The document discusses predictive analytics and how it can help organizations anticipate change to improve outcomes. It defines predictive analytics as a process, not a tool, that leverages data and technology to gain insights and transform business processes. The document provides examples of how predictive analytics has helped lower insurance claims costs by 403% in 3 months, reduced customer churn for a telecom from 14% to 2% annually, and decreased crime rates by 35% for homicides and 20% for robberies. It also describes how predictive analytics increased sales by $30 million for a financial services call center and decreased a school district's dropout rate by 25%.
This document discusses neuromarketing and its potential applications and limitations. Neuromarketing uses neuroscience techniques like brain imaging and biometrics to measure consumer desires and predict behavior. It aims to provide hidden insights into attention, emotion, and decision-making. Case studies show neuromarketing providing benefits for visual attention, emotion, and consumption experiences. However, the field also faces methodological limitations like reverse inference, high costs, and an inability to replicate lab findings in real-world contexts. Overall, neuromarketing shows promise in certain areas but also requires caution in interpretation and consideration of its limitations.
Analysis Express professionals provide expertise in project management, software engineering, IT consulting, and data management. Projects are designed and managed by highly qualified professionals to ensure the most appropriate, cost-effective solution possible. AE can provide support for the implementation of business intelligence solutions, develop web-based applications, or lead client training activities to get the most out of business intelligence tools. Our experts work directly with our clients from the requirements phase thru completion of the project to ensure long-term success. "Know it all. Know it now."
11.15.12 CBIG Event - David Rogers PresentationSubrata Debnath
This document summarizes a presentation on business analytics and "big data" given by David Rogers. It discusses how descriptive, inquisitive, predictive, and prescriptive analytics are impacted by large datasets. Descriptive and some inquisitive analytics benefit from increased data availability, while predictive analytics and prescriptive/optimization techniques face new challenges in dealing with big data volumes. Formal education in analytics fields is needed to take advantage of opportunities from big data.
11.15.12 CBIG Event - Kalvin & Vantiv PresentationSubrata Debnath
Vantiv is a leading integrated payment processor in the US, ranking #3 in merchant acquiring transactions and #2 in transaction growth. It processes over 12 billion transactions annually through its single, integrated technology platform for merchant and financial institution services. The presentation discusses Vantiv's efforts to institutionalize analytics into decision making through 5 initiatives: 1) Defining and scoping analytics, 2) Prioritizing location within the organization, 3) Managing all-or-nothing thinking, 4) Balancing accuracy and understandability, and 5) Pushing intelligence to the front lines where business problems occur. Real-time analytics and reducing latency from data to insights is a focus.
CBIG Event June 20th, 2013. Presentation by Albert Khair. “Emerging Trends in...Subrata Debnath
Join Albert for his presentation which will focus on key emerging trends in Business Intelligence (BI) and Analytics. He will identify ways in which an enterprise can organize capacities for successfully leveraging continually advancing tools and technologies in the Analytics space with the goal of developing and deploying optimal business value in the most effective and efficient manner. Lexmark International achieved operational excellence and order of magnitude efficiencies in reporting performance and user satisfaction by integrating data from various functional silos with disparate BI standards into SAP HANA (High Performance ANalytic Appliance) and then leveraging BusinessObjects BI 4.0 for meeting complex BI analytics, report development, and end-user requirements.
N. Albert Khair is a Business Intelligence, Enterprise Architecture and Data Warehousing expert and has worked in Information Technology (IT) for more than 25 years and is currently employed by Lexmark International headquartered in Lexington, Kentucky. Albert’s work experience within the continental U.S. and abroad spans both public and private sectors, including government, insurance, consulting, airlines and high-tech electronics industries. Albert's functional areas of focus include: Oracle ERP, SAP ERP, SAP NetWeaver, SAP BusinessObjects BI4.0, Supply Chain, Finance, Sales and Distribution, SAP BW, SAP HANA/RDS. Albert has been published in Information Week, a magazine for business and technology managers, and has presented at SAP Insider and ASUG (Americas SAP Users Group) at their national and regional conferences.
The document summarizes the objectives, process, roles, and activities involved in a Solution Architecture Concept workshop. The workshop is intended to define the scope, components, and architectural overview of a proposed IT solution by bringing together stakeholders to develop a shared understanding of business needs and technical requirements. Key parts of the workshop include preparation activities, a two-day session to discuss business/functional and technology/implementation views, and documentation of findings.
