The document outlines the creative campaign for Easton Village. The objectives are to demonstrate the desirable lifestyle at Easton Village, refresh advertising creative, drive new traffic, and build awareness of new model homes. Print ads, email blasts, and web banners were created with messaging focused on the waterside small-town lifestyle and amenities like a clubhouse and marina. The creative aims to create excitement and encourage potential buyers to tour available model homes.
Presqu'ile Point Lighthouse Preservation SocietyPPLPS
The goal of our non-profit organization is to restore our lighthouse in Brighton, Ontario, that was finished being built originally in 1840, and desperately needs our help. By forming community relations, strategic partnerships, hosting fundraising and awareness events, and being involved in community educational events, we plan to raise the funds and acquire the necessary skilled labour needed to restore our lighthouse to its former glory.
Presqu'ile Point Lighthouse Preservation SocietyPPLPS
The goal of our non-profit organization is to restore our lighthouse in Brighton, Ontario, that was finished being built originally in 1840, and desperately needs our help. By forming community relations, strategic partnerships, hosting fundraising and awareness events, and being involved in community educational events, we plan to raise the funds and acquire the necessary skilled labour needed to restore our lighthouse to its former glory.
Preview what we have in store at Miracle Day 2009. What will we accomplish at Community of the Great Commision, CCNC-N's beloved campgrounds? Come and see!
This presentation was made by Penny Baker, Chief Executive of Visit Lincolnshire at their Annual 'Success Through Quality' Conference held on Tuesday 23 February, 2010 at the Petwood Hotel, Woodhall Spa, Lincolnshire.
Seabrook has a known archaeological history dating back to approximately 200 B.C. In 1666, British subject Lt. Col. Robert Sanford arrived on Seabrook as an explorer in royal service to King Charles II. By 1684, the local Stono Indians were persuaded to cede their lands to the proprietary government, which in turn sold the property to English settlers.
Aprenda como você pode ler 1 livro por semana sem fazer nenhum treinamento específico para aumentar a sua velocidade de leitura. Aprenda TAMBÉM como você pode diminuir pela metade o tempo necessário de leitura diária para ler um livro por semana ao realizar um treinamento GRATUITO para ler 2x mais rápido. Quer saber como? Acesse agora o artigo completo em EstudoEsquematizado.com.br
Preview what we have in store at Miracle Day 2009. What will we accomplish at Community of the Great Commision, CCNC-N's beloved campgrounds? Come and see!
This presentation was made by Penny Baker, Chief Executive of Visit Lincolnshire at their Annual 'Success Through Quality' Conference held on Tuesday 23 February, 2010 at the Petwood Hotel, Woodhall Spa, Lincolnshire.
Seabrook has a known archaeological history dating back to approximately 200 B.C. In 1666, British subject Lt. Col. Robert Sanford arrived on Seabrook as an explorer in royal service to King Charles II. By 1684, the local Stono Indians were persuaded to cede their lands to the proprietary government, which in turn sold the property to English settlers.
Aprenda como você pode ler 1 livro por semana sem fazer nenhum treinamento específico para aumentar a sua velocidade de leitura. Aprenda TAMBÉM como você pode diminuir pela metade o tempo necessário de leitura diária para ler um livro por semana ao realizar um treinamento GRATUITO para ler 2x mais rápido. Quer saber como? Acesse agora o artigo completo em EstudoEsquematizado.com.br
Curva do esquecimento - Aprenda como ter uma memória poderosa!Estudo Esquematizado
Descubra como evitar a curva do esquecimento e tenha uma memória poderosa. Nunca mais esqueça os conteúdos que você estudar. Acesse agora o artigo completo e leve o seu aprendizado para o próximo nível! Acesse: EstudoEsquematizado.com.br a confira todos os nossos e-books e materiais gratuitos!
The Sperry Van Ness® organization shares a portion of their new weekly listings via their national sales call. Visit www.svn.com/mondaycall if you would like to attend our weekly call which we open up to the brokerage community.
The Sperry Van Ness® organization shares a portion of their new weekly listings via their national sales call. Visit http://www.svn.com/national-sales-callif you would like to attend our weekly call which we open up to the brokerage community.
3. 3 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Objectives
4. 4 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Objectives
Core Intent
• Demonstrate the desirable lifestyle
at Easton Village to home buyers
• Add new energy to community
advertising by refreshing and
updating all creative
• Drive new traffic to Easton Village
• Build awareness of new model
homes available to tour at
Easton Village
5. 5 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Core Challenges
• The community has been selling
since 2007, and excitement
has waned
• The perception that the community
is farther away than it is from the
Bay Bridge
• Competition with similar lifestyle
communities on the Eastern Shore
Objectives
6. 6 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Objectives
Creative Rationale
In order to create new energy for Easton Village, we have refreshed both
the messaging and aesthetic of the advertising for the community while
maintaining the brand consistency through the use of established
brand elements.
Messaging has been focused on the advantages of a waterside,
small-town lifestyle on the Eastern Shore with additional emphasis
on the low maintenance living, proximity to the bridge and extensive
amenities that homebuyers will find at Easton Village.
Homebuyers are encouraged to act on these messages by
touring the available models at Easton Village and visiting the
Easton Village website.
