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![[9 of Top 20 in Google Play @ 2013.12.14]
already dominates
mobile app tracking & marketing
analytics market in Korea
Property of IGAWorks, inc. All Right Reserved.
[6 of Top 10 in Google Play @ 2013.12.12]
NHN, Nexon, WeMade, Neowiz, Com2us, Patigames, 4:33, Nextfloor 등
1,670여개 앱이 이용 중 !! (2014.3 현재)](https://image.slidesharecdn.com/openupconfigaw201403releasever-140311022510-phpapp01/85/16-_IGA-15-320.jpg)
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16회 오픈업/게임스타트업을 위한 마케팅 전략과 노하우_IGA웍스마국성대표
IGAWorks is a one-stop solution for app marketing and monetization in Korea that provides user acquisition, monetization, analytics, and engagement services. It works with over 500 client apps with 10 million daily users. IGAWorks is capable of boosting apps to top rankings on app stores and has partnerships with major Korean app developers. The document promotes IGAWorks' integrated platform for app growth and monetization.
16회 오픈업/게임스타트업을 위한 마케팅 전략과 노하우_IGA웍스마국성대표
- 1. Introducing IGAWorks Marketing &Monetization for Mobile Apps Property of IGAWorks, inc. All Right Reserved.
- 2. My Apps One-Stop Solutionfor App Business w/ 500+ Power Apps & ADNWs & 10M+ Daily Active Users & 38M+ Device Profile Analytics3 User Engagement4 User Acquisition1 Monetization2 IGAWorks is.. Property of IGAWorks, inc. All Right Reserved.
- 3. My App One SDK! (or Server to Server) Integrated Integrated Integrated Integrated Integrated Integrated Integrated Integrated #1. User Acquisition Platform CJ E&M NetMarble (exclusive) KAKAO TALK GAME Reward Apps Partners Oversea Ad Networks - 원스탑 미디어믹스 플랫폼 - 국내 최대 볼륨의 인스톨 수용 능력 (최대 4백만 유니크 설치+실행/1개앱) - 국내 보상형 인벤토리 도달율 99.9% - 매체 간, 오가닉 유입 간 중복 설치 절대금지! - 카카오 플랫폼 내 최대광고 수익제공 사업자 In-App OfferWall Partners Property of IGAWorks, inc. All Right Reserved. Integrated
- 4. IGAWorks is the‘Invisible Hand’ that moves Korea’s app store top charts. Ranked by IGAW’s MKT Ranked by IGAW’s MKT Ranked by IGAW’s MKT Ranked by IGAW’s MKT Google Play Chart KAKAO Game Chart IGAWorks is the only ad network capable of bursting your app to top 5 spot on Google Play and top 1 spot on other app store. Property of IGAWorks, inc. All Right Reserved.
- 5. Paid User Organic (unPaid) Leverage : eCPNU의 최소화! Promotion! 카톡인기 카톡신규 구글신규 구글인기무료 친구초대 . . . * CPI를 활용한 부스트 마케팅의 오해 Paid User에 대한 ROI만 계산하면 X
- 6. * IGAW’s BoostingPerformance Property of IGAWorks, inc. All Right Reserved. 재방문자(RU) 비교 (리워드 vs 논리워드)
- 7. 450,000 Paid DL in 2weeks Ranked @ Overall Top 2 Organic(=Unpaid) lead 1.1M DL in 20 days RetenLon Users make big DAU =CPI Budget $ Paid DL + ‘Unpaid DL’Paid DL Budget $ Chart Leverage * IGAW’s Boosting Performance Property of IGAWorks, inc. All Right Reserved.
- 8. 280,000 CPI DL in 9days 700,000 Organic DL in 30days Organic/Paid = 247% CPI = 400원 -‐-‐> eCPNU = 115.3원 효과! GP전체 5~9위 10일 유지 Paid DL Unpaid DL Standard case: 200~300%
- 9. 410,000 CPI DL in 2w 1,070,000 Organic DL in 20days Organic/Paid = 257% CPI = 400원 -‐-‐> eCPNU = 111.9원 효과! GP전체 2~3위 10일 유지 Normal case?
- 10. 410,000 CPI DL in 2w 1,070,000 Organic DL in 20days Organic/Paid = 257% CPI = 400원 -‐-‐> eCPNU = 111.9원 효과! GP전체 2~3위 10일 유지 Good case : Organic Vs. Paid는 250%로 중간이지만, RU를 잘 끌어낸사례
- 11. 450,000 CPI DL in 2w 1,500,000 Organic DL in 2w Organic/Paid = 333% CPI = 400원 -‐-‐> eCPNU = 92.3원 효과! GP전체 1~3위 10일 유지 Good case
- 12. Organic/Paid = 425.7% CPI = 400원 -‐-‐> eCPNU = 41.0원 효과! 248,000 CPI DL in 30days 1,056,000 Organic DL in 30days GP전체 17~30위 30일유지 비게임, 순위방어. Good Case
- 13. #2. Monetization Direct CPI* SocialCPI** PC to Mobile CPI CPI + Engagement SNS Posting Offer Wall / Event Page My App’s non-paying users .... Property of IGAWorks, inc. All Right Reserved. : 2013 누적 매체비 지급액, 100억원 돌파!!
- 14. - Visibility about‘USER’s Acquisition, Retention, Monetization Analysis - Cohort Analysis - Marketing Channel ROI Analysis - Issue Tracking Link and Activity code - Funnel Chart Analysis - Ranking Chart Anaylsis #3. Analytics Property of IGAWorks, inc. All Right Reserved.
- 15. [9 of Top20 in Google Play @ 2013.12.14] already dominates mobile app tracking & marketing analytics market in Korea Property of IGAWorks, inc. All Right Reserved. [6 of Top 10 in Google Play @ 2013.12.12] NHN, Nexon, WeMade, Neowiz, Com2us, Patigames, 4:33, Nextfloor 등 1,670여개 앱이 이용 중 !! (2014.3 현재)
- 16. * IGAW’s Partners: 17개 app (2014/3/4, 인기무료 50위 중)
- 17. * IGAW’s Partners: 32개 app (2014/3/4, 최고매출 50위 중)
- 18. - AdBrix integratedapps can implement cross-promotion campaigns within in-house games - Reward users at different levels of engagement in addition to simple install - Inter-company cross promotion coming soon. #4. Engagement + Cross-Promotion Type1. non-incentivized Display Type2. Incentivized CPI Type3. Level Engagement CPI Property of IGAWorks, inc. All Right Reserved.
- 19. Thank you! For more information visit www.ad-‐Brix.com www.adPOPcorn.com Contact us at contact@igaworks.com or call us at +82-‐2-‐2132-‐5120 Property of IGAWorks, inc. All Right Reserved.