Malware poses a serious and growing threat to organizations. Viruses, worms, spyware and other malware are becoming more sophisticated and adept at evading traditional defenses. A single integrated platform like VIPRE Antivirus Business that provides high-performance malware detection across multiple threat types with minimal system impact may be needed to effectively address the new wave of malware.
This document discusses anti-virus strategies for large corporations. It notes that virus outbreaks are getting out of hand as users won't scan or care about viruses. The document examines various anti-virus technologies like scanners, memory resident programs, device drivers, and heuristic analysis. It recommends a multi-layered approach using different technologies along with clear policies, education of staff, and independent testing of anti-virus software.
The key highlights from the AVG Q4 2012 Threat Report are:
1) The Blackhole exploit kit dominated malware in 2012, accounting for 49% of attacks detected. It is a sophisticated, powerful, and heavily obfuscated exploit kit.
2) During 2012, mobile device penetration increased dramatically. Android is the most popular mobile OS, and thus attacks targeting Android have increased. Over 3.9 million mobile threats were detected by AVG in Q4 2012.
3) Exploit toolkits accounted for 60% of attacks in 2012. Established cybercriminals are creating commercial exploit toolkits that less technical criminals can use, fueling the rise in toolkit attacks.
Maximize Computer Security With Limited RessourcesSecunia
Presentation from Stefan Frei on how patches are an effective method to escape the arms race with cybercriminals. The majority of vulnerabilities have patches ready on the day of disclosure, which means that the right patch strategy is evident to maximize risk reduction.
Application of hardware accelerated extensible network nodes for internet wor...UltraUploader
This document proposes a hardware-accelerated system that uses field-programmable gate arrays (FPGAs) to actively detect and block internet worms and viruses at multi-gigabit speeds. It scans packet payloads in real-time to search for signatures of malicious software and can dynamically reconfigure to detect new threats. The system is designed to be incrementally deployed throughout the internet to quarantine infections locally and limit global spread. It aims to provide faster and more effective protection than software-based solutions by processing packet content directly in network hardware.
Storm was a significant web threat in 2007 that spread through successive waves using various techniques. It combined aspects of viruses, worms, and botnets to infect hundreds of thousands of computers and send massive amounts of spam. The document analyzes data on Storm malware detections and spam volumes to correlate them with the timeline of Storm's attacks throughout 2007. It finds that each wave resulted in initial suppression of malware detections followed by peaks in detections and sustained high spam volumes.
Beyond layers and peripheral antivirus securityUltraUploader
This white paper from Trend Micro discusses strategies for effective antivirus security beyond just protecting desktops. It argues that while desktop protection is still important, viruses often spread faster than antivirus updates can be deployed to endpoints. It therefore recommends taking additional measures across the network like stopping viruses at email/file servers, firewalls, and through education. The paper provides an overview of virus impacts and outlines Trend Micro's solutions that can block new threats before pattern updates and help repair damage.
The document discusses the challenges of combating computer viruses given their ability to spread rapidly. It notes that a single virus writer can trigger a chain reaction that infects thousands of computers. Recent viruses like SoBig demonstrated this danger, with one version found in half of all emails scanned. While some blame careless users, the document argues users are overwhelmed by the complex tech landscape. It also discusses challenges faced by administrators and software companies in keeping systems fully protected given the difficulties of eliminating all vulnerabilities from hugely complex programs like Windows.
A cooperative immunization system for an untrusting internetUltraUploader
This document proposes a cooperative immunization system where nodes work together to defend against computer viruses and worms. It presents an algorithm called COVERAGE that has nodes share information about observed infection rates. Based on this shared information, each node probabilistically determines which viruses to respond to. Simulations show COVERAGE is more effective against viruses and more robust against malicious participants compared to existing approaches.
This document discusses anti-virus strategies for large corporations. It notes that virus outbreaks are getting out of hand as users won't scan or care about viruses. The document examines various anti-virus technologies like scanners, memory resident programs, device drivers, and heuristic analysis. It recommends a multi-layered approach using different technologies along with clear policies, education of staff, and independent testing of anti-virus software.
The key highlights from the AVG Q4 2012 Threat Report are:
1) The Blackhole exploit kit dominated malware in 2012, accounting for 49% of attacks detected. It is a sophisticated, powerful, and heavily obfuscated exploit kit.
2) During 2012, mobile device penetration increased dramatically. Android is the most popular mobile OS, and thus attacks targeting Android have increased. Over 3.9 million mobile threats were detected by AVG in Q4 2012.
3) Exploit toolkits accounted for 60% of attacks in 2012. Established cybercriminals are creating commercial exploit toolkits that less technical criminals can use, fueling the rise in toolkit attacks.
Maximize Computer Security With Limited RessourcesSecunia
Presentation from Stefan Frei on how patches are an effective method to escape the arms race with cybercriminals. The majority of vulnerabilities have patches ready on the day of disclosure, which means that the right patch strategy is evident to maximize risk reduction.
Application of hardware accelerated extensible network nodes for internet wor...UltraUploader
This document proposes a hardware-accelerated system that uses field-programmable gate arrays (FPGAs) to actively detect and block internet worms and viruses at multi-gigabit speeds. It scans packet payloads in real-time to search for signatures of malicious software and can dynamically reconfigure to detect new threats. The system is designed to be incrementally deployed throughout the internet to quarantine infections locally and limit global spread. It aims to provide faster and more effective protection than software-based solutions by processing packet content directly in network hardware.
Storm was a significant web threat in 2007 that spread through successive waves using various techniques. It combined aspects of viruses, worms, and botnets to infect hundreds of thousands of computers and send massive amounts of spam. The document analyzes data on Storm malware detections and spam volumes to correlate them with the timeline of Storm's attacks throughout 2007. It finds that each wave resulted in initial suppression of malware detections followed by peaks in detections and sustained high spam volumes.
Beyond layers and peripheral antivirus securityUltraUploader
This white paper from Trend Micro discusses strategies for effective antivirus security beyond just protecting desktops. It argues that while desktop protection is still important, viruses often spread faster than antivirus updates can be deployed to endpoints. It therefore recommends taking additional measures across the network like stopping viruses at email/file servers, firewalls, and through education. The paper provides an overview of virus impacts and outlines Trend Micro's solutions that can block new threats before pattern updates and help repair damage.
The document discusses the challenges of combating computer viruses given their ability to spread rapidly. It notes that a single virus writer can trigger a chain reaction that infects thousands of computers. Recent viruses like SoBig demonstrated this danger, with one version found in half of all emails scanned. While some blame careless users, the document argues users are overwhelmed by the complex tech landscape. It also discusses challenges faced by administrators and software companies in keeping systems fully protected given the difficulties of eliminating all vulnerabilities from hugely complex programs like Windows.
