This document provides summaries of projects completed by GlobalWorks, a branding and digital marketing agency. It describes projects for several large companies across various industries that involved developing web presences, content management systems, social media strategies, and branding efforts tailored for different global markets. The goal was to help clients strengthen and extend their brands online while maintaining a consistent global message.

1. BRANDS WITHOUT BORDERS™

2. Innovation trumps convention.
HUGHES has a passion for solving the
most difficult networking problems.
That’s how they became the world
leader in broadband by satellite.

4. High-tech, made human.
Technology can be incredibly complex
and powerful. But its benefits to people
are simple. That’s the message that
Alcatel-Lucent needed to communicate
across the globe in multiple languages
and media. GlobalWorks helped
Alcatel-Lucent maintain its leadership
position

6. Global CMS for a truly
borderless brand.
Hundreds of global sites on dozens of
technology platforms made Avaya’s web
presence unwieldy to say the least.
GlobalWorks put our hosted content
management service, Orchestrate™, to work
in consolidating Avaya’s brand presence on
the web.

8. Presenting a new face
to the world.
We’re hard at work reinventing
Guardian’s digital presence. The new
web site debuted in late 2011. The
widely anticipated site provided a
powerful tool for lead generation,
recruiting, customer service and
consumer education—as well as give
the storied brand a more modern
polish.

9. 150 years old.
Still looking good.
In 2010, we joined Guardian in
celebration of their 150th anniversary.
We created a distinctive, elegant look
for the brand, crafted messaging and
carried it across all media channels to
honor the company’s long and
distinguished history.

10. Blazing trails in recruitment
with digital marketing.
Ernst & Young was one of the first
companies to explore the benefits of
strategic social media marketing, as well
as rich media advertising.
GlobalWorks created over 1,000 online
ad units each year for 7 years… plus,
interactive games, an e-card tool, flash
videos and landing pages to help E&Y
become a leading player in digital
recruiting.

12. Securing the world,
one country at a time.
How do you communicate seamlessly
across the globe, in multiple
languages and multiple media? You
come to GlobalWorks.
Ace Group chose us to extend their
brand around the world—truly
making them a brand without
borders.

13. A financial tool harnesses
the power of social.
The Living Balance Sheet came to
GlobalWorks to extend their brand on the
web and in social media.
We created a robust presence for the brand
on Facebook, Twitter and YouTube,
supported by a Facebook display advertising
campaign that boosted the number of
“Likes” on the brand’s Facebook page.

14. Giving a start-up a head start.
A fledgling e-Learning company came
to GlobalWorks for advice. What they
got was a clean, streamlined brand that
was positioned for growth.

15. Are you China ready?
Harvard Business School is.
Everyone has heard of Harvard Business
School. But in China, what they were
hearing did not resonate. GlobalWorks
recast the tone and manner of the
institution’s brand conversation with the
country’s top executives. By using
culturally correct voicing we were
able to raise the level of engagement,
position the institution as an insider and
highlight

16. Social media rekindles
emotional amperage of branded
NAVY portal.
As many a salt knows, once in the NAVY,
always in the NAVY. The bonds among
those who serve never go away. To
revitalize that connection,
GlobalWorks helped the NAVY rebrand its
social media portal, NAVY Log, by
intensifying the emotional power and
nurturing the nostalgia arising from time
in the service and at sea.

17. We have a softer side as well.
Our team of digital experts (and moms)
crafted the online content strategy and
created the content for Johnson’s Baby,
including the web site, email newsletters
and interactive quizzes. We also created
award-winning sites for Johnson’s
Softlotion, Buddies, and Cortaid.