The document is a project report submitted by Bulbul Sharma to her professor Shruti Dwivedi on the topic of brand preference of mobile phones among college students in Ghaziabad, India. It includes a certificate signed by the professor, an acknowledgement section thanking those who helped with the project, and a preface introducing the topic of the telecom sector and brand preferences.
This document is a project report on the brand preferences of mobile phones among college students in Ghaziabad, India. It includes an introduction on cellular phones and the telecom industry in India. The objectives of the study are to understand which mobile phone brands are preferred and the factors influencing students' choices. The report describes the research methodology, data collection process, data analysis, findings, and recommendations.
This document provides an overview of the mobile phone industry in India. It begins with definitions of cellular phones and discusses the global mobile industry. It then focuses on the telecom industry and history in India. The key players in the Indian mobile market are discussed, including Nokia, Motorola, Samsung, LG, and Sony Ericsson. Nokia is discussed in more detail, outlining its origins in Finland and evolution into a leader in the mobile industry.
Project report-on-brand-preference-on mobile phonesVinoth Cool
This document appears to be a project report on brand preference of mobile phones among students. It includes sections on introduction, research methodology, data analysis, findings and recommendations. The introduction provides background on mobile phones and the telecom industry in India. It describes the history and growth of telecom in India from the 1800s to present day, and lists some of the major players in the Indian mobile market. The project aims to understand the factors students consider when purchasing a new mobile phone brand.
This document is a project report on the brand preferences of mobile phones among college students in Ghaziabad, India. It includes an introduction that defines mobile phones and outlines the history and key players in the Indian telecommunications industry. The report describes the research methodology, data collection and analysis sections. It presents findings on factors influencing student preferences and provides recommendations. In summary, the report examines mobile phone brand preferences of college students in Ghaziabad through a survey and analysis of influencing factors.
This document provides an overview of Vodafone Essar Limited, an Indian subsidiary of Vodafone Group. It discusses Vodafone Group's history dating back to 1984, its operations in 31 countries worldwide, and its position as the world's largest mobile telecommunications company by revenue. The summary focuses on Vodafone Essar Limited, highlighting that it commenced operations in India in 1994, has over 94 million customers across the country, and was previously known as Hutch under the Hutchison brand.
The document provides an introduction to a major research project titled "Factor Affecting Selection of Mobile Phone Network Service Provider (With Special Reference to Rural Customer)". The 3-sentence summary is:
The research project submitted for a Masters degree will study the factors influencing rural consumers' selection of mobile phone network service providers in India. The objectives are to study rural consumers' perceptions of various providers and identify the key factors in their selection. The methodology will involve a survey of 120 rural mobile phone users using a questionnaire to collect data, which will then be analyzed using appropriate statistical tools.
This document appears to be a study on customer satisfaction towards Samsung products conducted by Brindavan College. It includes an introduction that provides background on the mobile industry and mobile phone history in India. It also includes a table of contents that lists 8 chapters and their page numbers. The chapters seem to cover an introduction, research design, company profile, data analysis, findings and conclusions, recommendations, appendices and bibliography. Tables and graphs are also referenced.
This document is a project report on the brand preferences of mobile phones among college students in Ghaziabad, India. It includes an introduction on cellular phones and the telecom industry in India. The objectives of the study are to understand which mobile phone brands are preferred and the factors influencing students' choices. The report describes the research methodology, data collection process, data analysis, findings, and recommendations.
This document provides an overview of the mobile phone industry in India. It begins with definitions of cellular phones and discusses the global mobile industry. It then focuses on the telecom industry and history in India. The key players in the Indian mobile market are discussed, including Nokia, Motorola, Samsung, LG, and Sony Ericsson. Nokia is discussed in more detail, outlining its origins in Finland and evolution into a leader in the mobile industry.
Project report-on-brand-preference-on mobile phonesVinoth Cool
This document appears to be a project report on brand preference of mobile phones among students. It includes sections on introduction, research methodology, data analysis, findings and recommendations. The introduction provides background on mobile phones and the telecom industry in India. It describes the history and growth of telecom in India from the 1800s to present day, and lists some of the major players in the Indian mobile market. The project aims to understand the factors students consider when purchasing a new mobile phone brand.
This document is a project report on the brand preferences of mobile phones among college students in Ghaziabad, India. It includes an introduction that defines mobile phones and outlines the history and key players in the Indian telecommunications industry. The report describes the research methodology, data collection and analysis sections. It presents findings on factors influencing student preferences and provides recommendations. In summary, the report examines mobile phone brand preferences of college students in Ghaziabad through a survey and analysis of influencing factors.
This document provides an overview of Vodafone Essar Limited, an Indian subsidiary of Vodafone Group. It discusses Vodafone Group's history dating back to 1984, its operations in 31 countries worldwide, and its position as the world's largest mobile telecommunications company by revenue. The summary focuses on Vodafone Essar Limited, highlighting that it commenced operations in India in 1994, has over 94 million customers across the country, and was previously known as Hutch under the Hutchison brand.
The document provides an introduction to a major research project titled "Factor Affecting Selection of Mobile Phone Network Service Provider (With Special Reference to Rural Customer)". The 3-sentence summary is:
The research project submitted for a Masters degree will study the factors influencing rural consumers' selection of mobile phone network service providers in India. The objectives are to study rural consumers' perceptions of various providers and identify the key factors in their selection. The methodology will involve a survey of 120 rural mobile phone users using a questionnaire to collect data, which will then be analyzed using appropriate statistical tools.
This document appears to be a study on customer satisfaction towards Samsung products conducted by Brindavan College. It includes an introduction that provides background on the mobile industry and mobile phone history in India. It also includes a table of contents that lists 8 chapters and their page numbers. The chapters seem to cover an introduction, research design, company profile, data analysis, findings and conclusions, recommendations, appendices and bibliography. Tables and graphs are also referenced.
This document provides an overview of various telecom services in India, focusing on major providers such as Airtel, Vodafone, Idea, and BSNL. It describes the functions and services offered by each provider, including mobile, broadband, and television services. It also discusses the growth of the telecom industry in India and key factors driving this growth, as well as current and future challenges facing telecom companies in India.
The document is a training report submitted by Atul Sharma summarizing his internship at Idea Cellular pvt ltd. It provides an overview of GSM technology including its history and advantages. It describes the three subsystems of GSM - the base station subsystem, network switching subsystem, and network management subsystem. It also discusses various technical aspects of GSM such as frequency division multiple access, time division multiple access, logical and physical channels, and call procedures.
The major players in the global GSM network industry include Nokia, Samsung, Ericsson, Huawei and ZTE. Nokia was one of the early leaders in GSM technology and equipment, helping drive the worldwide adoption of 2G networks. Samsung, Ericsson and Huawei have also become top equipment suppliers. On the network operator side, major GSM service providers globally include Vodafone, China Mobile, AT&T and Verizon, among others. These companies have built out extensive GSM networks over decades to serve billions of mobile subscribers worldwide.
This document summarizes a comparative study of cellular companies in Longowal Town, Punjab. The study aims to understand customer buying behaviors, identify the market and competition, understand customer retention issues, and analyze the market share of providers. A survey was conducted with 100 customers in a 25km radius of SLIET College to collect primary data on customer preferences and satisfaction. Secondary data was collected from websites and company brochures. The study hypothesizes limitations around the scope of data collection, limited primary data area, time constraints, and potential respondent bias.
Consumer behavior of gsm users in telecom industryVerma Pramod
The document provides an overview of GSM cellular technology and services. It discusses:
- GSM was designed as a 2G digital cellular system using TDMA to allow more users per channel compared to 1G analog. It also introduced encryption for call privacy.
- Core GSM services include digital speech calls and short message service (SMS). Data services up to 9.6 kbps are also supported.
- The GSM network architecture includes base transceiver stations, base station controllers, and a mobile switching center connected to location registers for routing calls.
The document discusses a study conducted on user attitudes toward Airtel's 3G services in India. It was submitted by a group of 5 MBA students to their professor. The study aims to understand customer perceptions, behaviors and attitudes regarding Airtel's 3G offering and gather feedback on the services provided. An online survey was conducted with 90 Airtel customers using a questionnaire. The collected data was analyzed using SPSS software.
Human: Thank you for the summary. You captured the key details about the study objectives, methodology and focus on understanding customer attitudes toward Airtel's 3G services in a concise 3 sentence summary.
Comparative analysis of various companies of telecom industryisha
This document is a research report submitted to Kurukshetra University by Versha for their MBA program. It provides an introduction and overview of the telecom industry in India. Key points include:
- The rapid growth of the Indian telecom sector following liberalization policies in the 1990s and 2000s.
- Important milestones in the evolution of the industry including the establishment of regulatory authorities DOT and TRAI.
- Targets set by the government to expand telecom infrastructure and connectivity across India.
- Statistics on the growth in tele-density, rural connectivity programs, and market shares of different providers in recent years.
The document provides an overview of the telecom industry in India. It discusses that India has the second largest telecom network in the world with over 800 million connections. The telecom industry is growing rapidly with over 15 million new connections added each month. It is dominated by private operators who have an 84.6% market share. The document outlines the structure of the industry, major players like Bharti Airtel and Reliance, and provides SWOT analyses of the industry and Vodafone.