A cooperative immunization system for an untrusting internetUltraUploader
This document proposes a cooperative immunization system where nodes work together to defend against computer viruses and worms. It presents an algorithm called COVERAGE that has nodes share information about observed infection rates. Based on this shared information, each node probabilistically determines which viruses to respond to. Simulations show COVERAGE is more effective against viruses and more robust against malicious participants compared to existing approaches.
This document discusses a study on users' perceptions of the effects of viruses on computer systems. It provides background information on computer viruses, including their similarities to biological viruses. The document outlines the objectives of the study, which are to demonstrate virus effects, educate users on how viruses infect systems and how to control virus effects. It reviews related literature on virus history and types. The study aims to provide security measures against IT threats by understanding virus-related issues.
The document discusses several guidelines for improving operating system security:
1) It provides tips for securing Windows systems such as enabling BitLocker, creating strong passwords, applying updates, and using the Windows firewall.
2) It explains how malware can propagate through email attachments, infected websites, USB drives and other methods.
3) Mac malware was previously rare but is becoming more common as the Mac market share increases, potentially validating a previous security prediction.
A generic virus detection agent on the internetUltraUploader
VICEd is a system for generic virus detection over the Internet. It detects viruses based on their behavior rather than pattern matching, making it more effective against unknown or mutated viruses. It uses an emulator to simulate program execution and generate behavior sequences, and a virus analyzer containing rules to detect known virus behaviors. This allows detection to occur remotely over the Internet, with the user running the emulator locally and sending results for analysis by the provider.
An efficient control of virus propagationUltraUploader
This document discusses the development of an Efficient Control of Virus Propagation (ECOVP) system using case-based reasoning and object-oriented methodology. It conducted a questionnaire survey that found many computer users in Malaysia lack awareness of computer viruses and there is a need for an effective system to guide users in handling virus incidents. The ECOVP system was developed to educate users and help control virus propagation by providing customized solutions based on the symptoms users describe. It was tested for accuracy and usability and found to successfully help users clean infected machines and prevent future infections.
August was a big month for zero-day vulnerabilities, in which a total of 11 were reported. This is by far the largest number disclosed in a given month to-date.
Six of these zero-day vulnerabilities impact industrial control systems, devices used in industrial sectors and critical infrastructures, across five vendors. The vulnerabilities cover a wide range of possible attacks, including remote code execution and denial of service attacks.
Two further zero-day vulnerabilities were discovered in the Apple OS X operating system. When used in tandem, these two vulnerabilities can cause memory corruption in the OS X kernel and gain the attacker escalated privileges on the compromised computer.
These vulnerabilities come on the heels of a new OS X threat called OSX.Sudoprint. This threat exploits a local privilege escalation vulnerability in the OS X operating system, which was patched by Apple at the beginning of August. This threat comprised over 77 percent of the OS X threats we saw on OS X endpoints this month.
1. The document discusses challenges with endpoint security including lack of visibility, isolated solutions, excessive resource usage, and heterogeneous environments. It argues for continuous vulnerability assessment, automated patching, and compliance enforcement through a single solution.
2. Key recommendations include maintaining continuous asset visibility, performing ongoing risk assessment, quickly addressing high-profile vulnerabilities, consolidating patching, applying critical patches immediately, and automating compliance.
3. The SecPod SanerNow platform is presented as providing a single dashboard and agent to address these needs through tools for asset management, vulnerability scanning, patching, compliance, and threat management.
This document provides an audit program to evaluate the effectiveness of Norton Antivirus 2005 software running on Windows XP. It begins with researching the software's results on third-party antivirus testing sites. The audit program then consists of 7 checklist items to test configurations like automatic definition updates, scanning of internet downloads, emails and attachments, all file types, and compressed files. Conducting this audit would verify Norton 2005 is properly configured and able to detect current viruses and malware.
- Computer viruses spread through programs and computers much like biological viruses spread through individuals. Researchers have used biological analogies to understand how computer viruses propagate on a global scale and develop defenses against them.
- Antivirus software uses pattern matching to detect known viruses by searching for short sequences of bytes that are unique signatures of viruses. Researchers are also developing techniques like neural networks that can detect viruses without prior knowledge by identifying common virus-like patterns.
- By studying virus infection statistics collected from hundreds of thousands of computers, researchers have gained insights into virus behavior in the wild. More sophisticated models that account for the localized nature of software sharing have provided a better understanding of why some viruses persist at low levels rather than dying out or becoming
A Comparative Study between Vulnerability Assessment and Penetration TestingYogeshIJTSRD
The Internet has drastically changed in the past decade. Now internet has more business than before and therefore there is a increase in Advanced Persistent Threat groups and Adversaries. After all the advancement in technology and innovation Web application Security is still a challenge for most of the organization all over the world, Because every time APT’s groups and Threat actors uses different Tactics Techniques and Procedure TTPs for exploiting any organization. There can be many techniques to mitigate such attacks such as defensive coding, hardening system firewall, implementing IDS and IPS using of SIEM tools etc. The solution contains monitoring different logs, events and regular assessment of organizations network which is known as Vulnerability Assessment which is a generalized or a sequenced review of a security system and the other one is penetration testing also known popularly as ethical hacking or red teaming assessment where the client’s poses themselves as real Hackers and try to penetrate into the company’s network to check if it’s really secure or not.In this paper we will be comparing these two methods and techniques and also decide at the end which of the above two method is more superior and why. Sharique Raza | Feon Jaison "A Comparative Study between Vulnerability Assessment and Penetration Testing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd41145.pdf Paper URL: https://www.ijtsrd.com/engineering/computer-engineering/41145/a-comparative-study-between-vulnerability-assessment-and-penetration-testing/sharique-raza
An epidemiological model of virus spread and cleanupUltraUploader
This document presents an epidemiological model for simulating the spread of computer viruses and the effectiveness of signature-based antivirus technologies in containing outbreaks. The model divides machines into susceptible, infectious, detected, and removed states. It can be used to analyze how outbreak size and duration are affected by factors like virus spread rate, signature distribution rate, and cleanup rate. Initial simulations using the model demonstrate its ability to predict the overall dynamics of a virus outbreak both before and after an antivirus signature is released.
Commercial Cyber Crime - Social Networks MalwareAditya K Sood
Social networks are vulnerable launch pads for malware infections due to insufficient security protections. Attackers can exploit human emotions and curiosity to spread malicious content through social networks. Common techniques include injecting malicious URLs or exploiting browser vulnerabilities to download malware. The lack of URL scanning, warning mechanisms, and user knowledge about authenticity make social networks easy targets for these types of attacks.