7. 7 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions
8. 8 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Print Ads
A small-town coastal lifestyle is waiting.
Enjoy main-level luxury living in a
new home full of coastal style, just
40 minutes from the Bay Bridge.
Single Family Homes from $419k
(410) 770-4676 | MHBR#5867
EastonVillage.com/Charm28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home purchases after 5/25/2015.
See a Builder Sales Manager for details.
Single Family Homes from $449k
(888) 673-1097 | MHBR#6998
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Schedule Your Tour Today
Our next five buyers get $30,000 in incentives*
Life is better in a new home by the water.
Enjoy main-level luxury living in a
new home full of coastal style, just
40 minutes from the Bay Bridge.
Single Family Homes from $419k
(410) 770-4676 | MHBR#5867
EastonVillage.com/Wonderful28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home purchases after 5/25/2015.
See a Builder Sales Manager for details.
Single Family Homes from $449k
(888) 673-1097 | MHBR#6998
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Schedule Your Tour Today
Our next five buyers get $30,000 in incentives*
NHG Ad Option 1 (6 x 9) NHG Ad Option 2 (6 x 9)
9. 9 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
A simpler life is just across the Bay.
Enjoy main-level luxury living in a
new home full of coastal style, just
40 minutes from the Bay Bridge.
Single Family Homes from $419k
(410) 770-4676 | MHBR#5867
EastonVillage.com/Escape28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home purchases after 5/25/2015.
See a Builder Sales Manager for details.
Single Family Homes from $449k
(888) 673-1097 | MHBR#6998
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Schedule Your Tour Today
Our next five buyers get $30,000 in incentives*
NHG Ad Option 3 (6 x 9)
Creative Executions / Print Ads
10. 10 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Print Ads
Severna Park Voice Ad (10.5 x 11.5)
EastonVillage.com/Escape
Single Family Homes from $449k
(888) 673-1097
Single Family Homes from $419k
(410) 770-4676
28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home
purchases after 5/25/2015. See a Builder Sales Manager for details.
A simpler life is just across the Bay.
Enjoy main-level luxury living in a new home full of coastal style,
just 40 minutes from the Bay Bridge.
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Schedule your tour today. Our next five buyers get $30,000 in incentives.*
11. 11 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
The Capital, Half-Page Ad (10 x 10.14)
EastonVillage.com/Tour
28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home
purchases after 5/25/2015. See a Builder Sales Manager for details.
Single Family Homes from $449k
(888) 673-1097
Life is better in a new home by the water.
Enjoy main-level luxury living in a new home full of coastal style,
just 40 minutes from the Bay Bridge.
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Single Family Homes from $419k
(410) 770-4676
Schedule your tour today. Our next five buyers get $30,000 in incentives.*
Creative Executions / Print Ads
12. 12 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Print Ads
Howard County Special Section Via Baltimore Sun (9.66 x 9.66)
EastonVillage.com/Charm
Single Family Homes from $449k
(888) 673-1097
Single Family Homes from $419k
(410) 770-4676
28374 Village Lake Way, Easton, MD 21601
*Limited time offer. Subject to change without notice. Offer only available to the first five home
purchases after 5/25/2015. See a Builder Sales Manager for details.
A small-town coastal lifestyle is waiting.
Enjoy main-level luxury living in a new home full of coastal style,
just 40 minutes from the Bay Bridge.
• Low maintenance living
• Clubhouse with pool and fitness center
• Marina, boat slips and fishing pier
• Park and over 50 acres of preserved open space
Schedule your tour today. Our next five buyers get $30,000 in incentives.*
13. 13 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Email Blasts
1st Release (Consumer)
SUBJECT: See our new models and get to know waterfront living
PRE-HEADER: Easton Village luxury single family homes
1st Release (Realtor)
SUBJECT: Show your clients new homes with waterfront amenities
PRE-HEADER: Tour Easton Village on the Tred Avon
14. 14 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Email Blasts
2nd Release (Consumer)
SUBJECT: Come tour our new models and waterfront amenities
PRE-HEADER: Easton Village luxury single family homes
2nd Release (Realtor)
SUBJECT: Show your clients our new models and waterfront amenities
PRE-HEADER: Escape to the waterfront lifestyle at Easton Village
15. 15 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Email Blasts
3rd Release (Consumer)
SUBJECT: Tour our new models and see our waterfront amenities
PRE-HEADER: Easton Village luxury single family homes
3rd Release (Realtor)
SUBJECT: Tour our new models and waterfront amenities with your clients today
PRE-HEADER: Get to know our charming community at Easton Village
16. 16 ELM STREET / EASTON VILLAGE CAMPAIGN CREATIVE / NDG COMMUNICATIONS
Creative Executions / Web Banners
Option 1
880 x 110: Frame 1
880 x 110: Frame 2
880 x 110: Frame 3A
880 x 110: Frame 3B (Tour New Models Button slides in from the right)
17. Thank You
[t] 877.889.1848
[t] 301.392.1845
[f] 301.392.1847
[e] Info@NDGcommunications.com
[w] NDGcommunications.com
105 Centennial Street, Suite K
La Plata, MD 20646