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Organization Structure
2
Learning Objectives
◆ Describe the most common organization
structures used today and understand their
strengths and weaknesses.
◆ Present the process of downsizing.
◆ Describe and evaluate the reengineering
intervention.
Contingencies Influencing Structural Design
3
Structural
Design
Environment
Organization
Strategy
Technology
Organization
Size
The Functional Structure
President
VP
Finance
4
VP
Human
Resources
VP
Research
VP
Engineering
VP
Marketing
VP
Manufacturing
The Functional Structure
5
• Promotes and develops technical specializations
• Reduces duplication of scarce resources and supports flexible deployment
• Enhances career development for specialists within large departments
• Facilitates communication and performance as superiors share expertise
with subordinates
• Supports the development of common processes
Advantages
• Emphasizes routine tasks; encourages short time horizons
• Fosters narrow perspectives by managers, not business metrics and broader
criteria for decision making
• Processes cut across functions making coordination and scheduling more
difficult
• Obscures accountability for overall outcomes; managers and employees may
not have a line of sight to business
• Difficulty developing general management capability
• Stable and certain environment
• Small- to medium-size
• Routine technology, interdependence within functions
• Goals of efficiency and technical quality
Disadvantages
Contingencies
The Divisional Structure
President
6
VP
Product B
VP
Product C
VP
Product A
Manager
Sales
Manager
Research
Manager
Manufacturing
The Divisional Structure
7
◆ Recognizes sources of interdepartmental dependencies, reduces complexity
◆ Allows diversification an expansion of skills and training
◆ Ensures accountability by departmental managers; promotes delegation of
authority
◆ Heightens departmental cohesion and involvement in work
Advantages
◆ May use skills and resources inefficiently; difficult to coordination across
divisions
◆ Limits career advancement by specialists to movements out of their
departments
◆ Impedes specialist’s exposure to others; hard to create common processes
◆ Puts multiple-role demands on people and so creates stress
◆ Line of sight is to business; divisional objectives over organization objectives
◆ Unstable and uncertain environments
◆ Large size
◆ Technological interdependence across functions
◆ Goals of product specialization and innovation
Disadvantages
Contingencies
The Matrix Structure
9
◆ Makes specialized, functional knowledge available to all projects
◆ Use people flexibly
◆ Maintains consistency by forcing communication between managers
◆ Recognizes and provides mechanisms for dealing with legitimate, multiple
sources of power
◆ Can adapt to environmental changes
Advantages
◆ Can be difficult to implement
◆ Increases role ambiguity, stress, and anxiety
◆ Performance is lowered without power balancing between projects and
functions
◆ Makes inconsistent demands and can promote conflict and short-term crisis
orientation
◆ May reward political skills over technical skills
◆ Dual focus on unique product demands and technical specialization
◆ Pressure for high information-processing capacity
◆ Pressure for shared resources
Disadvantages
Contingencies
The Process-Based Structure
11
◆ Focuses resources on customer satisfaction
◆ Improves speed and efficiency
◆ Adapts to environmental change rapidly
◆ Reduces boundaries between departments
◆ Increases ability to see total work flow
◆ Enhances employee involvement
◆ Lowers costs dues to overhead
Advantages
◆ Can threaten middle managers and staff specialists
◆ Requires changes in command-and-control mindsets
◆ Duplicates scarce resources
◆ Requires new skills and knowledge to manage lateral relationships and teams
◆ May take longer to make decisions in teams
◆ Can be ineffective if wrong processes are identified
◆ Uncertain and changing environments
◆ Moderate to large size
◆ Non-routine and highly interdependent technologies
◆ Customer-oriented goals
Disadvantages
Contingencies
The Customer-Centric Structure
CEO
12
Product 1
Market Facing
Customer
Segment Team
R & D
Customer
Team
Support Groups
Product 2
Service 1
Finance
Human
Resources
Manufacturing
Services
Service 2
Customer
Segment Team
The Customer-Centric Structure
13
◆ Presents one integrated face to the customer
◆ Generates a deep understanding of customer requirements
◆ Enables organization to customize and tailor solutions for customers
◆ Builds a robust customer response capability
Advantages
◆ Customer teams can be too inwardly focused
◆ Sharing learnings and developing functional skills is difficult
◆ Managing lateral relations between customer-facing and back office units is
difficult
◆ Developing common processes front and back is problematic
◆ Clarifying the marketing function is problematic
◆ Highly complex and uncertain environments
◆ Large Organizations
◆ Goals of customer focus and solutions orientation
◆ Highly uncertain technologies