The document provides an overview of the telecommunications industry and market in India, including key statistics on growth drivers and the major players. It also profiles state-owned telecom company BSNL, outlining their services, market share, competitors, and SWOT analysis. BSNL is the largest provider of fixed telephony in India and fourth largest in mobile, competing with major private operators.
The document provides a training report on estimating competitive prices for BSNL services. It includes an introduction, preface, certificate of completion, acknowledgements and synopsis. The report details BSNL's history, products, achievements and research methodology. It outlines the objectives of analyzing ways to increase sales, apply customer relationship management, meet demand and supply, and motivate cross-cultural strategies. A SWOT analysis and recommendations for customer orientation and services are also provided.
This document provides a company profile of Tata Docomo, which is Tata Teleservices Limited's telecom service on the GSM platform arising from a strategic alliance between Tata Group and Japanese telecom company NTT Docomo. It launched in India in 2008, redefining the telecom landscape. NTT Docomo is a leading global mobile operator and telecom innovator. The partnership between Tata and NTT Docomo aims to introduce advanced technologies and value-added services to the Indian market under the Tata Docomo brand.
This document provides an overview of the telecom industry in India. It discusses the major services in the industry such as telephone, wireless networks, broadband, television and radio. It outlines the key players in each segment, including BSNL, Airtel, Reliance and Vodafone. It also discusses the regulations governing the industry and provides subscriber statistics for major states. The document serves as an introduction to the telecom sector in India and its development.
This document provides an overview of the mobile telecommunication industry in Bangladesh. It begins with an executive summary and then covers the following topics:
- A literature review of the major mobile operators in Bangladesh, including their profiles, market shares, and technologies used.
- A description of the research methodology used in the report, including the population studied, sampling methods, and research framework.
- A presentation of data on the mobile operators' subscribers over the past four years, mobile value-added services, and the economic impact of mobile phones.
- Results from a questionnaire survey assessing customers' satisfaction with various aspects of service from the major operators such as network coverage, call rates, special offers, and service center
BSNL was formed in 2000 through the merging of the Department of Telecom Services and Department of Telecom Operations. Its mission is to provide world-class and affordable telecom services. BSNL's vision is to become the largest telecom service provider in Southeast Asia. To achieve this, BSNL provides services at low prices across India and promotes its products through television, newspapers, and other advertisements. It treats its large number of employees well in order to provide high quality service to customers. However, its growth has slowed in recent years due to a lack of network coverage, particularly in rural areas.
The telecom sector in India has undergone significant reforms since the 1980s. It was initially a state-owned monopoly but has since been opened up to private players. The key milestones were the National Telecom Policies of 1994 and 1999 which aimed to improve tele-density and make services more affordable. Major players in the sector include Reliance Communications, Bharti Airtel, Tata Communications, BSNL, MTNL and Idea Cellular. The sector is regulated by bodies like TRAI and DoT and has significant growth potential given India's large population and low current tele-density compared to other nations.
Grameen Telecom Stakeholder: My Thesis SummaryDjadja Sardjana
The process and reasons for the emergence of this thesis subject matter is the constituent; Why Grameen Telecom Stakeholders was instrumental in Strategy Management Effectiveness?
Meanwhile, opportunities, expectations and challenges in this thesis is: What opportunities are available for Stakeholder Grameen Telecom was instrumental in Strategy Management Effectiveness?, What is expected by all stakeholders in the implementation of Grameen Telecom Management Strategy?, What challenges faced by the Grameen Telecom as a very important role Stakeholders in Strategy Management Effectiveness?
The document discusses issues around spectrum allocation in the Indian telecommunication industry. It provides background on the growth of telecom in India and key issues facing the sector currently, including spectrum allocation and pricing. The objectives are to identify problems in Indian telecom related to spectrum and analyze the performance of the industry. Key findings are that spectrum is a scarce resource and efficient allocation and pricing methods are needed to support continued growth of wireless services in India.
An Overview of Consumer Privacy Regulations for TSPs in Indiak33a
The document provides an overview of consumer privacy regulations for telecommunication service providers (TSPs) in India. It begins with an introduction to Bharat Sanchar Nigam Limited (BSNL), the largest public sector telecom company in India. It then discusses the history and development of the Indian telecom sector, including key policies and regulatory bodies. Finally, it outlines current privacy laws in India that aim to protect consumer data privacy and hold TSPs accountable for failing to safeguard sensitive customer information.
Cellular mobile phone service is the wireless telecommunication service that is operated via mobile phone or cellular phone (an electronic telecommunication device).
Cellular mobile services in Pakistan commenced in 90’s when two cellular mobile telephone licenses were awarded to Paktel and PakCom (Instaphone) for provision of cellular mobile telephony in Pakistan.
With the passage of time telecom sector in Pakistan has grown rapidly and currently there are 5 mobile phone operators;
Mobilink, Ufone, Telenor, Zong and Warid telecom.
The document provides an acknowledgement and declaration for a project report on advertising and sales promotion for Nokia. It thanks several people for their guidance and support in completing the project, including the project guide Mr. Yogesh Chauhan. It also declares that the project report was done in consultation with the project guide and incorporates their suggestions. Finally, it outlines the contents of the project report.
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
Brand positioning of nokia in indain market.Icaii Infotech
This document provides a summary of Nokia's history from 1969 to 2000. It highlights several "firsts" achieved by Nokia, including the world's first international cellular network in 1981, first digital exchange in 1982, and first GSM phone in 1991. It describes Nokia's role in developing key mobile communication standards and technologies. The summary focuses on Nokia's innovations and industry leadership during the early development of the mobile phone industry.
This document provides an overview of various telecom services in India, focusing on major providers such as Airtel, Vodafone, Idea, and BSNL. It describes the functions and services offered by each provider, including mobile, broadband, and television services. It also discusses the growth of the telecom industry in India and key factors driving this growth, as well as current and future challenges facing telecom companies in India.
The document is a training report submitted by Atul Sharma summarizing his internship at Idea Cellular pvt ltd. It provides an overview of GSM technology including its history and advantages. It describes the three subsystems of GSM - the base station subsystem, network switching subsystem, and network management subsystem. It also discusses various technical aspects of GSM such as frequency division multiple access, time division multiple access, logical and physical channels, and call procedures.
The major players in the global GSM network industry include Nokia, Samsung, Ericsson, Huawei and ZTE. Nokia was one of the early leaders in GSM technology and equipment, helping drive the worldwide adoption of 2G networks. Samsung, Ericsson and Huawei have also become top equipment suppliers. On the network operator side, major GSM service providers globally include Vodafone, China Mobile, AT&T and Verizon, among others. These companies have built out extensive GSM networks over decades to serve billions of mobile subscribers worldwide.
This document summarizes a comparative study of cellular companies in Longowal Town, Punjab. The study aims to understand customer buying behaviors, identify the market and competition, understand customer retention issues, and analyze the market share of providers. A survey was conducted with 100 customers in a 25km radius of SLIET College to collect primary data on customer preferences and satisfaction. Secondary data was collected from websites and company brochures. The study hypothesizes limitations around the scope of data collection, limited primary data area, time constraints, and potential respondent bias.
Consumer behavior of gsm users in telecom industryVerma Pramod
The document provides an overview of GSM cellular technology and services. It discusses:
- GSM was designed as a 2G digital cellular system using TDMA to allow more users per channel compared to 1G analog. It also introduced encryption for call privacy.
- Core GSM services include digital speech calls and short message service (SMS). Data services up to 9.6 kbps are also supported.
- The GSM network architecture includes base transceiver stations, base station controllers, and a mobile switching center connected to location registers for routing calls.
The document discusses a study conducted on user attitudes toward Airtel's 3G services in India. It was submitted by a group of 5 MBA students to their professor. The study aims to understand customer perceptions, behaviors and attitudes regarding Airtel's 3G offering and gather feedback on the services provided. An online survey was conducted with 90 Airtel customers using a questionnaire. The collected data was analyzed using SPSS software.
Human: Thank you for the summary. You captured the key details about the study objectives, methodology and focus on understanding customer attitudes toward Airtel's 3G services in a concise 3 sentence summary.
Comparative analysis of various companies of telecom industryisha
This document is a research report submitted to Kurukshetra University by Versha for their MBA program. It provides an introduction and overview of the telecom industry in India. Key points include:
- The rapid growth of the Indian telecom sector following liberalization policies in the 1990s and 2000s.
- Important milestones in the evolution of the industry including the establishment of regulatory authorities DOT and TRAI.
- Targets set by the government to expand telecom infrastructure and connectivity across India.
- Statistics on the growth in tele-density, rural connectivity programs, and market shares of different providers in recent years.
The document provides an overview of the telecom industry in India. It discusses that India has the second largest telecom network in the world with over 800 million connections. The telecom industry is growing rapidly with over 15 million new connections added each month. It is dominated by private operators who have an 84.6% market share. The document outlines the structure of the industry, major players like Bharti Airtel and Reliance, and provides SWOT analyses of the industry and Vodafone.
The document provides an overview of the telecommunications industry and market in India, including key statistics on growth drivers and the major players. It also profiles state-owned telecom company BSNL, outlining their services, market share, competitors, and SWOT analysis. BSNL is the largest provider of fixed telephony in India and fourth largest in mobile, competing with major private operators.