Biological aspects of computer virologyUltraUploader
This document discusses biological aspects of computer viruses and how factors that influence the spread of biological pathogens can also affect the propagation of computer malware. It analyzes three major factors that influence the spread of a computer worm: the infection propagator, which examines characteristics of exploited vulnerabilities like prevalence and age; the target locator, which focuses on how worms find new targets; and the worm's virulence, which looks at aspects that increase its infectiousness. The document suggests studying computer virus propagation through the lens of epidemiology models used for infectious diseases.
The document discusses Cisco's approach to endpoint security which goes beyond traditional prevention and point-in-time detection. It involves continuous monitoring, detection and response across the full attack continuum before, during and after an attack. This continuous approach provides visibility into compromise and persistence unlike traditional methods. It allows security teams to quickly contain and remediate infections without disrupting users. The approach weaves together file, process and communication streams over time to capture relationships and detect behavioral indicators of compromise in real-time.
The document describes an empirical study that identifies zero-day attacks from data on 11 million real-world hosts. The study finds 18 vulnerabilities exploited before public disclosure, with 11 being previously unknown zero-day attacks. On average, a zero-day attack lasts 312 days and affects few hosts, though some high-profile attacks like Stuxnet spread more widely. After disclosure, the number of malware variants and attacks increase by up to 5 orders of magnitude as cyber criminals start exploiting the now public vulnerabilities on a larger scale before patching occurs.
Using Multiple Antivirus Engine Scanning to Protect Critical InfrastructureOPSWAT
Tony Berning, Senior Product Manager at OPSWAT, gave a talk on Securing Critical Infrastructure, using multiple anti-malware engines and other methods, to an audience of academic researchers, operators of power plants and other workers in critical infrastructure. The presentation introduced the basics of multi-scanning and the benefits of utilizing multiple anti-malware engines to scan files. The presentation also covered topics related to defining and setting appropriate security policies for various user groups and outlining common security architectures.
Search Diverse Models for Proactive Software DiversificationFoCAS Initiative
This document discusses software monocultures and the risks they pose due to vulnerabilities being widely shared. It proposes that software diversification through techniques like instruction set randomization and address space layout randomization can help mitigate these risks by making attacks less effective across multiple systems. The document argues that models and search-based software engineering (SBSE) can help automatically introduce diversity into applications and system architectures in a proactive way. An example is given of how models could represent a space of possible diverse configurations for deploying a multi-tier web application across different platforms and configurations.
Kaspersky North American Virus Analyst SummitPR Americas
Kaspersky Lab analysts are seeing over 50,000 new malware threats per day in the lab. The best defense against these threats is knowledge. Our Global Research and Analysis Team provided succinct presentations and discussion about the latest Internet threats that exist today, and offered tips to protect attendees from cybercriminals. These presentations provided a greater understanding of the threat landscape and what to expect throughout the rest of 2010.
The document analyzes the effectiveness of antivirus software against the Zeus malware based on real-world data collected from millions of consumer PCs. It finds that over half of Zeus infections occurred on PCs with up-to-date antivirus software installed. Using Bayesian analysis, it calculates that having up-to-date antivirus reduces the risk of Zeus infection by only 23% compared to having no antivirus at all. This reveals that the vast majority of Zeus infections are still undetected by antivirus products in the real world.
VIPRE Business Takes a Bite out of BloatwareGFI Software
The remedy to bloatware is a better, more efficient product that is specifically engineered to scan, detect and remove myriad security threats without impacting performance and taking a big bite out of the IT capital expenditure budgets. Learn about the scope of the malware problem and strategies that can help you defend against evolving malware threats.
Problems With Battling Malware Have Been Discussed, Moving...Deb Birch
This document discusses several new methods for detecting malware, including CPU analyzers, holography, eigenvirus detection, differential fault analysis, and whitelist protection. It notes that due to a focus on deobfuscation, these ideas have only recently been explored and are still underdeveloped. Specific methods like CPU analyzers and holography are examined in more detail.
Information security is the process of protecting digital information and systems from unauthorized access, use, disclosure, disruption, modification, inspection, recording or destruction. The document discusses challenges to information security like identity theft, malware, patch management failures and distributed denial of service attacks. It provides best practices for protecting digital assets such as using antivirus software, updating systems, and implementing personal firewalls and wireless security measures. There is a growing need for information security professionals to address issues around security, education and workforce development.
The document discusses the need for information security professionals and provides an overview of information security. It describes how connecting to the internet exposes computers to risks from malicious actors. It then covers key topics in information security including identity theft, malware, patch management failures, and distributed denial of service attacks. The document concludes by recommending best practices for protecting digital assets such as using antivirus software, firewalls, and keeping systems updated with the latest patches.
This document discusses a study on users' perceptions of the effects of viruses on computer systems. It provides background information on computer viruses, including their similarities to biological viruses. The document outlines the objectives of the study, which are to demonstrate virus effects, educate users on how viruses infect systems and how to control virus effects. It reviews related literature on virus history and types. The study aims to provide security measures against IT threats by understanding virus-related issues.
The document discusses several guidelines for improving operating system security:
1) It provides tips for securing Windows systems such as enabling BitLocker, creating strong passwords, applying updates, and using the Windows firewall.
2) It explains how malware can propagate through email attachments, infected websites, USB drives and other methods.
3) Mac malware was previously rare but is becoming more common as the Mac market share increases, potentially validating a previous security prediction.
A generic virus detection agent on the internetUltraUploader
VICEd is a system for generic virus detection over the Internet. It detects viruses based on their behavior rather than pattern matching, making it more effective against unknown or mutated viruses. It uses an emulator to simulate program execution and generate behavior sequences, and a virus analyzer containing rules to detect known virus behaviors. This allows detection to occur remotely over the Internet, with the user running the emulator locally and sending results for analysis by the provider.
An efficient control of virus propagationUltraUploader
This document discusses the development of an Efficient Control of Virus Propagation (ECOVP) system using case-based reasoning and object-oriented methodology. It conducted a questionnaire survey that found many computer users in Malaysia lack awareness of computer viruses and there is a need for an effective system to guide users in handling virus incidents. The ECOVP system was developed to educate users and help control virus propagation by providing customized solutions based on the symptoms users describe. It was tested for accuracy and usability and found to successfully help users clean infected machines and prevent future infections.
August was a big month for zero-day vulnerabilities, in which a total of 11 were reported. This is by far the largest number disclosed in a given month to-date.