This document discusses neuromarketing and its potential applications and limitations. Neuromarketing uses neuroscience techniques like brain imaging and biometrics to measure consumer desires and predict behavior. It aims to provide hidden insights into attention, emotion, and decision-making. Case studies show neuromarketing providing benefits for visual attention, emotion, and consumption experiences. However, the field also faces methodological limitations like reverse inference, high costs, and an inability to replicate lab findings in real-world contexts. Overall, neuromarketing shows promise in certain areas but also requires caution in interpretation and consideration of its limitations.
Analysis Express professionals provide expertise in project management, software engineering, IT consulting, and data management. Projects are designed and managed by highly qualified professionals to ensure the most appropriate, cost-effective solution possible. AE can provide support for the implementation of business intelligence solutions, develop web-based applications, or lead client training activities to get the most out of business intelligence tools. Our experts work directly with our clients from the requirements phase thru completion of the project to ensure long-term success. "Know it all. Know it now."
11.15.12 CBIG Event - David Rogers PresentationSubrata Debnath
This document summarizes a presentation on business analytics and "big data" given by David Rogers. It discusses how descriptive, inquisitive, predictive, and prescriptive analytics are impacted by large datasets. Descriptive and some inquisitive analytics benefit from increased data availability, while predictive analytics and prescriptive/optimization techniques face new challenges in dealing with big data volumes. Formal education in analytics fields is needed to take advantage of opportunities from big data.
11.15.12 CBIG Event - Kalvin & Vantiv PresentationSubrata Debnath
Vantiv is a leading integrated payment processor in the US, ranking #3 in merchant acquiring transactions and #2 in transaction growth. It processes over 12 billion transactions annually through its single, integrated technology platform for merchant and financial institution services. The presentation discusses Vantiv's efforts to institutionalize analytics into decision making through 5 initiatives: 1) Defining and scoping analytics, 2) Prioritizing location within the organization, 3) Managing all-or-nothing thinking, 4) Balancing accuracy and understandability, and 5) Pushing intelligence to the front lines where business problems occur. Real-time analytics and reducing latency from data to insights is a focus.
CBIG Event June 20th, 2013. Presentation by Albert Khair. “Emerging Trends in...Subrata Debnath
Join Albert for his presentation which will focus on key emerging trends in Business Intelligence (BI) and Analytics. He will identify ways in which an enterprise can organize capacities for successfully leveraging continually advancing tools and technologies in the Analytics space with the goal of developing and deploying optimal business value in the most effective and efficient manner. Lexmark International achieved operational excellence and order of magnitude efficiencies in reporting performance and user satisfaction by integrating data from various functional silos with disparate BI standards into SAP HANA (High Performance ANalytic Appliance) and then leveraging BusinessObjects BI 4.0 for meeting complex BI analytics, report development, and end-user requirements.
N. Albert Khair is a Business Intelligence, Enterprise Architecture and Data Warehousing expert and has worked in Information Technology (IT) for more than 25 years and is currently employed by Lexmark International headquartered in Lexington, Kentucky. Albert’s work experience within the continental U.S. and abroad spans both public and private sectors, including government, insurance, consulting, airlines and high-tech electronics industries. Albert's functional areas of focus include: Oracle ERP, SAP ERP, SAP NetWeaver, SAP BusinessObjects BI4.0, Supply Chain, Finance, Sales and Distribution, SAP BW, SAP HANA/RDS. Albert has been published in Information Week, a magazine for business and technology managers, and has presented at SAP Insider and ASUG (Americas SAP Users Group) at their national and regional conferences.
The document summarizes the objectives, process, roles, and activities involved in a Solution Architecture Concept workshop. The workshop is intended to define the scope, components, and architectural overview of a proposed IT solution by bringing together stakeholders to develop a shared understanding of business needs and technical requirements. Key parts of the workshop include preparation activities, a two-day session to discuss business/functional and technology/implementation views, and documentation of findings.
2012-12 Member Engagement A Journey to Consumerism for Medicare Health Plansimagine.GO
This presentation introduces persona lifecycle modeling into the product design of Medicare Insurance products. It was coupled with my Workshop 1a – Claim Your Consumer.
1. The document discusses the challenges of implementing augmented intelligence in the life sciences industry. It notes that achieving the right human-AI partnership requires having the right intelligence, mindset, data, and expertise.
2. Three key challenges are highlighted - ensuring relevant data, developing deep subject matter expertise, and cultivating a growth mindset. Overcoming these challenges requires aligning human-centered solutions using the appropriate intelligence supported by data and relying on expert knowledge.
3. The hardest part of augmented intelligence in life sciences is implementing it in a way that improves clinical outcomes for healthcare providers and patients through better decision making and performance. This requires getting the right balance of intelligence, data, expertise, and mindset.
