This document is the first issue of a monthly magazine called "17 Monthly" aimed at celebrating young women. It provides beauty and fashion tips including makeup looks inspired by actresses Hailee Steinfield, Selena Gomez, and Chloe Moretz. It also includes promotions for beauty products from 17 cosmetics which are available exclusively at Boots stores. The magazine guides readers on daytime and nighttime fashion outfits as well as how-to tutorials for makeup and nail art. An article discusses the history and uses of cosmetics in Ancient Egypt.

1. Monthly
January 2013
Partnered with

3. WELCOME
Welcome to 17 Monthly’s first
issue, which celebrates the
joy of becoming a young
woman.
This issue is your personal
guide to all things beauty.
Whether you are planning your
next party, preparing for your
prom or just wanting to make an
impact to your everyday life,
17 is here to show you
inspiring high street and
make-up looks made exclusive
to you from Boots and River
Island.
So, turn off your phones and
enjoy our gift to you!
Than
MoRe
SKINDEEP

4. Hailee Steinfield
Selena Gomez
Cloe Moretz
Chloe Moretz is only 16 years old, but
she’s already making a name for her-
self with her amazing fashion sense.For
Moretz’s look, focus on thick black eye-
liner and multiple coats of mascara on
only your top lids and eyelashes.
At 20 years old, Selena always man-
ages to look appropriate on and off
the red carpet. She illuminates her
eyes with dramatic lashes and keeps
her look youthful with gloss covered
lips.
14 year old Hailee braved the mature
look with bright red lips making her
look wiser beyond her years. To get
this look keep makeup to a minimum so
your lips stand out
3 Prom
Inspired
Makeup

5. Achieve a flawless
makeup look without the
fuss of complicated shade
matching. £6.29
Treasure the new metallic
eye shades; Try 17 Solo
Eyeshadow in Sea Green.
£3.89
17 Blush Powder gives
no fuss blush in 6 soft
shades. £3.49
Bring out the animal in
you with bold, beautiful
eyes this season. £6.29
17 Va Va Voom
Lipgloss. Get ready
for tingling sensation.
£3.79
Collection

6. Get
the
Look
DAYTIME
Daisy Jumper £35, Shorts £40, Bralet £8
Sandals £35, Sunglasses £12, 17 Blueliner
£3.99, 17 Mascara £5.99
Polka Dot dress £40, Watch £25,
Bracelet £16, Sunglasses £11,
17 Lipstick £4.79

7. Cage dress £65, Studs £8, Phone Case £10
Peep Toe heels £65, 17 Gold Nail Pollish £2.79
Crop Top £32, Velvet Skirt £35,
Leopard Platforms £55, Ring
£12, Bowler Hat £18,
17 Cat Eyeliner £3.99
NIGHTIME

8. How Do I
Do It?
MAKEUP
‘By the eyes, we see our
soul’
Using eyeliner gives an
opportunity not only to
change your eye’s shape,
but can also fill in thin
looking lashes. The eye-
liner is used for empha-
sizing the shape of the
eye by framing the eyelid
and accentuating the lash
line. This month, try
dazzling your eyes with
stick-on diamantes for a
darker, quirker look.
You will need:
1. Diamantes
2. Glue
3. Twizzer
4. 17 Cateye Liner
5. 17 Blowout Mascara

9. NAILSFor those who love
nail art, but don’t
want to buy acrylics.
Here are two easy,
quick plaid steps to
do at home,using 17
Nails Effects
collection.
You will need:
1. Scissors
2. Clear tape
3. Base colour
4. One/Two Nails polish for tape
5. Top Coat

10. Beauty and Cosmetics in
Ancient Egypt
The Egyptians are, of course,
well known for their opulent eye
makeup, which was applied from
the eyebrow to the base of the
nose. What many do not know,
however, is that the eye makeup
also served a practical purpose;
the ingredients of the makeup
had antibacterial qualities and
helped to deter flies. Addition-
ally, the colors were applied to
serve as a protection against
the hot Egyptian sun.
The most popular makeup colors
at the time were green, black,
and indigo
blue. Blacks were
made from
kohl, which is composed prin-
cipally of a sulfide of lead
called galena, and was some-
times deepened further in color
by using soot. Greens were made
from what is now known as the
gemstone malachite, an oxide of
copper, while blues were made
from the gemstone called lapis
lazuli. Everything was ground
and then mixed with a gum or
water to make a paste that was
easy to apply with tools made
out of wood, bronze, obsid-
ian, or glass.
Eye makeup, however, wasn’t
all the Egyptians used. Many
women lightened the color of
their skin or covered flaws
with face powders made from
chalk or white lead. They
also rouged their cheeks and
lips with red ochres and
iron oxides. Many tinted
their nails with sheep fat
and blood or henna.

11. We bring our sisters
We bring our friends
Our woman way
Our woman way
By our lives, we differ
By our hearts, do we love
By our eyes, we see the soul
By our hands, we for a tribe
We are sisters who dream
We are sisters who dare
We are sisters who act
We are friends who care
We are the same people
Deeper than before

12. 17 cosmetics
availabe exclusivly at