Six of these zero-day vulnerabilities impact industrial control systems, devices used in industrial sectors and critical infrastructures, across five vendors. The vulnerabilities cover a wide range of possible attacks, including remote code execution and denial of service attacks.
Two further zero-day vulnerabilities were discovered in the Apple OS X operating system. When used in tandem, these two vulnerabilities can cause memory corruption in the OS X kernel and gain the attacker escalated privileges on the compromised computer.
These vulnerabilities come on the heels of a new OS X threat called OSX.Sudoprint. This threat exploits a local privilege escalation vulnerability in the OS X operating system, which was patched by Apple at the beginning of August. This threat comprised over 77 percent of the OS X threats we saw on OS X endpoints this month.
1. The document discusses challenges with endpoint security including lack of visibility, isolated solutions, excessive resource usage, and heterogeneous environments. It argues for continuous vulnerability assessment, automated patching, and compliance enforcement through a single solution.
2. Key recommendations include maintaining continuous asset visibility, performing ongoing risk assessment, quickly addressing high-profile vulnerabilities, consolidating patching, applying critical patches immediately, and automating compliance.
3. The SecPod SanerNow platform is presented as providing a single dashboard and agent to address these needs through tools for asset management, vulnerability scanning, patching, compliance, and threat management.
This document provides an audit program to evaluate the effectiveness of Norton Antivirus 2005 software running on Windows XP. It begins with researching the software's results on third-party antivirus testing sites. The audit program then consists of 7 checklist items to test configurations like automatic definition updates, scanning of internet downloads, emails and attachments, all file types, and compressed files. Conducting this audit would verify Norton 2005 is properly configured and able to detect current viruses and malware.
- Computer viruses spread through programs and computers much like biological viruses spread through individuals. Researchers have used biological analogies to understand how computer viruses propagate on a global scale and develop defenses against them.
- Antivirus software uses pattern matching to detect known viruses by searching for short sequences of bytes that are unique signatures of viruses. Researchers are also developing techniques like neural networks that can detect viruses without prior knowledge by identifying common virus-like patterns.
- By studying virus infection statistics collected from hundreds of thousands of computers, researchers have gained insights into virus behavior in the wild. More sophisticated models that account for the localized nature of software sharing have provided a better understanding of why some viruses persist at low levels rather than dying out or becoming
A Comparative Study between Vulnerability Assessment and Penetration TestingYogeshIJTSRD
The Internet has drastically changed in the past decade. Now internet has more business than before and therefore there is a increase in Advanced Persistent Threat groups and Adversaries. After all the advancement in technology and innovation Web application Security is still a challenge for most of the organization all over the world, Because every time APT’s groups and Threat actors uses different Tactics Techniques and Procedure TTPs for exploiting any organization. There can be many techniques to mitigate such attacks such as defensive coding, hardening system firewall, implementing IDS and IPS using of SIEM tools etc. The solution contains monitoring different logs, events and regular assessment of organizations network which is known as Vulnerability Assessment which is a generalized or a sequenced review of a security system and the other one is penetration testing also known popularly as ethical hacking or red teaming assessment where the client’s poses themselves as real Hackers and try to penetrate into the company’s network to check if it’s really secure or not.In this paper we will be comparing these two methods and techniques and also decide at the end which of the above two method is more superior and why. Sharique Raza | Feon Jaison "A Comparative Study between Vulnerability Assessment and Penetration Testing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd41145.pdf Paper URL: https://www.ijtsrd.com/engineering/computer-engineering/41145/a-comparative-study-between-vulnerability-assessment-and-penetration-testing/sharique-raza
An epidemiological model of virus spread and cleanupUltraUploader
This document presents an epidemiological model for simulating the spread of computer viruses and the effectiveness of signature-based antivirus technologies in containing outbreaks. The model divides machines into susceptible, infectious, detected, and removed states. It can be used to analyze how outbreak size and duration are affected by factors like virus spread rate, signature distribution rate, and cleanup rate. Initial simulations using the model demonstrate its ability to predict the overall dynamics of a virus outbreak both before and after an antivirus signature is released.
Commercial Cyber Crime - Social Networks MalwareAditya K Sood
Social networks are vulnerable launch pads for malware infections due to insufficient security protections. Attackers can exploit human emotions and curiosity to spread malicious content through social networks. Common techniques include injecting malicious URLs or exploiting browser vulnerabilities to download malware. The lack of URL scanning, warning mechanisms, and user knowledge about authenticity make social networks easy targets for these types of attacks.
Biological aspects of computer virologyUltraUploader
This document discusses biological aspects of computer viruses and how factors that influence the spread of biological pathogens can also affect the propagation of computer malware. It analyzes three major factors that influence the spread of a computer worm: the infection propagator, which examines characteristics of exploited vulnerabilities like prevalence and age; the target locator, which focuses on how worms find new targets; and the worm's virulence, which looks at aspects that increase its infectiousness. The document suggests studying computer virus propagation through the lens of epidemiology models used for infectious diseases.
The document discusses Cisco's approach to endpoint security which goes beyond traditional prevention and point-in-time detection. It involves continuous monitoring, detection and response across the full attack continuum before, during and after an attack. This continuous approach provides visibility into compromise and persistence unlike traditional methods. It allows security teams to quickly contain and remediate infections without disrupting users. The approach weaves together file, process and communication streams over time to capture relationships and detect behavioral indicators of compromise in real-time.
The document describes an empirical study that identifies zero-day attacks from data on 11 million real-world hosts. The study finds 18 vulnerabilities exploited before public disclosure, with 11 being previously unknown zero-day attacks. On average, a zero-day attack lasts 312 days and affects few hosts, though some high-profile attacks like Stuxnet spread more widely. After disclosure, the number of malware variants and attacks increase by up to 5 orders of magnitude as cyber criminals start exploiting the now public vulnerabilities on a larger scale before patching occurs.
Using Multiple Antivirus Engine Scanning to Protect Critical InfrastructureOPSWAT
Tony Berning, Senior Product Manager at OPSWAT, gave a talk on Securing Critical Infrastructure, using multiple anti-malware engines and other methods, to an audience of academic researchers, operators of power plants and other workers in critical infrastructure. The presentation introduced the basics of multi-scanning and the benefits of utilizing multiple anti-malware engines to scan files. The presentation also covered topics related to defining and setting appropriate security policies for various user groups and outlining common security architectures.