The document provides a training report on estimating competitive prices for BSNL services. It includes an introduction, preface, certificate of completion, acknowledgements and synopsis. The report details BSNL's history, products, achievements and research methodology. It outlines the objectives of analyzing ways to increase sales, apply customer relationship management, meet demand and supply, and motivate cross-cultural strategies. A SWOT analysis and recommendations for customer orientation and services are also provided.
This document provides a company profile of Tata Docomo, which is Tata Teleservices Limited's telecom service on the GSM platform arising from a strategic alliance between Tata Group and Japanese telecom company NTT Docomo. It launched in India in 2008, redefining the telecom landscape. NTT Docomo is a leading global mobile operator and telecom innovator. The partnership between Tata and NTT Docomo aims to introduce advanced technologies and value-added services to the Indian market under the Tata Docomo brand.
This document provides an overview of the telecom industry in India. It discusses the major services in the industry such as telephone, wireless networks, broadband, television and radio. It outlines the key players in each segment, including BSNL, Airtel, Reliance and Vodafone. It also discusses the regulations governing the industry and provides subscriber statistics for major states. The document serves as an introduction to the telecom sector in India and its development.
This document provides an overview of the mobile telecommunication industry in Bangladesh. It begins with an executive summary and then covers the following topics:
- A literature review of the major mobile operators in Bangladesh, including their profiles, market shares, and technologies used.
- A description of the research methodology used in the report, including the population studied, sampling methods, and research framework.
- A presentation of data on the mobile operators' subscribers over the past four years, mobile value-added services, and the economic impact of mobile phones.
- Results from a questionnaire survey assessing customers' satisfaction with various aspects of service from the major operators such as network coverage, call rates, special offers, and service center
BSNL was formed in 2000 through the merging of the Department of Telecom Services and Department of Telecom Operations. Its mission is to provide world-class and affordable telecom services. BSNL's vision is to become the largest telecom service provider in Southeast Asia. To achieve this, BSNL provides services at low prices across India and promotes its products through television, newspapers, and other advertisements. It treats its large number of employees well in order to provide high quality service to customers. However, its growth has slowed in recent years due to a lack of network coverage, particularly in rural areas.
The telecom sector in India has undergone significant reforms since the 1980s. It was initially a state-owned monopoly but has since been opened up to private players. The key milestones were the National Telecom Policies of 1994 and 1999 which aimed to improve tele-density and make services more affordable. Major players in the sector include Reliance Communications, Bharti Airtel, Tata Communications, BSNL, MTNL and Idea Cellular. The sector is regulated by bodies like TRAI and DoT and has significant growth potential given India's large population and low current tele-density compared to other nations.
Grameen Telecom Stakeholder: My Thesis SummaryDjadja Sardjana
The process and reasons for the emergence of this thesis subject matter is the constituent; Why Grameen Telecom Stakeholders was instrumental in Strategy Management Effectiveness?
Meanwhile, opportunities, expectations and challenges in this thesis is: What opportunities are available for Stakeholder Grameen Telecom was instrumental in Strategy Management Effectiveness?, What is expected by all stakeholders in the implementation of Grameen Telecom Management Strategy?, What challenges faced by the Grameen Telecom as a very important role Stakeholders in Strategy Management Effectiveness?
The document discusses issues around spectrum allocation in the Indian telecommunication industry. It provides background on the growth of telecom in India and key issues facing the sector currently, including spectrum allocation and pricing. The objectives are to identify problems in Indian telecom related to spectrum and analyze the performance of the industry. Key findings are that spectrum is a scarce resource and efficient allocation and pricing methods are needed to support continued growth of wireless services in India.
An Overview of Consumer Privacy Regulations for TSPs in Indiak33a
The document provides an overview of consumer privacy regulations for telecommunication service providers (TSPs) in India. It begins with an introduction to Bharat Sanchar Nigam Limited (BSNL), the largest public sector telecom company in India. It then discusses the history and development of the Indian telecom sector, including key policies and regulatory bodies. Finally, it outlines current privacy laws in India that aim to protect consumer data privacy and hold TSPs accountable for failing to safeguard sensitive customer information.
Cellular mobile phone service is the wireless telecommunication service that is operated via mobile phone or cellular phone (an electronic telecommunication device).
Cellular mobile services in Pakistan commenced in 90’s when two cellular mobile telephone licenses were awarded to Paktel and PakCom (Instaphone) for provision of cellular mobile telephony in Pakistan.
With the passage of time telecom sector in Pakistan has grown rapidly and currently there are 5 mobile phone operators;
Mobilink, Ufone, Telenor, Zong and Warid telecom.
The document provides an acknowledgement and declaration for a project report on advertising and sales promotion for Nokia. It thanks several people for their guidance and support in completing the project, including the project guide Mr. Yogesh Chauhan. It also declares that the project report was done in consultation with the project guide and incorporates their suggestions. Finally, it outlines the contents of the project report.
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
Brand positioning of nokia in indain market.Icaii Infotech
This document provides a summary of Nokia's history from 1969 to 2000. It highlights several "firsts" achieved by Nokia, including the world's first international cellular network in 1981, first digital exchange in 1982, and first GSM phone in 1991. It describes Nokia's role in developing key mobile communication standards and technologies. The summary focuses on Nokia's innovations and industry leadership during the early development of the mobile phone industry.
The document is a customer satisfaction survey for Maxis, a mobile operator in Malaysia. It contains 26 questions regarding the respondent's demographics, their satisfaction and perceptions of Maxis's network quality, customer service, pricing, and features. It asks how they would rate Maxis in comparison to other operators like Digi, and whether they would recommend Maxis plans to others. The goal is to understand customer satisfaction and gather feedback to help Maxis improve.
This document describes a study conducted on mobile phone users' satisfaction in Delhi, India. The study used a stratified random sample of 562 mobile phone users through surveys, interviews, and focus groups. The study aimed to understand usage patterns, satisfaction levels, reasons for dissatisfaction, preferences for phone attributes and services. The sample was diverse in age, occupation, service provider, and phone usage duration. Key findings will analyze consumer behavior and provide insights to help service providers improve customer satisfaction.
A project report on comparative brand equity of hutch and airtel cell phoneProjects Kart
This document is a summer training report submitted in partial fulfillment of an MBA degree. It discusses conducting research on the comparative brand equity of Hutch and Airtel cell phones in Delhi, India. The report includes an introduction on brand equity, the mobile telephony industry in India, and an outline of the document structure, which will cover the company profiles, research methodology, data analysis, conclusions, and recommendations.
The document appears to be a questionnaire about mobile phone usage and purchasing preferences. It contains 15 questions regarding demographics, current phone usage, factors considered when purchasing a new phone like price and brand, level of satisfaction with current phone, influences on purchase decisions, and how purchasing behaviors may change. The questions aim to understand preferences to help market mobile phone brands.
Consumer behaviour towards lg televisionMANISH KUMAR
LG Electronics India Pvt. Ltd. was established in 1997 as a wholly owned subsidiary of LG Electronics South Korea. It has manufacturing units in Greater Noida, UP and Pune, Maharashtra. LG is a market leader in consumer durables in India and is recognized for its technology innovation. It has an impressive portfolio of consumer electronics, home appliances, mobile phones, and IT products. Over the last decade, LG has experienced strong growth trends in India and has crafted a premium brand positioning in the Indian market.
Research Project on Brand Preference of Mobile PhonesMonika Kadam
The document is a project report submitted by Monika Kadam to fulfill the requirements of a Bachelor of Business Administration degree. It discusses Monika's research on the brand preferences of mobile phones among students. The report includes an introduction to mobile phones and the telecom industry in India, objectives, research methodology, data analysis, findings, recommendations, and references. Key players in the Indian mobile market discussed include Samsung, Nokia, Sony, Blackberry, Apple, Micromax, and LG.
1. Micromax is an Indian mobile phone manufacturer that started as an embedded software firm and later expanded into distributing computer peripherals.
2. The document analyzes customer satisfaction towards Micromax mobiles through surveys of users. It finds that Micromax targets lower income users, especially in rural areas, with low cost yet innovative products.
3. While Micromax has strengths like low costs, effective promotion, and innovative features, it faces threats from competition and risks having its business model copied by others. The document provides suggestions like improving durability, advertising, and customer service.
Project report on brand preference of mobile phones with special reference to...Projects Kart
This document is a project report on brand preference of mobile phones with special reference to Motorola phones. It includes sections on the company profile of Motorola, the history of the company, its products, quality systems, ratings from interest groups, and successes in various business divisions. It also discusses the company's research and development efforts, corporate responsibility initiatives, and awards won for mobile devices.
This document is a project report submitted by Mr. Shashidhar Wanti, a student of BBA VI semester at Global College of Business Management & IT in Hubli, Karnataka, India. The project examines TVS Motor Company and strategies to increase sales of its Apache motorcycle model. Key findings include that respondents rated fuel efficiency and low maintenance as most important factors in choosing a motorcycle. The report concludes that TVS Motor must focus on higher-end bikes and improve spare parts availability to remain competitive against other motorcycle manufacturers like Bajaj and Hero Honda.
The document contains samples of questionnaires to assess different aspects of branding: brand perception, brand preference, brand image, and brand loyalty. The questionnaires include multiple choice and open-ended questions about the respondent's attitudes toward brands, factors influencing purchase decisions, assessment of a particular brand's image and performance, and areas for potential improvement.
