13 Hard-Hitting Facts About Digital Marketing

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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.

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13 Hard-Hitting Facts About Digital Marketing

Early adopters are key to the travel industry for one important reason: They typically represent a travel company’s best customers and exhibit early behavior which will likely become mainstream. What’s more, they like to connect. That is, early adopters are always looking for new ways to engage with their favorite travel brands. Download the 2016 Cognizant Travel Survey to help your organization sharpen its industry point of view—and develop a customer-engagement strategy that simultaneously differentiates and generates ever-increasing business value.

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Shopping is traditionally associated with women. However, when it comes to online shopping at least, both men and women are almost equally enamored. And the perception that senior citizens are reticent to buy anything online … that’s just a myth. Consumers older than 55 are just as happy as other age groups to shop from the comfort of their homes. While everything from furniture to flowers can be bought online, not every product or service is best purchased via this channel. For many reasons, books sell better than motorbikes. So what makes a product category ideal for selling online? More important, is there a category where online sales can be greatly enhanced if thoughtful and relevant digital marketing techniques are applied?

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Card fraud and data breaches cost organizations a pretty penny. Moreover, customers refrain from doing business with retailers that have been victimized by data breaches or fraud. The damage to organizations’ reputations and brand value can be very difficult to repair. We surveyed 509 U.S. consumers, 50 issuers and 52 merchants and acquirers to understand the steps they are taking to keep up with fraudsters’ increasing sophistication. http://cogniz.at/29ZtpXZ

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Digital transformation is impacting organizations in all industries. To understand how, Cognizant surveyed 289 of Europe’s IT Leaders to see how they are leading their businesses through change to drive innovation, enhance customer experiences and create new value streams. Download the research study and discover the five essential areas CIOs identify as key to winning in today’s digital age. http://www.completedigitalcio.com/

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In the digital business world, customer information is vital for success. But increasingly, consumers will only choose to share their data with companies they believe will use it ethically and securely. As a result, consumer trust has become the new competitive differentiator. We recently surveyed 2,404 consumers in the Asia-Pacific region and Middle East to learn more about consumers’ perception of trust. We believe our findings are relevant not only to companies operating in those geographies but also for any organization concerned with maintaining trust in the digital business world.

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The digital era has ushered in one of the most important business transformations of the century and Asia Pacific is poised to reap the economic rewards. There is also a “digital dichotomy”—bullish vs. fearful—which is playing out right now in the Asia Pacific region. Winning in the digital economy will require new skills, new tools and rethinking of the human-machine relationship. To understand our new game, we studied 300 executives across the Asia Pacific region to understand how companies are succeeding—or not—in our emerging digital economy. http://cogniz.at/2500apac

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Organizations rely on analytics to make intelligent decisions and improve business performance, which sometimes requires reproducing business processes from a legacy application to a digital-native state to reduce the functional, technical and operational debts. Adaptive Scrum can reduce the complexity of the reproduction process iteratively as well as provide transparency in data analytics porojects.

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