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Quaker Chewy Yogurt
OMMA Mobile




Moms spend an average of 3.9 hours a day on their
smartphones.
48% of moms who own a tablet and 39% of moms
who own a smartphone said the #1 activity they
engage in with their children is playing a game.
Source: Disney Interactive Media Groups and Ipsos OTX MediaCT



                             appssavvy.com • 212.941.5759 | New York | San Francisco | Los Angeles | Chicago | Detroit
Click HERE to begin demo
Quaker Chewy Yogurt
 OMMA Mobile


The opportunity isn’t around the activity.
The opportunity is the activity
                                            • Quaker will connect with Mom on-the-
                                              go and in-home as she performs mobile
                                              “Family First” activities

                                            • Target Moms engaged in photo-sharing,
                                              shopping, gaming –all her favorite
                                              mobile activities –to deliver the Chewy
                                              message

                                            • Generate awareness and trial through
                                              coupon distribution




                  appssavvy.com • 212.941.5759 | New York | San Francisco | Los Angeles | Chicago | Detroit
Quaker Chewy Yogurt
OMMA Mobile

Chewy Experience: Reach Mom as she
plays games with her children




                      Consumer preforms an
                      activity e.g. “build a farm”   Ad triggered   Multiple
                      in We Rule                     by activity    engagement options
Quaker Chewy Yogurt
OMMA Mobile

Chewy Experience: Reach Mom as she
reviews her favorite audio book




                                                                        Rich ad experienced
                                                                        delivered, full screen video
     Consumer preforms an           Ad triggered   Multiple
     activity e.g. write a review   by activity    engagement options
adtivity™ supports Android and iOS devices
                 71% of US Market Share as
                    Consumers engage




Source: ComScore MobiLens August 2011

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1545 omma mobile michael vos

  • 1. Quaker Chewy Yogurt OMMA Mobile Moms spend an average of 3.9 hours a day on their smartphones. 48% of moms who own a tablet and 39% of moms who own a smartphone said the #1 activity they engage in with their children is playing a game. Source: Disney Interactive Media Groups and Ipsos OTX MediaCT appssavvy.com • 212.941.5759 | New York | San Francisco | Los Angeles | Chicago | Detroit
  • 2. Click HERE to begin demo
  • 3. Quaker Chewy Yogurt OMMA Mobile The opportunity isn’t around the activity. The opportunity is the activity • Quaker will connect with Mom on-the- go and in-home as she performs mobile “Family First” activities • Target Moms engaged in photo-sharing, shopping, gaming –all her favorite mobile activities –to deliver the Chewy message • Generate awareness and trial through coupon distribution appssavvy.com • 212.941.5759 | New York | San Francisco | Los Angeles | Chicago | Detroit
  • 4. Quaker Chewy Yogurt OMMA Mobile Chewy Experience: Reach Mom as she plays games with her children Consumer preforms an activity e.g. “build a farm” Ad triggered Multiple in We Rule by activity engagement options
  • 5. Quaker Chewy Yogurt OMMA Mobile Chewy Experience: Reach Mom as she reviews her favorite audio book Rich ad experienced delivered, full screen video Consumer preforms an Ad triggered Multiple activity e.g. write a review by activity engagement options
  • 6. adtivity™ supports Android and iOS devices 71% of US Market Share as Consumers engage Source: ComScore MobiLens August 2011