A project report on brand preference of mobile phonesProjects Kart
The document discusses the history and development of the telecom industry in India, from its beginnings in 1851 with landline services to the modern mobile phone industry. It describes how the industry was initially state-run but has since opened up to private operators. Major players in the current mobile market include Airtel, Vodafone, Idea, Reliance, and Tata, with the industry experiencing rapid growth in subscribers.
This project report summarizes research on the brand preferences of mobile phones among college students in Sasaram, India. The report includes an introduction to mobile phones and the telecommunications industry in India. It describes the methodology used to conduct a survey of college students in Sasaram. The findings of the survey are analyzed regarding the factors that influence students' choices in mobile phone brands. Recommendations are provided based on the results of the study.
A project report on brand preference of mobile phonesProjects Kart
This document is a project report on brand preference of mobile phones. It includes an acknowledgement, preface, introduction on cellular/mobile phones and the telecom industry in India. It discusses the key players in the Indian telecom market like Nokia, Motorola, Samsung, LG and Sony Ericsson. The document also includes sections on research methodology, data analysis, findings and recommendations.
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...Sahil Grover
This document appears to be a student's research project report on mobile operators preferred by college students in India. It includes sections on the introduction/background, objectives of the study, research methodology, data analysis and findings, and conclusions/recommendations. The student conducted a survey of college students to determine which mobile operators they prefer and why. Key factors studied include service quality, pricing, network coverage, and advertising effectiveness. The aim was to understand mobile provider preferences among the college demographic in India.
This document provides an overview of the mobile phone industry and Nokia's position within it. It discusses the history and evolution of mobile phones from the 1980s to present day, including the transition to smartphones. Key features of modern mobile phones are described such as cameras, internet access, apps, and standardization of charging ports. The mobile phone market is growing as prices decrease and new models are released regularly. Nokia was once the dominant player but is now facing challenges from competitors like Apple and Samsung. The document aims to analyze Nokia's strategy and market share in this evolving industry landscape.
The document discusses Reliance Jio, including its history, vision, products and services like 4G broadband, LYF smartphones, and Jionet WiFi. It provides details on Jio's spectrum holdings, tariff plans with free voice calls, and goals of providing affordable digital connectivity and services across India as part of its vision. The growth of Jio within a short time period to over 18 crore subscribers is also mentioned.
This document provides an overview of mobile phones and their history. It discusses the evolution of mobile phones from early radio telephone technology to modern smartphones. Key points include:
- Mobile phones originated from two-way radios in vehicles and were developed by Bell Labs in the 1940s-1960s.
- The first commercial mobile phone was introduced in 1983 by Motorola. Early mobile phones were large and installed in vehicles.
- Modern smartphones emerged in the 2000s, combining mobile phone and computing capabilities.
- Mobile phones now have numerous features like cameras, internet access, apps and more.
- Standardization on technologies like SIM cards, charging ports, and networks enabled global adoption of mobile phones.
Analysis of Cellular Industry in which we are analysis of PESTEL analysis and Porter's Five Force Model and some findind. So its help those student who doing industry analysis project at basic level.
The document provides an overview of the telecom industry and mobile number portability (MNP) in India. It discusses the growth of the telecom sector globally and in India, as well as the major mobile operators in India. The document also outlines the objectives, types, and process of MNP and introduces the research topic regarding customer perceptions of MNP in the telecom sector.
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
Disseratation report impact of reliance jio on telecom industrySahal Patel
The document is a project report submitted by Sahal Patel to Unitedworld School of Business in partial fulfilment of a Post Graduate Diploma in Management. The report examines the impact of Reliance Jio Infocomm on the Indian telecom industry. It provides background on the Indian telecom industry and an overview of Reliance Jio Infocomm. Key points covered include Reliance Jio's launch of 4G services across India, partnerships to sell 4G smartphones, rapid growth in subscriber numbers, and upcoming plans to launch a DTH service.
The document provides background information on Grameenphone Limited, the leading telecommunications provider in Bangladesh. It discusses the origin of Grameenphone as a joint venture between Telenor and Grameen Telecom Corporation. Grameenphone started operations on March 26, 1997 with a village phone program aimed at empowering rural women. It has since expanded significantly, becoming the largest cellular operator in Bangladesh with over 37.7 million subscribers supported by the largest cellular network in the country. The document also outlines Grameenphone's industry firsts and innovations that have helped grow telecommunications access and services in Bangladesh.
The document appears to be a dissertation report submitted by Satyam Kumar Jaiswal to H.N.B. Garhwal University on the marketing strategy of Airtel, including an acknowledgements page, certificate, declaration, table of contents, and executive summary providing an overview of Airtel, its vision, business divisions, advantages, milestones, and the Indian telecom market.
A study on communication gap between retailers & vodafone distributor and the...alakunte
Here are the key points from the analysis of the responses:
- 30% of retailers have been associated with Vodafone for more than 5 years, indicating a good long term relationship.
- 24% each have been associated for 3-5 years and less than 1 year, showing both new and medium term associations.
- 22% have been associated for 1-3 years.
- 70% of retailers said the DSE visits daily, showing a high frequency of engagement.
- 14% said 4 times a week and 10% said twice a week, also indicating regular visits.
- Only 6% said thrice a week, showing most retailers get visited at least twice a week.
The document provides an overview of the telecommunication sector in India. It discusses the major players in the sector including Airtel, Reliance Jio, and Vodafone Idea. It analyzes the industrial scenario by looking at the history, evolution, challenges and opportunities of the sector. Key facts like subscriber numbers, revenue contribution to GDP, and the global perspective are presented. Detailed company profiles of Airtel, Jio, and Vodafone Idea are also included covering aspects like vision, mission, history and SWOT analysis. The document thus serves as a comprehensive report on the telecom industry in India.
This document is a project report on the comparative analysis of the marketing strategies of Vodafone and Airtel. It includes an introduction to the telecom sector in India, background information on Airtel and Vodafone, their company profiles, and an overview of their marketing strategies. The objectives of the study and research methodology are also outlined. The report will analyze and compare the marketing strategies, manufacturing, technology, production, advertising, collaboration, exports, and government policies of both companies. It will also study customer satisfaction, buying behavior, and preferences within the telecom sector.
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
This document is a study submitted by Shreya Pathak to fulfill the requirements for an MBA degree from Devi Ahilya Vishwa Vidyalaya, Indore, India. The study, guided by Dr. Avinash Desai, examines the factors affecting consumer choice in selecting mobile service providers in India. It utilizes surveys and statistical analysis techniques like exploratory factor analysis and structural equation modeling. The study found that price was the most important factor influencing consumer choice, followed by product quality and availability, service quality, and promotion. The findings provide insights to help mobile service providers improve their strategies and marketing.
This document provides an overview of a project report submitted by Neelam Meena for her MBA program. The report examines Vodafone's corporate plans tailored for members of the Jewellery Association (JAS) in India. It acknowledges the guidance of her project guide. The preface states that the project aims to provide practical insights into working in an organization. The executive summary indicates that companies work hard to survive in competitive markets by controlling market share, and risks should be minimized when opening new businesses.
Similar to 17210522 a-project-report-on-brand-preference-of-mobile-phones-among-ghaziabad-students-bulbul (20)
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
1. A
PROJECT REPORT
ON
Brand
Preference Of Mobile
Phones Among Ghaziabad’s College
Students
Submitted TO:
Prof. Shruti Dwivedi
Submitted By:
Bulbul Sharma
Roll No.- PGDM-08/012
Ajay Kumar Garg Institute of Management
Ghaziabad, U.P.
2. CERTIFICATE
This is to certify that Bulbul Sharma, student of Ajay Kumar Garg Institute
of Management has completed her project on the topic of “ Brand
Preference of Mobile Phones Among Ghaziabad’s College Students”
under the supervision and guidance of Mrs. Shruti Dwivedi Faculty
member of AKGIM.
To best of my knowledge the report is original and has not been copied or
submitted anywhere else. It is an independent work done by him.
(Prof. Shruti Dwivedi)
3. ACKNOWLEDGEMENT
When I embarked this project, it appeared to me as onerous task. Slowly as I
progressed I did realized that I was not alone after all.
I wish to express my gratitude to Dr. Anoop Pant, director,AKGIM,
Mr.Sunil Garg and Prof Kamal Kumar Gupta, Program co-ordinator who
have extended their kind help, guidance and suggestion without which it
could not have been possible for me to complete this project report.
My sincere thanks to my all entire faculty members Dr. Vidhi Agrawal, CA
Neeta Sahu and all staff members for offering me all kinds of support and
help in preparing the project.
I am deeply indebted to my guide Prof. Shruti Dwivedi for not only her
valuable and enlightened, guidance but also for the freedom she rendered me
during this project work.
I am thankful to my group member Arpit Dwivedi, Deepak Tyagi, Pooja
Pandey, Sachet Kumar, Vaibhav Agarwal and other classmates, well-wishers
who with their magnanimous and generous help and support made it a
relative easier affair.
My heart goes out to my parents who bear with me all the trouble I caused
then with smile during the entire study period and beyond.