Disadvantages
Contingencies
The Network Structure
14
Designer
Organization
Supplier
Organization
Broker
Organization
Producer
Organization
Distributor
Organization
Types of Network Markets
15
◆ Internal Market Network
◆ Vertical Market Network
◆ Intermarket Network
◆ Opportunity Network
The Network-Based Structure
16
◆ Enables highly flexible and adaptive responses
◆ Creates a “best of the best” firm to focus resources on customer and market
needs
◆ Each organization can leverage a distinctive competency
◆ Permits rapid global response
◆ Can produce “synergistic” results
Advantages
◆ Difficulty managing lateral relationships across autonomous organizations
◆ Difficulty motivating members to relinquish autonomy to join network
◆ Sustaining membership and benefits can be problematic
◆ May give partners access to proprietary knowledge and technology
◆ Highly complex and uncertain environments
◆ Organizations of all sizes
◆ Goals of organizational specialization and innovations
◆ Highly uncertain technologies
Disadvantages
Contingencies
The Downsizing Process
◆ Clarify the organization’s strategy
◆ Assess downsizing options and make relevant choices
◆ Implement the changes
◆ Address the needs of survivors and those who leave
◆ Follow through with growth plans
17
Three Downsizing Tactics
Downsizing Tactic Characteristics Examples
Workforce reduction ◆ Reduces headcount
◆ Short-term focus
◆ Fosters transition
◆ Attrition
◆ Retirement/buyout
◆ Layoffs
Organization redesign ◆ Changes
organization
◆ Medium-term focus
◆ Fosters transition
and transformation
◆ Eliminates functions,
layers, products
◆ Merge units
◆ Redesign tasks
Systemic redesign ◆ Changes culture
◆ Long-term focus
◆ Fosters
transformation
◆ Change
responsibilities
◆ Foster continuous
improvement
◆ Downsizing is normal
18
The Reengineering Process
◆ Prepare the organization
◆ Specify the organization’s strategy and objectives
◆ Fundamentally rethink the way work gets done
◆ Identify and analyze core business processes
◆ Define performance objectives
◆ Design new processes
◆ Restructure the organization around the new
business processes
19
Characteristics of Reengineered Organizations
◆ Work units change from functional departments to
process teams
◆ Jobs change from simple tasks to multidimensional
work
◆ People’s roles change from controlled to empowered
◆ The focus of performance measures and compensation
shifts from activities to results
◆ Organization structures change from hierarchical to flat
◆ Managers change from supervisors to coaches;
executives change from scorekeepers to leaders
20

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13_Organisational Structure.pdf format in

  • 2. 2 Learning Objectives ◆ Describe the most common organization structures used today and understand their strengths and weaknesses. ◆ Present the process of downsizing. ◆ Describe and evaluate the reengineering intervention.
  • 3. Contingencies Influencing Structural Design 3 Structural Design Environment Organization Strategy Technology Organization Size
  • 5. The Functional Structure 5 • Promotes and develops technical specializations • Reduces duplication of scarce resources and supports flexible deployment • Enhances career development for specialists within large departments • Facilitates communication and performance as superiors share expertise with subordinates • Supports the development of common processes Advantages • Emphasizes routine tasks; encourages short time horizons • Fosters narrow perspectives by managers, not business metrics and broader criteria for decision making • Processes cut across functions making coordination and scheduling more difficult • Obscures accountability for overall outcomes; managers and employees may not have a line of sight to business • Difficulty developing general management capability • Stable and certain environment • Small- to medium-size • Routine technology, interdependence within functions • Goals of efficiency and technical quality Disadvantages Contingencies
  • 6. The Divisional Structure President 6 VP Product B VP Product C VP Product A Manager Sales Manager Research Manager Manufacturing
  • 7. The Divisional Structure 7 ◆ Recognizes sources of interdepartmental dependencies, reduces complexity ◆ Allows diversification an expansion of skills and training ◆ Ensures accountability by departmental managers; promotes delegation of authority ◆ Heightens departmental cohesion and involvement in work Advantages ◆ May use skills and resources inefficiently; difficult to coordination across divisions ◆ Limits career advancement by specialists to movements out of their departments ◆ Impedes specialist’s exposure to others; hard to create common processes ◆ Puts multiple-role demands on people and so creates stress ◆ Line of sight is to business; divisional objectives over organization objectives ◆ Unstable and uncertain environments ◆ Large size ◆ Technological interdependence across functions ◆ Goals of product specialization and innovation Disadvantages Contingencies