Search Diverse Models for Proactive Software DiversificationFoCAS Initiative
This document discusses software monocultures and the risks they pose due to vulnerabilities being widely shared. It proposes that software diversification through techniques like instruction set randomization and address space layout randomization can help mitigate these risks by making attacks less effective across multiple systems. The document argues that models and search-based software engineering (SBSE) can help automatically introduce diversity into applications and system architectures in a proactive way. An example is given of how models could represent a space of possible diverse configurations for deploying a multi-tier web application across different platforms and configurations.
Kaspersky North American Virus Analyst SummitPR Americas
Kaspersky Lab analysts are seeing over 50,000 new malware threats per day in the lab. The best defense against these threats is knowledge. Our Global Research and Analysis Team provided succinct presentations and discussion about the latest Internet threats that exist today, and offered tips to protect attendees from cybercriminals. These presentations provided a greater understanding of the threat landscape and what to expect throughout the rest of 2010.
The document analyzes the effectiveness of antivirus software against the Zeus malware based on real-world data collected from millions of consumer PCs. It finds that over half of Zeus infections occurred on PCs with up-to-date antivirus software installed. Using Bayesian analysis, it calculates that having up-to-date antivirus reduces the risk of Zeus infection by only 23% compared to having no antivirus at all. This reveals that the vast majority of Zeus infections are still undetected by antivirus products in the real world.
VIPRE Business Takes a Bite out of BloatwareGFI Software
The remedy to bloatware is a better, more efficient product that is specifically engineered to scan, detect and remove myriad security threats without impacting performance and taking a big bite out of the IT capital expenditure budgets. Learn about the scope of the malware problem and strategies that can help you defend against evolving malware threats.
Problems With Battling Malware Have Been Discussed, Moving...Deb Birch
This document discusses several new methods for detecting malware, including CPU analyzers, holography, eigenvirus detection, differential fault analysis, and whitelist protection. It notes that due to a focus on deobfuscation, these ideas have only recently been explored and are still underdeveloped. Specific methods like CPU analyzers and holography are examined in more detail.
Information security is the process of protecting digital information and systems from unauthorized access, use, disclosure, disruption, modification, inspection, recording or destruction. The document discusses challenges to information security like identity theft, malware, patch management failures and distributed denial of service attacks. It provides best practices for protecting digital assets such as using antivirus software, updating systems, and implementing personal firewalls and wireless security measures. There is a growing need for information security professionals to address issues around security, education and workforce development.
The document discusses the need for information security professionals and provides an overview of information security. It describes how connecting to the internet exposes computers to risks from malicious actors. It then covers key topics in information security including identity theft, malware, patch management failures, and distributed denial of service attacks. The document concludes by recommending best practices for protecting digital assets such as using antivirus software, firewalls, and keeping systems updated with the latest patches.
Understanding the term hacking as any unconventional way of interacting with some system it is easy to conclude that there are enormous number of people who hacked or tried to hack someone or something. The article, as result of author research, analyses hacking from different points of view, including hacker's point of view as well as the defender's point of view. Here are discussed questions like: Who are the hackers? Why do people hack? Law aspects of hacking, as well as some economic issues connected with hacking. At the end, some questions about victim protection are discussed together with the weakness that hackers can use for their own protection. The aim of the article is to make readers familiar with the possible risks of hacker's attacks on the mobile phones and on possible attacks in the announced food of the internet of things (next IoT) devices
Kaseya Connect 2011 - Malwarebytes - Marcin KleczynskiKaseya
- Malwarebytes is an anti-malware software company that has detected and removed over 5 billion pieces of malware. Their flagship product is Malwarebytes Anti-Malware.
- Traditional antivirus software is no longer enough to protect against modern malware threats such as Trojans and malware downloaded from the internet. Malwarebytes provides additional layered protection focused on threats that evade antivirus detection.
- Moving forward, Malwarebytes plans to enhance their current protection through new cloud technologies, additional detection engines, and other services to help further protect users from malware.
Cyber Malware Programs And The InternetHeidi Maestas
Malware programs have increased with greater internet usage, infecting systems and threatening security. There are various types of malware like viruses, trojans, worms, spyware and adware that infect systems through emails, downloads and other methods. While technologies like firewalls, antivirus software and encryption help secure systems and networks, the growing sophistication of malware poses ongoing challenges to internet security. Teaching users about malware types and prevention methods is important for protecting systems and information.
This document provides a summary of the top 10 findings from Microsoft's 2016 Trends in Cybersecurity report. Key findings include:
- 41.8% of all vulnerability disclosures were rated as highly severe, a 3-year high risk level.
- Encounters with exploits of the Java programming language are on the decline likely due to changes in how web browsers handle Java applets.
- Consumer computers encounter malware at twice the rate of enterprise computers likely due to stronger security protections in business networks.
- Locations with the highest malware infection rates were Mongolia, Libya, Palestinian territories, Iraq and Pakistan.
The document summarizes the top 10 cybersecurity trends found in Microsoft's research in 2016. These include: an increase in highly severe vulnerabilities; a decline in Java exploits; consumer computers encountering twice as many threats as enterprise computers; locations like Mongolia and Libya having the highest malware infection rates; exploit kits accounting for 40% of commonly encountered exploits; Adobe Flash Player being the most commonly detected object on malicious pages; over 40% of vulnerabilities being in non-browser or OS applications; an increase in Trojan encounters; threats varying dramatically by country; and less than 10% of vulnerabilities being in Microsoft software.
This document summarizes the key findings from an analysis of over 26,000 malware samples collected over 3 months from over 1,000 enterprise networks. The analysis found that 90% of unknown malware was delivered via web browsing, with an average of 20 days to detection compared to 5 days for email-delivered malware. The document provides recommendations to address unknown malware such as bringing anti-malware technologies into networks, enabling real-time detection and blocking, and enforcing user and application controls on files transfers.
The state of being protected against the unauthorized use of information, especially electronic data, or the measures are taken to achieve this.
"the growing use of mobile applications is posing a risk to information security"
The FireEye Advanced Threat Report is based on research and trend analysis conducted by the FireEye Malware Intelligence Labs providing insights to the most current threat landscapes.
Cscu module 03 protecting systems using antivirusesAlireza Ghahrood
The document discusses the growing demand for antivirus software in the Northern region of India. It notes that the increased use of networks and the internet has allowed computer viruses to spread more rapidly. A number of antivirus vendors are releasing regular updates to their software to keep up with new malicious threats. The article examines how antivirus vendors are performing in the Northern region market, which segments are growing, and the future outlook of the antivirus technology industry.
This white paper examines why having multiple anti-virus scanners at mail server level substantially reduces the chance of virus infection and explores ways in which this can be achieved.