Bulbul Sharma
Student Manager
PGDM-08/012
AKGIM
4. PREFACE
The project gives an insight of the telecom sector. It basically helps
understanding the brand preference of students with regard to mobile
phones. It helps us to know what are the basis on which a students chooses a
particular brand when he/she purchases a new handset.
The project will help to learn about the growing telecom sector in India. The
research will also bring to light what all factors a student considers at the
time of purchase of a new mobile phone.
5. Table of Contents
Contents:
Certificate
Acknowledgement
Preface
Introduction
• Definition of Cellular/Mobile phone
• Telecom Industry in India
• History of Indian Telecommunications
• The Key players in the Telecom Market in India
• Objective of the study
Research Methodology
• Sample Size
• Sample Location
• Research Type
• Data Type
Data Analysis and Interpretation
Findings
Recommendation
• Conclusion
• Limitation
7. Definition of Cellular/Mobile phone
www.wikipedia defines cellular phone as:
The Cellular telephone (commonly "mobile phone" or "cell phone" or "handphone") is a
long-range, portable electronic device used for mobile communication. In addition to the
standard voice function of a telephone, current mobile phones can support many
additional services such as SMS for text messaging, email, packet switching for access to
the Internet, and MMS for sending and receiving photos and video. Most current mobile
phones connect to a cellular network of base stations (cell sites), which is in turn
interconnected to the public switched telephone network (PSTN) (the exception is
satellite phones. Cellular telephone is also defined as a type of short-wave analog or
digital telecommunication in which a subscriber has a wireless connection from a mobile
telephone to a relatively nearby transmitter. The transmitter's span of coverage is called a
cell. Generally, cellular telephone service is available in urban areas and along major
highways. As the cellular telephone user moves from one cell or area of coverage to
another, the telephone is effectively passed on to the local cell transmitter. A cellular
telephone is not to be confused with a cordless telephone (which is simply a phone with a
very short wireless connection to a local phone outlet). A newer service similar to cellular
is personal communications services (PCS).
The Global Cellular Mobile Industry:
The global mobile phone industry is based on many different
manufacturers and operators. The industry is based on advanced
technology and many of the manufacturers are operating in different
industries, where they use their technological skills, distribution
network, market knowledge and brand name. Four large manufacturers
of mobile phones are today dominating the global mobile phone
industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to
these companies there are many manufacturers that operate globally
and locally.
8. Telecom Industry in India
• The telecom industry is one of the fastest growing industries in India. India has
nearly 200 million telephone lines making it the third largest network in the
world after China and USA.
• With a growth rate of 45%, Indian telecom industry has the highest growth rate in
the world.
• Much of the growth in Asia Pacific Wireless Telecommunication Market is
spurred by the growth in demand in countries like India and China.
• India‘s mobile phone subscriber base is growing at a rate of 82.2%.
• China is the biggest market in Asia Pacific with a subscriber base of 48% of the
total subscribers in Asia Pacific.
• Compared to that India’s share in Asia Pacific Mobile phone market is 6.4%.
Considering the fact that India and China have almost comparable populations,
India’s low mobile penetration offers huge scope for growth.
History of Indian Telecommunications
Started in 1851 when the first operational land lines were laid by the government near
Calcutta (seat of British power). Telephone services were introduced in India in 1881. In
1883 telephone services were merged with the postal system. Indian Radio Telegraph
9. Company (IRT) was formed in 1923. After independence in 1947, all the foreign
telecommunication companies were nationalized to form the Posts, Telephone and
Telegraph (PTT), a monopoly run by the government's Ministry of Communications.
Telecom sector was considered as a strategic service and the government considered it
best to bring under state's control.
The first wind of reforms in telecommunications sector began to flow in 1980s when the
private sector was allowed in telecommunications equipment manufacturing. In 1985,
Department of Telecommunications (DOT) was established. It was an exclusive provider
of domestic and longdistance service that would be its own regulator (separate from the
postal system). In 1986, two wholly government-owned companies were created: the
Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and
Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas.
In 1990s, telecommunications sector benefited from the general opening up of the
economy. Also, examples of telecom revolution in many other countries, which resulted
in better quality of service and lower tariffs, led Indian policy makers to initiate a change
process finally resulting in opening up of telecom services sector for the private sector.
National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive
roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory
Authority of India (TRAI) was created. TRAI was formed to act as a regulator to
facilitate the growth of the telecom sector. New National Telecom Policy was adopted in
1999 and cellular services were also launched in the same year.
Telecommunication sector in India can be divided into two segments: Fixed Service
Provider (FSPs), and Cellular Services. Fixed line services consist of basic services,
national or domestic long distance and international long distance services. The state
operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic
services. Private sector services are presently available in selective urban areas, and
collectively account for less than 5 per cent of subscriptions. However, private services
focus on the business/corporate sector, and offer reliable, high- end services, such as
leased lines, ISDN, closed user group and videoconferencing.
Cellular services can be further divided into two categories: Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector
is dominated by Airtel, Vodfone-Essar, and Idea Cellular, while the CDMA sector is
dominated by Reliance and Tata Indicom. Opening up of international and domestic long
distance telephony services are the major growth drivers for cellular industry. Cellular
operators get substantial revenue from these services, and compensate them for reduction
in tariffs on airtime, which along with rental was the main source of revenue. The
reduction in tariffs for airtime, national long distance, international long distance, and
handset prices has driven demand.
The Key players in the Telecom Market in India
10. 1. Nokia
2. Motorola
3. Samsung
4. LG
5. Sony Ericsson
Nokia
In 1865, an engineer named Fredrik Idestam established a wood-pulp mill and started
manufacturing paper in southern Finland near the banks of a river. Those were the days
when there was a strong demand for paper in the industry, the company’s sales achieved
its high-stakes and Nokia grew faster and faster. The Nokia exported paper to Russia first
and then to the United Kingdom and France. The Nokia factory employed a fairly large
workforce and a small community grew around it. In southern Finland a community
called Nokia still exists on the riverbank of Emäkoski.
Finnish Rubber Works, a manufacturer a Rubber goods, impressed with the hydro-
electrcity produced by the Nokia wood-pulp (from river Emäkoski), merged up and
started selling goods under the brand name on Nokia. After World War II, it acquired a
major part of the Finnish Cable Works shares. The Finnish Cable Works had grown
quickly due to the increasing need for power transmission and telegraph and telephone
networks in the World War II. Gradually the ownership of the Rubber Works and the
Cable Works companies consolidated. In 1967, all the 3 companies merged-up to form
the Nokia Group. The Electronics Department generated 3 % of the Group’s net sales and
provided work for 460 people in 1967, when the Nokia Group was formed.
In the beginning of 1970, the telephone exchanges consisted of electro-mechanical analog
switches. Soon Nokia successfully developed the digital switch (Nokia DX 200) thereby
replacing the prior electro mechanical analog switch. The Nokia DX 200 was embedded
with high-level computer language as well as Intel microprocessors which in turn allowed
computer-controlled telephone exchanges to be on the top and which is till date the basis
for Nokia’s network infrastructure.
11. Introduction of mobile network began enabling the Nokia production to invent the Nordic
Mobile Telephony(NMT), the world’s very first multinational cellular network in 1981.
The NMT was later on introduced in other countries. Very soon Global System for
Mobile Communication (GSM), a digital mobile telephony, was launched and Nokia
started the development of GSM phones. Beginning of the 1990 brought about an
economic recession in Finland. (Rumour has it that Nokia was offered to the Swedish
telecom company Ericsson during this time which was refused) Due to this Nokia
increased its sale of GSM phones that was enormous. This was the main reason for Nokia
to not only be one of the largest but also the most important companies in Finland. As per
the sources, in August 1997, Nokia supplied GSM systems to 59 operators in 31
countries.
Slowly and steadily, Nokia became a large television manufacturer and also the largest
information technology company in the Nordic countries. During the economic recession
the Nokia was committed to telecommunications. The 2100 series of the production was
so successful that inspite of its goal to sell 500,000 units, it marvellously sold 20 million.
Presently, Nokia is the number 1 production in digital technologies, it invests 8.5% of net
sales in research and development. Also has its annual Nokia Game.
Enter to Global System Communication
Nokia Corporation (Nokia), a Finland based company incorporated in 1967, is the leading
manufacturer of mobile devices and mobile networks in the world. Over the years, Nokia
has evolved from a pulp, rubber and cables manufacturing company to a major
manufacturer of wireless devices and networks. Nokia offers a wide range of mobile
devices with experiences in music, navigation, video, television, imaging, games and
business mobility. It also provides equipment, solutions and services for network
operators, service providers and corporations. The company offers its products in 150
countries across the world. It is headquartered in Espoo, Finland and employs about
68,500 people.
The company recorded revenues of E41, 121 million during the fiscal year ended
December 2006, and an increase of 20.3% over 2005. The operating profit of the
company was E5, 488 million during fiscal year 2006, an increase of 18.3% over 2005.
The net profit was E4, 306 million in fiscal year 2006, an increase of 19.1% over 2005.