  • 8. The Matrix Structure 9 ◆ Makes specialized, functional knowledge available to all projects ◆ Use people flexibly ◆ Maintains consistency by forcing communication between managers ◆ Recognizes and provides mechanisms for dealing with legitimate, multiple sources of power ◆ Can adapt to environmental changes Advantages ◆ Can be difficult to implement ◆ Increases role ambiguity, stress, and anxiety ◆ Performance is lowered without power balancing between projects and functions ◆ Makes inconsistent demands and can promote conflict and short-term crisis orientation ◆ May reward political skills over technical skills ◆ Dual focus on unique product demands and technical specialization ◆ Pressure for high information-processing capacity ◆ Pressure for shared resources Disadvantages Contingencies
  • 9. The Process-Based Structure 11 ◆ Focuses resources on customer satisfaction ◆ Improves speed and efficiency ◆ Adapts to environmental change rapidly ◆ Reduces boundaries between departments ◆ Increases ability to see total work flow ◆ Enhances employee involvement ◆ Lowers costs dues to overhead Advantages ◆ Can threaten middle managers and staff specialists ◆ Requires changes in command-and-control mindsets ◆ Duplicates scarce resources ◆ Requires new skills and knowledge to manage lateral relationships and teams ◆ May take longer to make decisions in teams ◆ Can be ineffective if wrong processes are identified ◆ Uncertain and changing environments ◆ Moderate to large size ◆ Non-routine and highly interdependent technologies ◆ Customer-oriented goals Disadvantages Contingencies
  • 10. The Customer-Centric Structure CEO 12 Product 1 Market Facing Customer Segment Team R & D Customer Team Support Groups Product 2 Service 1 Finance Human Resources Manufacturing Services Service 2 Customer Segment Team
  • 11. The Customer-Centric Structure 13 ◆ Presents one integrated face to the customer ◆ Generates a deep understanding of customer requirements ◆ Enables organization to customize and tailor solutions for customers ◆ Builds a robust customer response capability Advantages ◆ Customer teams can be too inwardly focused ◆ Sharing learnings and developing functional skills is difficult ◆ Managing lateral relations between customer-facing and back office units is difficult ◆ Developing common processes front and back is problematic ◆ Clarifying the marketing function is problematic ◆ Highly complex and uncertain environments ◆ Large Organizations ◆ Goals of customer focus and solutions orientation ◆ Highly uncertain technologies Disadvantages Contingencies
  • 13. Types of Network Markets 15 ◆ Internal Market Network ◆ Vertical Market Network ◆ Intermarket Network ◆ Opportunity Network
  • 14. The Network-Based Structure 16 ◆ Enables highly flexible and adaptive responses ◆ Creates a “best of the best” firm to focus resources on customer and market needs ◆ Each organization can leverage a distinctive competency ◆ Permits rapid global response ◆ Can produce “synergistic” results Advantages ◆ Difficulty managing lateral relationships across autonomous organizations ◆ Difficulty motivating members to relinquish autonomy to join network ◆ Sustaining membership and benefits can be problematic ◆ May give partners access to proprietary knowledge and technology ◆ Highly complex and uncertain environments ◆ Organizations of all sizes ◆ Goals of organizational specialization and innovations ◆ Highly uncertain technologies Disadvantages Contingencies
  • 15. The Downsizing Process ◆ Clarify the organization’s strategy ◆ Assess downsizing options and make relevant choices ◆ Implement the changes ◆ Address the needs of survivors and those who leave ◆ Follow through with growth plans 17
  • 16. Three Downsizing Tactics Downsizing Tactic Characteristics Examples Workforce reduction ◆ Reduces headcount ◆ Short-term focus ◆ Fosters transition ◆ Attrition ◆ Retirement/buyout ◆ Layoffs Organization redesign ◆ Changes organization ◆ Medium-term focus ◆ Fosters transition and transformation ◆ Eliminates functions, layers, products ◆ Merge units ◆ Redesign tasks Systemic redesign ◆ Changes culture ◆ Long-term focus ◆ Fosters transformation ◆ Change responsibilities ◆ Foster continuous improvement ◆ Downsizing is normal 18
  • 17. The Reengineering Process ◆ Prepare the organization ◆ Specify the organization’s strategy and objectives ◆ Fundamentally rethink the way work gets done ◆ Identify and analyze core business processes ◆ Define performance objectives ◆ Design new processes ◆ Restructure the organization around the new business processes 19
  • 18. Characteristics of Reengineered Organizations ◆ Work units change from functional departments to process teams ◆ Jobs change from simple tasks to multidimensional work ◆ People’s roles change from controlled to empowered ◆ The focus of performance measures and compensation shifts from activities to results ◆ Organization structures change from hierarchical to flat ◆ Managers change from supervisors to coaches; executives change from scorekeepers to leaders 20