1375 55 ad-weekpresentation_v7
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The document discusses trends in digital media consumption and their implications for sports marketing. It identifies five key trends: 1) Segment trends show millennials and digital natives prioritize social media and advanced technologies more than other groups. 2) Mobile usage is surpassing desktop as people access the internet from smartphones and tablets. 3) Social media is becoming more important for engagement, as fans share content and opinions online. 4) Millennials and digital natives now represent a major share of consumer spending power. 5) Gender trends show women increasingly using digital platforms and representing a significant portion of sports fans online.
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1375 55 ad-weekpresentation_v7
- 2. PEOPLE LEE BUSHKELL ANDREA CHARLES MARTY CONWAY VP of Media Sales HARRISON METZGER VP, Sports Marketing PGA TOUR Digital Director, Digital EVP, Chief Marketing & IMRE & PGA TOUR Entertainment Engagement Communications Officer Pepsi Detroit Pistons
- 4. PLAY #1: SEGMENT TRENDS Source: BCG Analysis, Note: Size of word indicates frequency of response
- 5. PLAY #1: SEGMENT TRENDS Source: U.N., Department of Economic and Social Affairs
- 6. PLAY #2: SHIFT TO MOBILE FROM DESKTOP Source: Neilsen Q1 2011 Mobile Connected Device Report
- 7. PLAY #2: SHIFT TO MOBILE FROM DESKTOP Source: SymphonyIRI Retailer & Brand Loyalty Survey, Q2 2012
- 8. PLAY #3: SOCIAL • They are more comfortable with advanced technologies • They expect services to improve their lifestyles and event experiences • They anticipate that advanced technologies will improve their sports event experiences • Advanced technologies are a prerequisite for engaging Millennials in sports *Acatel-Lucent Research
- 9. PLAY #4: BUYING POWER Source: comscore, 2012
- 10. PLAY #5: GENDER TRENDS Source: Neilsen
- 11. PLAY #5: GENDER TRENDS
- 12. MILLENNIALS & DIGITAL NATIVES AS SPORTS FANS Questions & Answers
Editor's Notes
- Top right graph – Self perception vs. Perception by othersBottom right graph – Recreate this image so its more readableLets discuss the chart on the left
- Top right graph – Self perception vs. Perception by othersBottom right graph – Recreate this image so its more readableLets discuss the chart on the left
- For the stat in the bottom right, lets create on image that showcases all three stats of millennials vs. general population
- For the stat in the bottom right, lets create on image that showcases all three stats of millennials vs. general population
- Marty to add one stat
- Need an image that calls out this stat
- Top right graph – Self perception vs. Perception by othersBottom right graph – Recreate this image so its more readableLets discuss the chart on the left
- Lets discuss out this gets displayed. Need to lose the copy at the top – Don’t forget female fan and copy directly under that. Keep the other stats and call them out and keep the image of the woman.