Nokia Corporation manufactures mobile devices principally based on global system for
mobile communications, code division multiple access (CDMA), and wideband CDMA
(WCDMA) technologies. The company operates in three divisions: Multimedia,
Enterprise Solutions, and Networks. The Multimedia division focuses on bringing
connected mobile multimedia to consumers in the form of advanced mobile devices,
including 3G WCDMA mobile devices and solutions. The Enterprise Solutions division
enables businesses and institutions to extend their use of mobility from mobile devices
for voice and basic data to secure mobile access, content, and applications. Its solutions
include business-optimized mobile devices for end users, a portfolio of Internet portfolio
network perimeter security gateways, and mobile connectivity offerings. The Networks
division provides network infrastructure, communications, and networks service
12. platforms and professional services to operators and service providers. Nokia Corporation
is based in Espoo, Finland.
Motorola
MOTOROLA Electronics a wholly owned subsidiary of MOTOROLA Electronics
wasestablished in January, 2003 after clearance from the Foreign Investment Promotion
Board(FIPB). The trend of beating industry norms started with the fastest ever-
nationwide launch byMOTOROLA in a period of 4 and 5 months with the
commencement of operations in May 2003.
MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near
Delhi, in 2004, with an investment of Rs 500 Crores. During the year 2001,
MOTOROLA also commenced the home production for its eco-friendly Refrigerators
and established its assembly line for its PC Monitors at its Greater Noida manufacturing
unit.
• The Greater Noida manufacturing unit line has been designed with the latest
technologies at par with international standards at Korea and is one of the most
Eco-friendly units amongst all MOTOROLA manufacturing plants in the world.
• The year 2001 witnessed MOTOROLA becoming the fastest growing company in
the consumer electronics, home appliances and computer peripherals industry.
The company had till the month of October 2001 achieved a cumulative turnover
of Rs 5000 Crores in India since its inception in 2003 , making it the fastest ever
Rs 5000 Crores clocked by any company in the Indian consumer electronics and
home appliances industry. Having achieved this milestone, MOTOROLA
achieved another benchmark with the first ever sales of One Lakh ACs (Windows
and Splits) in a calendar year. MOTOROLA is poised to surpass its turnover
target of Rs. 2700 Crores this year and clock a turnover of Rs. 3000 Crores.
• This year, MOTOROLA has emerged as the leader in Colour Televisions, Semi
Automatic Washing Machines, Air Conditioners, Frost-Free Refrigerators and
Microwaves Ovens. In Colour Televisions having set the sales target of one
million units of Color Televisions for 2002, MOTOROLA has already achieved
the one million mark in the month ahead of its target.
• MOTOROLA Electronics India is the fastest growing company in the consumer
electronics, home appliances and computer peripherals industry today.
• MOTOROLA Electronics is continually providing superior technology products
& value for money to over 50 lacs households in India.
Samsung
The Samsung Group is the world's largest conglomerate. It is South Korea's largest
chaebol and composed of numerous international businesses, all united under the
Samsung brand, including Samsung Electronics, the world's largest electronics company,
13. Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung
Engineering & Construction, a major global construction company. These three
multinationals form the core of Samsung Group and reflect its name - the meaning of the
Korean word Samsung is "tristar" or "three stars".
The Samsung brand is the best known South Korean brand in the world and in 2005,
Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand
and became part of the top twenty global brands overall. It is also the leader in many
domestic industries, such as the financial, chemical, retail and entertainment industries.
Samsung's strong influence in South Korea is visible throughout the nation, and is
sometimes called the 'Republic of Samsung'.
The 1990s saw Samsung rise as an international corporation. Not only did it acquire a
number of businesses abroad, but also began leading the way in certain electronic
components. Samsung's construction branch was awarded a contract to build one of the
two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Dubai in United
Arab Emirates (founded by Callum Cuirtis), which is the tallest structure ever
constructed. In 1996, the Samsung Group reacquired the Sungkyunkwan University
foundation. In 1993 and in order to change the strategy from the imitating cost-leader to
the role of a differentiator, Lee Kun-hee, Lee Byung-chull’s successor, sold off ten of
Samsung Group's subsidiaries, downsized the company, and merged other operations to
concentrate on three industries: electronics, engineering, and chemicals (Samsung
Electronics).
• Samsung is the world's largest manufacturer of Televisions and various other
consumer electronics.
• Samsung is the world's second largest mobile phone maker.
• Compared to other major Korean companies, Samsung survived the Asian
financial crisis of 1997-98 relatively unharmed. However, Samsung Motor Co, a
$5 billion venture was sold to Renault at a significant loss. Most importantly,
Samsung Electronics (SEC) was officially spun-off from the Samsung Group and
has since come to dominate the group and the worldwide semiconductor business,
even surpassing worldwide leader Intel in investments for the 2005 fiscal year.
Samsung's brand strength has greatly improved in the last few years.[9]
• Samsung became the largest producer of memory chips in the world in 1992-
Samsung, the world's second-largest chipmaker after Intel, see Worldwide Top 20
Semiconductor Market Share Ranking Year by Year.[10]. In 1995, it built its first
liquid-crystal display screen. Ten years later, Samsung grew to be the world's
largest manufacturer of liquid-crystal display panels. Sony, which had not
invested in LCDs, contacted Samsung to cooperate. In 2006, S-LCD was
established as a joint venture between Samsung and Sony in order to provide a
stable supply of LCD panels for both manufacturers. S-LCD is owned by
Samsung and Sony 51% to 49% respectively and operates its factories and
facilities in Tangjung, South Korea.
• In 2008, Samsung became the largest mobile phone maker in the United States
and 2nd largest mobile phone maker in the World.
14. LG
The LG Group is South Korea's third largest chaebol and is a multinational
conglomerate that
produces electronics, mobile phones, and petrochemical products and
operates subsidiaries like LG Electronics, LG Telecom, Zenith Electronics
and LG Chem in over 80 countries.LG Group founder Koo In Hwoi
established Lak Hui Chemical Industrial Corp. in 1947. As the company
expanded its plastics business, it established GoldStar Co., Ltd., (currently
LG Electronics Inc.) in 1958.In 1959, Goldstar produced Korea's first radio.
Many consumer electronics were sold under the brand name GoldStar,
while some other household products (not available outside South Korea)
were sold under the brand name of Lucky. The Lucky brand was famous
for its hygiene products line such as soaps and Hi-Ti laundry detergents,
but most associated with its Lucky and Perioe toothpaste.In 1995, it was
renamed "LG", the abbreviation of "Lucky GoldStar". More recently, the
company associates its tagline "Life's Good", with the letters LG.Since
2001, LG has two joint ventures with Royal Philips Electronics: LG Philips
Display and LG.Philips LCD. LG has entered into a joint venture with Nortel
Networks and has created LG-Nortel Co. Ltd.LG also has a joint venture
with Hitachi, Hitachi-LG Data Storage, which manufactures optical data
storage products like DVD-ROM drives, CD writers, etc. LG acquired
American television manufacturing company Zenith in 1999.
LG Electronics is the world's second biggest maker of Televisions and third
biggest marker of LCD TVs and Mobile Phones. With headquarters in the
LG Twin Towers on Yeouido, Seoul, LG Electronics is the flagship company
of LG Group, one of the world's largest Conglomerate. The company has
75 subsidiaries worldwide that design and manufacture televisions, home
appliances, and telecommunications devices. LG Electronics owns Zenith
Electronics and controls 37.9 percent of LG Display. By 2005, LG was a Top
100 global brand and in 2006, LG recorded a brand growth of 14%.Now
the world's largest plasma panel manufacturer, its affiliate, LG Display, is
one of the largest manufacturers of liquid crystal displays. Also in 2006,
the company's mobile phone division, LG Mobile, marketed the LG
Chocolate phone, changing the company's image of the maker of thick 3G
phones. It now focuses on the design and marketing of phones such as
the LG Shine, the LG Glimmer and LG Prada (KE850). As a result, the
company was picked as "The Design Team of the Year" by the Red Dot
Design Award in 2006~2007 and is often called the "New Apple" in the
industry and online communities. In 2006, its net income was $226
million, on total revenues of $24.7 billion. The company was originally
established in 1958 as GoldStar, producing radios, TVs, refrigerators,
washing machines, and air conditioners. The LG Group was a merger of
two Korean companies, Lucky and GoldStar, from which the abbreviation
of LG was derived. The current "Life's Good" slogan is a backronym.
Before the corporate name change to LG, household products were sold
under the brand name of Lucky, while electronic products were sold under
15. the brand name of GoldStar . The GoldStar brand is still perceived as a
discount brand.In 1995, GoldStar was renamed LG Electronics, and
acquired Zenith Electronics of the United States. LG Solar Energy is a
subsidiary formed in 2007 to allow LG Chem to supply polysilicon to LG
Electronics for production of solar cells. In 2008, LG took its first dive into
the solar-panel manufacturing pool, as it announced a preliminary deal to
form a joint venture with Conergy. Under the deal, set to be completed by
year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt
solar-panel plant
Mobile communications
LG Electronics is the world's third largest handset maker.
Digital appliance
Sony Ericson
Corporate structure
Sony Ericsson Mobile Communications is a global provider of mobile multimedia
devices, including feature-rich phones, accessories and PC cards. The products combine
powerful technology with innovative applications for mobile imaging, music,
communications and entertainment. The net result is that Sony Ericsson is an enticing
brand that creates compelling business opportunities for mobile operators and desirable,
fun products for end users.