Bitdefender - Solution Paper - Active Threat ControlJose Lopez
This Solution Paper describes how Bitdefender's Active Threat Control can protect Windows Endpoints both desktops and servers from Advanced and 0-day threats like Cryptomalware thanks to a proactive-by-design, dynamic detection technology, based on monitoring processes’ behavior, along with tagging and correlating suspect activities with minimal footprint
ybersecurity is an increasing
concern for many in the
medical cybersecurity and
information technology
professions. As computerized
devices in medical facilities
become increasingly networked
within their own walls and
with external facilities, the risk
of cyberattacks also increases,
threatening confidentiality,
safety, and well-being. This
article describes what health
care organizations and
imaging professionals should
do to minimize the risks.
Protecting Enterprise - An examination of bugs, major vulnerabilities and exp...ESET Middle East
The document examines major software vulnerabilities and exploits from 2017-2018, including EternalBlue, WannaCryptor, CoinMiner, Diskcoder (aka Petya), and Meltdown/Spectre. It discusses how the number of reported vulnerabilities reached a historic peak in 2017, with the number of high severity vulnerabilities increasing by 68% from 2016. Exploits like EternalBlue were utilized by ransomware like WannaCryptor to devastating effect by taking advantage of vulnerabilities in older, unpatched systems. The risk posed by vulnerabilities underscores the need for multilayered endpoint security through timely patching and protection layers.
As soluções da NetWitness capturam todos os dados que circulam na rede e os contextualizam, filtrando o que pode ser crítico ou não. O usuario pode ver quem está indo aonde e vendo o quê.
Scott Brown tested 13 popular antivirus programs using 10 zero-day viruses and 2 exploits. NOD32 and Kaspersky detected the most viruses initially, while after 1 week NOD32, F-Secure, and Kaspersky detected the most with updated definitions. Based on the tests, NOD32 used the fewest system resources and had the best support, leading Brown to conclude it was the best option. Brown will require NOD32 on all computers connecting to his college network.
Similar to 12102 vipre business-protecting-against-the-new-wave-of-malware (20)
Libro Blanco sobre Compra Programática y RTBDigital Pymes
DESCARGA EN:
http://www.iabspain.net/noticias/iab-spain-lanza-el-primer-libro-blanco-de-compra-programatica-y-rtb/
Madrid, 17 de septiembre 2014. IAB Spain, la Asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España, lanza hoy el primer Libro Blanco de Compra Programática y RTB, que se suma a los 14 publicados hasta la fecha por la asociación.
Desde que en 2008 aparecieran las tecnologías que permitían comprar y vender p
ublicidad digital a tiempo real, esto supuso el pistoletazo de salida para una nueva generación de actores y de un modelo que está teniendo su verdadera eclosión y apuesta este año.
El objetivo principal de este documento es evangelizar y entender este nuevo y complejo ecosistema. En él se definen todos los agentes participantes de este modelo de compra, su implicación en el sistema y sus flujos de trabajo, así como los beneficios tanto para los anunciantes que son los que invierten en este modelo porque puede pujar a tiempo real en lugar de comprar un inventario por adelantado y pagan por un público objetivo cualificado, como para los soportes que pueden ceder inventario más cualificado para rentabilizarlo de la mejor manera.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
V Estudio anual de Redes Sociales (versión reducida)Digital Pymes
Un 41% de los usuarios españoles afirma seguir a las marcas a través de Redes Sociales, un porcentaje que aumenta hasta el 45% cuando se les pregunta si las seguirán el próximo año. Los usuarios que declaran seguir a las marcas a través de las Redes Sociales, lo hacen en su mayoría a través de la red más utilizada, Facebook (93%). A esta le siguen Twitter (20%), Youtube (9%) y Google+ (7%). Se sigue a las marcas por la publicación de ofertas de trabajo (78%), descuentos y promociones (77%) y por la atención al cliente (70%).
Según muestra el Estudio, la penetración de las Redes Sociales en España se estabiliza en un 80% de los internautas, con un 77% que accede a diario. Aumenta el papel pasivo o espectador, siendo un 36% el que publica contenidos con frecuencia (frente al 43% en 2012), y al 66% que revisa la actividad de los contactos o el 51% que se dedica a escuchar música o ver vídeos.
Selección-Recomendamos: Guía Profesional de Publicidad en Redes SocialesDigital Pymes
Autor: Territorio Creativo
La publicidad es una herramienta para las empresas que ha venido evolucionando con el paso del tiempo. Una de las principales preocupaciones de las grandes compañías es cómo invertir en ella y que esa inversión se vea reflejada en utilidades para la organización.
Por eso Territorio creativo ha presentado en Bogotá su Guía Profesional de la Publicidad en Redes Sociales (embebida al comienzo de este post para que puedas verla y descargarla) de la mano de Kevin Sigliano, socio-director de Tc y experto en la optimización de pauta publicitaria en esta plataforma.
Descarga:
http://www.territoriocreativo.es/etc/2014/03/guia-profesional-de-publicidad-en-redes-sociales.html
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
Este es nuestro objetivo: que se visite la página del autor y se descargue desde allí.
This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author's page to do it.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author's page. Not from our web neither from here. Our aim is to promote and share what we think it's a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
Selección - Recomendado: The Digital Marketer Report 2014 Digital Pymes
Desde DigitalPymes os recomendamos este documento de EXPERIAN.
Descarga:
http://www.experian.es/servicios-marketing/digital-marketer-report-tendencias-marketing-2014.html
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
Este es nuestro objetivo: que se visite la página del autor y se descargue desde allí.
This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author's page to do it.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author's page. Not from our web neither from here. Our aim is to promote and share what we think it's a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
Mes de agosto, zappeo con el mando de la tele y, de repente, algo me detiene. Aparecen en la pantalla un matrimonio y sus dos hijas jugando a las adivinanzas dentro de un coche mientras están parados en un atasco de una gran ciudad americana. De golpe, una moto rompe el retrovisor del coche. La familia se sobresalta. Un helicóptero sobrevuela el atasco. El marido siente que algo ocurre y sale del coche. Un policía motorizado le ordena a gritos que entre en el vehículo. El protagonista obedece. Acto seguido un enorme camión desbocado atropella al policía con un estrépito que me levanta del sofá. Las siguientes imágenes se suceden a una velocidad vertiginosa: un caos de gente corriendo, explosiones que dejan temblando, la familia huye…se enteran que ha estallado una guerra,… el ritmo se acelera, una horda de enloquecidos ataca a las niñas…
Mes de agosto, zappeo con el mando de la tele y, de repente, algo me detiene. Aparecen en la pantalla un matrimonio y sus dos hijas jugando a las adivinanzas dentro de un coche mientras están parados en un atasco de una gran ciudad americana. De golpe, una moto rompe el retrovisor del coche. La familia se sobresalta. Un helicóptero sobrevuela el atasco. El marido siente que algo ocurre y sale del coche. Un policía motorizado le ordena a gritos que entre en el vehículo. El protagonista obedece. Acto seguido un enorme camión desbocado atropella al policía con un estrépito que me levanta del sofá. Las siguientes imágenes se suceden a una velocidad vertiginosa: un caos de gente corriendo, explosiones que dejan temblando, la familia huye… se enteran que ha estallado una guerra,… el ritmo se acelera, una horda de enloquecidos ataca a las niñas…
Autor y origen: Alex Farreras
Descarga: http://www.eleconomista.es/blogs/expande-tu-negocio-en-internet/tu-gran-momento/
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
Este es nuestro objetivo: que se visite la página del autor y se descargue desde allí.
