminen (1-5) 4,5
4,0
3,5
Asuminen maaseudulla
Suomalaiset keskimäärin
3,0 Henkistä merkitystä vaikka ei käy
Ei erityistä roolia
2,5