Sony Ericsson Mobile Communications was established in 2001 by telecommunications
leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is
owned equally by Ericsson and Sony and announced its first joint products in March
2002. Sony Ericsson products have universal appeal and are different in the key areas of
imaging, music, design and applications. The company has launched products that make
best use of the major mobile communications technologies, such as the 2G and 3G
platforms, while enhancing its offerings to entry level markets.
Sony Ericsson undertakes product research, design and development, manufacturing,
marketing, sales, distribution and customer services. Global management is based in
London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, China and the
US. The management team is led by President Hideki Komiyama, a former senior
executive of Sony Europe and one of the key players in the growth of Sony in Europe;
and Executive Vice-President and Head of Sales Anders Runevad, the former President
Ericsson Brazil.
Industry accolades
As new products are introduced to end user acclaim, existing products continue to receive
accolades and Sony Ericsson is today accepted as a world leader in design and
innovation. The globally acclaimed T610 and later generations of the company’s product
portfolio frequently win awards. The GSM Association voted the V800 as Best 3G
16. Handset for 2004, a fully-featured phone made for Vodafone with the full range of mobile
entertainment features and multi-directional camera, and the K750i received the TIPA
Award 2005/2006 for ‘Best Mobile Imaging Device’, chosen by 31 leading European
photography/imagining magazines and judged on quality, performance and value for
money. In February 2007 the GSM Association presented Sony Ericsson with the ‘Best
3GSM Mobile Handset’ award for the K800 Cyber-shot phone.
Innovation in partnership
Sony Ericsson strives to be a cutting edge provider of applications, forging partnerships
with developers and content providers. Strategic agreement with partners such as Sony
BMG is one way in which the company is bringing the best and latest in entertainment
content to its users. Sony Ericsson has also activated a global sponsorship deal with the
Women’s Tennis Association Tour, which was renamed the Sony Ericsson WTA Tour in
January 2005. The six-year title sponsorship is an unprecedented opportunity for Sony
Ericsson to offer tennis fans new ways to experience the game through mobile
technology, connectivity and content. In the mobile gaming market Sony Ericsson took
the lead in 2004, being the first to launch Java 3D-enabled handsets, and is forging ahead
to bring 3D gaming to a wider audience.
OBJECTIVES OF THE STUDY
The Primary Objective was to study the perception & buying behavior of students
towards various mobile brands.
The Secondary Objectives of this study were to identify:
To know about the student preference level associated with different mobile
phones.
To find out the students satisfaction towards the various mobile phones.
Major features, which a customer looks for in a mobile before making a
purchase.
Factors that influence decision-making in purchasing a mobile phone.
To know which advertisement media puts more impact on the buying
decision of students.
18. SAMPLING METHODOLOGY:
Sample Size —250 respondents
Sample Unit- Students of Graduation and the Post Graduation have been taken as
sample unit.
Sampling Area – Ghaziabad.
Sampling Technique - Random Sampling technique
RESEARCH DESIGN: -
• Visited the students across Ghaziabad & gathered information required as per the
questionnaire.
• The research design is probability research design and is descriptive research.
DATA COLLECTION:
19. • Primary data has been used by me in the form of Questionnaire & Observation, which
are the two basic methods of collecting primary data, which suffices all research
objectives.
• Secondary data sources like catalogue of the company, product range book of the
company & various internet sites such as motorola.com & google.com have been used.
20. .Q-1 Sex ratio of the respondents
Table Number - 1
PARTICULARS NUMBER %AGE
MALE 139 55.6
FEMALE 111 44.4
21. 160
140
120
100 Number of the
Respondents
80
Percentage of the
60 Respondents
40
20
0
Male Female
Interpretation:
The graphical representation of the table shows that out of the 250 Respondents, 139
were male and 111 were female.
Q.2- occupation of the Respondents’ Family
Table Number – 2
PARTICULARS NUMBER %AGE
Service 109 43.6
Professional 34 13.6
22. Business 76 30.4
Others 31 12.4
Total 250 100
120
100
80
Number of the
Respondents
60
Percentage of the
Respondents
40
20
0
Service Professional Business Others
Interpretation
The graphical representation of the table shows that out of the 250 respondents, 109
respondents belong to the service family, 76 were from business, 34 were from the
professional and 31 were from the others family.
Q- 3 Income level of the respondents family
Table Number- 3
PARTICULARS NUMBER %AGE
Less than 15,000 101 40.4
15,001-25,000 61 24.4
25,001-35,000 52 20.8
35001 & above 36 14.4
23. Total 250 100
120
100
80 Number of the Respondents
60
Percentage of the
40 Respondents
20
0
Less than 15,001- 25,001- 35,001 &
15,000 25,000 35,000 above
Interpretation
The graphical representation of the table shows that out of the 250 respondents, 101
respondents were from the family whose income is less than 15,000, 61 respondents were
from the family whose income is between the 15,001 – 25,000, 52 respondents were from
the family whose income is between 25,001- 35,000 and rest were from the family whose
income is above 35,001.
Q-4. Educational Backgroud of the Respondent’s parents
Table Number- 4
PARTICULARS NUMBER %AGE
High school 34 13.6
Intermediate 23 9.2
Graduate 89 35.6
Post graduate 98 39.6
24. Other 6 2.4
Total 250 100
120
100
80 Number of the
Respondents
60
Percentage of the
40 Respondents
20
0
e
te
l
e
er
oo
at
at
ia
th
du
ch
du
ed
O
hs
ra
ra
rm
G
G
g
te
Hi
st
In
Po
Interpretation:
The graphical representation shows that out of the 250 respondents, 98 respondent’s
parents are post graduate, 89 respondent’s parents are graduate, 34 respondent’s parents
are high school, 23 are intermediate and rest have others educational background.
Q-5 - Which mobile phone you are using?
Table No. 5
S.NO Name of the Mobile Number of the Percentage of
Phones Respondents Respondents
1 Nokia 155 62
2 Samsung 6 2.4
3 Sony Ericson 34 13.6
4 LG 22 8.8
5 Motorola 22 8.8
6 Others 11 4.4
Total 250 100.0
25. Number of the Respondents with Various Mobile
Phones
180
160
140
120 No of the respondents
100
80 Percentage of
60 Respondents
40
20
0
n
ng
la
s
a
so
LG
er
o
ki
su
or
ric
o
th
N
am
ot
O
E
M
y
S
on
S
Interpretation
Out of the 250 respondents, 155 are using the Nokia phones, 34 are using the Sony
Ericson, 6 are using the Sumsung, 22 are using the LG, 22 are using the Motorola and 11
are using the Others.
Q.6 - How long you are using the mobile phones?
Table No.- 6
S.NO Time Period of Number of the Percentage of
using the mobile Respondents Respondents
phones
1 Less than 1 year 48 19.2
2 1-2 years 75 30
3 2-4 years 56 22.4
4 Above 4 years 71 28.4
Total 250 100.0
26. Number of the Respondents on the basis of usage time period
80
70
60
50
Number of the Respondents
40
Percentage of the Respondents
30
20
10
0
Less than 1 1-2 year 2-4year Above 4 year
year
Interpretation
Out of the 250 respondents 48 are using for less than year, 75 are using for 1-2years, 56
are using for 2-4 years, 71 are using for above 4 years.
Q.7- How often do you change your mobile phone?
Table No.- 7
S.NO Frequency of changing Number of the Percentage of
the mobile phones Respondents Respondents
1 Less than 1 year 59 23.6
2 1-2 years 88 35.2
3 2-4 years 43 17.4
4 Above 4 years 60 24
Total 250 100.0
27. Number of the Respondents on the basis of frequency of
changing the mobile phones
100
90
80
70
60 Number of the Respondents
50
40 Percentage of the Respondents
30
20
10
0
Less than 1 1-2 year 2-4year Above 4 year
year
Interpretation
Out of the 250 respondents 59 are using for less than year, 88 are using for 1-2years, 48
are using for 2-4 years, 60 are using for above 4 years.
Q.8 What will you be willing to pay for a mobile phone by respondents.
Table Number- 8
PARTICULARS NUMBER %AGE
Less than 10,000 142 56.8
10,000 to 20,000 86 34.4
20,001 to 40,000 15 6
Any amount 7 2.8
28. Total 250 100
160
140
120
100 Number of the
Respondents
80
Percentage of the
60 Respondents
40
20
0
Less than 10,001- 20,001- any
10,000 20,000 40,000 amount
Interpretation:
The graphical representation shows that out of the 250 respondents, 142 respondents
were willing to spend less than 10,000, 86 were willing to spend between 10,001 to
20,000, 15 were willing to pay betweem 20,001 to 40,000 and rest were ready to pay any
amount.
Q-9 . Consider the TV advertisement you like most –what brand is it promoting by
respondents.
Table Number- 9
PARTICULARS NUMBER %AGE
Nokia 122 48.8
Samsung 43 17.2
Sony Ericson 42 16.8
29. LG 11 4.4
Motorola 24 9.6
Iphone 2 .8
Blackberry 4 1.6
Other 2 .8
Total 250 100
140
120
100
Number of the
80 Respondents
60 Percentage of the
Respondents
40
20
0
ne
A
a
LG
ng
s
ry
n
ol
er
KI
so
er
ho
su
or
th
NO
ic
kb
Ip
ot
m
O
Er
ac
M
Sa
ny
Bl
So
Interpretation:
Out of the 250 respondents, 122 like the Nokia advertisement most, 43 like the samsung,
42 like the Sony Ericson, 24 like the Motorola, 11 like the LG and rest like others.
