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Georgios Drakopoulos
Special Adviser to the Secretary General, UNWTO
President & CEO, tourism generis
Sustainability within the context of
tourism policy
Purpose of the presentation
To share a more practical approach
on the issues of sustainability in tourism
and discuss policy implications
 The definition & the framework
 The players
 The challenges
 The actions
 The recommendations
Presentation outline
UNWTO definition for the sustainable tourism
"Tourism that takes full account of its current and future
economic, social and environmental impacts, addressing
the needs of visitors, the industry, the environment and
host communities"
UNWTO definition for the sustainable tourism
"Tourism that takes full account of its current and future
economic, social and environmental impacts, addressing
the needs of visitors, the industry, the environment and
host communities"
UNWTO definition for the sustainable tourism
"Tourism that takes full account of its current and future
economic, social and environmental impacts, addressing
the needs of visitors, the industry, the environment and
host communities"
Sustainable Tourism: putting together
 Visitors
 Industry
 Host Communities
Economic
Social
Environmental
Visitors
Industry
Host Communities
Sustainable Tourism: putting together
Sustainable Tourism: a simplified complexity...
Who is going to manage it?...and how?
Governments
Who? Three (3) players !
Governments Businesses
Who? Three (3) players !
Governments CommunitiesBusinesses
Who? Three (3) players !
How??
How??
Very long term project – no cash benefits
Policy level: Governments on sustainability
Very long term project – no cash benefits
Policy level: Governments on sustainability
First things First
Policy level: Businesses and sustainability
Policy level: Communities and sustainability
Indicators level: to measure ...
Indicators level: to measure ...
Indicators level: to measure ...
 Program for Sustainable
Development of Tourism
 Policy Guidelines & Tools
 Climate Change
 Ecotourism
 Rural & Community based Tourism
 Initiatives & Certification Systems
for Sustainable Tourism
 2017 International Year of
Sustainability of Tourism
Need help? UNWTO is here!
UNWTO Actions
UNWTO Actions
UNWTO Actions
UNWTO Actions
UNWTO Actions
2013 Tourism @ GDP (%)
MOLDOVA 2,5
ROMANIA 5,1
SERBIA 5,7
RUSSIA 5,8
ARMENIA 7,6
UKRAINE 8,6
AZERBAIJAN 8,8
TURKEY 12,3
BULGARIA 13,3
GREECE 16,2
ALBANIA 16,7
GEORGIA 21,1
Source: WTTC
When to start?
INT ARR/POP
MOLDOVA 0.02
ROMANIA 0.08
SERBIA 0.10
RUSSIA 0.20
ARMENIA 0.32
UKRAINE 0.56
AZERBAIJAN 0.20
TURKEY 0.50
BULGARIA 0.99
GREECE 1.63
ALBANIA 1.03
GEORGIA 0.50
When to start?
Leadership
Recommendations
Ministers and policy makers
Leadership Institutionalization
Recommendations
Ministers and policy makers
OK, we understand but...
Recommendations
Businesses, leaders & followers
Recommendations
Communities
Recommendations
Communities
www.tourism-generis.com
Georgios Drakopoulos
Special Adviser to the Secretary General, UNWTO
President & CEO, tourism generis
Sustainability within the context of
tourism policy

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