This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author’s page to do it.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email aweb@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author’s page. Not from our web neither from here. Our aim is to promote and share what we think it’s a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
Y para empezar, una aclaración. Un analfabeto digital no es aquel que no sabe programar el vídeo o enviar un correo electrónico desde el teléfono móvil. Es aquella persona que no es capaz de intuir y entender los profundos cambios que la red aporta a modelos de relación entre personas, empresas y administraciones. Como tampoco es un nativo digital quién sabe la diferencia entre WhatsApp y Telegram o es capaz de crear un perfil en Twitter.
Autor y origen: : Odón Martí
Descarga: http://www.eleconomista.es/blogs/expande-tu-negocio-en-internet/estamos-formando-analfabetos-digitales/
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
Este es nuestro objetivo: que se visite la página del autor y se descargue desde allí.
This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author’s page to do it.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email aweb@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author’s page. Not from our web neither from here. Our aim is to promote and share what we think it’s a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
Los cambios en la comunicación impulsados por Internet, han alterado profundamente modelos de relación entre personas, empresas e instituciones, cambiando formas de pensar o actuar y propiciando escenarios que hasta hace muy poco resultaban impensables.
Uno de ellos es que ya no se entiende que la comunicación de una compañía no sea liderada de forma pública y en primera persona por su CEO, su líder y máximo responsable. Un reto nuevo y desconocido, que representa un salto al vacío que muchos altos ejecutivos prefieren postergar tanto como sea posible pero que no tiene vuelta atrás.
Autor y origen: Odón Martí
Descarga: http://www.eleconomista.es/blogs/expande-tu-negocio-en-internet/la-hora-de-los-ceo-en-la-red/
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
Este es nuestro objetivo: que se visite la página del autor y se descargue desde allí.
This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author’s page to do it.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email aweb@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author’s page. Not from our web neither from here. Our aim is to promote and share what we think it’s a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
El Economista - Suplemento Tecnologia - 19 Febrero 2014Digital Pymes
Este documento describe el declive de las cabinas telefónicas en España debido al auge de los teléfonos móviles. Las cabinas tienen los años contados y su servicio finalizará en 2016, ya que casi nadie las usa y su mantenimiento es ruinoso para los operadores. Además, propone posibles nuevos usos para las cabinas, como puntos de acceso WiFi o carga de vehículos eléctricos.
This document is a collection of articles from various social media experts on creating great social experiences for brands. It includes interviews with practitioners from Whole Foods, U.S. Cellular, and Caterpillar discussing their social media strategies. Other articles provide advice on developing customer loyalty through social interactions, creating engaging content, and measuring the impact of social programs. The document aims to address common questions brands face in expanding their social media presence and building relationships with customers.
The best email marketing campaigns of 2013Digital Pymes
We have selected an EXCELLENT document from campaignmonitor.com
As they say: "After crunching some numbers around email volumes this holiday season, we happened on a trend that won’t come as a surprise to most email marketers: Over the past few years, the average number of campaigns our customers send is growing… but on an aggregate level, engagement is going down."
More info and Dowload link:
http://www.campaignmonitor.com/blog/post/4135/best-email-marketing-campaigns-of-2013
Os seleccionamos desde DigitalPymes un excelente documento puesto a vuestra disposicion por el ICEMD.
Como dicen en su web:
" Dentro de la web de Recursos de Marketing de ICEMD, los artículos de este profesional se han posicionado como contenidos estrella. Verdaderas clases de publicidad digital compartidos mes a mes, y que ahora recopilamos porque estamos seguros que os será de gran utilidad a la hora de ampliar vuestra formación en Economía Digital.
Descarga del ebook
Para descargar el ebook y tener acceso a todos los recursos de Marketing complementarios deberás darte de alta como Miembro ICEMD.
Si aún no lo eres, tendrás la oportunidad de darte de alta en el mismo momento de descargar el ebook.
Como miembro ICEMD tendrás derecho a un mundo de privilegios: whitepapers, artículos, entrevistas, recursos prácticos, bibliografía, entrevistas... además de descuentos y promociones especiales. Y totalmente GRATUITO.
Para descargar el ebook, identifícate como miembro ICEMD o date de alta, pulsa en los links para el ebook:
http://microsites.icemd.com/index.cfm"
El ebook NO SE PUEDE DESCARGAR desde Slideshare, por favor, seguir el link anterior y registraros en el ICEMD. Os lo recomendamos.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Este documento describe cómo calcular el retorno de la inversión (ROI) de las campañas de redes sociales. Explica que el ROI mide la rentabilidad comparando los beneficios y costes financieros, no métricas como seguidores o likes. Además, identifica los principales costes como los recursos humanos, la tecnología y otros gastos, y cómo medir los beneficios tangibles e intangibles para determinar el verdadero valor de las redes sociales para un negocio.
Todo lo que necesitas saber para crear una estrategia de Marketing de Contenidos con éxito
El Marketing de Contenidos nació como respuesta a un problema: numerosas empresas intentan clavar su cuchara en el plato de determinados segmentos de población sin ofrecer nada a cambio. Ahora, las empresas han entendido que para que sus mensajes sean escuchados, tienen que aportar valor añadido, y la mejor forma de hacerlo es contando historias que cautiven y enganchen al consumidor.
Este ebook va dirigido a todas las empresas que quieren arrancar con una política de Marketing de Contenidos seria y con objetivos claros consiguiendo nuevos clientes en el medio plazo sin que tengan que pagar por ellos.
Este ebook gratis te va ayudar a aprovechar el potencial del contenido para conseguir clientes en Internet. Con este ebook aprenderás:
¿Qué es el Marketing de Contenidos?