Chi- square analysis on the relationship between gender and time
period of usage the mobile phone.
GENDER LESS 1-2 YEAR 2-4 YEAR ABOVE 4 Total
THEN 1 YEAR
YEAR
MALE 23 38 32 45 138
FEMALE 25 36 25 26 112
TOTAL 48 74 57 71 250
Ho; there is no significant relationship between the gender and time period of using the
mobile phone.
30. H1; there is a significant relationship between the gender and time period of using the
mobile phone.
O E (O-E)2 (O-E)2/E
23 26.5 12.25 .462
25 40.8 7.84 .192
38 31.4 .36 .011
36 39.2 33.64 .858
32 21.5 12.25 .570
25 33.2 7.84 .236
45 25.5 .25 .009
26 31.9 34.81 1.091
E 3.429
X2 = Σ (O-E)2 / E = 3.429
Number of degree of freedom:
ndf = (row-1) (column –1)
= (2-1) (4-1)
=3
Table value of x2 at 1% level of significant = 7.78
Conclusion
Thus calculated X is less than the tabulated X . X calculated =3.429<X square=7.78. So
we will accept null hypothesis that is there is no difference significance relationship
between gender and time period of change the mobile phones.
CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN
INCOME AND SPENDING ON MOBILE PHONES
Income/
Less than 40,000 &
Spending 10,000- 20,000 20,000- 40,000 Total
10,000 above
Amount
Less than 66 27 4 4 101
15,000
15,000 – 25,000 35 23 3 - 61
25,000- 35,000 29 20 1 2 52
35,000 & above 10 18 7 1 36
Total 140 88 15 7 250
31. Ho; There is no significant relationship between the income and spending on the mobile
phones.
Ha; There is a significant relationship between the income and spending on the mobile
phones.
O E (O-E)2 (O-E)2/E
66 56.66 89.11 1.57
35 34.16 .70 .02
29 29.12 .01 .00
10 20.16 103.2 5.11
27 35.55 73.10 2.05
23 21.47 2.34 .11
20 18.30 2.89 .16
18 12.67 28.40 2.24
4 6.06 4.24 .70
3 3.66 .435 .12
1 3.12 4.49 1-44
7 2.16 23.42 10.84
4 2.82 1.39 .50
- 1.70 2.89 1.7
2 1.45 .30 .21
1 1 0 0
E 26.77
X2 = Σ (O-E)2 / E = 26.77
Number of degree of freedom:
ndf = (row-1) (column –1)
= (4-1) (4-1)
=9
Table value of x2 at 1% level of significant = 14.7
Conclusion:
HO is rejected since the calculated value of x2 (26.77) more than the table value of x2
(12.59) hence there is a significant relationship between income and spending on mobile
phones.
CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN
Gender AND Frequency of changing the MOBILE PHONES
GENDER LESS 1-2 YEAR 2-4 YEAR ABOVE 4 Total
THEN 1 YEAR
YEAR
MALE 38 45 23 33 139
FEMALE 21 43 20 27 111
TOTAL 59 88 43 60 250
Ho; There is no significant relationship between the income and frequency of changing
the mobile phones.
32. Ha; There is a significant relationship between the income and frequency of changing the
mobile phones.
O E (O-E)2 (O-E)2/E
38 32.80 27.04 .82
45 48.92 15.36 .31
23 23.90 1 .04
33 33.36 .13 .00
21 26.20 27.04 1.03
43 39.07 15.44 .40
20 19.09 .82 ,04
27 26.64 .13 .00
E 2.64
X2 = Σ (O-E)2 / E = 2.64
Number of degree of freedom:
ndf = (row-1) (column –1)
= (2-1) (4-1)
=3
Table value of x2 at 1% level of significant = 7.78
Conclusion:
HO is accepted since the calculated value of x2 (2.64) less than the table value of x2
(7.78) hence there is no significant relationship between gender and frequency of
changing the mobile phones.
• Nokia is the most favorite brand of the college student.
• 35% student change their mobile phones within 1to2 years
• 30% students are using the mobile phones since last 1 to 2 years.
• 51% students are ready to pay for a mobile phone less than 10,000 and they spend
according to their family income.
33. • 49% students like the Nokia advertisement most.
• Mostly students use the mobile phones for talking, SMS and for using the GPRS
function.
• Mostly students have handsfree, bloothooth and memory card.
• Almost all students are aware about the GPRS, Blootooth and MMS service but
least students are aware about the 3G function.
• Most favourite brand among the college students is Nokia and the least favorite
brand is LG.
• Appearance, Price, Brand Image and advertisement are the important factors for
the students while purchasing mobile phones.
• Mostly students prefer slim, medium in weight and large in size handset
• Mostly students see advertisement on television
• Story, spokesperson and the music are the important factor in advertisement
• Mostly students have the hanging and service problem with the Nokia.
• Nokia should provide better service and try to solve the hanging problem
• Cellular companies should increase the awareness about the 3G service.
• Companies should offer more range of Rs. 10,000 or less than 10,000.
34. • LG and Samsung should try to expand its market share and also should try to
increase the awareness through the television advertisement.
• All companies should increase their distribution channel.
• The companies should continue to work on the Strategy of T.Q.M (Total Quality
Management)
• Consumers do not get satisfied with the promotional policies of the companies.
New techniques of promotion is required to create awareness about the entire
range of companies products.
• A small sample size of 250 students is taken, so we can not draw inferences about
the population from this sample size.
• Time period is short and resource constraints.
35. • The scope of the project is limited to the city of Ghaziabad. So, we cannot say that
the same response will exist throughout India.
• This study is based on the prevailing student’s satisfaction. But
the student’s satisfaction may change according to time, fashion,
technology, development, etc.
BOOKS:
MARKETING MANAGEMENT - V.S. Ramaswamy,
37. Section A: Personal Informations
1. Name:
2.(a) Age:
(b) Gender
Male Female
3. Occupation of Father
Service
Professional
Business
Others
Specify
4. Income Level (per month)
Less than 15,000
15,001 – 25,000
25,001 – 35,000
35,001 & above
5. Educational Background ( Parents)
High School
Intermediate
Graduate
Post Graduate
If Other
Specify
Section B: About mobile phones
6) Which mobile phone you are using.
A) Nokia B) Samsung
38. C) Sony Ericson D) LG
E) Motorola F) iPhone
G) Blackberry H) Others
Specify
7) Please write the model of your phone
(example: Nokia 1100, Ericson
k800i, etc.)
8) How long you are using the mobile phone
Less than 1 year
1 – 2 years
2 – 4 years
Above 4 years
9) What are the reasons for using the above mentioned model.
A) WAP
B) Just to talk on it
C) Use GPRS function
D) Receive Email & SMS
E) Down Load Files
F) Others (Specify
39. 10) How often do you change your mobile phone
Less than 1 year
1 – 2 years
2 – 4 years
Above 4 years
11) What phone Accessories do you have?
A) Handsfree
B) Bloothooth Head Set
C) USB Data Cable
D) Memory Card (SD Card)
E) Others(Specify
12) Latest Mobile facilities which you are aware of:-
(Can tick multiple boxes of the facilities you know.)
A) GPRS
B) 3G
C) MMS
D) BLOOTOOTH
E) INFRARED
F) VIDEO CALL
G) OTHER FACILITIES (Specify)
13) What is your favourite brand in Mobiles?
(Please choose your 3 favorite brands in order of preference from the brands in the
table below. 1-most favorite,
3-least favorite.)
1 2 3
A) Nokia
B) Samsung
C) Sony Ericson
D) LG
E) Motorola
G) Blackberry
40. H) Others
Specify the brand.
14) Why you like the brands you chose above?(Please indicate the
important of below factors when you choose the brands. 1-very important, 2-
somewhat important, 3-neither important nor unimportant, 4-less important, 5-
unimportant.)
1 2 3 4 5
A) Advertisement
B) Appearance
C) Price
D) Functions
E) Quality
F) Brand Image
G) Service
H) Recommended by friends
I) Others
Specify.
15) Do you prefer phones to be
Slim or medium or thick
Light or medium or heavy
Small or medium or large
16) What would you be willing to pay for a mobile phone
Less than 10,000
10,001 to 20,000
20,001 to 40,000
Any amount( Specify
17) Where did you often see the mobile advertisement?
41.
A) TV B) News Paper
C) Magazine D) Online
E) Outdoor F) Radio
G) Leaflets
H) Others (specify
18) Consider the TV advertisement you like – what brand is it
promoting
A) Nokia B) Samsung
C) Sony Ericson D) LG
E) Motorola F) iPhone
G) Blackberry H) Others
Specify
19) Which of the following would impress you the most?
(Please indicate the important of below factors when you choose the brands. 1-very
important, 2-somewhat important, 3-neither important nor unimportant, 4-less
important, 5- unimportant.)
1 2 3 4 5
A. Slogan
B. Picture
C. Color
D. Story
E. Spokesperson
F. Music
G. Others
H. Recommended by
Friends
I. Others (Specify)
42. 20.) Are there any general comments you would make about
what you like/dislike about mobile phones? (This could be
pricing, location of sales, reception, colour, memory, or
anything else.)