Augmented reality apps are getting developed and released much more quickly now that Apple and Google launched their developer platforms. What was once only the concept of science fiction, it’s now possible to see how augmented reality can go mainstream and impact the way we work and live. There are lots of people talking about the possibilities of augmented reality; here are a few quotes.

1. 16 Fascinating Augmented
Reality Quotes Everyone Should
Read

2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
16 Fascinating Augmented Reality Quotes
Everyone Should Read
It wasn’t until Apple introduced ARKit and Google launched ARCore, both platforms that
make it easier for developers to create augmented reality apps, that companies,
developers, and even the public began to see that augmented reality (AR) would become
mainstream.
Even though the technology for AR that overlays virtual images onto the real world had
existed before, once these development platforms launched it became significantly easier
to build apps.

3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
16 Fascinating Augmented Reality Quotes
Everyone Should Read
Since it became easier to build AR apps, there was a boost in the release of them on a scale
similar to the adoption rates that Apple saw in 2008 when they opened the App Store.
Ideas for AR applications beyond gaming began to percolate, and companies such as IKEA
and L’Oreal started dreaming up uses for the technology that could enhance the customer
experience. As with any new exciting technology—and AR is no different—many people
have things to say about the possibilities and perils of adopting it.
Here are a few of our favourite quotes about augmented reality.

4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
“I do think that a significant portion of the population of
developed countries, and eventually all countries, will
have AR experiences every day, almost like eating three
meals a day. It will become that much a part of you.”
- Tim Cook
“We wouldn’t have been able to touch this before [ARKit
was announced]. If you even wanted to consider AR you
had to work out how to do things like plane detection
and for three guys in a room trying to make games, that’s
huge.”
- Travis Ryan

5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
“There are a lot of issues that it opens up like for example
who is allowed to place an augmented reality object
where. Can someone from Burger King walk into a
McDonald's and place a Burger King ad there? What are
the rules? It's a whole new kind of field of consideration.”
- Scott Belsky
“Augmented reality is the ‘boy who cried wolf’ of the
post-Internet world - it’s long been promised but has
rarely been delivered in a satisfying way.”
- Om Malik

6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
“A key part of that journey is making an open platform
where any developer can create anything they want.”
- Mark Zuckerberg
“We took the heavy lifting and put it in the operating
system and now the developer can focus on their
passions - the board game, the space app and so on.”
- Tim Cook

7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
“Well we believe that augmented reality is one of those
new mediums that could be as big as if not bigger than
the web. One of the areas where consumers adopt
something new is when it makes something drastically
easier. When I think about augmented reality I think
about instances like finding your way somewhere, finding
your friends in a stadium, or going to a conference and
looking around and knowing who everyone is because
their LinkedIn profile is hanging over their heads.”
- Scott Belsky

8. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
“I think everyone would basically agree that we do not
have the science or technology today to build the AR
glasses that we want. We may in five years, or seven
years, or something like that. But we’re not likely to be
able to deliver the experience that we want right now.”
- Mark Zuckerberg
“I’m excited about augmented reality because unlike
virtual reality, which closes the world out, AR allows
individuals to be present in the world but hopefully
allows an improvement on what’s happening presently.”
- Tim Cook

9. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
“But I think getting the stepping stones right is the art in
this.”
- Mark Zuckerberg
“There will be hundreds of millions of phones that will be
AR ready. And the current stage is … we are helping
developers … build the experiences … so that it becomes
a daily habit. And once it does, I suspect the natural
evolution of monetization comes through.”
- Amit Singh

10. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
“But I think getting the stepping stones right is the art in
this.”
- Mark Zuckerberg
“We think AR apps will command a price premium.” -
Wamsi Mohan

11. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
“Simply put, we believe augmented reality is going to
change the way we use technology forever. We’re already
seeing things that will transform the way you work, play,
connect and learn.”
- Tim Cook
“Next we’re looking at how do we make that even more
immersive, and how do we allow more people to have a
shared experience together in a public space.”
- John Hanke

12. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
“AR is going to take a while, because there are some
really hard technology challenges there. But it will
happen, it will happen in a big way, and we will wonder
when it does, how we ever lived without it. Like we
wonder how we lived without our phone today.”
- Tim Cook

13. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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