Tipos de contenido y objetivos
Cómo crear un calendario de publicaciones
Identificador del target
Los errores más frecuentes en el Marketing de Contenidos
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://marketing.increnta.com/ebook-gratis-5-claves-marketing-contenidos
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/5-claves-en-el-marketing-de-contenidos
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Guia Definitiva del Mobile Marketing de NetizenDigital Pymes
La Guía Definitiva del Mobile Marketing” te explica cómo tú y tus clientes podéis incorporar el marketing móvil en vuestra estrategia para mejorar la imagen de marca, generar más leads e incrementar las ventas
Desde hace ya unos años el móvil se ha convertido en un elemento imprescindible en nuestras vidas. No nos separamos ni un minuto del el. Peor aun, no sabemos vivir sin el. Sin embargo, las empresas aun no están sacando todo el provecho que podrían de esta situación.
En España la penetración de smartphones es la más alta de Europa (63%), y en el primer trimestre de 2013 se han vendido más smartphones que teléfonos móviles comunes.
Esto no solo significa que la empresas no pueden permitirse ignorar por más tiempo este medio y deben incluirlo en su estrategia de marketing, también significa que el crecimiento de Internet esta vinculado irremediablemente a los dispositivos móviles.
Autores:
http://netizen-online.es
https://twitter.com/netizenonline
http://www.facebook.com/netizenonline
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://blog.netizen-online.es/guia-mobile-marketing/
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/guia-mobile-marketing
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Este libro advierte sobre los peligros de publicar información en redes sociales sin cuidado. Un resumen de los puntos principales:
1. Lo que publiques hoy podría afectar tu futuro profesional, como le ocurrió a Connor Riley quien perdió una oferta de trabajo luego de quejarse públicamente.
2. Las redes sociales pueden causar problemas en las relaciones de pareja debido a los celos que generan el contacto con ex parejas y la ambigüedad de la información.
3. Las redes sociales no son
¿TIENE EL COMMUNITY MANAGER (TAL Y COMO LO CONOCEMOS) LOS DÍAS CONTADOS?Digital Pymes
El documento discute si el rol del Community Manager (CM) tal como se conoce actualmente tiene los días contados. A través de entrevistas a expertos en el área, explora cómo ha evolucionado el rol del CM en España en los últimos 10 años. Los expertos opinan que aunque el CM se ha convertido en un puesto de entrada, la especialización puede ser la esperanza de su supervivencia. Señalan que el CM del futuro deberá tener una visión estratégica del negocio y sacar conclusiones e insights de las comunidades para identificar nuevas oportunidades.
Social Loyalty - El poder para fidelizar clientesDigital Pymes
La participación en medios sociales para la mayoría de las empresas es ya un hecho. Cualquier marca que aún no esté participando en las redes sociales está perdiendo una importante oportunidad de negocio para conectar con los clientes.
Muchas empresas ya tienen una cuenta de Twitter o Facebook. Twitter es el canal primario para comunicarse con el cliente y, en algunos casos, también para la entrega del servicio al cliente. Facebook, en cambio, se utiliza principalmente para crear conciencia de marca.
Sin embargo, muchos usuarios también están discutiendo sus experiencias en muchas más plataformas que deben ser monitorizadas.
El compromiso social tiene que ser un éxito. Para ello, el primer paso es identificar dónde sucede la conversación. El siguiente paso es comprometerse con los clientes para crear una imagen positiva de la marca y, en base a las conversaciones en curso, identificar los defensores de la marca y detractores.
El tercer paso es incentivar a aquellos defensores de la marca o influencers, no sólo recompensarlos por sus transacciones económicas, sino valorarlos por su valor social - es decir, incentivar por sus interacciones sociales.
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://www.territoriocreativo.es/etc/2013/05/social-loyalty-el-poder-para-fidelizar-clientes-descargate-el-whitepaper.html
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/social-loyalty-el-poder-para-fidelizar-clientes
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Marketing y PYMEs: Las Principales Claves de Marketing en la Pequeña y Median...Digital Pymes
Marketing y PYMEs: Las Principales Claves de Marketing en la Pequeña y Mediana Empresa, nace con el objetivo de acercar y mejorar la función de marketing en las pequeñas y medianas empresas. Este libro cuenta con cinco capítulos desarrollados por expertos de referencia en cada una de las áreas de marketing tratadas.
Los autores abordan aspectos tan fundamentales para la pyme, como la fidelización de clientes, la gestión adecuada de nuestras marcas, los procesos de venta del siglo veintiuno, el marketing en el entorno digital y como realizar un buen plan de marketing.
Después de leer Marketing y PYMEs obtendrá una nueva visión empresarial y la suficiente confianza y seguridad, para tomar las decisiones de marketing que requiere la situación actual.
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://marketingypymesebook.com/
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/marketing-y-pymes-las-principales-claves-de-marketing-en-la-pequena-y-mediana-empresa
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Guia Startup - Estrategias para crear empresas onlineDigital Pymes
Desde MAESTROS DEL WEB, una muy interesante web para todos los apasionados del mundo online, os recomendamos la GUIA STARTUP
maestrosdelweb
Como dicen allí:
"Has intentado iniciar una Startup o tienes muchas ideas para crear una empresa en Internet. Entonces esta guía será un útil recurso para alcanzar el éxito en tus proyectos de emprendimiento. Descubre a través de sus 11 capítulos temáticas que te guiarán sobre las oportunidades, retos y estrategias que toda persona debe conocer al momento de emprender.
¿Qué aprenderás con la Guía Startup?
Si tu meta es abrir un restaurante online, vender cohetes por Internet o buscas diversificar la oferta actual de tu empresa. Estoy seguro que obtendrás algún beneficio de la Guía Startup adquiriendo conocimientos sobre el mundo de la inversión de capital riesgo y business angels. Entre las temáticas que abordará la guía para tu aprendizaje y reforzar conocimientos se encuentran:
Definir mejor tu producto.
Llevar una documentación financiera básica.
Crear modelos de negocio sustentables.
Las ventas de tu producto.
Entender el negocio de los inversionistas."
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://www.maestrosdelweb.com/editorial/startup-estrategias-empresas-online/
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/guia-startup-estrategias-para-crear-empresas-online
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
1. Protecting Against the
New Wave of Malware
An Osterman Research White Paper
Published September 2008
SPONSORED BY
Osterman Research, Inc. • P.O. Box 1058 • Black Diamond, Washington 98010-1058
Phone: +1 253 630 5839 • Fax: +1 866 842 3274 • info@ostermanresearch.com • www.ostermanresearch.com