3. INTRODUCTION
• HDFC Bank Limited is an Indian
financial services company based in
Mumbai, Maharashtra that was
incorporated in August 1994.
• The first largest bank by Market
Capitalization as of November 1,
2012.
• As on May 2013, HDFC Bank has
3,062 branches and 10,743 ATMs, in
1,568 cities in India.
• It was among the first companies to
receive an 'in principle' approval
from the Reserve Bank of India (RBI)
to set up a bank in the private sector.
4. OBJECTIVE
• 1. Understanding the features and benefits of various
financial products:
• 2. Evaluating the risk and return of different financial
products:
• 3. Comparing financial products with similar products
offered by other banks:
• 4. Identifying the best financial product for specific
needs:
• 5. Developing financial literacy:
THAT HELP TO THE AUDIENCE MAKE INFORMED
DECISIONS ABOUT THEIR PERSONAL FINANCIAL
STATEMENT.
5. SCOPE AND LIMITATIONS
• SCOPE
1 DEPOSITS ACCOUNT
2 LOANS
3 CARDS
4 NET BANKING
5 COSTOMER SERVICE
PROVIDING ALL THOSE BANKING SERVICES TO COSTUMERS FOR
TARGET RETAIL MARKET SEGMENT.
6. LIMITATION
BRANCH SERVICES:-
• HDFC is having limited free transactions monthly after
that they will charge fee for every transaction.
• The customer, employee ration is low. For example you
have to wait for your transaction is most of the branches
7. DATA COLLECTION ANALYSIS
SECONDARY DATA
• Product type
• Market share
• Interest Rates and Fees and Charges
• Customer Feedback Or Satisfaction
• Market Research
• Industry Research