How to use sound on the internet to improve your website by making it more engaging, interactive, and sticky.

1. How to make your website more engaging,
interactive, and sticky with sound and multimedia.
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2. A recorded welcome message can help you
make a website that stands out and lends a
human feeling to the virtual experience
Holdcom’s homepage
uses sound to welcome
visitors and intrigue
them to further
investigate service
offerings, testimonials,
and more.
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3. Virtual tours are a great way to introduce
online visitors to your real life facility. Adding
audio can help make them more effective and
engaging.
Ivy Hill Rehabilitation
and Nursing Center
plays a virtual tour
that explains the
center’s offerings
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4. In addition to printed testimonials, offer audio
testimonials. Online visitors will relate to the
human voice in which they’re spoken.
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5. From one page of
your site, direct “Visit our current
visitors to another promotions page
page in which they to get all of our
might be interested. best prices!”
For example, direct
visitors from “Current
Promotions” to your
“Contact Us” or “Buy
Now” pages
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6. Stream and loop
your audio
content into a
playlist that
visitors can
listen to. It can
include legally
licensed music
to keep it fresh,
too.
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7. A podcast is an easy way
to inject your voice into
your organization’s
website. Immediately
consumable, they are a
great compliment to
traditional blogging.
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8. Have more to say
about a particular
topic? Record it,
add a link, and
encourage visitors
to give you a listen.
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9. Give a 1 sentence summary of an individual
page. Make sure it’s enticing and encourages
visitors to read on.
Holdcom’s Message
On Hold Service
page includes
audio from a voice
over that says,
“Message On Hold:
Holdcom’s Flagship
Service”
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10. Create videos, with a voice over, that teach
your visitors how to do something.
See an example on the next slide
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11. An audio logo is an easy way to associate your
brand with sound. You can use text, music, or a
combination of the two.
Read More About Sonic Branding
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12. Holding a real or virtual event? Record it now
so it can be played on your website later
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13. People love resources. Use audio to quickly
create them and keep your audience inspired.
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14. Want to wish your
customers a happy
birthday or a great
new year? An audio
greeting card
hosted on your
website can be
linked from an
email for extended
enjoyment.
Click to Listen
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15. Keep visitors
informed by
answering FAQs
with audio
messages. This
shows that your
business is
personable and
extremely helpful.
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16. Announcing big news? Accompany your press
release with an audio file. This will make your
content more easily shared and is great for
journalists and bloggers who are on the go.
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17. Adding audio to your website can help people
spend more time engaging with your content.
Audio is frequently underutilized on the
internet, making it an easy way to set your
website apart from the competition.
Learn more at www.holdcom.com
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