Talk I developed and delivered for The Wearable Adoption & Monetization Summit in San Francisco, April 20-21, 2015.
Please let me know if you believe I have missed any wearables in this space I have missed. Thanks.
This talk is derived from work I have done on The Digital Mental Health Project. Read more about it here: http://bit.ly/1ES2kim
2012-12 Maximizing Member Engagement through Technologyimagine.GO
This presentation looks at the four key components of retail health and how healthcare companies should use them to design their consumer products following strict adherence to the concept of minimum viable product.
This document is BP's Code of Conduct. It outlines the company's values of safety, respect, excellence, and courage. The Code provides guidance to employees on ethical decision making and legal compliance. It emphasizes that everyone at BP is responsible for upholding the Code and speaking up if they have any questions or concerns about potential violations. Employees can report issues anonymously through an independent helpline called OpenTalk. BP has a zero tolerance policy for retaliation against employees who report issues in good faith.
User Centric is now a part of GfK! Read about our eye tracking services by visiting http://www.gfk.com/solutions/ux/eye-tracking/Pages/Eye-tracking.aspx
It’s a well-known fact that eye tracking can provide some interesting insight into how people process information. But how can user experience professionals determine if eye tracking is indeed a useful addition to their studies? Our complimentary webinar, “No, But Really, Do I Need Eye Tracking?,” addressed this subject by discussing the benefits of eye tracking and the proper application of the method.
During the webinar, Aga Bojko, VP, User Experience, spoke candidly about when to use and, perhaps more importantly, when not to use eye tracking. Bojko described both qualitative and quantitative types of findings that can be obtained with eye tracking research, and explained how to decide whether or not stakeholders benefit from this method. This presentation outlines example situations in which eye tracking is most effectively utilized, from determining the ease of new drug label differentiation from existing labels to evaluating which package design will be most effective on a shelf.
Presentation for P4 medicine scholars at The Ohio State University. Special thanks to Rock Health and Startup Health for their tasty data and everyone involved in the quantified self movement!!
P4 medicine is
- predict
- prevent
- personalized
- participatory
The document provides tips for crafting an effective pitch for startups. It recommends keeping pitches to 30 seconds or less and focusing on what problem the solution solves, who it helps, and how it works. It also suggests using simple, everyday language over vague terms. Effective pitches clearly explain what the product or service is, whose problem it solves, what problem it addresses, and how it differs from others. The document emphasizes starting with the audience in mind and tailoring the pitch based on their familiarity with the topic. It also stresses proving that the solution works and engaging the audience through interaction over traditional presentations.
The document discusses key issues for businesses to consider in synchronizing with their market environment. It emphasizes the importance of understanding 1) the market and industry, 2) customers' needs, and 3) competitors' actions in order to improve business agility and respond swiftly to changes. Additionally, it outlines that seizing market opportunities involves increasing revenue through boosting customer spending/numbers and entering new markets by identifying viable locations and partners and obtaining necessary financing.
INC Research provides clinical trial services with a focus on therapeutic expertise, trusted results, and a proven process. They have experienced teams with therapeutic and industry knowledge. Their Trusted Process involves (1) PlanActivation to strategize and prepare for trials, (2) QuickStart to efficiently launch trials with team collaboration, (3) ProgramAccelerate to actively manage trials, and (4) QualityFinish to smoothly complete trials and analyze results. INC Research specializes in areas like oncology, CNS, and cardiovascular trials.
The document is a presentation on neuromarketing by Patrizia Cherubino. It discusses BrainSigns, the company Cherubino works for, which uses neuroscience tools like EEG, eye tracking and biometrics to evaluate consumer responses to marketing stimuli. The presentation provides information on neuromarketing research methods and their applications, such as analyzing the effectiveness of advertising, product experiences and more. It also covers topics like attention, emotion, memory and decision making in the context of marketing research.
A mobile health idea exchange and collaboration hub facilitating all healthcare stakeholders (e.g. providers, payers, physicians, therapist, caregivers) to develop applications and systems to care for their patients no matter where in the world they are when they need the care.
The Decision Making Process - Neuromarketing Overview True Impact
Neuromarketing: The Future of Better Communications The Decision Making Process
By Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
The 3 Brains of Decision-Making
Subconscious to Conscious Thought
Understanding Customer Emotions Benefits the Entire Organization
Neuromarketing Applied to All Media
Top 3 Neuromarketing Applications
Optimize any communication to elicit positive emotions, and increase propensity to buy.
Take the risk and guesswork out of Marketing.
