27faces is a tool that uses web cameras to monitor audiences and collect data on viewers such as gender, age, dwell time watching content, and attention time spent watching commercials. It can be installed on any computer and is available to rent for 50$ per camera per month. The tool provides instant access to statistics in the cloud and competes with companies like BIG, Intel, Panasonic, Trumedia, and Cognitec for digital signage and audience measurement solutions. It was developed by PicLab LLC, a campus company of Yaroslavl State University located in the Yaroslavl Business Incubator.

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27faces.com
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Online Audience Measurement
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27faces is a high-tech tool for experts in
marketing and merchandising
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Information about the audience
→Audience counter
→Opportunity To See (OTS) – the number of
potential viewers
→Dwell time – the time between the first
detection of the viewer and his departure out
of sight
→Attention time – the part of the dwell time
when the viewer was watching commercials
→Gender of the viewer - man / woman
→Age of the audience - adult / child
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• 27faces can be installed
on any suitable computer.
• No need to buy,
27faces is available for rent.
• Four age categories –
children/youth/adults/seniors.
• The ability to use web- or
IP – cameras.
Key Benefits
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Instant access to statistics in cloud
from all over the world
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Business Model
The profit:The profit:
SaaS – model, 50$ for 1 camera per 1 month
Hardware integration (Vending)
Complex solution (software and hardware)
for Digital Signage Market
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Competitors
→BIG
→Intel
→Panasonic
→SMALL
→Trumedia
→Cognitec
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27faces.com
TOP 10 HIGHTECH RUSSIAN STARTUP RATING 2012
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Our Team (10-15 members)
PicLab LLC - campus companies, Yaroslavl State University
Modern form of cooperation between Students, Researchers, Entrepreneurs
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Yaroslavl Business Incubator
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TRY IT NOW!
27faces.com
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