Ultimately understand what your customers want, before they express it.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
True Impact – Neuromarketing Process
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
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2012-12 Member Engagement A Journey to Consumerism for Medicare Health Plansimagine.GO
This presentation introduces persona lifecycle modeling into the product design of Medicare Insurance products. It was coupled with my Workshop 1a – Claim Your Consumer.
1. The document discusses the challenges of implementing augmented intelligence in the life sciences industry. It notes that achieving the right human-AI partnership requires having the right intelligence, mindset, data, and expertise.
2. Three key challenges are highlighted - ensuring relevant data, developing deep subject matter expertise, and cultivating a growth mindset. Overcoming these challenges requires aligning human-centered solutions using the appropriate intelligence supported by data and relying on expert knowledge.
3. The hardest part of augmented intelligence in life sciences is implementing it in a way that improves clinical outcomes for healthcare providers and patients through better decision making and performance. This requires getting the right balance of intelligence, data, expertise, and mindset.
Talk I developed and delivered for The Wearable Adoption & Monetization Summit in San Francisco, April 20-21, 2015.
Please let me know if you believe I have missed any wearables in this space I have missed. Thanks.
This talk is derived from work I have done on The Digital Mental Health Project. Read more about it here: http://bit.ly/1ES2kim
2012-12 Maximizing Member Engagement through Technologyimagine.GO
This presentation looks at the four key components of retail health and how healthcare companies should use them to design their consumer products following strict adherence to the concept of minimum viable product.
This document is BP's Code of Conduct. It outlines the company's values of safety, respect, excellence, and courage. The Code provides guidance to employees on ethical decision making and legal compliance. It emphasizes that everyone at BP is responsible for upholding the Code and speaking up if they have any questions or concerns about potential violations. Employees can report issues anonymously through an independent helpline called OpenTalk. BP has a zero tolerance policy for retaliation against employees who report issues in good faith.
User Centric is now a part of GfK! Read about our eye tracking services by visiting http://www.gfk.com/solutions/ux/eye-tracking/Pages/Eye-tracking.aspx
It’s a well-known fact that eye tracking can provide some interesting insight into how people process information. But how can user experience professionals determine if eye tracking is indeed a useful addition to their studies? Our complimentary webinar, “No, But Really, Do I Need Eye Tracking?,” addressed this subject by discussing the benefits of eye tracking and the proper application of the method.
During the webinar, Aga Bojko, VP, User Experience, spoke candidly about when to use and, perhaps more importantly, when not to use eye tracking. Bojko described both qualitative and quantitative types of findings that can be obtained with eye tracking research, and explained how to decide whether or not stakeholders benefit from this method. This presentation outlines example situations in which eye tracking is most effectively utilized, from determining the ease of new drug label differentiation from existing labels to evaluating which package design will be most effective on a shelf.
Presentation for P4 medicine scholars at The Ohio State University. Special thanks to Rock Health and Startup Health for their tasty data and everyone involved in the quantified self movement!!
P4 medicine is
- predict
- prevent
- personalized
- participatory
The document provides tips for crafting an effective pitch for startups. It recommends keeping pitches to 30 seconds or less and focusing on what problem the solution solves, who it helps, and how it works. It also suggests using simple, everyday language over vague terms. Effective pitches clearly explain what the product or service is, whose problem it solves, what problem it addresses, and how it differs from others. The document emphasizes starting with the audience in mind and tailoring the pitch based on their familiarity with the topic. It also stresses proving that the solution works and engaging the audience through interaction over traditional presentations.
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A mobile health idea exchange and collaboration hub facilitating all healthcare stakeholders (e.g. providers, payers, physicians, therapist, caregivers) to develop applications and systems to care for their patients no matter where in the world they are when they need the care.
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Neuromarketing: The Future of Better Communications The Decision Making Process
By Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
The 3 Brains of Decision-Making
Subconscious to Conscious Thought
Understanding Customer Emotions Benefits the Entire Organization
Neuromarketing Applied to All Media
Top 3 Neuromarketing Applications
Optimize any communication to elicit positive emotions, and increase propensity to buy.
Take the risk and guesswork out of Marketing.
Ultimately understand what your customers want, before they express it.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
True Impact – Neuromarketing Process
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
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Bridging this gap requires answering some fundamental questions: How do I align my information with my business? How do I make the right information available when and where it’s needed? How do I support better decision making throughout my organization? And allows you to attain outcomes that are optimized.
Slide a: SCRIPT: “ What if you could accurately predict the future? ” Graphic: Background of Smart district, then circles populating smarter district one by one: who is most at-risk, which teachers need additional support, etc. Wouldn’t it be great if you could address these issues before they become problems? Imagine a “Smarter” School District. A district in which student outcomes are optimized and ever-improving due to the deployment of a state-of-the-art K-12 student performance solution based on industry best practices which leverages information, business intelligence, and predictive analytics to ensure timely identification of at risk students and enable intervention measures with the goal of improving the student experience, performance and matriculation rate. With the IBM SPSS Decision Management solution, these are just SOME questions that can be answered. The wonderful thing about IBM SPSS Decision Management is that it’s not difficult at all to predict the outcomes.
SMART IS Optimizing inventory. The Nuance Group: Implemented a Dynamic Inventory Optimization Solution, a forecast and inventory management system that helps identify quick ways to optimize inventory and improve service levels, reducing inventory by 10-15% and improving service by 95% at the warehouse level. SMART IS Preventing crime before it happens. New York City Police Department: Is combining business intelligence software with GIS mapping and visualization tools to detect crime patterns as they are forming, enabling precinct commanders to take proactive measures to keep ahead of these trends and head off spikes in criminal activity. SMART IS Finding what you’re looking for more quickly. Repsol: Broke through the accuracy-versus-speed tradeoffs that previously defined seismic exploration by working with IBM to build a system capable of running the next generation of more accurate seismic algorithms, resulting in an 85 percent reduction in runtime and a faster time-to-market for new oil and gas properties.
SMART IS Optimizing inventory. The Nuance Group: Implemented a Dynamic Inventory Optimization Solution, a forecast and inventory management system that helps identify quick ways to optimize inventory and improve service levels, reducing inventory by 10-15% and improving service by 95% at the warehouse level. SMART IS Preventing crime before it happens. New York City Police Department: Is combining business intelligence software with GIS mapping and visualization tools to detect crime patterns as they are forming, enabling precinct commanders to take proactive measures to keep ahead of these trends and head off spikes in criminal activity. SMART IS Finding what you’re looking for more quickly. Repsol: Broke through the accuracy-versus-speed tradeoffs that previously defined seismic exploration by working with IBM to build a system capable of running the next generation of more accurate seismic algorithms, resulting in an 85 percent reduction in runtime and a faster time-to-market for new oil and gas properties.
SMART IS Optimizing inventory. The Nuance Group: Implemented a Dynamic Inventory Optimization Solution, a forecast and inventory management system that helps identify quick ways to optimize inventory and improve service levels, reducing inventory by 10-15% and improving service by 95% at the warehouse level. SMART IS Preventing crime before it happens. New York City Police Department: Is combining business intelligence software with GIS mapping and visualization tools to detect crime patterns as they are forming, enabling precinct commanders to take proactive measures to keep ahead of these trends and head off spikes in criminal activity. SMART IS Finding what you’re looking for more quickly. Repsol: Broke through the accuracy-versus-speed tradeoffs that previously defined seismic exploration by working with IBM to build a system capable of running the next generation of more accurate seismic algorithms, resulting in an 85 percent reduction in runtime and a faster time-to-market for new oil and gas properties.
SMART IS Optimizing inventory. The Nuance Group: Implemented a Dynamic Inventory Optimization Solution, a forecast and inventory management system that helps identify quick ways to optimize inventory and improve service levels, reducing inventory by 10-15% and improving service by 95% at the warehouse level. SMART IS Preventing crime before it happens. New York City Police Department: Is combining business intelligence software with GIS mapping and visualization tools to detect crime patterns as they are forming, enabling precinct commanders to take proactive measures to keep ahead of these trends and head off spikes in criminal activity. SMART IS Finding what you’re looking for more quickly. Repsol: Broke through the accuracy-versus-speed tradeoffs that previously defined seismic exploration by working with IBM to build a system capable of running the next generation of more accurate seismic algorithms, resulting in an 85 percent reduction in runtime and a faster time-to-market for new oil and gas properties.
SMART IS Optimizing inventory. The Nuance Group: Implemented a Dynamic Inventory Optimization Solution, a forecast and inventory management system that helps identify quick ways to optimize inventory and improve service levels, reducing inventory by 10-15% and improving service by 95% at the warehouse level. SMART IS Preventing crime before it happens. New York City Police Department: Is combining business intelligence software with GIS mapping and visualization tools to detect crime patterns as they are forming, enabling precinct commanders to take proactive measures to keep ahead of these trends and head off spikes in criminal activity. SMART IS Finding what you’re looking for more quickly. Repsol: Broke through the accuracy-versus-speed tradeoffs that previously defined seismic exploration by working with IBM to build a system capable of running the next generation of more accurate seismic algorithms, resulting in an 85 percent reduction in runtime and a faster time-to-market for new oil and gas properties.